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Food Tourism Around The World
by C. Michael Hall Liz Sharples Richard Mitchell Niki Macionis Brock CambourneFood and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience.Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as:* the food tourism product* food tourism and consumer behaviour* cookery schools - educational vacations* food as an attraction in destination marketingIdeal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.
Safety and Security in Tourism: Relationships, Management, and Marketing
by C Michael Hall Dallen J. Timothy David Timothy DuvalHow will the travel and tourism industry respond to the terrorist attacks on America?The recent terrorist attacks in the United States and their repercussions for the travel and leisure industries have focused more attention on tourism safety and security issues than ever before. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further analysis not only of how travel safety may be improved but also how security issues may be seen in terms of tourism marketing and management so that the industry is able to better respond to such challenges.In this, an era of turbulent global relationships, the need for destination marketing organizations to demonstrate that they are safe for tourists has become increasingly important. Negative publicity, often unrelated to on-the-ground reality, may also serve to affect tourist perceptions.Safety and Security in Tourism: Relationships, Management, and Marketing examines: the effects of the September 11, 2001 attacks on the tourism industry and how the industry is responding the importance of safety as a factor in destination or activity choice case studies of destination and business responses to past political instability and/or attacks against tourists safety, security and destination image the role of the media in influencing consumer perceptions of travel safety consumer awareness of travel advisories and their influence on behavior the role of insurance in the travel industry consumer awareness and acceptance of security measures in travel and tourism safety and security as a component in destination marketing crisis and risk management in the tourism industry cross-border security and visa controls and their implications for tourism safety and security measures for tourists in different sectors and in airportsTourism has often been cited as a force for peace, yet tourism is typically one of the first industrial casualties of war and political unrest. This book examines tourism safety and security issues to give you a better knowledge base from which to respond to future events.
Safety and Security in Tourism: Relationships, Management, and Marketing
by C Michael Hall Dallen J. Timothy David Timothy DuvalHow will the travel and tourism industry respond to the terrorist attacks on America?The recent terrorist attacks in the United States and their repercussions for the travel and leisure industries have focused more attention on tourism safety and security issues than ever before. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further analysis not only of how travel safety may be improved but also how security issues may be seen in terms of tourism marketing and management so that the industry is able to better respond to such challenges.In this, an era of turbulent global relationships, the need for destination marketing organizations to demonstrate that they are safe for tourists has become increasingly important. Negative publicity, often unrelated to on-the-ground reality, may also serve to affect tourist perceptions.Safety and Security in Tourism: Relationships, Management, and Marketing examines: the effects of the September 11, 2001 attacks on the tourism industry and how the industry is responding the importance of safety as a factor in destination or activity choice case studies of destination and business responses to past political instability and/or attacks against tourists safety, security and destination image the role of the media in influencing consumer perceptions of travel safety consumer awareness of travel advisories and their influence on behavior the role of insurance in the travel industry consumer awareness and acceptance of security measures in travel and tourism safety and security as a component in destination marketing crisis and risk management in the tourism industry cross-border security and visa controls and their implications for tourism safety and security measures for tourists in different sectors and in airportsTourism has often been cited as a force for peace, yet tourism is typically one of the first industrial casualties of war and political unrest. This book examines tourism safety and security issues to give you a better knowledge base from which to respond to future events.
Tourism and Innovation (Contemporary Geographies of Leisure, Tourism and Mobility)
by C. Michael Hall Allan M. WilliamsThis ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories, and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices. Innovation is a key concept in business and entrepreneurial studies and the broader social sciences. Yet, despite its policy and academic importance, historically little attention has been given to the role of innovation in tourism and the corresponding contribution of tourism-related human mobility to regional, firm and product innovation. This book highlights that innovation in tourism is much more than a series of technological innovations, as important as they are, and instead needs to be understood in an economic, social and political context with particular stress being placed on the extent to which innovations are shaped by the framework of governance and regulation, as well as by institutional factors and activities of individual actors and entrepreneurs. It is structured so as to introduce the reader to the overall significance of innovation, at various levels, and the role that innovation plays in firm and place competition. Supported with case studies throughout, this book is essential reading for all Tourism students.
The Wiley Blackwell Companion to Tourism (Wiley Blackwell Companions to Geography)
by C. Michael Hall Allan M. Williams Alan A. LewThe Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of the interdisciplinary field of tourism studies. Presents a comprehensive and critical overview of tourism studies across the social sciences Introduces emerging topics and reassesses key themes in tourism studies in the light of recent developments Includes 50 newly commissioned essays by leading experts in the social sciences from around the world Contains cutting-edge perspectives on topics that include tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development Sets an agenda for future tourism research and includes a wealth of bibliographic references
Tokyo 2020 Olympics For Dummies
by Celeste Kiyoko HallMake the most of your 2020 Olympic adventure! If you dream of traveling to the Olympic games but feel overwhelmed by the thought of a trip to Japan, then Tokyo 2020 Olympics For Dummies is for you. Hundreds of thousands of international travelers will arrive in Tokyo for the next Olympics to share in the worldwide camaraderie and watch world-class athletes in 33 sports. This book is your complete authority on how to join in! Learn about travel options, safety, customs, and facts about the Olympic Games. Tokyo is an amazing destination, and you’ll be prepared for the voyage of a lifetime with knowledge of Japanese culture and trip planning tips. Plan your trip to the 2020 Olympic Games in Tokyo, Japan Be prepared with tips on Japanese culture, customs, language, and more Learn about how the Olympic Games are structured to make the best of your time Stay stress free and have fun with international travel advice and Olympic facts! As you prepare for your once-in-a-lifetime excursion, keep this guide within easy reach!
Tokyo 2020 Olympics For Dummies
by Celeste Kiyoko HallMake the most of your 2020 Olympic adventure! If you dream of traveling to the Olympic games but feel overwhelmed by the thought of a trip to Japan, then Tokyo 2020 Olympics For Dummies is for you. Hundreds of thousands of international travelers will arrive in Tokyo for the next Olympics to share in the worldwide camaraderie and watch world-class athletes in 33 sports. This book is your complete authority on how to join in! Learn about travel options, safety, customs, and facts about the Olympic Games. Tokyo is an amazing destination, and you’ll be prepared for the voyage of a lifetime with knowledge of Japanese culture and trip planning tips. Plan your trip to the 2020 Olympic Games in Tokyo, Japan Be prepared with tips on Japanese culture, customs, language, and more Learn about how the Olympic Games are structured to make the best of your time Stay stress free and have fun with international travel advice and Olympic facts! As you prepare for your once-in-a-lifetime excursion, keep this guide within easy reach!
Foundries and Rolling Mills: Memories of Industrial Britain
by David Hall Fred DibnahJoin engineer, steeplejack and beloved storyteller Fred Dibnah, as he takes you on a personal tour through industrial Britain.Bringing to life landmark events from the eighteenth to the early twentieth century in his typically engaging and anecdotal style, Fred introduces the great inventors from the age of steam, describes the day-to-day operation of railways, mills, forges and factories, and paints a vivid picture of what life was like for the mill-hands, colliers and engineers who laboured in industrial Britain - the workshop of the world.With a comprehensive gazetteer, which lists details of over 230 places of industrial interest - from steam railways and ships, to windmills and watermills - Foundries and Rolling Mills is a glorious portrait of Britain at the height of its industrial power, from one of our most revered figures.
Tourism and Geopolitics: Issues and Concepts from Central and Eastern Europe
by Derek HallWith 29 contributors from across Europe and beyond, this work represents a unique and important resource that examines the many relationships between tourism and geopolitics, with a focus on experiences drawn from Central and Eastern Europe. It begins by assessing the changing nature of 'geopolitics', from pejorative associations with Nazism to the more recent critical and feminist geopolitics of social science's 'cultural turn'. The book then addresses the important historical role of Central and Eastern Europe (CEE) in geopolitical thinking, before exemplifying a range of contemporary interactions between tourism and geopolitics within this critical region. Edited by a renowned authority on tourism geopolitics, this book: · Provides the most comprehensive overview of tourism and geopolitics available · Applies a range of geopolitical concepts and approaches to empirical experiences of tourism and mobility in Central and Eastern Europe · Embraces contributions from both established and new academic voices. Pursuing innovative analytical paths, the book demonstrates the interrelated nature of tourism and geopolitics and emphasizes the freshness of this research area. Addressing key principles and ideas which are applicable globally, it is an essential source for researchers, teachers and students of tourism, geography, political science and European studies, as well as for diplomatic, business and consultant practitioners.
Tourism, Climate Change and the Geopolitics of Arctic Development: The Critical Case of Greenland
by Derek HallGreenland is becoming a critically important territory in terms of tourism, climate change and competition for resource access, yet it has been poorly represented in academic literature. Tourism now features as a major source of income for the territory alongside fisheries. Cruise tourism is increasing rapidly, and might superficially appear to be best suited to Greenlandic conditions, given the lack of large-scale accommodation infrastructure and almost non-existent land routes between settlements. Ironically, one of the most spectacular tourist attractions is the large number of icebergs that are being calved as the result of glacier retreat and ice cap melting, both appearing to be taking place at ever increasing rates. As a consequence of ice removal, the territory's claimed extensive range of mineral resources, not least rare earth elements and hydrocarbons, are becoming more accessible for exploitation and, thereby, are acting increasingly as the focus for geopolitical competition. This book explores the nature of dynamics between tourism, climate change and the geopolitics of natural resource exploitation in the Arctic and examines their interrelationships specifically in the critical context of Greenland, but within a framework that emphasises the wider global implications of the outcomes of such interrelationships. This book is the first to explore these interrelationships in depth in English.
Tourism and Sustainable Community Development (Routledge Advances in Tourism)
by Derek Hall Greg RichardsAs the tourist industry becomes increasingly important to communities around the world, the need to develop tourism in a sustainable manner has also become a primary concern. This impressive collection of international case studies addresses this crucial issue by asking what local communities can contribute to sustainable tourism, and what sustainability can offer these local communities in return. The role of the community in environmental, cultural and economic sustainability is highlighted in an extraordinary variety of contexts, ranging from inner-city Edinburgh to rural northern Portugal and the beaches of Indonesia. Individually, the investigations in this text present a wealth of original research and source material, while collectively, they illuminate and clarify the term 'community' - the meaning of which, it is argued, is vital to understanding how sustainable tourism development can be implemented in practice.
New Directions in Rural Tourism (New Directions in Tourism Analysis)
by Derek Hall Lesley Roberts Morag MitchellAlthough there has been an increasing interest in rural tourism in terms of research, training and teaching in recent years, its conceptualization and the relationships between concept and strategy are still poorly represented and not well understood. The need for such a critical understanding is particularly crucial as rural areas experience rapid change, and as tourism is viewed as a key element of development and regeneration. This volume provides an interdisciplinary approach to new directions in rural tourism, drawing on the latest conceptual thinking and evolving strategic roles. It brings together case study exemplification from the UK, Denmark, Norway, Austria, Spain, Slovenia, Poland, New Zealand and the Caribbean. It debates such key issues as sustainability and niche marketing. The book thus provides accessible material drawn from a range of environmental and cultural contexts and focuses attention on the nature and interrelationships between local and global issues in rural tourism and development.
Where To Watch Birds in Somerset, Gloucestershire and Wiltshire
by Ken HallSomerset, Gloucestershire and Wiltshire are among Britain's finest counties in terms of habitat diversity, and their avifaunas are comparatively rich as a result. Much has changed in the region since the previous edition of this book – the famous Avalon marshes, for example, have become one of Britain's finest hotspots for wetland birds, for example – but this brand-new fourth edition offers a completely updated review of all the major sites, and many more lesser known ones, with new text and fully revised maps throughout. Where to Watch Birds in Somerset, Gloucestershire and Wiltshire is indispensable for any birder looking to head out into this ornithologically special corner of England.
Where To Watch Birds in Somerset, Gloucestershire and Wiltshire (Where to Watch Birds)
by Ken HallSomerset, Gloucestershire and Wiltshire are among Britain's finest counties in terms of habitat diversity, and their avifaunas are comparatively rich as a result. Much has changed in the region since the previous edition of this book – the famous Avalon marshes, for example, have become one of Britain's finest hotspots for wetland birds, for example – but this brand-new fourth edition offers a completely updated review of all the major sites, and many more lesser known ones, with new text and fully revised maps throughout. Where to Watch Birds in Somerset, Gloucestershire and Wiltshire is indispensable for any birder looking to head out into this ornithologically special corner of England.
Tourism and Innovation: Perspectives On Systems, Restructuring And Innovations (Contemporary Geographies of Leisure, Tourism and Mobility)
by Michael C. Hall Allan WilliamsTourism is often described as an industry with high growth rates, and it is subject to radical change in how it is produced and consumed. However, there is still a relatively poor understanding of how such changes are brought about – that is, through innovation. This book is the first to provide a comprehensive review of innovation in tourism, while also considering how tourism itself contributes to innovative local, regional and national development strategies. This timely book places tourism innovation in the context of current academic and policy concerns relating to knowledge, competition, and the management of change. A substantial introductory chapter provides an overview of what makes innovation in tourism both distinctive from, and similar to innovation in other economic sectors. This is followed by three general scene setting chapters which explore how competition and the search for competitiveness drive tourism innovation, how knowledge transfers and knowledge creation lead the process, and how institutions shape innovation. These provide a coherent theoretical framework for understanding the roles of different agencies in innovation, ranging from the state, to the firm, to the consumer. The next four chapters analyze innovation at different scales. Two chapters review the territorial dimensions of innovation through the fresh perspectives of the national and regional innovation systems, followed by reviews of the determinants of innovation in the firm, and the contested and complex role of entrepreneurship. The final chapter summarises the importance of understanding tourism innovation. This is a groundbreaking volume which provides an accessible introduction to a key but neglected topic. It provides a readable account of the multidisciplinary research on innovation and relates the emerging theoretical framework to tourism. A clear conceptual framework is complemented by fifty boxes which provide a range of illustrative international case studies. This book will be a useful guide for researchers and students of tourism studies, management and business and geography.
Tourism and Innovation (Contemporary Geographies of Leisure, Tourism and Mobility)
by Michael C. Hall Allan WilliamsTourism is often described as an industry with high growth rates, and it is subject to radical change in how it is produced and consumed. However, there is still a relatively poor understanding of how such changes are brought about – that is, through innovation. This book is the first to provide a comprehensive review of innovation in tourism, while also considering how tourism itself contributes to innovative local, regional and national development strategies. This timely book places tourism innovation in the context of current academic and policy concerns relating to knowledge, competition, and the management of change. A substantial introductory chapter provides an overview of what makes innovation in tourism both distinctive from, and similar to innovation in other economic sectors. This is followed by three general scene setting chapters which explore how competition and the search for competitiveness drive tourism innovation, how knowledge transfers and knowledge creation lead the process, and how institutions shape innovation. These provide a coherent theoretical framework for understanding the roles of different agencies in innovation, ranging from the state, to the firm, to the consumer. The next four chapters analyze innovation at different scales. Two chapters review the territorial dimensions of innovation through the fresh perspectives of the national and regional innovation systems, followed by reviews of the determinants of innovation in the firm, and the contested and complex role of entrepreneurship. The final chapter summarises the importance of understanding tourism innovation. This is a groundbreaking volume which provides an accessible introduction to a key but neglected topic. It provides a readable account of the multidisciplinary research on innovation and relates the emerging theoretical framework to tourism. A clear conceptual framework is complemented by fifty boxes which provide a range of illustrative international case studies. This book will be a useful guide for researchers and students of tourism studies, management and business and geography.
Tourism and Innovation (Contemporary Geographies of Leisure, Tourism and Mobility)
by Michael C. Hall Allan WilliamsThis ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories, and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices. Innovation is a key concept in business and entrepreneurial studies and the broader social sciences. Yet, despite its policy and academic importance, historically little attention has been given to the role of innovation in tourism and the corresponding contribution of tourism-related human mobility to regional, firm and product innovation. This book highlights that innovation in tourism is much more than a series of technological innovations, as important as they are, and instead needs to be understood in an economic, social and political context with particular stress being placed on the extent to which innovations are shaped by the framework of governance and regulation, as well as by institutional factors and activities of individual actors and entrepreneurs. It is structured so as to introduce the reader to the overall significance of innovation, at various levels, and the role that innovation plays in firm and place competition. Supported with case studies throughout, this book is essential reading for all Tourism students.
Empires of the Monsoon (Text Only): Yindu Yang Ji Qi Ru Qin Zhe De Li Shi = Empires Of The Monsoon: A History Of The Indian Ocean And Its Invaders
by Richard Hall‘A triumph: a first class comprehensive narrative of the impact upon the people of the Indian Ocean of those who penetrated it. It is hard to believe that this account of a European epic has any rival.’ J.M. ROBERTS, author of the Penguin History of the World
The Strange Last Voyage of Donald Crowhurst: Now Filmed As The Mercy (Sailmate Ser.)
by Ron Hall Nicholas Tomalin'A masterpiece.' New Yorker'Wholly riveting, brilliantly researched.' Evening Standard'A meticulous investigation into the seeds of disaster... fascinating, uncomfortable reading.' Sunday Times In 1968, Donald Crowhurst was trying to market a nautical navigation device he had developed, and saw the Sunday Times Golden Globe round the world sailing race as the perfect opportunity to showcase his product. Few people knew that he wasn't an experienced deep-water sailor. His progress was so slow that he decided to short-cut the journey, while falsifying his location through radio messages from his supposed course.Everyone following the race thought that he was winning, and a hero's welcome awaited him at home in Britain. But on 10 July 1968, eight months after he set off, his wife was told that his boat had been discovered drifting in mid-Atlantic. Crowhurst was missing, assumed drowned, and there was much speculation that this was one of the great mysteries of the sea. In this masterpiece of investigative journalism, Nicholas Tomalin and Ron Hall reconstruct one of the greatest hoaxes of our time. From in-depth interviews with Crowhurst's family and friends and telling excerpts from his logbooks, Tomalin and Hall develop a tale of tragic self-delusion and public deception, a haunting portrait of a complex, deeply troubled man and his journey into the heart of darkness.
Managing Tourism Enterprises: Start-up, Growth and Resilience
by Dr Rob Hallak Dr Craig LeeManaging Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. This book describes and includes essential business planning and teaching tools, such as: · The feasibility analysis, marketing plan, and strategic planning tools. · Lecture slides for each chapter. · Case studies with discussion questions. This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.
The Flying Carpet: Adventures in a Biplane from Timbuktu to Everest and Beyond
by Richard Halliburton"I've just given myself an airplane and I want you to fly us to all the outlandish places in the world, Turkey, Persia, Paris and - Pasadena. We're going to fly across deserts, over mountains, rescue imprisoned princesses and fight dragons. We must have the world. We can have the world!"Thirsting for a new adventure and announcing that 'an adventure not in the air is obsolete', Richard Halliburton hired pioneer aviator Moye Stephens in 1931 and fearlessly set out to circle the world in an open cockpit biplane optimistically named The Flying Carpet. For Halliburton it was the ultimate in romantic, risky exploration and was a means of seeing the world in a way that few had ever seen it before. True to form, his journey was breathtakingly audacious. They performed aerobatics in Fez, landed in mysterious Timbuktu, spent time with the French Foreign Legion in Algeria and explored Cairo, Damascus and Petra. In Iran, they met legendary aviatrix Ella Beinhorn and gave Princess Mahin Banu a ride. In Iraq, it was the turn of King Faisal's young son, Ghazi, who was escorted by two RAF fighter planes. In India, they flew over the Taj Mahal - upside down - and, soaring over the Himalayas, Halliburton took the first aerial photograph of Everest. In Borneo they were entertained by Sylvia Brooke, the 'White Queen of Borneo', and by the chief of the Iban Dyak headhunters, who gave them dozens of shrunken heads. A journey as dazzling as Halliburton himself and, with the world at war less than a decade later, marking the end of an era, the story of The Flying Carpet is as captivating today as it was to the world 80 years ago.
No Touch Monkey!: And Other Travel Lessons Learned Too Late
by Ayun HallidayZine queen Ayun Halliday confesses the best-and worst-of her globetrotting misadventures. "I laughed hard on nearly every page of this shockingly intimate memoir and deeply funny book."--STEPHEN COLBERTAyun Halliday may not make for the most sensible travel companion, but she is certainly one of the zaniest, with a knack for inserting herself (and her unwitting cohorts) into bizarre situations around the globe. Curator of kitsch and unabashed aficionada of pop culture, Halliday offers bemused, self-deprecating narration of events from guerrilla theater in Romania to drug-induced Apocalypse Now reenactments in Vietnam to a perhaps more surreal collagen-implant demonstration at a Paris fashion show emceed by Lauren Bacall. On layover in Amsterdam, Halliday finds unlikely trouble in the red-light district--eliciting the ire of a tiny, violent madam, and is forced to explain tampons to soldiers in Kashmir--"they're for ladies. Bleeding ladies"--that, she admits, "might have looked like white cotton bullets lined up in their box." A self-admittedly bumbling vacationer, Halliday shares--with razor-sharp wit and to hilarious effect--the travel stories most are too self-conscious to tell. Includes line drawings, generously provided by the author.
The Great Escape: Adventures On The Wild West Coast
by Monty HallsA diary of adventure in picturesque Sand Bay, The Great Escape: Adventures on the Wild West Coast takes readers on an extraordinary journey as writer and explorer Monty Halls follows his dream of becoming a crofter. With his gigantic (possibly insane) dog Reuben as his companion, Monty raises sheep, pigs and chickens, grows his own vegetables, explores the wildlife, meets the locals, and learns all about life on Scotland's wild west coast. Living his dream is not without its challenges - whether it's renovating an ancient bothy, climbing a mountain called The Inaccessible Pinnacle, or surviving the daily onslaught of midges - but it's a life-changing experience, set in the most beautiful and dramatic landscape in Europe.The Great Escape is a book for anyone who has longed to leave the rat race behind.
Airport Marketing
by Nigel Halpern Anne GrahamIn recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.
Airport Marketing
by Nigel Halpern Anne GrahamIn recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.