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Sport and Body Cultures in East and Southeast Asia

Despite a widely held, and not entirely erroneous, view that the cultures of East and Southeast Asia commonly favour the mind over the body or, at least mental activity rather than physical endeavour, this collection of essays sheds light on the wide range of diverse ways in which sport and body cultures feature in that part of the world. Contributors to the collection work in many different countries but are united in their shared interest in increasing our understanding of the social role of sport and body cultures which is manifest in their work. The countries that are discussed are Indonesia, the People’s Republic of China, Singapore, Taiwan, South Korea, and the former Netherlands New Guinea. Themes considered in these chapters are the implications of hosting sport events, the focus on sport and the body by a group of Buddhist monastics, belly dancing in the lives of women in Taiwan, the sociopolitical role of the scouting movement in a colonial setting, and issues relating to the functioning of sport clubs. The chapters were originally published in Asia Pacific Journal of Sport and Social Science.

Sport and Architecture (Frontiers of Sport)

Sport and architecture are two elements of contemporary life that have a broad and profound impact on the world around us. The role architecture plays in shaping buildings and societies has occupied historians for centuries. Likewise, the cultural, economic, and political importance of sport is the subject of sustained academic inquiry. When sport and architecture converge, as in the 2012 London Olympics or the 2014 World Cup in Brazil, then the impact of these two forms of social activity is redoubled. This book presents a new and dynamic study of the complex relationship between sport and architecture. It explores the history of sport architecture and examines the buildings and events that create sites where sport and architecture converge in particularly telling ways. Its chapters discuss the following topics: sport architecture and urban redevelopment sport architecture and technology sport architecture and nationalism sport architecture as social activism sport architecture and global capitalism. By considering the importance of architectural form alongside these key themes, this book represents a landmark study for anybody interested in the social and cultural significance of architecture or sport.

Sport and Architecture (Frontiers of Sport)

Sport and architecture are two elements of contemporary life that have a broad and profound impact on the world around us. The role architecture plays in shaping buildings and societies has occupied historians for centuries. Likewise, the cultural, economic, and political importance of sport is the subject of sustained academic inquiry. When sport and architecture converge, as in the 2012 London Olympics or the 2014 World Cup in Brazil, then the impact of these two forms of social activity is redoubled. This book presents a new and dynamic study of the complex relationship between sport and architecture. It explores the history of sport architecture and examines the buildings and events that create sites where sport and architecture converge in particularly telling ways. Its chapters discuss the following topics: sport architecture and urban redevelopment sport architecture and technology sport architecture and nationalism sport architecture as social activism sport architecture and global capitalism. By considering the importance of architectural form alongside these key themes, this book represents a landmark study for anybody interested in the social and cultural significance of architecture or sport.

Sport and Alcohol: An ethical perspective (Routledge Research in Sport, Culture and Society)

There is a clear sense in which sport has played, and continues to play an important role in the normalization and legitimization of routine, excessive and problem drinking; sport and alcohol have become inextricably linked. Alcohol companies provide funding in the form of sponsorship, fans consume alcohol when watching, and players celebrate, bond and relax with alcohol. Sport and Alcohol: an ethical perspective aims to critically examine the various ways in which sport and alcohol interact. In doing so, the book casts an ethical eye over the following topics: Society’s relationship with alcohol Sponsorship and marketing of alcohol through sport and its effect on children Sport’s alcohol-tolerant ethos, problematic drinking practices and rituals Punishment and discipline in relation to athletes’ drink-related bad behavior Alcoholism in the context of sport and the need for a greater understanding of the condition, how it develops and what can be done The status of athletes as role models Offering a much-needed critical assessment of an important issue in contemporary sport and society, Sport and Alcohol is essential reading for those interested in the social, cultural or philosophical study of sport in general and sport and alcohol in particular.

Sport and Alcohol: An ethical perspective (Routledge Research in Sport, Culture and Society)

There is a clear sense in which sport has played, and continues to play an important role in the normalization and legitimization of routine, excessive and problem drinking; sport and alcohol have become inextricably linked. Alcohol companies provide funding in the form of sponsorship, fans consume alcohol when watching, and players celebrate, bond and relax with alcohol. Sport and Alcohol: an ethical perspective aims to critically examine the various ways in which sport and alcohol interact. In doing so, the book casts an ethical eye over the following topics: Society’s relationship with alcohol Sponsorship and marketing of alcohol through sport and its effect on children Sport’s alcohol-tolerant ethos, problematic drinking practices and rituals Punishment and discipline in relation to athletes’ drink-related bad behavior Alcoholism in the context of sport and the need for a greater understanding of the condition, how it develops and what can be done The status of athletes as role models Offering a much-needed critical assessment of an important issue in contemporary sport and society, Sport and Alcohol is essential reading for those interested in the social, cultural or philosophical study of sport in general and sport and alcohol in particular.

Sport and Adventure Tourism

Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that&’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the “phenomenon” of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travelThis one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.

Sport and Adventure Tourism

Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that&’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the “phenomenon” of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travelThis one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.

Sport Analytics: A data-driven approach to sport business and management

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Sport Analytics: A data-driven approach to sport business and management

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Sport an der Grenze menschlicher Leistungsfähigkeit: Symposium Kiel 21.–23. Juni 1980

Sport als Erlebnisrahmen im Eventmarketing: Ein Überblick (essentials)

Jan Drengner erörtert, wie Unternehmen durch die Einbeziehung des Sports das Erlebnispotenzial ihrer Marketing-Events erhöhen können, um so ihre Kommunikationsziele effizienter zu erreichen. Aufgrund seiner hohen gesellschaftlichen Akzeptanz bietet der Sport vielfältige Ansatzpunkte zur Ausgestaltung des Eventmarketing. Aufbauend auf einem Überblick über verhaltenswissenschaftliche Hintergründe zu den Wirkungen solcher sportorientierter Events gibt dieses Essential umfangreiche Hinweise zu deren Inszenierung. Abschließend stehen mögliche Risiken im Mittelpunkt, die in der Praxis beim Einsatz des Sports im Eventmarketing zu berücksichtigen sind.

Sport, Alcohol and Social Inquiry: A Global Cocktail (Research in the Sociology of Sport #14)

In recent years, the relationship between sport and alcohol has become an increasingly popular topic for study, with many current research projects and publications aligning with a public health or medical focus. This volume prioritizes social inquiry and an emphasis on the sociological study of sport and alcohol to help (re)shape the terms of ongoing debates on this topic. Both emerging and expert scholars capture the contested terrain of the sport-alcohol nexus, exploring a range of issues and controversies with a specific focus on promotional culture, policy legislation/regulation, and identity politics. Chapters discuss the intricate social connections of what has become an entrenched, naturalized and global culture of alcohol promotion and consumption within sport. This volume is intentionally global in focus (with geographical regions represented by both chapter topics as well as contributors) and each chapter adds a truly valuable 'spirit' to making sense of the complex relationship between sport and alcohol.

Sport, Alcohol and Social Inquiry: A Global Cocktail (Research in the Sociology of Sport #14)

In recent years, the relationship between sport and alcohol has become an increasingly popular topic for study, with many current research projects and publications aligning with a public health or medical focus. This volume prioritizes social inquiry and an emphasis on the sociological study of sport and alcohol to help (re)shape the terms of ongoing debates on this topic. Both emerging and expert scholars capture the contested terrain of the sport-alcohol nexus, exploring a range of issues and controversies with a specific focus on promotional culture, policy legislation/regulation, and identity politics. Chapters discuss the intricate social connections of what has become an entrenched, naturalized and global culture of alcohol promotion and consumption within sport. This volume is intentionally global in focus (with geographical regions represented by both chapter topics as well as contributors) and each chapter adds a truly valuable 'spirit' to making sense of the complex relationship between sport and alcohol.

Sport: Das Lehrbuch für das Sportstudium (Bachelor)

Sport ist überall und nirgends in Schule und Hochschule, im Alltag und im Gesundheitswesen. Bisher war die Ausbildung von Experten und Sportlehrern in den verschiedenen Berufszweigen sehr heterogen. Mit dem Bachelor-Studium und dem Memorandum des deutschen Sportlehrerverbandes stabilisieren sich Kernmodule der sportdidaktischen und sportwissenschaftlichen Studiengänge an deutschsprachigen Hochschulen.Dieses umfassende Lehrbuch Sport setzt hier an. Es bietet alle wesentlichen Themen und Inhalte für ein erfolgreiches Sportstudium. In diesem Stil ist es das erste auf dem Markt, das den gesamten Kerninhalt des Sportstudiums in einem Band anbietet. Vom Schulsport über den Freizeit-, Breiten-, Fitness- und Gesundheitssport bis hin zum Wettkampf- und Spitzensport enthält es alle wesentlichen Themen und Inhalte für ein erfolgreiches Sportstudium. Die Autoren sind renommierte Experten der führenden Hochschulen. Sie sind Trainingswissenschaftler, Mediziner, Sozialwissenschaftler und Pädagogen, die die wesentlichen Inhalte aus Theorie und Praxis des Sports speziell für das Sportstudium kompetent und knapp zusammengestellt haben. Der Text ist lesefreundlich aufbereitet, die wichtigsten Inhalte sind in prägnanten Merksätzen hervorgehoben. Zahlreiche praktische Beispiele und ca. 400 farbige Abbildungen und Grafiken veranschaulichen die Inhalte aus Theorie und Praxis. Übungsfragen zur Lernkontrolle helfen dem Studierenden, sich die Inhalte besser einzuprägen. Dieses voll vierfarbige, abbildungsreiche und didaktisch gut aufbereitete Lehrbuch vermittelt somit das gesamte relevante Grundwissen, ohne das man im Sport nicht auskommt. Obwohl es sich auf die Inhalte der neuen Bachelorstudiengänge konzentriert, bietet es darüber hinaus zentrale Grundlagen für die verschiedenen Masterstudiengänge, Fort- und Weiterbildungen von Sportlehrern und Sportexperten in den vielfältigen Berufsfeldern wie auch für den Leistungskurs Sport.

Sport!: Sports (Weird True Facts)

Truth is a lot stranger than fiction! Weird True Facts includes the most eye-popping animals, vehicles and objects, the weirdest stories, the most astonishing facts and the most unbelievable situations EVER.

Sport: Ireland's Sporting Heritage (Sport In The Global Society Ser.)

Sport is big business; international in nature and the focus of much media and cultural attention. In this Very Short Introduction, Mike Cronin charts the history of sport, from its traditional origins in folk football and cock fighting to its position as a global phenomenon today. Looking at a variety of sports from team games such as rugby, cricket, and football to games for individuals such as golf, tennis, and skiing, he considers how these first emerged and captivated the interest of ordinary people, and how sport has been transformed within our daily lives. Exploring the relationship between sport and class, gender, commerce, identity, and ethics, Cronin considers some of the central issues in sport today, including the high pay of professional footballers and the glamour of sports women, as well as fair play standards. Charting sport through the ages and around the world, this is a short guide to the history, development, and place of sport in contemporary global society. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Sport: Almost Everything You Ever Wanted to Know

Sport: Almost Everything You Ever Wanted to Know tells the history of sport. All sport. Ever. From ancient times to the 21st century.In eight themed parts, Tim Harris describes the triumphs and breakthroughs - as well as the cheating and skulduggery - that have created the modern world of sport. Dip into it, or read it cover to cover - there's a 'Oh - now I get it' moment on every page. Sport: it's unique, funny, amazingly comprehensive and packed with extraordinary anecdotes to turn any reader into a sporting expert.

Sport: Das Lehrbuch für das Sportstudium

Die vollständig überarbeite Neuauflage des Lehrbuchklassikers knüpft an das bewährte Konzept der Erstauflage an und umfasst alle wesentlichen Themenfelder und Inhaltsbereiche für ein erfolgreiches Sportstudium. Abseits einer grundlegenden Aktualisierung zeichnet sich die Folgeauflage insbesondere durch eine Vielzahl an digitalen Zusatzmaterialien aus. Für Studierende wird somit eine innovative Möglichkeit zur multimedialen Wissensvermittlung geschaffen, die weit über das geschriebene Buch hinausgeht. In diesem Lehrbuch erfahren Sie die aktuellen Erkenntnisse zu den vielfältigen Facetten des modernen Sports: Vom Schulsport über den Freizeit-, Breiten-, Fitness- und Gesundheitssport bis hin zum Wettkampf- und Spitzensport. Renommierte Expertinnen und Experten der Trainingswissenschaft, Medizin, Sozialwissenschaften und Pädagogik erklären die aktuelle Theorie und Praxis des Sports speziell für Ihr Sportstudium.Herausragende Merkmale sind:Verständliche Erklärungen von Fachkräften mit ausgiebiger PraxiserfahrungHervorhebung des Wichtigsten in prägnanten MerksätzenZahlreiche praktische Beispiele, Verbindung von Theorie und PraxisAnschauliche Darstellung mit ca. 400 farbigen Bildern und GrafikenUmfangreiches Glossar zum Nachschlagen von DefinitionenDigitale Übungsfragen zur Lernkontrolle und PrüfungsvorbereitungAbrufbare Videos für eine multimediale WissensvermittlungDas Lehrbuch Sport konzentriert sich auf die Inhalte der Bachelorstudiengänge mit Sportbezug. Nahezu alle Module des Bachelorstudiums finden sich in den Kapiteln wieder. Zusätzlich bietet es zentrale Grundlagen für die verschiedenen Sport-Masterstudiengänge, Fort- und Weiterbildungen von Sportlehrkräften und Sportfachpersonal in den vielfältigen Berufsfeldern sowie für den Leistungskurs Sport.

Sport: Law And Practice

This is a major textbook on Sports Law in the UK and consolidates guidance across all the major practice areas of interest to sports lawyers. Written by a team of acknowledged and acclaimed experts, this comprehensive work is essential reading for solicitors and barristers practising sports law, as well as Universities, governing bodies, sports agencies, clubs and commercial firms.Practical insight from the fieldWith numerous practical insights from the frontline, this book is full of practice tips, precedent clauses, detailed explanations of key practical issues and step-by-step analysis.This new edition includes new chapters on:Government intervention in sport;Match-fixing and related corruption (including reference to the Bribery Act);Financial regulation;Dealing with on-field offences;Mediation/ADR in sport;Selection disputes.

Sport: Antiquity and Its Legacy (Ancients and Moderns)

Modern sport cannot be understood without ancient sport. Sport saturates contemporary society and the global reach of sport and its intense popularity characterizes the modern world. But, at the same time, sport is one of the most ancient human pursuits. In the globalized sport of today, the type of athletic performance and the ideology of sport and its apparent origins are mostly derived from the model of one pre-modern civilization: Graeco-Roman antiquity. Juxtaposing ancient writers with recent ones, including the modern Olympic founder Pierre de Coubertin and physical fitness impresario Bernarr Macfadden, and by examining the representation of sport in Olympic films, Miller demonstrates the ancient heritage of contemporary sport, and the creative ways in which ancient sport has been adapted, appropriated, mishandled and reimagined. Sport today contains a surprising contradiction: its explicit modernity (from its technological sophistication and integration into capitalist markets to its institutionalization and celebrity culture) and its supposed antiquity (from the mythology of the Olympics to the ancient roots of sporting civic and national pride, and the emotional and near religious fervour of sports fans). This book intervenes in one of the most important of the receptions of classical antiquity by examining how sports personalities, agencies, institutions and movements have consciously connected themselves to the Graeco-Roman past, even as they continue to insist on their own centrality in the modern world.

Sport: Antiquity and Its Legacy (Ancients and Moderns)

Modern sport cannot be understood without ancient sport. Sport saturates contemporary society and the global reach of sport and its intense popularity characterizes the modern world. But, at the same time, sport is one of the most ancient human pursuits. In the globalized sport of today, the type of athletic performance and the ideology of sport and its apparent origins are mostly derived from the model of one pre-modern civilization: Graeco-Roman antiquity. Juxtaposing ancient writers with recent ones, including the modern Olympic founder Pierre de Coubertin and physical fitness impresario Bernarr Macfadden, and by examining the representation of sport in Olympic films, Miller demonstrates the ancient heritage of contemporary sport, and the creative ways in which ancient sport has been adapted, appropriated, mishandled and reimagined. Sport today contains a surprising contradiction: its explicit modernity (from its technological sophistication and integration into capitalist markets to its institutionalization and celebrity culture) and its supposed antiquity (from the mythology of the Olympics to the ancient roots of sporting civic and national pride, and the emotional and near religious fervour of sports fans). This book intervenes in one of the most important of the receptions of classical antiquity by examining how sports personalities, agencies, institutions and movements have consciously connected themselves to the Graeco-Roman past, even as they continue to insist on their own centrality in the modern world.

Sponsorship in Marketing: Effective Communication through Sports, Arts and Events

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Sponsorship in Marketing: Effective Communication through Sports, Arts and Events

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.