Browse Results

Showing 3,376 through 3,400 of 21,695 results

Colloquial Italian: The Complete Course for Beginners

by Sylvia Lymbery

Colloquial Italian: The Complete Course for Beginners has been carefully developed by an experienced teacher to provide a step-by-step course to Italian as it is written and spoken today. Combining a clear, practical and accessible style with a methodical and thorough treatment of the language, it equips learners with the essential skills needed to communicate confidently and effectively in Italian in a broad range of situations. No prior knowledge of the language is required. Colloquial Italian is exceptional; each unit presents a wealth of grammatical points that are reinforced with a wide range of exercises for regular practice. A full answer key, a grammar summary, bilingual glossaries and English translations of dialogues can be found at the back as well as useful vocabulary lists throughout. Key features include: A clear, user-friendly format designed to help learners progressively build up their speaking, listening, reading and writing skills Jargon-free, succinct and clearly structured explanations of grammar An extensive range of focused and dynamic supportive exercises Realistic and entertaining dialogues covering a broad variety of narrative situations Helpful cultural points An overview of the sounds of Italian Balanced, comprehensive and rewarding, Colloquial Italian is an indispensable resource both for independent learners and students taking courses in Italian. Audio material to accompany the course is available to download free in MP3 format from www.routledge.com/cw/colloquials. Recorded by native speakers, the audio material features the dialogues and texts from the book and will help develop your listening and pronunciation skills.

Being a Successful Interpreter: Adding Value and Delivering Excellence

by Jonathan Downie

Being a Successful Interpreter: Adding Value and Delivering Excellence is a practice-oriented guide on the future of interpreting and the ways in which interpreters can adjust their business and professional practices for the changing market. The book considers how globalisation and human migration have brought interpreting to the forefront and the subsequent need for interpreters to serve a more diverse client base in more varied contexts. At its core is the view that interpreters must move from the traditional impartial and distant approach to become committed to adding value for their clients. Features include: Interviews with leading interpreting experts such as Valeria Aliperta, Judy and Dagmar Jenner and Esther Navarro-Hall Examples from authentic interpreting practice Practice-driven, research-backed discussion of the challenges facing the future of interpreting Guides for personal development Ideas for group activities and development activities within professional associations. Being a Successful Interpreter is a practical and thorough guide to the business and personal aspects of interpreting. Written in an engaging and user-friendly manner, it is ideal for professional interpreters practising in conference, medical, court, business and public service settings, as well as for students and recent graduates of interpreting studies. Winner of the Proz.com Best Book Prize 2016.

Organizational Moral Learning: A Communication Approach

by Ryan S. Bisel

Winner of two National Communication Association awards: Communication Ethics Division's 2018 Single-Author Book of the Year Award Organizational Communication Division's 2018 Outstanding Book of the Year Award Extensive work in psychology and neuroscience reveals that individuals are born with moral intuitions, and this volume capitalizes on that recent insight to provide a new perspective on how to lead organizational ethics. Organizational Moral Learning presents communication-based recommendations for managers and leaders to encourage authentic moral dialogue at work so that these discussions can be used to update work practices vigilantly as organizations strive for ethical excellence. Organizational ethics are crucial to individual, organizational, national, and even global well-being, and this work leads a revolution in thinking about how to manage organizational ethics. Written accessibly for students and practitioners alike, this book provides a leading-edge look at organizational ethics based on science and research applicable to a worldwide audience.

Standing Up, Speaking Out: Stand-Up Comedy and the Rhetoric of Social Change

by Matthew R. Meier Casey R. Schmitt

In recent decades, some of the most celebrated and culturally influential American oratorical performances have come not from political leaders or religious visionaries, but from stand-up comics. Even though comedy and satire have been addressed by rhetorical scholarship in recent decades, little attention has been paid to stand-up. This collection is an attempt to further cultivate the growing conversation about stand-up comedy from the perspective of the rhetorical tradition. It brings together literatures from rhetorical, cultural, and humor studies to provide a unique exploration of stand-up comedy that both argues on behalf of the form’s capacity for social change and attempts to draw attention to a series of otherwise unrecognized rhetors who have made significant contributions to public culture through comedy.

The Global Freelancer: Telling and Selling Foreign News

by Steve Dorsey

In The Global Freelancer, award-winning journalist Steve Dorsey draws on his own experiences, as well as those of fellow reporters and editors, to instruct aspiring freelancers on all aspects of becoming a foreign correspondent. Topics covered include: delivering successful story pitches, location scouting, navigating foreign work documentation and visa requirements, confronting press freedom restrictions, leveraging digital media opportunities, and the new challenges of reporting from conflict zones safely. As newspapers and networks are forced to close their overseas bureaus, news organizations are relying more than ever before on freelancers to fill the gap. This book offers the freelance foreign correspondents of tomorrow step-by-step guidance on how to seize these opportunities and make a name in this competitive field. Packed with practical guidance, tips, and anecdotes from working professionals, The Global Freelancer is your gateway to a career in foreign journalism.

Bilingual Health Communication: Working with Interpreters in Cross-Cultural Care

by Elaine Hsieh

This book examines interpreter-mediated medical encounters and focuses primarily on the phenomenon of bilingual health care. It highlights the interactive and coordinated nature of interpreter-mediated interactions. Elaine Hsieh has put together over 15 hours of interpreter-mediated medical encounters, interview data with 26 interpreters from 17 different cultures/languages, 39 health care providers from 5 clinical specialties, and surveys of 293 providers from 5 clinical specialties. The depth and richness of the data allows for the presentation of a theoretical framework that is not restricted by language combination or clinical contexts. This will be the first book of its kind that includes not only interpreters’ perspectives but also the needs and perspectives of providers from various clinical specialties. Bilingual Health Communication presents an opportunity to lay out a new theoretical framework related to bilingual health care and connects the latest findings from multiple disciplines. This volume presents future research directions that promise development for both theory and practice in the field.

Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords

by Paige Miller

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.

Emerging Media: Uses and Dynamics

by Xigen Li

Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.

Work Pressures: New Agendas in Communication (New Agendas in Communication Series)

by Dawna Ballard Matthew McGlone

Work Pressures fills the void of research on the nature of pressures on individuals in the workplace. It offers a broad view of how work pressures can compromise the performance and vitality of individuals and their organizations. The contributions to this volume not only confirm communication’s centrality to the problems work pressures pose, but also open an interdisciplinary conversation about how to learn from and, ultimately, manage them. Specific topics covered include the proliferation of communication technologies, organizational discourse, work overload, and generational differences in the workplace.

Proceedings of International Conference on Aerospace System Science and Engineering 2018 (Lecture Notes in Electrical Engineering #549)

by Zhongliang Jing

This book presents high-quality contributions in the subject area of Aerospace System Science and Engineering, including topics such as: Trans-space vehicle systems design and integration, Air vehicle systems, Space vehicle systems, Near-space vehicle systems, Opto-electronic system, Aerospace robotics and unmanned system, Aerospace robotics and unmanned system, Communication, navigation and surveillance, Dynamics and control, Intelligent sensing and Information fusion, Aerodynamics and aircraft design, Aerospace propulsion, Avionics system, Air traffic management, Earth observation, Deep space exploration, Bionic micro-aircraft/spacecraft.The book is a selection of articles from the 2nd International Conference on Aerospace System Science and Engineering, held in Moscow, Russia, from 31 July to 1 August 2018. The conference is co-organized by Shanghai Jiao Tong University and Moscow Aviation Institute. This is a forum that brings together experts in astronautics and aeronautics to share new ideas and findings.

National Association of Broadcasters Engineering Handbook

by Garrison C. Cavell

The NAB Engineering Handbook is the definitive resource for broadcast engineers. It provides in-depth information about each aspect of the broadcast chain from audio and video contribution through an entire broadcast facility all the way to the antenna. New topics include Ultra High Definition Television, Internet Radio Interfacing and Streaming, ATSC 3.0, Digital Audio Compression Techniques, Digital Television Audio Loudness Management, and Video Format and Standards Conversion. Important updates have been made to incumbent topics such as AM, Shortwave, FM and Television Transmitting Systems, Studio Lighting, Cameras, and Principles of Acoustics. The big-picture, comprehensive nature of the NAB Engineering Handbook will appeal to all broadcast engineers—everyone from broadcast chief engineers, who need expanded knowledge of all the specialized areas they encounter in the field, to technologists in specialized fields like IT and RF who are interested in learning about unfamiliar topics. Chapters are written to be accessible and easy to understand by all levels of engineers and technicians. A wide range of related topics that engineers and technical managers need to understand are covered, including broadcast documentation, FCC practices, technical standards, security, safety, disaster planning, facility planning, project management, and engineering management.

Global Media Giants

by Janet Wasko Benjamin Birkinbine Rodrigo Gomez

Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

Persuasive Communication: How Audiences Decide

by Richard O. Young

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

Multimodality, Learning and Communication: A social semiotic frame

by Gunther Kress Jeff Bezemer

This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/

Eco-Translation: Translation and Ecology in the Age of the Anthropocene (New Perspectives in Translation and Interpreting Studies)

by Michael Cronin

Ecology has become a central question governing the survival and sustainability of human societies, cultures and languages. In this timely study, Michael Cronin investigates how the perspective of the Anthropocene, or the effect of humans on the global environment, has profound implications for the way translation is considered in the past, present and future. Starting with a deep history of translation and ranging from food ecology to inter-species translation and green translation technology, this thought-provoking book offers a challenging and ultimately hopeful perspective on how translation can play a vital role in the future survival of the planet.

Business Bullshit

by André Spicer

Our organizations are flooded with empty talk. We are constantly "going forward" to lands of "deliverables", stopping off on the "journey" to "drill down" into "best practice". Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. In this book, management scholar André Spicer argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities. This provocative, lucid book is essential reading for professionals, researchers and managers.

Defining Sport Communication

by Andrew C. Billings

Defining Sport Communication is a comprehensive resource addressing core topics and issues, including humanistic, organizational, relational, and mediated approaches to the study of sport communication. It provides foundational work in sport communication for students and scholars, reflecting the abundance of research published in recent years and the ever-increasing interest in this area of study. Bringing together scholars from various epistemological viewpoints within communication, this volume provides a unique opportunity for defining the breadth and depth of sport communication research. It will serve as a seminal reference for existing scholarship while also providing an agenda for future research.

Researching Translation and Interpreting

by Brian James Baer Claudia V. Angelelli

This volume offers a comprehensive view of current research directions in Translation and Interpreting Studies, outlining the theoretical concepts underpinning that research and presenting detailed discussions of the various methods used. Organized around three factors that are responsible for shaping the study of translation and interpreting today—post-positivist theoretical approaches, developments in the language industry, and technological innovations—this volume is divided into three parts: Part I introduces the basic concepts organizing translation and interpreting research, such as the difference between qualitative and quantitative research, between product-oriented and process-oriented studies, and between prescriptive and descriptive approaches. Part II provides a theoretical mapping of current translation and interpreting research, covering the theories underlying the current conceptualization of translation and interpreting, from queer studies to cognitive science. Part III explores the key methodological approaches to research in Translation and Interpreting Studies, including corpus-based, longitudinal, observational, and ethnographic studies, as well as survey and focus group-based studies. The international range of contributors are all leading research experts who use the methodologies in their work. They present the research aims of these methods, offer sample research questions that can—and cannot—be addressed by these methods, and discuss modes of data collection and analysis. This is an essential reference for all advanced undergraduates, postgraduates, and researchers in Translation and Interpreting Studies.

Organizations, Communication, and Health

by Tyler R. Harrison Elizabeth A. Williams

Organizations, Communication, and Health focuses on theories and constructs of organizational communication and their relationship to health. The goal of the volume is to offer a current picture of organizational and organizing processes and practices related to health. Research in the area of health communication has expanded in recent years, and this research has advanced understandings of campaigns, patient/provider interactions, and social support. However, a gap in the area of health, organizations, and organizing processes emerged, a niche this volume fills. It does so by having chapters identify an organizational theory or organizing process and how aspects of that theory relate to health. Chapters discuss how to marry theory to practice and the other factors (e.g., organizational structure, role, occupation, industry, or environment) that need to be considered in the process of utilizing the theory in organizations. This volume, aimed at advanced undergraduate and graduate students studying health communication, as well as health professionals, provides useful theory and practice related the organizations and health, and issues a call for further theorizing on the practice of health communication in organizations.

Reporting Inequality: Tools and Methods for Covering Race and Ethnicity

by Sally Lehrman Venise Wagner

Under increasingly intense newsroom demands, reporters often find it difficult to cover the complexity of topics that deal with racial and social inequality. This path-breaking book lays out simple, effective reporting strategies that equip journalists to investigate disparity’s root causes. Chapters discuss how racially disparate outcomes in health, education, wealth/income, housing, and the criminal justice system are often the result of inequity in opportunity and also provide theoretical frameworks for understanding the roots of racial inequity. Examples of model reporting from ProPublica, the Center for Public Integrity, and the San Jose Mercury News showcase best practice in writing while emphasizing community-based reporting. Throughout the book, tools and practical techniques such as the Fault Lines framework, the Listening Post and the authors' Opportunity Index and Upstream-Downstream Framework all help journalists improve their awareness and coverage of structural inequity at a practical level. For students and journalists alike, Reporting Inequality is an ideal resource for understanding how to cover structures of injustice with balance and precision.

The International History of Communication Study

by Peter Simonson David W. Park

The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnational flows of ideas, institutions, publications, and people, it offers the most comprehensive picture to date of the global history of communication research and education. This volume reaches into national and regional areas that have not received much attention in the scholarship until now, including Asia, Latin America, Africa, and the Middle East alongside Europe and North America. It also covers communication study outside of academic settings: in international organizations like UNESCO, and among commercial and civic groups. It moves beyond the traditional canon to cover work by forgotten figures, including women scholars in the field and those outside of the United States and Europe, and it situates them all within the broader geopolitical, institutional, and intellectual landscapes that have shaped communication study globally. Intended for scholars and graduate students in communication, media studies, and journalism, this volume pushes the history of communication study in new directions by taking an aggressively international and comparative perspective on the historiography of the field. Methodologically and conceptually, the volume breaks new ground in bringing comparative, transnational, and global frames to bear, and puts under the spotlight what has heretofore only lingered in the penumbra of the history of communication study.

The International History of Communication Study

by Peter Simonson David W. Park

The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnational flows of ideas, institutions, publications, and people, it offers the most comprehensive picture to date of the global history of communication research and education. This volume reaches into national and regional areas that have not received much attention in the scholarship until now, including Asia, Latin America, Africa, and the Middle East alongside Europe and North America. It also covers communication study outside of academic settings: in international organizations like UNESCO, and among commercial and civic groups. It moves beyond the traditional canon to cover work by forgotten figures, including women scholars in the field and those outside of the United States and Europe, and it situates them all within the broader geopolitical, institutional, and intellectual landscapes that have shaped communication study globally. Intended for scholars and graduate students in communication, media studies, and journalism, this volume pushes the history of communication study in new directions by taking an aggressively international and comparative perspective on the historiography of the field. Methodologically and conceptually, the volume breaks new ground in bringing comparative, transnational, and global frames to bear, and puts under the spotlight what has heretofore only lingered in the penumbra of the history of communication study.

Scientific and Medical Communication: A Guide for Effective Practice (ATTW Series in Technical and Professional Communication)

by Scott A. Mogull

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text. These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field—thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.

Digitalisierung und Kommunikation: Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation (Europäische Kulturen in der Wirtschaftskommunikation #31)

by Marcus Stumpf

Unter Digitalisierung wird die Autonomisierung, Flexibilisierung und Individualisierung bestehender Prozesse verstanden, die digitale Technologien und innovative Geschäftsmodelle hervorrufen. Diese Entwicklung hat Auswirkungen auf die Kommunikation: Facebook, YouTube, Twitter, kommerzielle Blogs – um nur einige externe Kanäle zu nennen – wetteifern um die Aufmerksamkeit verschiedener Zielgruppen. Hinzu kommen die eigenen digitalen Kanäle der Unternehmen: Unternehmensblogs, Wikis, digitale Presseräume oder traditionelle E-Mails. Den Möglichkeiten, digital zu kommunizieren, scheinen kaum noch Grenzen gesetzt. Die Autoren dieses Bandes untersuchen, wie die Unternehmens- und Marketingkommunikation mit dieser Komplexität verfährt, welche Zielgruppen am besten wie zu erreichen sind und welche Möglichkeiten es gibt, kommunikative Inhalte zu produzieren und zu verbreiten.

Publishing Law

by Hugh Jones Christopher Benson

Publishing Law is an authoritative and engaging guide to a wide range of legal issues affecting publishing today. Hugh Jones and Christopher Benson present readers with clear and accessible guidance to the complex legal areas specific to the ever evolving world of contemporary publishing, including copyright, moral rights, contracts and licensing, privacy, confidentiality, defamation, infringement and trademarks, with analysis of legal issues relating to sales, advertising, marketing, distribution and competition. This new fifth edition presents updated coverage of the key principles of copyright , as well as new copyright exceptions, licensing and open access. There is also further in-depth coverage of the legal issues around the sale of digital content. Key features of the fifth edition include: updated coverage of EU and UK copyright, including a new chapter on copyright exceptions following the significant changes in the 2014 Regulations Comprehensive coverage of publishing contracts with authors, as well as with other providers, including translators, contributors and contracts for subsidiary rights up to date coverage of the Defamation Act 2013, and other changes to EU and UK legislation exploration of the legal issues relating to digital publishing, including eBook and other electronic agreements, data protection and online issues in relation to privacy, and copyright infringement a range of summary checklists on key issues, ranging from copyright ownership to promotion and data protection useful appendices offering an A to Z glossary of legal terms and lists of useful address and further reading.

Refine Search

Showing 3,376 through 3,400 of 21,695 results