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Thinking 101: Lessons on How To Transform Your Thinking and Your Life
by Woo-kyoung Ahn'A world-class tune-up for your brain' – Daniel H. Pink, bestselling author of DriveWhy do we think we’re better prepared for job interviews than we are? Why does no one act on climate change? Why do we over think when something bad happens to us? In this clear guide, Professor Woo-kyoung Ahn gives clear and practical steps to actually change our thinking.Renowned psychologist Professor Woo-kyoung Ahn devised a course at Yale called 'Thinking' to help students examine the biases that cause people so many problems in their daily lives. It quickly became one of the university’s most popular courses. Now, for the first time, she presents key insights from her years of teaching and research.It’s well known that our minds are tripped up by error, cognitive bias and prejudice. But knowing that isn’t enough: the thinking problems still exist.The natural follow-up to Daniel Kahneman’s Thinking, Fast and Slow, Thinking 101 shows how we can improve not just our own daily lives through better awareness of our biases, but the lives of everyone around us. It is required reading for everyone who wants to think – and live – better.'Terrific. Ahn offers compelling, research-based ways to limit the unwanted impact of thinking problems' – Robert Cialdini, bestselling author of Influence and Pre-Suasion
Handbuch Integrales Logistikmanagement: Operations und Supply Chain Management innerhalb des Unternehmens und unternehmensübergreifend
by Paul SchönslebenDieses bewährte Handbuch zeigt das Integrale Logistikmanagement als das Management des Güter-, Daten- und Steuerungsflusses auf der umfassenden Supply Chain, also entlang des gesamten Lebenszyklus von Produkten materieller oder immaterieller Natur (Industrie oder Dienstleistung). Für die neunte Auflage wurden alle Kapitel überarbeitet, gestrafft und die Abbildungsfarben systematisch zugeordnet. Lernziele wurden zu jedem Teilkapitel hinzugefügt und die folgenden Themen neu aufgenommen: Steigende Transaktionskosten beim OutsourcingKreislaufwirtschaft Darüberhinaus wurden die Schlüsselbegriffe der ASCM/APICS CPIM (Certified in Production and Inventory) Module sowie des ASCM/APICS CSCP (Certified Supply Chain Professional) Programms aktualisiert.
Elterliche Skills in Organisationen: Ressourcenzentrierte Führung und Mitarbeit
by Joachim E. Lask Nina M. JunkerElterliche Skills in Organisationen - Ressourcenzentrierte Führung und Mitarbeit Basierend auf aktuellen wissenschaftlichen Erkenntnissen verdeutlicht „Elterliche Skills in Organisationen“, wie sich Organisationen und jeder Einzelne die aus der Elternrolle erworbenen Kompetenzen ressourcenorientiert nutzbar machen können. Denn es ist nachgewiesen, dass zahlreiche Ähnlichkeiten zwischen der Elternrolle und der Rolle als Mitarbeitende und Führungskräfte bestehen. Dadurch kann beachtlicher gegenseitiger Kompetenzerwerb ermöglicht werden. Wie dies möglich ist, welche Skills für Führungskräfte besonders relevant sind und wie der positive Transfer der Kompetenzen aus der Elternrolle unterstützt und für die Tätigkeit im Unternehmen noch besser eingesetzt werden kann, erfahren Sie in diesem Buch. Zielgruppen: Führungskräfte, HRM-Fachleute, Coaches, TrainerInnen, PsychologInnen, WirtschaftswissenschaftlerInnen, sowie Eltern. Zu den Autoren: Dipl.-Psych. Joachim E. Lask, Wirtschafts- und Familien-Psychologe und Leiter des WorkFamily-Instituts, berät Organisationen und forscht zum Work-Family Enrichment. Dr. Nina M. Junker, Associate Professor an der University of Oslo, ist Arbeits- und Organisationspsychologin. Sie forscht und publiziert unter Berücksichtigung sozialpsychologischer Konzepte seit vielen Jahren zur Schnittstelle von Beruf und Privatleben.
Sustainability Engineering for Enhanced Process Design and Manufacturing Profitability: Balancing the Environment through Renewable Resources
by Jeffery P. PerlNow in an expanded and revised second edition, this book explores sustainability engineering through the lens of the manufacturing and chemical process industries to explain the safe and economical implementation of process designs to transform raw materials into valuable finished products. The author applies the principles of sustainability science to engineering methodology for residential, commercial, and industrial applications that support the perpetual availability of raw materials through recycling, reuse, and repurposing to incorporate inexhaustible supplies and encompasses the management and conservation of these resources in a manner that minimizes negative environmental impacts. New sections include:Coverage of electric power opportunities and challenges (solar, wind, and cogeneration),Efficiency improvement as an energy supply extender, Recycling as a material extender. The book examines relevant energy policies driving and affecting commercial, industrial, and residential energy utilization and includes new industrial case studies. Anyone involved in the design or manufacture of chemicals or the upgrade of existing manufacturing processes will benefit from this book’s suggestions for identifying improvement options while adding the pivotal aspect of sustainability to the usual cost and safety equation optimization elements.
Advances in Enterprise Engineering XVII: 13th Enterprise Design and Engineering Working Conference, EDEWC 2023, Vienna, Austria, November 28–29, 2023, Revised Selected Papers (Lecture Notes in Business Information Processing #510)
by Monika Malinova Mandelburger Sérgio Guerreiro Cristine Griffo David Aveiro Henderik A. Proper Marianne SchnellmannThis book constitutes the refereed proceedings of the 13th Enterprise Design and Engineering Working Conference on Advances in Enterprise Engineering XVII, EDEWC 2023, held in Vienna, Austria, during November 27–28, 2023. Enterprise design and engineering aims to take an integrative and engineering-oriented perspective to enterprise development management. As such, it considers enterprises as purposefully designed systems where all relevant aspects should be designed in coherence. The new scope of EDEWC reflects the rapid increase in digitization of enterprises in the last decade. This has resulted in a substantial change in the nature and structure of enterprises, which was the main focus of EDEWC 2023. The 5 full papers and 2 short papers included in this book were carefully reviewed and selected from 15 submissions.
Behavioral Public Policy in a Global Context: Practical Lessons from Outside the Nudge Unit
by Michael Sanders Syon Bhanot Shibeal O' FlahertyThe academic field of behavioral science has developed rapidly in recent decades. The field draws on research from across the social and natural sciences, and it has consistently shown that humans are not always rational. This insight has had a profound impact on multiple fields, including economics, political science, and law. Since the early 2000s, the application of behavioral science to public policy has also grown exponentially. Policymakers and practitioners now regularly use behavioral science to rethink how they develop programs and solve social problems. The impact has been far-reaching; behavioral science has transformed how we think about the economy, public health, education, and beyond. In practice, behavioral insights have been used to raise tax revenues, help people access social welfare program benefits and employment opportunities, increase voter turnout, boost medication adherence, and more. There are now hundreds of entities – international organizations, governments, business, and nonprofits – building and investing in internal behavioral science teams. Unfortunately, most of the hard work of putting these teams together and applying behavioral science insights happens “behind the scenes.” This book unearths some of the stories and insights from pioneers in applied behavioral science, in their own words. How did their teams come about, and how did they grow? What projects have worked, and which have not? What have they learned, and what would they recommend to others seeking to build behavioral science teams of their own?
Nursing Practice during COVID-19: Preparation, Education and Support
by Kainat Alam Shipra Daniel Abdulaziz Alzahrani Waleed Hassan AlmalkiThis book highlights the progresses achieved in the role of nurses in the hospital, critical care unit, community field, hospital, and at home for patient care management in SARS-CoV-2 (COVID-19), especially in the South Asia and the Middle East. Nurses and allied health care professionals play a significant role in preventing and treating the infectious disease pandemic and epidemic that is COVID-19 and, on the front lines of treatment, they suffer an inescapable health risk due to the fact that they must live with, encounter, and accept the hazard of dealing with developing respiratory illnesses. Nurses also endure significant stress, burden, and mental health concerns as a result of worldwide respiratory epidemics. Because of this, nurses require ongoing assistance and training in order to increase their crisis preparation and efficacy while also coping with psychological issues and ensuring their own well-being. This book reflects the experience of Indianand Saudian nurses, develops on COVID-19 stress and challenges and informs on the technologies employed. Nurses' experiences caring for patients with COVID-19 around the world are scarcely documented. The research that has been done so far have mostly focused on the physical and psychological effects of stress. This expands on the role of nurse managers and hospital administration with key stakeholders emphasizing the need of providing support for nurses in their role, especially considering that the positive leadership responsibilities of nurse managers are highly regarded by nurses.
A Software Framework for Mobile Apps in the Museum Application Domain (Gabler Theses)
by Tobias BaumgärtnerThis book is concerned with “How to provide guidance for small cultural heritage institutions to govern digital transformation, and how to align the possibilities with the available capabilities by creating a Software Framework for Mobile Apps in the Museum Application Domain?”. The role of the museum has shifted from a keeper of artifacts to a provider of information. In this context mobile applications are intended to generate added value for the museum visitor. However, the tension between the application’s creator, its content, and the consumer operating the app needs to be examined holistically. As it is not trivial to create an integrated user experience, the unique usability-centered perspective on the requirements engineering pursued throughout, allows for the suggested data-driven solution to address the specific domain issues and serve the intended audience. Based on the insights gained during this examination and under the utilization of design science research, human-centered design, and domain-driven design “A Software Framework for Mobile Apps in the Museum Application Domain” is created and implemented using web technologies.
Sustainable Supply Chains: A Research-Based Textbook on Operations and Strategy (Springer Series in Supply Chain Management #23)
by Yann Bouchery Charles J. Corbett Jan C. Fransoo Tarkan TanThis book is primarily intended to serve as a research-based textbook on sustainable supply chains for graduate programs in business, management, industrial engineering, and industrial ecology, but should also be of interest to researchers in the broader sustainable supply chain space, whether from the operations management and industrial engineering side or more from the industrial ecology and life-cycle assessment side. As firms become ever more tightly coupled in global supply chains, rather than being large and vertically integrated monoliths, the risks and opportunities associated with activities upstream or downstream will increasingly affect their own wellbeing. For firms to thrive, it is increasingly imperative that they be aware of the economic, environmental and social dimensions of the supply chains they operate in, and that they proactively monitor and manage them. Finding effective solutions towards a more sustainable supply chain is increasingly important for managers, but raises difficult questions, often without clear answers. This book provides students and practitioners valuable insights into these kinds of questions, based on the latest academic research. Chapter "Food Loss, Food Waste, and Sustainability in Food Supply Chains" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Advances in Tourism, Technology and Systems: Selected Papers from ICOTTS 2023, Volume 1 (Smart Innovation, Systems and Technologies #383)
by António Abreu João Vidal Carvalho Pedro Liberato Hazael Cerón MonroyThis book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2023), held at Anáhuac University, Bacalar, Mexico, from 2 to 4 November 2023. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Führungspraxis für Ingenieure und IT-Experten: Der Werkzeugkasten für effektive Führungskräfte in der IT der Zukunft
by Axel RittershausDas Buch geht auf die konkreten Probleme der Führung in der IT ein, räumt mit überholten Standardlehren auf und konzentriert sich auf die Fähigkeiten der IT-Führungskraft der Zukunft. Der Leser erhält sofort umsetzbare Handlungsempfehlungen, die durch Fallbeispiele auf Basis von Interviews mit IT-Führungskräften internationaler Unternehmen ergänzt werden.Wenn Sie es als IT-Führungskraft satt haben, dass die IT als Kostenfaktor statt als Business Enabler gesehen wird, wenn Sie überzeugt sind, dass die IT der Zukunft eine ganz andere Arbeits- und Führungsweise erfordert, wenn Ihre IT nicht mehr als Handlanger zur sinnbefreiten Kennzahlen-Generierung missbraucht, sondern als innovativer Partner des Business akzeptiert werden soll, dann ist dieses Buch genau das Richtige. Wollen Sie jedoch weitermachen wie bislang, ist es nichts für Sie.
Multilingual Dramaturgies: Towards New European Theatre (New Dramaturgies)
by Kasia LechMultilingual Dramaturgies provides a study of dramaturgical practices in contemporary multilingual theatre in Europe. Featuring interviews with international theatremakers, the book gives an insight into diverse approaches towards multilingual theatre and its dramaturgy that reflect cultural, political, and economic landscapes of contemporary Europe, its inhabitants, and its theatres. First-hand accounts are contextualized to reveal a complex set of negotiations involved in the creative and political tasks of staging multilingualism and engaging the audience, as well as in practical issues like funding and developing working models. Using interviews with practitioners from a diverse range of theatrical backgrounds and career levels, and with various models of financial support, Multilingual Dramaturgies also offers an insight into different attitudes towards multilingualism in European theatres. The book illuminates not only the potential for multilingual dramaturgies, but also the practical and creative difficulties involved in making them. By bringing the voices of artists together and providing a critical commentary, the book reveals multilingual dramaturgies as webbed practices of differences that also offer new ways of understanding and performing identity in a European context. Multilingual Dramaturgies sheds light on an exciting theatre practice, argues for its central role in Europe and highlights potential directions for its further development.
Artificial Intelligence for Learning: Using AI and Generative AI to Support Learner Development
by Donald ClarkWith Artificial Intelligence (AI) creating huge opportunities for learning and employee development, how can learning professionals best implement the use of AI into their environment?Artificial Intelligence for Learning is the essential guide for learning professionals who want to understand how to use AI to improve all aspects of learning in organizations. This new edition debunks the myths and misconceptions around AI, discusses the learning theory behind generative AI and gives strategic and practical advice on how AI can be used.This book also includes specific guidance on how AI can provide learning support, chatbot functionality and content, as well as ideas on ethics and personalization. This book is necessary reading for all learning practitioners needing to understand AI and what it means in practice.
Business Continuity Management: A Practical Guide to Organization Resilience and ISO 22301
by James CraskBuild and maintain resiliency with this practical guide to approaching risk head on and building an effective business continuity strategy. It is critical that every business has a strong continuity plan in the face of heightened global risk and large-scale disruption. Business Continuity Management offers a straightforward and practical guide to building effective contingency plans and maintaining a resilient organization. Including tips, tools and templates, this book is a crucial guide to approaching business-wide disruption. It includes practical solutions built from the author's personal experience managing hundreds of projects in a variety of business settings.This fully updated edition contains new case studies and guidance on the latest organizational challenges, including geopolitical risks, climate change, supply chain disruptions and how businesses can make effective decisions in a world of endless data. With key performance indicators, templates and checklists covering planning, response, reporting and assurance, this book is the essential resource for business continuity and resilience professionals.
Brand Management: Principles and Applications for Effective Branding (Routledge Companions In Marketing, Advertising And Communication Ser.)
by Jaywant Singh Paurav ShuklaHow are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises.This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Systems Engineering & Management: Ein generischer Ansatz zur Gestaltung und Lenkung sozio-technischer Systeme
by Volker AhrensDieses Buch zeigt Schritt für Schritt, wie man technische Systeme effizient und effektiv entwickelt, realisiert (Engineering) und betreibt (Administration). Dazu wird zunächst erklärt, wie komplexe reale Systeme vereinfacht, also modelliert werden, um ihre relevanten Eigenschaften sichtbar zu machen. Dies erfolgt interdisziplinär, indem neben technologischen auch soziologische und psychologische Aspekte berücksichtigt werden. Anschließend werden fünf allgemeingültige Vorgehensmodelle erläutert, die ausreichen, um Systeme in allen ihren Lebensphasen zu gestalten und zu lenken. Schließlich wird der Problemlösungszyklus im Detail erläutert. Für jede Phase einer Entwicklung wird erklärt, was wann, warum und wie getan werden sollte, um das Vorhaben erfolgreich abzuschließen. Ergänzend werden Bezüge zum Projektmanagement hergestellt. Alle erläuterten Modelle, Methoden, Verfahren und Werkzeuge haben sich in der Praxis schon vielfach bewährt. Daher eignet sich das Buch als Leitfaden für Praktiker*innen und für die akademische Lehre. Vor allem diejenigen, die nicht nur wissen wollen, was sie tun sollen, sondern auch verstehen wollen, warum das eine besser funktioniert als das andere, werden nicht nur entsprechende Erklärungen finden, sondern darüber hinaus auch zahlreiche Anregungen, die zum konstruktiv-kritischen Weiterdenken verleiten und Innovation ermöglichen.
Persönlichkeitsdiagnostik: Persönlichkeit, Verhalten und Motivationsfaktoren als Schlüssel zum beruflichen Erfolg
by Dirk Thiemann Rainer SkazelDieses Buch zeigt mittels der AECdisc® Potenzialanalyse Schritt für Schritt auf, wie wir Stärken, Fähigkeiten und Motivationsfaktoren von Individuen erkennen, analysieren und nutzen können. Führungskräfte, Personalleiter und Unternehmer können mithilfe der Analyse die richtigen neuen Mitarbeitenden gewinnen und bestehende Kollegen fördern, sowie diese in gut funktionierenden Teams langfristig an das Unternehmen binden. Die Potenzialanalyse schickt die Anwender auf eine Reise zu sich selbst, auf der sie schrittweise erfahren, welche unbewussten Verhaltensmuster, Stärken und verbesserungsfähigen Kompetenzen sie haben.
Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability
by Jonathan O'BrienApproach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to category management.Category Management in Purchasing equips those working in procurement with the tools they need to ensure effective procurement in an ever changing landscape. Combining practical advice and theory, this essential resource is crucial for developing successful purchasing strategies. Covering new technology-driven approaches to category management, this new edition outlines digital transformations and technological advancements, from digital sourcing platforms to new tools and systems.This edition also provides readers with the knowledge to approach complex sourcing situations not only effectively, but also sustainably. Including new guidance on how organizations and businesses can implement sustainability into their procurement strategies, Jonathan O'Brien recontextualizes category management in a time when responsible sourcing is more important than ever. This highly regarded and essential text provides what everyone in procurement needs when striving to make category management a reality.
Lowe's Transport Manager's and Operator's Handbook 2024
by David LoweLowe's Transport Manager's and Operator's Handbook 2024 offers crucial guidance on changes within the transport and haulage industry, providing a clear and concise approach to complex rules, processes and regulations affecting practitioners within the sector.This fully updated 54th edition outlines important legal and technical information so that transport managers, fleet operators, hauliers and practitioners can ensure they remain compliant while navigating a continuously evolving sector. Covering the latest changes to UK guidelines, this indispensable guide includes an essential overview of new operational rulings, up-to-date regulatory decisions and key aspects of transport legislation. Lowe's Transport Manager's and Operator's Handbook 2024 is a vital source for those wanting to ensure professional competence and operational stability. From driver testing and training, road traffic law and vehicle maintenance to Brexit-led changes and technological advancements, this highly regarded guide remains an essential resource for ensuring the safe and efficient operation of today's transport industry.
Learning Metrics: How to Measure the Impact of Organizational Learning
by Ajay Pangarkar Teresa KirkwoodHow do I know if Learning and Development (L&D) initiatives are making a difference to employee and business performance? What should I measure and how do I take a data-driven approach?Learning Metrics is a practical book for L&D professionals which answers these questions and provides guidance for measuring and communicating the impact of L&D activity in the business. It covers how to measure participant engagement with learning, learning retention and changes in employee performance post-learning. There is also guidance on how to measure on-the-job behaviour change as a result of learning, as well as metrics for measuring the organizational impact of learning. This book also has essential guidance on how to use learning analytics to assess the return on investment (ROI) of learning and how to use these results to adopt a data-driven approach and map learning metrics to organizational KPIs. Learning Metrics also includes guidance on how to communicate the impact of the company's learning and development activity to all business stakeholders. Full of practical guidance, examples, advice and case studies from organizations including Pfizer, Goldman Sachs, HSBC, Merck and Hewlett Packard, this is essential reading for all L&D professionals needing to measure the impact of L&D activity in the business but not sure where to start.
Data Culture: Develop An Effective Data-Driven Organization
by Dr Shorful IslamOrganizations often start their data journey by either procuring the technology or hiring the people. However, without an effective data-driven culture in place, they can struggle to derive value from their investments.Data Culture explores how data leaders can develop and nurture a data-driven culture tailored to their organization's needs. It outlines the types of data leadership and teams needed and the key building blocks for success, such as team recruitment, building and training, leadership, process, behavioural change management, developing, sustaining and measuring a data culture, company values and everyday decision making. It also explores the nuances of how different types of data cultures work with different types of companies, what to avoid and the differences between building a data culture from scratch and changing an existing data culture from within.With this hands-on guide, senior data leader Shorful Islam takes readers through how to successfully establish or change a data culture, sharing his expertise in behavioural change psychology and two decades of experience in fostering data culture in organizations. Supported throughout by real-world examples and cases, this will be an essential read for all data leaders and anyone involved in developing a data-driven organizational culture.
Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
by Zontee HouMake your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.
Navigating Insurtech: Opportunities and Challenges in Digital Insurance
by Janthana KaenprakhamroyNavigating Insurtech demystifies the insurtech ecosystem, providing insurance professionals with a comprehensive understanding of the industry and its key players, components, challenges and opportunities. The insurtech landscape is highly complex and constantly evolving, making it difficult to fully understand its opportunities and challenges. Yet insurance companies that fail to evolve and grasp advancements in insurtech could risk losing market share and suffer reputational damage. This book offers practical guidance for insurance companies looking to implement insurtech solutions, supported throughout by real-life case studies, insights and interviews from industry leaders and experts. It examines key developments, such as customer experience, risk management, distribution channels and transformative technologies such as blockchain, IoT and AI. It also looks at the investment landscape, offering insights into successful insurtech investments, opportunities and challenges of investing in insurtech startups.To succeed in insurtech, organizations must have a deep understanding of the industry and the technologies involved, as well as the ability to build strong partnerships with other players in the ecosystem. Navigating Insurtech is an essential read for insurance and insurtech professionals, investors and anyone else interested in the developments of insurtech.
Taming the Machine: Ethically Harness the Power of AI
by Nell WatsonAI promises to transform our world, supercharging productivity and driving new innovations. Taming the Machine uncovers how you can responsibly harness the power of AI with confidence.AI has the potential to become a personal assistant, a creative partner, an editor and a research tool all at once. But it also represents a threat to your livelihood, data and privacy. Taming the Machine offers the practical insights and knowledge you need to work with AI with an ethical and responsible approach.In this book, celebrated AI expert and ethicist Nell Watson offers practical insights on how you can ethically innovate with AI. It delves into the ethical issues of unbridled AI, highlighting the challenges that it will bring to society and business unless we fortify cybersecurity, safeguard our data, and understand the dangerous potential of artificial intelligence.Step into the future and supercharge your performance safely by Taming the Machine.
Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
by Zontee HouMake your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.