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Digital Media Influence: A Cultivation Approach (SAGE Swifts)
by Dr. Andy RuddockPopulism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today&’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner&’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world&’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.
Digital Mediation
by Mr Stephen WalkerDigital mediation is here to stay, but how do mediators, advisers and clients achieve the same results from digital mediations as they do from face to face mediations? Do new skills and mindsets need to be learnt? Can you build rapport online? Can you read emotions? How do you market online? How do you decide whether it's the right choice for your dispute? How does digital mediation fit into the world of the Digital Justice System and mandatory mediation? Answering these questions and many more, this is the only book to focus on mediation as opposed to other means of Online Dispute Resolution such as arbitration. This title: - Includes checklists and templates written by a mediator who has conducted over 280 digital mediations- Covers topics including smart systems, 'smart settle', the use of artificial intelligence, ChatGPT and mixed media mediations- Teaches mediators, advisers and clients the different skills and mindsets essential to success in the world of digital mediation- Shows how to market mediation online with practical guidance on websites, videos, blogs and podcasts- This book is essential reading for all mediators wishing to adapt to the new norm of digital mediation. This title is included in Bloomsbury Professional's Mediation online service.
Digital Migration
by Koen Leurs"A revelation for digital researchers and a provocation for migration scholars… It introduces an insightful, inspiring, and inviting way of making sense of the messiness without losing hope of changing things." - Nishant Shah, Chinese University of Hong Kong "A must read for everyone who is concerned with questions of human mobility, media and communications and the digital border." - Myria Georgiou, LSE "A much-needed addition to scholarship on mobility, technology, and migration… The book is poised to become a touchstone text." - C.L. Quinan University of Melbourne In contemporary discussions on migration, digital technology is often seen as a ′smart′ disruptive tool. Bringing efficiencies to management, and safety to migrants. But the reality is always more complex. This book is a comprehensive and impassioned account of the relationship between digital technology and migration. From ′top-down′ governmental and corporate shaping of the migrant condition, to the ′bottom-up′ of digital practices helping migrants connect, engage and resist. Taking an interdisciplinary approach, Digital Migration explores: The power relations of digital infrastructures across migrant recruitment, transportation and communication. Migrant connections and the use of digital devices, platforms and networks. Dominant digital representations of migrants, and how they’re resisted. The affect and emotion of digital migration, from digital intimacy to transnational family life. How histories of pre and early-digital migration help us situate and rethink contemporary research. The realities of researching digital migration, including interviews with leading international researchers. Critical yet hopeful, Koen Leurs opens up the unequal power relations at the heart of digital migration studies, challenging us to imagine more just alternatives. Koen Leurs is an Associate Professor in Gender, Media and Migration Studies at the Graduate Gender Program, Department of Media and Culture, Utrecht University, the Netherlands. All author royalties for this book will be donated to the Alarm Phone, a hotline for boatpeople in distress.
Digital Migration
by Koen Leurs"A revelation for digital researchers and a provocation for migration scholars… It introduces an insightful, inspiring, and inviting way of making sense of the messiness without losing hope of changing things." - Nishant Shah, Chinese University of Hong Kong "A must read for everyone who is concerned with questions of human mobility, media and communications and the digital border." - Myria Georgiou, LSE "A much-needed addition to scholarship on mobility, technology, and migration… The book is poised to become a touchstone text." - C.L. Quinan University of Melbourne In contemporary discussions on migration, digital technology is often seen as a ′smart′ disruptive tool. Bringing efficiencies to management, and safety to migrants. But the reality is always more complex. This book is a comprehensive and impassioned account of the relationship between digital technology and migration. From ′top-down′ governmental and corporate shaping of the migrant condition, to the ′bottom-up′ of digital practices helping migrants connect, engage and resist. Taking an interdisciplinary approach, Digital Migration explores: The power relations of digital infrastructures across migrant recruitment, transportation and communication. Migrant connections and the use of digital devices, platforms and networks. Dominant digital representations of migrants, and how they’re resisted. The affect and emotion of digital migration, from digital intimacy to transnational family life. How histories of pre and early-digital migration help us situate and rethink contemporary research. The realities of researching digital migration, including interviews with leading international researchers. Critical yet hopeful, Koen Leurs opens up the unequal power relations at the heart of digital migration studies, challenging us to imagine more just alternatives. Koen Leurs is an Associate Professor in Gender, Media and Migration Studies at the Graduate Gender Program, Department of Media and Culture, Utrecht University, the Netherlands. All author royalties for this book will be donated to the Alarm Phone, a hotline for boatpeople in distress.
Digital Migration
by Koen Leurs"A revelation for digital researchers and a provocation for migration scholars… It introduces an insightful, inspiring, and inviting way of making sense of the messiness without losing hope of changing things." - Nishant Shah, Chinese University of Hong Kong "A must read for everyone who is concerned with questions of human mobility, media and communications and the digital border." - Myria Georgiou, LSE "A much-needed addition to scholarship on mobility, technology, and migration… The book is poised to become a touchstone text." - C.L. Quinan University of Melbourne In contemporary discussions on migration, digital technology is often seen as a ′smart′ disruptive tool. Bringing efficiencies to management, and safety to migrants. But the reality is always more complex. This book is a comprehensive and impassioned account of the relationship between digital technology and migration. From ′top-down′ governmental and corporate shaping of the migrant condition, to the ′bottom-up′ of digital practices helping migrants connect, engage and resist. Taking an interdisciplinary approach, Digital Migration explores: The power relations of digital infrastructures across migrant recruitment, transportation and communication. Migrant connections and the use of digital devices, platforms and networks. Dominant digital representations of migrants, and how they’re resisted. The affect and emotion of digital migration, from digital intimacy to transnational family life. How histories of pre and early-digital migration help us situate and rethink contemporary research. The realities of researching digital migration, including interviews with leading international researchers. Critical yet hopeful, Koen Leurs opens up the unequal power relations at the heart of digital migration studies, challenging us to imagine more just alternatives. Koen Leurs is an Associate Professor in Gender, Media and Migration Studies at the Graduate Gender Program, Department of Media and Culture, Utrecht University, the Netherlands. All author royalties for this book will be donated to the Alarm Phone, a hotline for boatpeople in distress.
Digital Mobile Communications and the TETRA System
by John Dunlop Demessie Girma James IrvineTETRA is a system for mobile wireless communications and this is a highly topical and comprehensive introduction to the design and applications of TETRA systems including practical examples. TETRA is comparable in structure to the world-wide successful GSM system, however, individual features of TETRA are different, often more efficient and better designed than in GSM. TETRA is therefore providing an important source for the further development of standards for mobile telecommunications. This volume is timely and one of the first to cover TETRA and related subject areas. Features include: * Detailed discussion of public and private mobile communications domain * Architecture, components and services of TETRA and * Design and operational aspects of the system Based on courses for industry, presented by the authors, Digital Mobile Communications and the TETRA System will prove indispensable reading for service providers, design engineers and systems managers in the private mobile communications market. It also provides a thorough grounding in general digital mobile communications for communications engineers and undergraduate and postgraduate students in telecommunications.
Digital Modernism: Making It New in New Media (Modernist Literature and Culture)
by Jessica PressmanWhile most critical studies of born-digital literature celebrate it as a postmodern art form with roots in contemporary technologies and social interactions, Digital Modernism provides an alternative genealogy. Grounding her argument in literary history, media studies, and the practice of close-reading, Jessica Pressman pairs modernist works by Ezra Pound, James Joyce, and Bob Brown, with major digital works like William Poundstone's Project for the Tachistoscope {Bottomless Pit}, Young-hae Chang Heavy Industries's Dakota, and Judd Morrissey's The Jew's Daughter to demonstrate how the modernist movement of the 1920s and 1930s laid the groundwork for the innovations of electronic literature. Accordingly, Digital Modernism makes the case for considering these digital creations as "literature" and argues for the value of reading them carefully, closely, and within literary history.
Digital Monsters
by Dr Vivian AsimosHorror storytelling online has a rich history as detailed and long as the internet itself. Digital Monsters explores many of these narratives and reads them to see what these stories tell us about the internet, about digital communities, and about ourselves. This book seeks to explore the monsters of the virtual world. It will not only detail the narratives but also explore the connections between these monsters and the world outside. It demonstrates what these monsters have to say about the people who write them and draw them, and what they show us about the communal and social words surrounding them. The digital monsters in this book enjoy living in the middle ground between typically considered strict dichotomies. These monsters, which both are and aren’t simultaneously, reveal other categories the communities hold dear. These categories, as well as the destruction of categories, are what will be explored through the detailed study of these digital monsters. Studying these narratives will provide us with an understanding of how these narratives relate to the broader horror genre, and what it has to say about the social and cultural contexts it finds itself in.
Digital-Native News and the Remaking of Latin American Mainstream and Alternative Journalism (Disruptions)
by Summer HarlowDigital-Native News and the Remaking of Latin American Mainstream and Alternative Journalism explores the rise of independent, digital-native news outlets in Latin America and their role in social change, protest participation, and the refinement of the concept of "alternative" media. Drawing upon a decade of original research, including interviews, surveys, focus groups, and content analyses, this book questions how the emergence of online-native news sites in Latin America is redefining our understanding of what it means to be mainstream and what it means to be alternative. By analyzing a wide range of elements, from business models and audience behaviors to social media use and the role of gender, this text examines how these sites are challenging traditional, hegemonic mainstream news media and its service to political and economic elites. The result is a discerning investigation into the new brand of journalism these sites have innovated. This insightful study will be of interest to journalism, communication, and Latin American scholars, particularly those interested in how technology is moulding journalistic practices and changing conceptions of journalism itself.
Digital-Native News and the Remaking of Latin American Mainstream and Alternative Journalism (Disruptions)
by Summer HarlowDigital-Native News and the Remaking of Latin American Mainstream and Alternative Journalism explores the rise of independent, digital-native news outlets in Latin America and their role in social change, protest participation, and the refinement of the concept of "alternative" media. Drawing upon a decade of original research, including interviews, surveys, focus groups, and content analyses, this book questions how the emergence of online-native news sites in Latin America is redefining our understanding of what it means to be mainstream and what it means to be alternative. By analyzing a wide range of elements, from business models and audience behaviors to social media use and the role of gender, this text examines how these sites are challenging traditional, hegemonic mainstream news media and its service to political and economic elites. The result is a discerning investigation into the new brand of journalism these sites have innovated. This insightful study will be of interest to journalism, communication, and Latin American scholars, particularly those interested in how technology is moulding journalistic practices and changing conceptions of journalism itself.
Digital Noise Monitoring of Defect Origin (Lecture Notes in Electrical Engineering #2)
by Telman AlievThis book explores the initial stage of the origin of the defect taking into account technical, biological, and other features of several technologies. These technologies allow the defect monitoring at the beginning of the defect origin to be performed at the expense of extracting information from the noise. This book appeals to a wide audience focused on solving numerous problems.
Digital Oratory as Discursive Practice: From the Podium to the Screen (Postdisciplinary Studies in Discourse)
by Fiona Rossette-CrakeThis book offers an appraisal of oratory, old and new, relating former discourse practice to a specific sub-set of contemporary, digital practices. The author explores the interface between language and society, providing an interdisciplinary study at the crossroads of discourse, linguistics, communication and rhetoric. The comparisons she draws are particularly pertinent in light of the steep rise in presentations given during video-conferences, webinars, and other online events during the COVID-19 pandemic, an event which accelerated previous moves towards digital communication and which is likely to have a long-term impact on communication styles. This book will be of interest to academics and students in fields including discourse analysis, applied linguistics, communication studies, digital studies and business studies.
Digital Peripheries: The Online Circulation of Audiovisual Content from the Small Market Perspective (Springer Series in Media Industries)
by Petr Szczepanik Pavel Zahrádka Jakub Macek Paul StepanThis is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.
Digital Phase Lock Loops: Architectures and Applications
by Saleh R. Al-Araji Zahir M. Hussain Mahmoud A. Al-QutayriThis exciting new book covers various types of digital phase lock loops. It presents a comprehensive coverage of a new class of digital phase lock loops called the time delay tanlock loop (TDTL). It also details a number of architectures that improve the performance of the TDTL through adaptive techniques that overcome the conflicting requirements of the locking rage and speed of acquisition.
A Digital Phase Locked Loop based Signal and Symbol Recovery System for Wireless Channel (Signals and Communication Technology)
by Basab Bijoy Purkayastha Kandarpa Kumar SarmaThe book reports two approaches of implementation of the essential components of a Digital Phase Locked Loop based system for dealing with wireless channels showing Nakagami-m fading. It is mostly observed in mobile communication. In the first approach, the structure of a Digital phase locked loop (DPLL) based on Zero Crossing (ZC) algorithm is proposed. In a modified form, the structure of a DPLL based systems for dealing with Nakagami-m fading based on Least Square Polynomial Fitting Filter is proposed, which operates at moderate sampling frequencies. A sixth order Least Square Polynomial Fitting (LSPF) block and Roots Approximator (RA) for better phase-frequency detection has been implemented as a replacement of Phase Frequency Detector (PFD) and Loop Filter (LF) of a traditional DPLL, which has helped to attain optimum performance of DPLL. The results of simulation of the proposed DPLL with Nakagami-m fading and QPSK modulation is discussed in detail which shows that the proposed method provides better performance than existing systems of similar type.
Digital Platforms and the Global South: Reconfiguring Power Relations in the Cultural Industries (Routledge Advances in Internationalizing Media Studies)
by Christine Ithurbide Tristan MattelartThis book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved. It brings together an interdisciplinary team of researchers – including political economists, socio-economists, geographers, media sociologists or anthropologists – who each explore these issues through an insightful case study at a local, national, regional or international scale. While studying the strategies of some of the main US-based Big Tech platforms or video streaming platforms towards the Global South, the chapters also consider the often-neglected active role local or regional actors play in the expansion of those Western digital players, and highlight the existence of a constellation of local or regional platforms that have emerged in Africa, Asia, Latin America or the Middle East. In addition to analysing the complex relationships of competition, collaboration or dependence between these diverse actors, this volume examines the ways in which the rise of these digital platforms has generated new forms of cultural entrepreneurship and participated in the reconfiguring of the conditions in which cultural contents are produced and circulated in the Global South. This volume will appeal to readers interested in the transnationalisation of cultural industries or in the social, political, economic, cultural and geopolitical dimensions of digital transformations and will be an important resource for students, teachers and researchers in media, communication, cultural studies, international relations and area studies programmes.
Digital Platforms and the Global South: Reconfiguring Power Relations in the Cultural Industries (Routledge Advances in Internationalizing Media Studies)
This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved. It brings together an interdisciplinary team of researchers – including political economists, socio-economists, geographers, media sociologists or anthropologists – who each explore these issues through an insightful case study at a local, national, regional or international scale. While studying the strategies of some of the main US-based Big Tech platforms or video streaming platforms towards the Global South, the chapters also consider the often-neglected active role local or regional actors play in the expansion of those Western digital players, and highlight the existence of a constellation of local or regional platforms that have emerged in Africa, Asia, Latin America or the Middle East. In addition to analysing the complex relationships of competition, collaboration or dependence between these diverse actors, this volume examines the ways in which the rise of these digital platforms has generated new forms of cultural entrepreneurship and participated in the reconfiguring of the conditions in which cultural contents are produced and circulated in the Global South. This volume will appeal to readers interested in the transnationalisation of cultural industries or in the social, political, economic, cultural and geopolitical dimensions of digital transformations and will be an important resource for students, teachers and researchers in media, communication, cultural studies, international relations and area studies programmes.
Digital Political Cultures in the Middle East since the Arab Uprisings: Online Activism in Egypt, Tunisia and Lebanon (Political Communication and Media Practices in the Middle East and North Africa)
by Dounia MahloulyThis book offers a ten-year perspective on ongoing and evolving practices of digital activism across the Middle East and North Africa, drawing on interviews and ethnographic evidence collected between 2012 and 2022. It examines the shifting narrative around digital activism in the region, from the wake of the 2011 uprisings to the 2019 series of protests coined 'the second wave of the Arab Spring'. It considers how media activists navigate the transition from the emergent to the mainstream in a climate of contentious politics, following the civil mobilisations of the pro-revolutionary youths in Tunisia, Egypt, and Lebanon. It outlines the particularities of these three different political contexts and media environments, featuring case studies of the Tunisian blogosphere, online campaigning in the Egyptian elections and interviews with social media activists. In light of this empirical evidence, the book offers a critique of the increasing prevalence of a security perspective through which online activism has been viewed and its deleterious effect on digital political engagement in the region.
Digital Political Cultures in the Middle East since the Arab Uprisings: Online Activism in Egypt, Tunisia and Lebanon (Political Communication and Media Practices in the Middle East and North Africa)
by Dounia MahloulyThis book offers a ten-year perspective on ongoing and evolving practices of digital activism across the Middle East and North Africa, drawing on interviews and ethnographic evidence collected between 2012 and 2022. It examines the shifting narrative around digital activism in the region, from the wake of the 2011 uprisings to the 2019 series of protests coined 'the second wave of the Arab Spring'. It considers how media activists navigate the transition from the emergent to the mainstream in a climate of contentious politics, following the civil mobilisations of the pro-revolutionary youths in Tunisia, Egypt, and Lebanon. It outlines the particularities of these three different political contexts and media environments, featuring case studies of the Tunisian blogosphere, online campaigning in the Egyptian elections and interviews with social media activists. In light of this empirical evidence, the book offers a critique of the increasing prevalence of a security perspective through which online activism has been viewed and its deleterious effect on digital political engagement in the region.
Digital Politics and Culture in Contemporary India: The Making of an Info-Nation (Routledge Advances in Internationalizing Media Studies)
by Biswarup SenThe relationship between information and the nation-state is typically portrayed as a face-off involving repressive state power and democratic flows: Twitter and the Arab Spring, Google in China, WikiLeaks and the U.S. State Department. Less attention has been paid to those scenarios where states have regarded information and its diffusion as productive of modernity and globalization. It is the central argument of this book that the contemporary nation-state, especially in the global South, is far from hostile to the current informational milieu and in fact makes crucial use of it in order to develop adequate modes of governance, communication and sociality in a networked world. This book focuses on India – an emerging country that has recently witnessed a "software miracle" – to highlight the critical role informatics has historically played in the national imagination and to demonstrate how the state, private capital and civic society have drawn upon and engaged the precepts and protocols of the information age to fashion an "info-nation."
Digital Politics and Culture in Contemporary India: The Making of an Info-Nation (Routledge Advances in Internationalizing Media Studies)
by Biswarup SenThe relationship between information and the nation-state is typically portrayed as a face-off involving repressive state power and democratic flows: Twitter and the Arab Spring, Google in China, WikiLeaks and the U.S. State Department. Less attention has been paid to those scenarios where states have regarded information and its diffusion as productive of modernity and globalization. It is the central argument of this book that the contemporary nation-state, especially in the global South, is far from hostile to the current informational milieu and in fact makes crucial use of it in order to develop adequate modes of governance, communication and sociality in a networked world. This book focuses on India – an emerging country that has recently witnessed a "software miracle" – to highlight the critical role informatics has historically played in the national imagination and to demonstrate how the state, private capital and civic society have drawn upon and engaged the precepts and protocols of the information age to fashion an "info-nation."
Digital Politics in Western Democracies: A Comparative Study
by Cristian VaccariDigital politics is shorthand for how internet technologies have fueled the complex interactions between political actors and their constituents. Cristian Vaccari analyzes the presentation and consumption of online politics in seven advanced Western democracies—Australia, France, Germany, Italy, Spain, the United Kingdom, and the United States—from 2006 to 2010. His study not only refutes claims that the web creates homogenized American-style politics and political interaction but also empirically reveals how a nation’s unique constraints and opportunities create digital responses. Digital Politics in Western Democracies is the first large-scale comparative treatment of both the supply and the demand sides of digital politics among different countries and national political actors. It is divided into four parts: theoretical challenges and research methodology; how parties and candidates structure their websites (supply); how citizens use the websites to access campaign information (demand); and how the research results tie back to inequalities, engagement, and competition in digital politics. Because a key aspect of any political system is how its actors and citizens communicate, this book will be invaluable for scholars, students, and practitioners interested in political communication, party competition, party organization, and the study of the contemporary media landscape writ large.
Digital PR (PRCA Practice Guides)
by Danny WhatmoughDigital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It’s a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before. It’s a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.
Digital PR (PRCA Practice Guides)
by Danny WhatmoughDigital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It’s a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before. It’s a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.
Digital PR (PRCA Practice Guides)
by Danny WhatmoughDigital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It’s a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before. It’s a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.