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10% Less Democracy: Why You Should Trust Elites a Little More and the Masses a Little Less
by Garett JonesDuring the 2016 presidential election, both Donald Trump and Bernie Sanders argued that elites were hurting the economy. But, drawing together evidence and theory from across economics, political science, and even finance, Garett Jones says otherwise. In 10% Less Democracy, he makes the case that the richest, most democratic nations would be better off if they slightly reduced accountability to the voting public, turning up the dial on elite influence. To do this, Jones builds on three foundational lines of evidence in areas where he has personal experience. First, as a former staffer in the U.S. Senate, he saw how senators voted differently as elections grew closer. Second, as a macroeconomist, Jones knows the merits of "independent" central banks, which sit apart from the political process and are controlled by powerful insiders. The consensus of the field is that this detached, technocratic approach has worked far better than more political and democratic banking systems. Third, his previous research on the effects of cognitive skills on political, social, and economic systems revealed many ways in which well-informed voters improve government. Discerning repeated patterns, Jones draws out practical suggestions for fine-tuning, focusing on the length of political terms, the independence of government agencies, the weight that voting systems give to the more-educated, and the value of listening more closely to a group of farsighted stakeholders with real skin in the game—a nation's sovereign bondholders. Accessible to political news junkies while firmly rooted and rigorous, 10% Less Democracy will fuel the national conversation about what optimal government looks like.
The 10-Minute Life Coach
by Fiona HarroldFiona Harrold's "Be Your Own Life Coach" had great success with its powerfully inspiring message to take control of our lives and achieve our wildest dreams. Now, she shows us how in just 10 minutes each day we can accelerate towards attaining our goals. Follow her winning strategies and: believe in yourself 100 per cent; propel yourself into taking action; turn into a natural optimist; live a bigger, more interesting life. Fiona's is the winning formula to open the door to life's vast opportunities. Believe in yourself and others will too.
The 10-Minute Millionaire: The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More
by D. R. Barton Jr.America’s “Millionaires’ Club” now has 10.4 million members – the most ever, according to the latest statistics. And it’s a club you can join – much sooner than you might think, says D.R. Barton, Jr., a top trader, television analyst and former hedge fund officer. In his new book, the 10-Minute Millionaire, D.R. has distilled his decades of experience trading the markets into a system so simple that even a new investor can set it up and maintain it in increments of as little as 10 minutes. The 10-Minute Millionaire combines goal-setting, stock-screening and trading strategies whose ultimate objective is to give you membership in that Millionaires’ Club. The system is so simple D.R. has taught it to sixth graders, yet so powerful it can transform even a small starting stake into lifelong financial freedom – in a way that utterly destroys “buy-and-hold” investing. Loaded with step-by-step illustrations and personal stories, the 10-Minute Millionaire takes the powerful secrets of Wall Street insiders and breaks them down into an easy-to-understand blueprint for beating the markets, day after day, week after week. Using an easy three-step process, D.R. walks you through a repeatable and reliable way to identify the stock-market extremes that show up virtually every day. He trains you to properly frame each trade to maximize profit and minimize risk. Finally, he neutralizes the natural biases that lead most traders to financial destruction – and shows you how to book big profits from other trader’s irrational miscues. This isn’t an algorithmic “black box.” It’s not “robo-trading.” The 10-Minute Millionaire system still requires personal involvement. It still requires commitment. But it squeezes out emotion, filters out the noise, slashes the risk, and maximizes your potential for profits – and also for meaningful wealth. Once you learn the 10-Minute Millionaire way, it’s a system you can operate and update in tiny 10-minute increments. Before you know it, you’ll be trading better than a seasoned pro. And you’ll watch as your “assets” turn into true wealth. And you’ll learn the most-valuable lesson of all: Becoming a millionaire doesn’t have to be an unattainable dream. Make it a goal, and pursue that goal, and before long that dream will be real.
The 10-Minute Millionaire: The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More
by D. R. Barton Jr.America’s “Millionaires’ Club” now has 10.4 million members – the most ever, according to the latest statistics. And it’s a club you can join – much sooner than you might think, says D.R. Barton, Jr., a top trader, television analyst and former hedge fund officer. In his new book, the 10-Minute Millionaire, D.R. has distilled his decades of experience trading the markets into a system so simple that even a new investor can set it up and maintain it in increments of as little as 10 minutes. The 10-Minute Millionaire combines goal-setting, stock-screening and trading strategies whose ultimate objective is to give you membership in that Millionaires’ Club. The system is so simple D.R. has taught it to sixth graders, yet so powerful it can transform even a small starting stake into lifelong financial freedom – in a way that utterly destroys “buy-and-hold” investing. Loaded with step-by-step illustrations and personal stories, the 10-Minute Millionaire takes the powerful secrets of Wall Street insiders and breaks them down into an easy-to-understand blueprint for beating the markets, day after day, week after week. Using an easy three-step process, D.R. walks you through a repeatable and reliable way to identify the stock-market extremes that show up virtually every day. He trains you to properly frame each trade to maximize profit and minimize risk. Finally, he neutralizes the natural biases that lead most traders to financial destruction – and shows you how to book big profits from other trader’s irrational miscues. This isn’t an algorithmic “black box.” It’s not “robo-trading.” The 10-Minute Millionaire system still requires personal involvement. It still requires commitment. But it squeezes out emotion, filters out the noise, slashes the risk, and maximizes your potential for profits – and also for meaningful wealth. Once you learn the 10-Minute Millionaire way, it’s a system you can operate and update in tiny 10-minute increments. Before you know it, you’ll be trading better than a seasoned pro. And you’ll watch as your “assets” turn into true wealth. And you’ll learn the most-valuable lesson of all: Becoming a millionaire doesn’t have to be an unattainable dream. Make it a goal, and pursue that goal, and before long that dream will be real.
The 10 Principles of Open Business: Building Success in Today's Open Economy
by D. CushmanThe 10 Principles of Open Business is a practical guide to organizational design for the Twenty-First Century. Using case studies, the authors define the 10 principles of open business that organisations must adopt to both survive and thrive, and provide a practical method to assess the reader's own organization.
The 10 Rules of Sam Walton: Success Secrets for Remarkable Results
by Michael BergdahlPraise for The 10 Rules Of Sam Walton "The 10 Rules of Sam Walton is one of those books that should be read and regularly reread by . . . everyone-business-people, students, teachers, parents, and children. It transcends the limits of a traditional book about lessons in business and makes it a book about life and about successful living!"—J. K. Knapp III, former Wal-Mart store manager,current manufacturer and supplier to Wal-Mart As founder of Wal-Mart and its many successful divisions, Sam Walton reinvented the retailing industry through his singularity of focus, high expectations, and never-say-die attitude. During his successful career, Sam Walton developed a list of what he considered the most important rules for entrepreneurial success. As far as he was concerned, there were ten key result areas that he considered pivotal to his own success. Now, in The 10 Rules of Sam Walton, author and former Wal-Mart employee Michael Bergdahl reveals these rules-and the stories behind them-to help you achieve success in both your professional and personal lives. Straightforward and to the point, this book offers valuable lessons that Walton himself followed, and taught, throughout his lifetime-from Rule #1: "Be passionately committed to achieving success" to Rule # 10: "Be different and challenge the status quo." Whether you're an entrepreneur or an hourly paid employee, The 10 Rules of Sam Walton will provide you with a blueprint for success that has proven itself time and again.
The 10 Rules of Sam Walton: Success Secrets for Remarkable Results
by Michael BergdahlPraise for The 10 Rules Of Sam Walton "The 10 Rules of Sam Walton is one of those books that should be read and regularly reread by . . . everyone-business-people, students, teachers, parents, and children. It transcends the limits of a traditional book about lessons in business and makes it a book about life and about successful living!"—J. K. Knapp III, former Wal-Mart store manager,current manufacturer and supplier to Wal-Mart As founder of Wal-Mart and its many successful divisions, Sam Walton reinvented the retailing industry through his singularity of focus, high expectations, and never-say-die attitude. During his successful career, Sam Walton developed a list of what he considered the most important rules for entrepreneurial success. As far as he was concerned, there were ten key result areas that he considered pivotal to his own success. Now, in The 10 Rules of Sam Walton, author and former Wal-Mart employee Michael Bergdahl reveals these rules-and the stories behind them-to help you achieve success in both your professional and personal lives. Straightforward and to the point, this book offers valuable lessons that Walton himself followed, and taught, throughout his lifetime-from Rule #1: "Be passionately committed to achieving success" to Rule # 10: "Be different and challenge the status quo." Whether you're an entrepreneur or an hourly paid employee, The 10 Rules of Sam Walton will provide you with a blueprint for success that has proven itself time and again.
The 10 Rules of Successful Nations
by Ruchir SharmaThis short primer distils Ruchir Sharma's decades of global analytic experience into ten rules for identifying nations that are poised to take off or crash.A wake-up call to economists who failed to foresee every recent crisis, including the cataclysm of 2008, 10 Rules is full of insights on signs of political, economic, and social change. Sharma explains, for example, why autocrats are bad for the economy; robots are a blessing, not a curse; and consumer prices don't tell you all you need to know about inflation. He shows how currency crises begin with the flight of knowledgeable locals, not evil foreigners; how debt crises start in private companies, not government; and why the best news for any country is none at all.Rethinking economics as a practical art, 10 Rules is a must-read for business, political and academic leaders who want to understand the most important forces that shape a nation's future.
The 10-Second Commute: New Realities of Virtual Work
by Terri R. Kurtzberg Mason AmeriVirtual work, which was steadily on the rise even before the pandemic, is explored in this timely book that describes the impact of technology on our work experiences, ranging from the individual psychological level to the broad societal implications.Widespread remote work is now possible, but it comes with its share of frustrations. Virtual work has changed our lives in ways big and small, from trying to balance our time to what we wear and where we sit and from how we communicate to where we should look during a videoconference. It's also fundamentally changed what kinds of jobs we can now do.Grounded in research and including lively personal anecdotes, The 10-Second Commute provides a thoughtful and comprehensive scan of the nature of virtual work. The authors, both researchers in management and technology, explore the current questions of our virtual lives, such as: Why Zoom instead of Skype? Why are emojis so useful? Why is videoconferencing so exhausting? How does diversity at work both help and hinder productivity? Virtual work is more than just work-it permeates our whole lives, and it will continue to do so as hybrid work arrangements become the new normal. Helping readers better understand the virtual work experience, this book will engage and inform everyone who is still trying to make it work.
The 10-Second Commute: New Realities of Virtual Work
by Terri R. Kurtzberg Mason AmeriVirtual work, which was steadily on the rise even before the pandemic, is explored in this timely book that describes the impact of technology on our work experiences, ranging from the individual psychological level to the broad societal implications.Widespread remote work is now possible, but it comes with its share of frustrations. Virtual work has changed our lives in ways big and small, from trying to balance our time to what we wear and where we sit and from how we communicate to where we should look during a videoconference. It's also fundamentally changed what kinds of jobs we can now do.Grounded in research and including lively personal anecdotes, The 10-Second Commute provides a thoughtful and comprehensive scan of the nature of virtual work. The authors, both researchers in management and technology, explore the current questions of our virtual lives, such as: Why Zoom instead of Skype? Why are emojis so useful? Why is videoconferencing so exhausting? How does diversity at work both help and hinder productivity? Virtual work is more than just work-it permeates our whole lives, and it will continue to do so as hybrid work arrangements become the new normal. Helping readers better understand the virtual work experience, this book will engage and inform everyone who is still trying to make it work.
The 10 Secrets of Entrepreneurs: How to stop being just an employee
by Keith Cameron SmithThe Ten Secrets of Entrepreneurs is a compelling guide to the ten key differences between successful or extraordinary entrepreneurs and unsuccessful or ordinary employees and the way they think and behave. This life-changing book will show how anyone can learn to switch their thinking to that of an extraordinary entrepreneurs and enjoy a more rewarding and fulfilling professional and personal life. The distinctions include:Entrepreneurs have an empowering perspective of failure.Employees see failure as bad.Entrepreneurs are solution finders.Employees are problem solvers.Entrepreneurs look into the future.Employees look into the past.In uncertain times, everyone wants to have more meaning and purpose in their professional and personal lives. In this inspirational and prescriptive guide, Keith Cameron Smith leads readers from a passive and possibly fearful view of their future to one they can actively engage in and firmly believe in.
The 10 Step MBA for Safety and Health Practitioners
by Waddah S Ghanem Al Hashmi Rob CoolingAs an Occupational Safety and Health (OSH) practitioner have you ever wondered "How can I shape my career trajectory to reach a C-suite position in business?" Or perhaps—for those who do not aspire to positions of this nature; "How can I develop my ability to persuade and influence top management more effectively?" The 10 Step MBA for Safety and Health Practitioners answers these questions to enable you to achieve your personal and professional OSH goals. Presented over 10 steps encompassing a typical MBA programme, a transformational model establishes key themes which are deemed critical in understanding the world of business to exert greater influence: Strategic – aligning OSH to the overall direction of a business and creating a lasting OSH purpose that all stakeholders can relate to Cross-functional – understanding the different parts of an organisation and integrating OSH within business functions and ways of working Distinctive – looking for creative new ways of presenting OSH data and information to generate interest and enthusiasm. From strategy and leadership to organisational behaviour and human resource management, from marketing and brand management to interpersonal skills, this book shows you how to combine the best of your specialist knowledge with important business tools, so you can embed OSH at the heart of your company. The book is an indispensable reference for OSH practitioners who want to make a positive change in their careers and become more effective in influencing and leading change.
The 10 Step MBA for Safety and Health Practitioners
by Waddah S Ghanem Al Hashmi Rob CoolingAs an Occupational Safety and Health (OSH) practitioner have you ever wondered "How can I shape my career trajectory to reach a C-suite position in business?" Or perhaps—for those who do not aspire to positions of this nature; "How can I develop my ability to persuade and influence top management more effectively?" The 10 Step MBA for Safety and Health Practitioners answers these questions to enable you to achieve your personal and professional OSH goals. Presented over 10 steps encompassing a typical MBA programme, a transformational model establishes key themes which are deemed critical in understanding the world of business to exert greater influence: Strategic – aligning OSH to the overall direction of a business and creating a lasting OSH purpose that all stakeholders can relate to Cross-functional – understanding the different parts of an organisation and integrating OSH within business functions and ways of working Distinctive – looking for creative new ways of presenting OSH data and information to generate interest and enthusiasm. From strategy and leadership to organisational behaviour and human resource management, from marketing and brand management to interpersonal skills, this book shows you how to combine the best of your specialist knowledge with important business tools, so you can embed OSH at the heart of your company. The book is an indispensable reference for OSH practitioners who want to make a positive change in their careers and become more effective in influencing and leading change.
10 Strategies for Reentering the Workforce: Career Advice for Anyone Who Needs a Good (or Better) Job Now
by Mary E. Ghilani10 Strategies for Reentering the Workforce: Career Advice for Anyone Who Needs a Good (or Better) Job Now is an easy-to-read guide for anyone who needs to reenter the workforce because of economic necessity, a plant closing, corporate downsizing, divorce, injury, or other life-changing circumstance—including the simple desire for a new challenge. Expert career counselor Mary E. Ghilani identifies each type of career changer and discusses the unique challenges each group faces, the options available to them, and strategies for finding a new job or successfully returning to school to upgrade skills. The book also offers numerous ways to overcome obstacles and defeat the common yes, buts that prevent people from achieving a satisfactory work life.This book will directly help unemployed and mid-career workers who need to find a better job quickly to keep their heads above water. But it will also be of great service to those who can take some time to completely reassess where they are and where they are going. In her practice as director of a career center, Ghilani often hears common laments like, I wish I had a job that… or I always wanted to be a… These statements are usually followed up with, But now it's too late, or, I don't have the skills, or, It will take too long or cost too much. Her response: Do work that you enjoy for the remaining working years of your life, even if it means going back to school or starting at the bottom of the ladder. That, she explains, is a much better alternative to toiling unhappily while awaiting retirement. Besides great advice, the book also contains hands-on tools for figuring out what constitutes a great job, sample resumes and cover letters, and a list of Web sites catering to those eager to reenter the workforce or find a better job.
10 Virtues of Outstanding Leaders: Leadership and Character (Foundations of Business Ethics #5)
by Ronald M. Green Al GiniWhat makes a good leader? Ten leaders, ten key virtues This readable distillation of the core common features of successful leaders shows how an individual's character, and especially their virtue, is the defining factor. Without these ten vital virtues, leadership becomes "misleadership." The authors, both renowned business ethicists, combine theory with fascinating biographical detail on exemplary leaders such as Abraham Lincoln, Winston Churchill, and Oprah Winfrey. The result is an accessible text on the ethics of leadership which, unlike many publications that claim to reveal the secrets of success as a leader, is informed by a wealth of exceptional academic experience.
10 Virtues of Outstanding Leaders: Leadership and Character (Foundations of Business Ethics #6)
by Ronald M. Green Al GiniWhat makes a good leader? Ten leaders, ten key virtues This readable distillation of the core common features of successful leaders shows how an individual's character, and especially their virtue, is the defining factor. Without these ten vital virtues, leadership becomes "misleadership." The authors, both renowned business ethicists, combine theory with fascinating biographical detail on exemplary leaders such as Abraham Lincoln, Winston Churchill, and Oprah Winfrey. The result is an accessible text on the ethics of leadership which, unlike many publications that claim to reveal the secrets of success as a leader, is informed by a wealth of exceptional academic experience.
10 Ways to Bounce Back in Business and Life: What Makes People And Companies Succeed
by Megan McArdleWhy do some failures inspire breakthroughs and others breakdowns? Most new products fail. So do most businesses. And most of us, if we are honest, have experienced a major setback in our personal or professional lives. Drawing on cutting-edge research in science, psychology and economics, The Up Side of Down argues that failure is how people and businesses learn. But you have to learn to fail well. Exploring her own experiences of failure – losing her job and sending CVs into a void, desperately clinging to a relationship that was clearly not working – McArdle shows how to recognize when you're in a rut and how to dig your way out and bounce back successfully. Thought-provoking and inspiring, 10 Ways to Bounce Back in Business and Life just might change the way you see the world.
10 Ways to Make Money in a Free World (Penguin Specials)
by Nicholas LovellFree is coming. We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while building relationships with fans.So how can you embrace free, while finding the superfans who will help you thrive? How can you make money in the Free world? Here are ten ideas to reshape your future. Welcome to the Curve.Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Atari, Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. He is a columnist for Gamasutra, a contributor to the Wall Street Journal, and his articles have appeared in TechCrunch andWired. He lives in London.
The $100,000 Club: How to Make a Six-Figure Income
by D. A. BentonNow bestselling author D. A. Benton shows you how to break through your personal glass ceiling and earn $100,000 a year -- or more! Her can-do plan not only helps you change your whole approach to making money but, more important, helps you make new choices that lead to a happier, more successful life in every way.
100 Activities for Teaching Research Ethics and Integrity
by Catherine DawsonThis practical, user-friendly guide consists of 100 original activities that have been designed to inspire and support educators of research ethics and integrity at undergraduate and postgraduate level. Focussing on eight key areas, activities include: • Respecting human dignity, privacy and rights • Obtaining informed consent in the digital world • Capturing data on sexual orientation and gender identity • Recognizing and addressing bias when collecting data • Creating social change through research practice • Assessing the ethical implications of data sharing. Complete with detailed teaching notes and downloadable student handouts, as well as guidance on the type and level of each activity, 100 Activities for Teaching Research Ethics and Integrity is an essential resource for both online and face-to-face teaching.
100 Activities for Teaching Research Ethics and Integrity
by Catherine DawsonThis practical, user-friendly guide consists of 100 original activities that have been designed to inspire and support educators of research ethics and integrity at undergraduate and postgraduate level. Focussing on eight key areas, activities include: • Respecting human dignity, privacy and rights • Obtaining informed consent in the digital world • Capturing data on sexual orientation and gender identity • Recognizing and addressing bias when collecting data • Creating social change through research practice • Assessing the ethical implications of data sharing. Complete with detailed teaching notes and downloadable student handouts, as well as guidance on the type and level of each activity, 100 Activities for Teaching Research Ethics and Integrity is an essential resource for both online and face-to-face teaching.
100 Activities for Teaching Research Ethics and Integrity
by Catherine DawsonThis practical, user-friendly guide consists of 100 original activities that have been designed to inspire and support educators of research ethics and integrity at undergraduate and postgraduate level. Focussing on eight key areas, activities include: • Respecting human dignity, privacy and rights • Obtaining informed consent in the digital world • Capturing data on sexual orientation and gender identity • Recognizing and addressing bias when collecting data • Creating social change through research practice • Assessing the ethical implications of data sharing. Complete with detailed teaching notes and downloadable student handouts, as well as guidance on the type and level of each activity, 100 Activities for Teaching Research Ethics and Integrity is an essential resource for both online and face-to-face teaching.
100 Betriebe für Ressourceneffizienz: Band 2 – Praxisbeispiele und Erfolgsfaktoren
by Institute for Industrial Ecology INEC Mario Schmidt Hannes Spieth Joa Bauer Christian Haubach Marlene PreissIn weiteren 50 Unternehmensbeispielen wird vorgestellt, wie man in der Produktion Energie und Material einsparen kann. Das Projekt wurde in Baden-Württemberg mit der Unterstützung der Wirtschaftsverbände und der Landesregierung durchgeführt und ist ein Leitprojekt der Landesstrategie Ressourceneffizienz. Die Beispiele dienen gleichermaßen Mitarbeitern aus Unternehmen, Fachleuten und Hochschulangehörigen, die wissen wollen, wo man in der Praxis ansetzen kann, wenn Ressourceneffizienz umgesetzt werden soll.
100 Betriebe für Ressourceneffizienz - Band 1: Praxisbeispiele aus der produzierenden Wirtschaft
by Institute for Industrial Ecology INEC Mario Schmidt Hannes Spieth Joa Bauer Christian HaubachDas Buch stellt ca. 50 aktuelle Beispiele vor, wie in produzierenden Betrieben Energie und Materialien eingespart werden können. Sie dienen zur Anschauung, mit welchen Maßnahmen man in modernen Unternehmen noch Potenziale für Ressourceneffizienz schöpfen kann. Das Buch richtet sich an Praktiker in Betrieben und Beratungsunternehmen, ist aber auch für den Hochschulbereich als praxisnahe Einführung in das Thema Ressourceneffizienz geeignet.Die eingesetzten Materialien machen fast 43 Prozent der Kosten eines durchschnittlichen Industriebetriebs in Deutschland aus. Die Personalkosten liegen dagegen bei nur 22 Prozent, die Energiekosten sogar bei nur 2 Prozent. Wenn ein Unternehmen Kosten sparen will, so muss es vor allem den Materialeinsatz berücksichtigen und ressourceneffizient produzieren. Das entlastet gleichzeitig die Umwelt und verringert die Abhängigkeit von knappen Rohstoffen.Die Umsetzung von Ressourceneffizienz ist nicht ganz einfach. Zwar gibt es in der Produktion zahlreiche Ansatzpunkte, oftmals bei Prozessinnovationen oder in der Produktentwicklung. Jedoch veröffentlichen nur wenige Unternehmen ihre Maßnahmen und Einsparpotenziale. Damit fehlen in der Praxis oft Lernbeispiele, von denen aber einige explizit in diesem Werk aufgeführt sind.Wie man sieht, kann Ressourceneffizienz in der Produktion und bei Produkten auch als Erfolgsfaktor für viele Unternehmen betrachtet werden. In dem Projekt 100 Betriebe für Ressourceneffizienz zeigen engagierte Unternehmen aus Baden-Württemberg ihre Lösungen. Durchgeführt wurde das Projekt von einem kompetenten Team der Hochschule Pforzheim, der Universität Stuttgart und der Landesagentur Umwelttechnik BW. Unterstützt haben es führende Wirtschaftsverbände in Baden-Württemberg.
100 Effective Techniques of Social Influence: When and Why People Comply
by Dariusz Dolinski Tomasz Grzyb100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands. For each technique, the authors explore the idea behind it, what empirical research says about it, and what the psychological mechanism behind its effectiveness is, aka, why it works. The techniques included span across multiple areas in people’s everyday lives, ranging from business negotiations, managements, marketing, and close relationships, to people’s behavior in public as well as in their private sphere. Covering research from the 1970s to the present day, the book describes techniques of social influence with the purpose of provoking certain behaviors, such as convincing an individual to donate to a charity or purchase a certain product. By exclusively focusing on techniques influencing human behaviors, rather than beliefs, biases, or emotions, the authors show how humans can be reliably convinced to behave in a certain way in a huge range of situations and contexts. Rather than being based on anecdotal evidence or legends of famous people, the authors have only included techniques that have been proven to be effective through scientific research. With each technique described in an engaging manner, this is ideal reading for students and academics in fields such as social psychology, leadership, marketing, sociology, management, and communication. It will also appeal to professionals who need to influence others, and any readers who desire a better and more contemporary understanding of how people interact and influence others on a daily basis.