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Marketing The Arts: A Fresh Approach
by Daragh O'Reilly Finola KerriganIn recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God', Liverpool's brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners. 0203855078 ISBN 13: 9780415496858 (hbk) ISBN 13: 9780415496865 (pbk) ISBN 13: 9780203855072 (ebk) ISBN 10: 0415496853 (hbk) ISBN 10: 0415496861 (pbk) ISBN 10: 0203855078 (ebk)
Marketing The Arts: A Fresh Approach (PDF)
by Daragh O'Reilly Finola KerriganIn recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God', Liverpool's brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners. 9780415496858 (hbk) 9780415496865 (pbk) 9780203855072 (ebk) 0415496853 (hbk) 0415496861 (pbk) 0203855078 (ebk)
Revise Key Stage 2 SATs Mathematics Revision Guide - Expected Standard (PDF)
by Mr Paul FlackDesigned for classroom and independent study, our Revise Key Stage 2 Revision Guides provide simple, brilliantly smart support to Year 6 learners preparing for the National Curriculum tests. Features include: One-topic-per-page format that helps students revise more quickly, without the hassle Coverage of all topics included in the new National Curriculum tests 'Now try this' exam-style practice questions let students test their understanding of a topic and improve their exam technique Visual explanations of key concepts help students revise quickly and recall important information Reminders of concepts and skills in an interesting, accessible and easily-digestible way Simple structure makes it easy to follow, with write-in features that help children 'own' the books.
REVISE Edexcel AS/A Level 2015 Biology Revision Guide (PDF)
by Mr Gary SkinnerDesigned for hassle-free classroom and independent study, our Revision Guides are designed to complement the Student Books with a range of specially designed features such as: the one-topic-per-page format. practice questions. knowledge checks and skills checks.
Quest For A Kelpie (PDF)
by Frances Mary HendryIt is 1745, and young Jeannie Main is a tough fisher lass in Nairn in northeast Scotland, where she lives a simple, quiet life until a gypsy warns her of a greater fate than she ever dreamed. Jeannie Main, a poor working girl, would decide the fate of two kings. As she tries to come to terms with her destiny, Jeannie is plunged into adventure and danger that could determine the future of her country. One final test remains risking her life by riding the Kelpie, the most feared monster in all of Scotland. "Quest for a Kelpie" is a fast-moving, thrilling story that takes place at a crucial moment in Scotland's history. This exciting fiction was the winner of the first BBC Quest for a Kelpie prize. "(Ages 9-12)""
English Sat Buster Reading Book (PDF)
by Cgp BooksThis CGP SAT Buster workbook is ideal for helping Year 6 pupils prepare for the Reading part of the Key Stage 2 English SATS - and it's fully up-to-date for the new tests in 2016 and beyond! It includes four reading texts (non-fiction, fiction, biography and a newspaper article), with a wide range of questions that test all the key reading skills children will need for the tests. Book 2 (9781841461649) and Book 3 (9781841461656) are also available - answers for all three books can be found in a separate booklet (9781841464862).
Vicious Veg (PDF)
by Nick Arnold Tony De SaullesScience with the squishy bits left in! How do plants suck out the insides of dead insects? Why do stinging nettles like skeletons? Which fungi can make your toes drop off? Get the awful answers in Vicious Veg!
Skills In Fiction
by Geoff Reilly Wendy WrenThis pupil's book is part of a Key Stage 3 English scheme that reflects National Literacy Strategy priorities by spanning both non-fiction and fiction text-types in twin student books. Each student text provides 18 sections of themed stimulus texts plus differentiated activities at word, sentence and text levels meeting the requirements of the English Framework. They have a rigorous approach to developing writing skills that follows a consistent pattern in order to provide both continuity with and progression from Key Stage 2. The y have suggestions for National Literacy Strategy - recommended lesson structures are provided in a separate teacher's guide. Extra support for students struggling to reach Level 4 is provided in a separate copymaster resource book, as well as assessment materials modelled on the end-of-year tests. Differentiated extension work is provided at the end of each unit giving a choice of writing tasks, centred on the unit theme, enabling students to revise earlier writing styles.
Oxford Reading Tree, TreeTops Classics, Level 17: Frankenstein (2014 edition) (PDF)
by Mary Shelley Nick WarburtonBook band 15 dark red. Oxford Level 17. Victor Frankenstein is a scientist who is obsessed with trying to create life. Frankenstein tells how his experiments lead him to make a living person. Disgusted by what he has created he leaves his monster to fend for itself, but a terrifying chain of events has begun and Frankenstein must face what he has done. TreeTops Classics presents 24 popular classic literature titles, abridged to extend your most capable upper-primary readers. The strong plots of these much-loved classics encourage deeper and more engaged reading. Levelled to provide clear and gradual progression, developing reading stamina. Each book includes author biographies, historical notes, footnotes to support understanding of challenging. Alternate ISBN 9780199184774
Oxford Reading Tree, TreeTops Classics, Level 17 A: Oliver Twist (2014 edition) (PDF)
by Charles Dickens Geraldine MccaughreanBook band 15 dark red. Oxford level 17. Oliver Twist tells the story of Oliver's struggle with life. After suffering the hardships of the workhouse, he is thrust into a life in the dark underworld of the London streets. Oliver struggles to escape from the evil Fagin and Sikes who are determined to ruin his life. TreeTops Classics presents 24 popular classic literature titles, abridged to extend your most capable upper-primary readers. The strong plots of these much-loved classics encourage deeper and more engaged readingLevelled to provide clear and gradual progression, developing reading staminaEach book includes author biographies, historical notes, footnotes to support understanding of challenging vocabulary, and comprehension questions. Alternate ISBN 9780199184880
Oxford Reading Tree, TreeTops Fiction, Level 16 A: Snowblind (2014 edition) (PDF)
by Paul StewartBook band 14 dark blue. Oxford level 16. Meg is helping her father make a film about life in the Arctic in Snowblind. But she and Joe, a young Inuit, soon find themselves deep in a dangerous struggle between the old ways and the new. TreeTops Fiction is a series of funny, age-appropriate stories with wide appeal to both girls and boys. These motivating chapter books with engaging colour illustrations build stamina, fluency and comprehension across a rich range of vocabulary. Ideal for independent reading, the wide variety ensures there's something for every young student to enjoy, including humour, sci-fi, adventure, mystery and historical fiction Levelled to provide clear and gradual progression with carefully controlled words per page Written by leading children's authors who offer truly boy-friendly stories with gripping plots. Alternate ISBNs 9780199184590 9780199184460 9780199184637
Frankenstein (PDF)
by Mary ShelleyThis timeless gothic novel presents the epic battle between man and monster. In trying to create life, the young student Victor Frankenstein unleashes forces beyond his control, setting into motion a long and tragic chain of events that brings Victor to the very brink of madness. How he tries to destroy his creation, as it destroys everything Victor loves, is a powerful story of love, friendship, scientific hubris, and horror.
The Hound Of The Baskervilles (PDF)
by Arthur Conan DoyleOne of the most iconic and memorable of all the Sherlock Holmes stories. A terrible beast, a house wreathed in fog, treacherous moorland and a cold-blooded murder - these are the things Sherlock and his faithful assistant Dr Watson are up against. THE HOUND OF THE BASKERVILLES gripped readers when it was first published and continues to endure today.
Bug Club, Blue, B (KS1): Zeke and the Big Sandcastle (PDF)
by Jill McdougallZeke wants to make a sandcastle. Blip wants to make it bigger. How big will it get?
Bug Club, Yellow, B: Rainbows (PDF)
by Jill McdougallDo you like rainbows? Let's find out more about them!
Daddy Long-Legs: A Comedy in Four Acts
by Jean WebsterA trustee of the John Grier orphanage has offered to send Judy Abbott to college. The only requirements are that she must write to him every month and that she can never know who he is. Judy's life at college is a whirlwind of friends, classes, parties and a growing friendship with the handsome Jervis Pendleton. With so much happening in her life, Judy can scarcely stop writing to 'Daddy-Long-Legs', or wondering who her mysterious benefactor is...
Bug Club, Blue, C (ks1): Martial Arts (PDF)
by Eamonn O'FarrellThis title is part of Pearson's Bug Club - the first whole-school reading programme that joins books and an online reading world to teach today's children to read. In this book: Lots of people learn martial arts. Learn more about them in this book.
Blitz Boys (PDF)
by Linda NewberyExploring a bombed house one day, a boy makes a friend whose father is a pilot. His mind is filled with awe, but he comes to realise the difference between the heroism of fantasy and what people do when their courage is really needed.
A Tale of Two Cities
by Charles DickensAfter eighteen years as a political prisoner in the Bastille, the ageing Doctor Manette is finally released and reunited with his daughter in England. <P> <P> There the lives of two very different men, Charles Darnay, an exiled French aristocrat, and Sydney Carton, a disreputable but brilliant English lawyer, become enmeshed through their love for Lucie Manette. From the tranquil roads of London, they are drawn against their will to the vengeful, bloodstained streets of Paris at the height of the Reign of Terror, and they soon fall under the lethal shadow of La Guillotine. <P> <P> This edition uses the text as it appeared in its serial publication in 1859 to convey the full scope of Dickens's vision, and includes the original illustrations by H. K. Browne ('Phiz'). Richard Maxwell's introduction discusses the intricate interweaving of epic drama with personal tragedy.
Rilla of Ingleside
by L. M. MontgomeryIt's 1914 and the world is on the brink of war. But at almost fifteen, Anne and Gilbert's youngest daughter, Rilla, dreams only of her first dance and getting her first kiss from the dashing Kenneth Ford. Soon, however, even far-off Ingleside is engulfed by Europe's raging conflict, as Rilla's brothers Jem and Walter both enlist, and Rilla finds herself caring for an orphaned newborn. As the conflict spreads, the Blythes wait anxiously for word of their absent sons, and a bad omen leads them to conclude that something terrible has happened overseas. Have Jem and Walter been lost, like so many valiant young men before them? And what of Kenneth Ford? Will he ever return to Ingleside to keep the promise he made to Rilla before he left? In this final book in the Anne of Green Gables series, young Rilla Blythe is swept into a drama that tests her courage and changes her life forever.
Bug Club, White, All Wallace & Gromit: The Weatherman (PDF)
by Benjamin Hulme-CrossJoin Wallace and Gromit in these two fun-fi lled adventures. In The Weatherman, Wallace invents a weather machine but things get very stormy. In All Wrapped Up, it's Christmas Eve and Wallace and Gromit go to bed. Shaun is fast asleep outside. Or is he?
Bug Club, Purple, A: Fireflash (PDF)
by Deborah NashPart of the Bug Club whole school reading programme for Reception, KS1 and KS2 that transforms young readers into life-long readers. Children are instantly engaged by the characters they know and love and want to read more and more.
Skills In Fiction (PDF)
by Geoff Reilly Wendy WrenThis pupil's book is part of a Key Stage 3 English scheme that reflects National Literacy Strategy priorities by spanning both non-fiction and fiction text-types in twin student books. Each student text provides 18 sections of themed stimulus texts plus differentiated activities at word, sentence and text levels meeting the requirements of the English Framework. They have a rigorous approach to developing writing skills that follows a consistent pattern in order to provide both continuity with and progression from Key Stage 2. The y have suggestions for National Literacy Strategy - recommended lesson structures are provided in a separate teacher's guide. Extra support for students struggling to reach Level 4 is provided in a separate copymaster resource book, as well as assessment materials modelled on the end-of-year tests. Differentiated extension work is provided at the end of each unit giving a choice of writing tasks, centred on the unit theme, enabling students to revise earlier writing styles.
Oxford Reading Tree, TreeTops Fiction, Level 12 C: Shelley Holmes Animal Trainer (2014 edition) (PDF)
by Michaela MorganBook band 13 grey. Oxford level 12. Shelley has a great idea in Shelley Holmes Animal Trainer. She decides to be an animal trainer. Shelley is sure it will be easy to train animals, but when she tries to train her dog, Dustbin, things don't quite go to plan. TreeTops Fiction is a series of funny, age-appropriate stories with wide appeal to both girls and boys. These motivating chapter books with engaging colour illustrations build stamina, fluency and comprehension across a rich range of vocabulary. Ideal for independent reading, the wide variety ensures there's something for every young student to enjoy, including humour, sci-fi, adventure, mystery and historical fictionLevelled to provide clear and gradual progression with carefully controlled words per pageWritten by leading children's authors who offer truly boy-friendly stories with gripping plots.
Oxford Reading Tree, Stage 10, Grey, Treetops: The Balloon Team (PDF)
by Chris Powling Jon StuartIn Divided We Fall and The Balloon Team, Max, Cat, Ant and Tiger realize that they have to work together if they want to get themselves out of some difficult scrapes. In Fee Fie Fo. . . MUM! quarrelling twins Sam and Samantha have to work together to play the giant in Jack and the Beanstalk. Also in this cluster, find out more about how music and bands and football in the two non fiction books, Let's Form a Band and The Beautiful Team. Each book comes with notes for parents that highlight tricky words or concepts in the books, prompt questions and suggest a range of follow-up activities. The Working as a Team Guided Reading Notes provide step-by-step guided reading support for each book in the Working as a Team cluster, togetherwith guidance about comprehension, assessment for learning and vocabulary enrichment. Hands-on follow-up activities and cross-curricular links are also provided for each book.