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Storytelling im Vertrieb: Eine Schritt-für-Schritt-Blaupause für gewinnende B2B-Verkaufs-Gespräche
by Oliver GrytzmannWie Sie als Vertriebler mit der richtigen Story und den passenden Bildern zum Vertragsabschluss kommen, erfahren Sie in diesem Praxis-Ratgeber. Für Vertriebler wie Sie hat Oliver Grytzmann diese Schritt-für-Schritt-Anleitung geschrieben. In „Storytelling im Vertrieb“ zeigt er Ihnen an zahlreichen Beispielen, wie Sie mit Storytelling klare mentale Bilder in die Köpfe der Entscheider setzen – bei Außendienst-Einsätzen, Entscheider- und Einkaufsgremien, Vorträgen vor Fachpublikum und bei einem Pitch. Mithilfe dieser mentalen Bilder verstehen Entscheider Ihr Produkt bzw. Ihre Dienstleistung schneller und besser, weil Bilder im Kopf hängen bleiben und Entscheider zu einer Story viel leichter eine emotionale Bindung aufbauen. Drei Vorteile, mit denen Sie als Vertriebler zum Vertragsabschluss kommen. Lernen und erleben Sie: Aus welchen Grundelementen ein mentales Bild besteht.Wie die Struktur einer guten Vertriebs-Story aussieht.Wie Sie diese Struktur in packende Worte fassen können.Welche alternativen Formen des Vertriebs-Storytelling es gibt.Konkrete Anleitungen, wie Sie bereits mit Ihrem Auftreten eine Story erzählen.
The Storytelling Hero: Speaking for Powerful Communication
by Stewart Bewley"Full of practical steps that everyone can use to become a compelling storyteller."—Steve Pierce, Deputy Managing Director and Chief HR Oficer, Hitachi, Europe "Raw and actionable, but with a dreamer's heart, 'The Storytelling Hero' helps even the most reluctant presenter find their voice, while Stew Bewley weaves through his own story to help us think carefully about message and motivation, humanity and heroes."—Aimee Riordan, Senior Communications Manager and reader, writer, storyteller at Microsoft Make your next speech one to remember With expert guidance from veteran public speaking coach Stewart Bewley, you'll discover how to gain the confidence needed to become a phenomenal public speaker. Using simple tools and techniques you can apply every time you speak to a group or an individual, The Storytelling Hero will show you how to: Eliminate self-limiting beliefs that hold you back Find the confidence you need to command a room Establish a memorable and impressive presence Improve your cadence, rhythm and style Connect with your next audience Transform your ability to communicate your ideas, capture attention, and make a positive impression. The Storytelling Hero shows you how to hold an audience in the palm of your hand, one actionable step at a time.
The Storytelling Hero: Speaking for Powerful Communication
by Stewart Bewley"Full of practical steps that everyone can use to become a compelling storyteller."—Steve Pierce, Deputy Managing Director and Chief HR Oficer, Hitachi, Europe "Raw and actionable, but with a dreamer's heart, 'The Storytelling Hero' helps even the most reluctant presenter find their voice, while Stew Bewley weaves through his own story to help us think carefully about message and motivation, humanity and heroes."—Aimee Riordan, Senior Communications Manager and reader, writer, storyteller at Microsoft Make your next speech one to remember With expert guidance from veteran public speaking coach Stewart Bewley, you'll discover how to gain the confidence needed to become a phenomenal public speaker. Using simple tools and techniques you can apply every time you speak to a group or an individual, The Storytelling Hero will show you how to: Eliminate self-limiting beliefs that hold you back Find the confidence you need to command a room Establish a memorable and impressive presence Improve your cadence, rhythm and style Connect with your next audience Transform your ability to communicate your ideas, capture attention, and make a positive impression. The Storytelling Hero shows you how to hold an audience in the palm of your hand, one actionable step at a time.
Storytelling for Sustainability: Deepening the Case for Change
by Jeff LeinaweaverStorytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what’s my storyline?
Storytelling for Sustainability: Deepening the Case for Change
by Jeff LeinaweaverStorytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what’s my storyline?
Storytelling for New Technologies and Platforms: A Writer’s Guide to Theme Parks, Virtual Reality, Board Games, Virtual Assistants, and More
by Ross BergerWant to know what it’s like to write for a theme park attraction? Or an interactive toy? Or for a virtual reality game? Wait – those tell stories? And there are jobs for people to write them? Thanks to technology, interactive products and live experiences can now engage us with memorable characters and exciting adventures that were once only destined for the cinema. Storytelling for New Technologies and Platforms: A Writer’s Guide to Theme Parks, Virtual Reality, Board Games, Virtual Assistants, and More is a handbook for writers, students, producers, teachers, scholars, career changers, early tech adopters, and just about anyone who loves story and technology. As a collection of articles from some of the best creative writers in their medium, this book will prepare content creators of tomorrow to tackle some of today's most exhilarating creative challenges found on a screen ... or off! Key Features: Expert advice from several industry professionals who have worked for some of the world’s biggest tech and interactive companies. Best practices that not only guide writers on how to apply their craft to new fields, but also prepare them for the common ambiguity they will find in corporate and start-up environments. Breakdown of platforms that shows how tech capabilities can fulfill content expectations and how content can fulfill tech expectations. Basic storytelling mechanics customized to today’s popular technologies, live experiences, and traditional game platforms.
Storytelling for New Technologies and Platforms: A Writer’s Guide to Theme Parks, Virtual Reality, Board Games, Virtual Assistants, and More
by Ross BergerWant to know what it’s like to write for a theme park attraction? Or an interactive toy? Or for a virtual reality game? Wait – those tell stories? And there are jobs for people to write them? Thanks to technology, interactive products and live experiences can now engage us with memorable characters and exciting adventures that were once only destined for the cinema. Storytelling for New Technologies and Platforms: A Writer’s Guide to Theme Parks, Virtual Reality, Board Games, Virtual Assistants, and More is a handbook for writers, students, producers, teachers, scholars, career changers, early tech adopters, and just about anyone who loves story and technology. As a collection of articles from some of the best creative writers in their medium, this book will prepare content creators of tomorrow to tackle some of today's most exhilarating creative challenges found on a screen ... or off! Key Features: Expert advice from several industry professionals who have worked for some of the world’s biggest tech and interactive companies. Best practices that not only guide writers on how to apply their craft to new fields, but also prepare them for the common ambiguity they will find in corporate and start-up environments. Breakdown of platforms that shows how tech capabilities can fulfill content expectations and how content can fulfill tech expectations. Basic storytelling mechanics customized to today’s popular technologies, live experiences, and traditional game platforms.
The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You (Wiley Custom Select Ser.)
by Shane Snow Joe Lazauskas Contently, Inc."A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"—Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."—Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"—Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries."—Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once."—Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more."—Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
by Shane Snow Joe Lazauskas Contently, Inc."A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"—Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."—Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"—Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries."—Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once."—Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more."—Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
Storytelling around the World: Folktales, Narrative Rituals, and Oral Traditions
by Jelena Cvorovic Kathryn CoeThis book provides students, instructors, and lay-readers with a cross-cultural understanding of storytelling as an art form that has existed for centuries, from the first spoken and sung stories to those that are drawn and performed today.This book serves as an indispensable resource for students and scholars interested in storytelling and in multicultural approaches to the arts. By taking an evolutionary approach, this book begins with a discussion of origin stories and continues through history to stories of the 21st century. The text not only engages the stories themselves, it also explains how individuals from all disciplines, from doctors and lawyers to priests and journalists, use stories to focus their readers' and listeners' attention and influence them.This text addresses stories and storytelling across both time (thousands of years) and geography, including in-depth descriptions of storytelling practices occurring in more than 40 different cultures around the world. Part I consists of thematic essays, exploring such topics as the history of storytelling, common elements across cultures, different media, lessons stories teach us, and storytelling today. Part II looks at more than 40 different cultures, with entries following the same outline: Overview, Storytellers: Who Tell the Stories, and When, Creation Mythologies, Teaching Tales and Values, and Cultural Preservation. Several tales/tale excerpts accompany each entry.
Storytelling around the World: Folktales, Narrative Rituals, and Oral Traditions
by Jelena Cvorovic Kathryn CoeThis book provides students, instructors, and lay-readers with a cross-cultural understanding of storytelling as an art form that has existed for centuries, from the first spoken and sung stories to those that are drawn and performed today.This book serves as an indispensable resource for students and scholars interested in storytelling and in multicultural approaches to the arts. By taking an evolutionary approach, this book begins with a discussion of origin stories and continues through history to stories of the 21st century. The text not only engages the stories themselves, it also explains how individuals from all disciplines, from doctors and lawyers to priests and journalists, use stories to focus their readers' and listeners' attention and influence them.This text addresses stories and storytelling across both time (thousands of years) and geography, including in-depth descriptions of storytelling practices occurring in more than 40 different cultures around the world. Part I consists of thematic essays, exploring such topics as the history of storytelling, common elements across cultures, different media, lessons stories teach us, and storytelling today. Part II looks at more than 40 different cultures, with entries following the same outline: Overview, Storytellers: Who Tell the Stories, and When, Creation Mythologies, Teaching Tales and Values, and Cultural Preservation. Several tales/tale excerpts accompany each entry.
Storytelling And Theatre: Contemporary Professional Storytellers And Their Art (PDF)
by Michael Wilson Jack ZipesThis will be of particular interest to undergraduates of performing arts and the substantial community of those engaged in storytelling, filling a noticeable void in an emerging field of scholarship. Michael Wilson addresses the recent rise of storytelling as a professional performance art by providing a critical survey of current practice and a critical framework for those debates currently taking place, and those debates which will undoubtedly emerge in future. The text includes critical analysis of a range of practices alongside interviews with key contemporary practitioners about their work.
Storytelling and Market Research: A Practical User Guide
by C. Frederic JohnShowing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Storytelling and Market Research: A Practical User Guide
by C. Frederic JohnShowing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Storytelling: Art and Technique
by Janice M. Del NegroThis book serves as both a textbook and reference for faculty and students in LIS courses on storytelling and a professional guide for practicing librarians, particularly youth services librarians in public and school libraries.Storytelling: Art and Technique serves professors, students, and practitioners alike as a textbook, reference, and professional guide. It provides practical instruction and concrete examples of how to use the power of story to build literacy and presentation skills, as well as to create community in those same educational spaces.This text illustrates the value of storytelling, covers the history of storytelling in libraries, and offers valuable guidance for bringing stories to contemporary listeners, with detailed instructions on the selection, preparation, and presentation of stories. It also provides guidance around the planning and administration of a storytelling program. Topics include digital storytelling, open mics and slams, and the neuroscience of storytelling. An extensive and helpful section of resources for the storyteller is included in an expanded Part V of this edition.
Storytelling: Art and Technique
by Janice M. Del NegroThis book serves as both a textbook and reference for faculty and students in LIS courses on storytelling and a professional guide for practicing librarians, particularly youth services librarians in public and school libraries.Storytelling: Art and Technique serves professors, students, and practitioners alike as a textbook, reference, and professional guide. It provides practical instruction and concrete examples of how to use the power of story to build literacy and presentation skills, as well as to create community in those same educational spaces.This text illustrates the value of storytelling, covers the history of storytelling in libraries, and offers valuable guidance for bringing stories to contemporary listeners, with detailed instructions on the selection, preparation, and presentation of stories. It also provides guidance around the planning and administration of a storytelling program. Topics include digital storytelling, open mics and slams, and the neuroscience of storytelling. An extensive and helpful section of resources for the storyteller is included in an expanded Part V of this edition.
Storytelling: Geschichten in Text, Bild und Film
by Annika SchachDieses Buch beleuchtet das Trendthema Storytelling aus unterschiedlichen Perspektiven - von der narrativen Reportage im Journalismus über Story-Elemente in der Fotografie, der Mode und im Produktdesign, dem inszenierten Erlebnis in der digitalen Welt bis hin zum strategischen Einsatz von Corporate Storys in der externen und internen Unternehmenskommunikation. Die Arbeit mit Geschichten in der Kommunikation ist zwar nicht neu, der strategische Einsatz zur Vermittlung von bestimmten Inhalten und Botschaften, das Storytelling, beschäftigt jedoch aktuell diverse Disziplinen. Die Auseinandersetzung mit dieser Technik ist bereits vom Kern her interdisziplinär, denn Geschichten können in Text, Bild, Ton oder im Film erzählt werden. So umfangreich die praxisbezogene Beschäftigung mit dem Themenbereich ist, so spärlich ist der fächerübergreifende Diskurs, durch den Erkenntnisse aus den unterschiedlichen Disziplinen zusammengeführt, kontrastiert und gewinnbringend diskutiert werden können. Diese Lücke schließt dieses Buch.
Storytelling (Arts for Health)
by Michael WilsonExploring the potential for storytelling as a creative practice for health and well-being, Michael Wilson considers how the art form might help us reconsider the power relationships in healthcare contexts and restore agency to patients, in partnership with medical professionals. Storytelling is explored not simply as a means of conveying information and experience from one person to another but as an act of listening, a process for thinking, evaluating and understanding. Wilson reflects on his over thirty of years of researching and practising storytelling, and blends his experience with a collection of case studies representing diverse approaches to storytelling for health, including theatre, stand-up comedy, writing, visual arts and digital storytelling. Most importantly, storytelling is approached not from the point of view of the medical practitioner or educator, or even the patient, but through the lens of those who tell stories as a creative and everyday practice. It is a book with the storyteller at its core.
Storytelling (Arts for Health)
by Michael WilsonExploring the potential for storytelling as a creative practice for health and well-being, Michael Wilson considers how the art form might help us reconsider the power relationships in healthcare contexts and restore agency to patients, in partnership with medical professionals. Storytelling is explored not simply as a means of conveying information and experience from one person to another but as an act of listening, a process for thinking, evaluating and understanding. Wilson reflects on his over thirty of years of researching and practising storytelling, and blends his experience with a collection of case studies representing diverse approaches to storytelling for health, including theatre, stand-up comedy, writing, visual arts and digital storytelling. Most importantly, storytelling is approached not from the point of view of the medical practitioner or educator, or even the patient, but through the lens of those who tell stories as a creative and everyday practice. It is a book with the storyteller at its core.
The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance
by Carmine GalloHow did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?They told brilliant stories.Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?
Storyteller's Sampler: Tales from Tellers around the World
by Margaret Read MacDonaldLooking for fresh ideas to liven up your storytimes? Here you'll find a wonderfully diverse collection of easy-to-tell tales from around the world, along with tips and profiles of the storytellers featured in the book.Ideal for educators and others who work with young children, these stories have been selected because they are easy for anyone to tell, even novices, and they readily engage listeners. Along with each tale, you'll find a profile of the "teller" who provides it, adding a cultural dimension to help you and your audiences better understand the context. There are also tips to improve your programs.In addition to storytimes, this guide can be used for read-alouds, or even silent reading with older children. Whether you are a librarian, educator, or parent, Storyteller's Sampler: Tales from Tellers around the World will help you keep children entertained—all while encouraging their learning and development.
Storyshowing: How to Stand Out from the Storytellers
by Sam CawthornTake your audience on a journey to leave a more lasting impact Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation and inspiration, yet the disconnect remains — you're still only telling. To truly influence people, you need to go deeper than that — you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook. This book shows you how to transcend telling and start showing your story, using an easy-to-follow framework you can start applying today. Unearth your own experiences, and bring your vulnerabilities out into the light; share your emotions and forge a path to true communication. Use images, body language and gestures as tools to build that indelible connection; then and only then will people truly engage and transform their thinking. No matter your message, the impact lies in the delivery. This insightful guide equips you with the tools and skills you need to start communicating like never before. Share more powerful stories using a simple 5-step method Build confidence, influence others and make a deeper connection Be more persuasive in presentations, pitches, calls and talks Transform the way people think by inviting them inside your story The difference between telling and showing is like the difference between a lecture and a play. It's the difference between giving information and taking the audience on a journey. The difference between a brochure and a test drive. Storyshowing helps you level up your communication to leave a lasting, more profound impact.
Storyshowing: How to Stand Out from the Storytellers
by Sam CawthornTake your audience on a journey to leave a more lasting impact Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation and inspiration, yet the disconnect remains — you're still only telling. To truly influence people, you need to go deeper than that — you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook. This book shows you how to transcend telling and start showing your story, using an easy-to-follow framework you can start applying today. Unearth your own experiences, and bring your vulnerabilities out into the light; share your emotions and forge a path to true communication. Use images, body language and gestures as tools to build that indelible connection; then and only then will people truly engage and transform their thinking. No matter your message, the impact lies in the delivery. This insightful guide equips you with the tools and skills you need to start communicating like never before. Share more powerful stories using a simple 5-step method Build confidence, influence others and make a deeper connection Be more persuasive in presentations, pitches, calls and talks Transform the way people think by inviting them inside your story The difference between telling and showing is like the difference between a lecture and a play. It's the difference between giving information and taking the audience on a journey. The difference between a brochure and a test drive. Storyshowing helps you level up your communication to leave a lasting, more profound impact.
Storys mit Studien: Die Produktion von Aufmerksamkeit mit Rankings, Umfragen und Statistiken in Journalismus und PR (Organisationskommunikation)
by Jens R. DerksenMit der Berichterstattung über Studien produzieren PR-Praktiker und Journalisten routiniert öffentliche Aufmerksamkeit, die ihnen und ihren Geld- und Arbeitgebern die Durchsetztung von Interessen ermöglichen sollen. In seiner Dissertation zeigt Jens R. Derksen die Relevanz, die systematisch-empirische Erhebungen – wie wissenschaftliche Untersuchungen, Umfragen, Rankings – für die Berichterstattung von Medien und die PR von Organisationen haben. Der Autor stellt dar, welche Studien es in die Schlagzeilen schaffen und wie Medien sie thematisieren. Er analysiert Interessen von Journalisten, Medienorganisationen, PR-Praktikern und Auftraggebern und rekonstruiert Mechanismen, die dem Zustandekommen von Studien und der Berichterstattung darüber zugrunde liegen.
Storycraft, Second Edition: The Complete Guide to Writing Narrative Nonfiction (Chicago Guides to Writing, Editing, and Publishing)
by Jack HartJack Hart, master writing coach and former managing editor of the Oregonian, has guided several Pulitzer Prize–winning narratives to publication. Since its publication in 2011, his book Storycraft has become the definitive guide to crafting narrative nonfiction. This is the book to read to learn the art of storytelling as embodied in the work of writers such as David Grann, Mary Roach, Tracy Kidder, and John McPhee. In this new edition, Hart has expanded the book’s range to delve into podcasting and has incorporated new insights from recent research into storytelling and the brain. He has also added dozens of new examples that illustrate effective narrative nonfiction. This edition of Storycraft is also paired with Wordcraft, a new incarnation of Hart’s earlier book A Writer’s Coach, now also available from Chicago.