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Exploring World Englishes: Language In A Global Context (PDF)
by Philip SeargeantRoutledge Introductions to Applied Linguisticsis a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies, or taking an introductory MA course as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study. The books take an innovative 'practice to theory' approach, with a 'back-to-front' structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations. Additional features include tasks with commentaries, a glossary of key terms, and an annotated further reading section. In this book Philip Seargeant surveys varieties of English existing within the world today, and the debates and controversies surrounding its present forms, functions and status in diverse world contexts. It examines how English has evolved to become a 'global language' and looks at the political and cultural history that has influenced this evolution. Beginning with a discussion of real-life challenges relating to world Englishes that are faced by language professionals - particularly in the contexts of language education and language planning - the book explores and illustrates the ways in which the actual use and management of English, as well as the beliefs and ideologies associated with it, play an increasingly important role in contemporary globalized society.
Exploring World Englishes: Language In A Global Context
by Philip SeargeantRoutledge Introductions to Applied Linguisticsis a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies, or taking an introductory MA course as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study. The books take an innovative 'practice to theory' approach, with a 'back-to-front' structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations. Additional features include tasks with commentaries, a glossary of key terms, and an annotated further reading section. In this book Philip Seargeant surveys varieties of English existing within the world today, and the debates and controversies surrounding its present forms, functions and status in diverse world contexts. It examines how English has evolved to become a 'global language' and looks at the political and cultural history that has influenced this evolution. Beginning with a discussion of real-life challenges relating to world Englishes that are faced by language professionals - particularly in the contexts of language education and language planning - the book explores and illustrates the ways in which the actual use and management of English, as well as the beliefs and ideologies associated with it, play an increasingly important role in contemporary globalized society.
Bug Club Green City Shapes and Other Poems (PDF)
by Alan DurantThere are shapes all around us: in towns and cities, high and low. What shapes can you see?
Campaigns that Shook the World: The Evolution of Public Relations (PDF)
by Danny RogersCampaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others. 9780749475109
Campaigns that Shook the World: The Evolution of Public Relations
by Danny RogersCampaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others. 9780749475109
Media and Communication Technologies: A Critical Introduction (PDF)
by Stephen LaxStudents are increasingly having to confront the technological changes behind media and communication systems. The advent of digital broadcasting, the development of mobile communications, and the affordability of sophisticated digital imaging and editing systems all demonstrate how complex technological systems are becoming accessible and even commonplace. With a clear explanation of key technical principles and the social role of new technologies, this book seeks to enable students to make sense of the changes taking place in communications and media today.
Discourse Of Twitter And Social Media: How We Use Language To Create Affiliation On The Web (PDF)
by Michele ZappavignaSocial media such as microblogging services and social networking sites are changing the way people interact online and search for information and opinions. This book investigates linguistic patterns in electronic discourse, looking at online evaluative language, Internet slang, memes and ambient affiliation using a large Twitter corpus (over 100 million tweets) alongside specialized case studies. The author argues that we are currently witnessing a cultural movement from online conversation to what can be termed 'searchable talk' - online talk where people affiliate by making their discourse findable (for example, via metadata such as Twitter hashtags) by others holding similar interests. This cutting edge text will be of interest to all scholars and students dealing with electronically mediated discourse.
The Origins of the Modern Chinese Press: The Influence of the Protestant Missionary Press in Late Qing China
by Xiantao ZhangThis book traces the emergence of the modern Chinese press from its origins in the western Christian missionary press in the late nineteenth century. It shows how the western missionaries and their evangelical/educational newspapers changed the long-standing traditional practices, styles, content, print culture and printing technology of Chinese newspapers and, in the process, introduced some of the key ideas of western modernity which were to have a profound effect on Chinese society. Xiantao Zhang demonstrates how missionary publications reshaped print journalism, rather indirectly, from a centuries-long monopoly by the state - the Imperial press - into a pluralized, modernizing and frequently radical public journalism. She focuses in particular on the relationship between the missionaries and the class of 'gentry scholars' - literati and civil servants, educated via the traditional state examination system in the Confucian classics, who were the prime target readers of the missionary publications. This key group and the independent press they established at the end of the nineteenth century played a crucial role in shaping the ongoing struggle for a modern democratic media culture in China.
QTS Information and Communications Technology (PDF)
by Roger Trend Niki Davis Avril LovelessComprehensive and practical series offering support for those working towards Qualified Teacher Status, breaking down the requirements of QTS into manageable units so that trainees can evaluate and improve their knowledge of each subject.
Researching Communications: A Practical Guide To Methods In Media And Cultural Analysis (PDF)
by David Deacon Michael Pickering Peter Golding Graham MurdockThe new edition is a comprehensive and authoritative guide to researching media and communication to perform and analyze research tasks. With detailed introductions to the major research methods, the book gives detailed examples of research and analysis and practical step-by-step guidance in clear language. It also includes an expanded and updated section on the internet, online databases and the latest CAQDAS (Computer Assisted Qualitative Data Analysis Software) packages, as well as new case studies, international examples and details of recent developments in media and communication studies.
News Talk: Investigating The Language Of Journalism (PDF)
by Colleen CotterWritten by a former news reporter and editor, News Talk gives us an insider's view of the media, showing how journalists select and construct their news stories. Colleen Cotter goes behind the scenes, revealing how language is chosen and shaped by news staff into the stories we read and hear. Tracing news stories from start to finish, she shows how the actions of journalists and editors - and the limitations of news writing formulas - may distort a story that was prepared with the most determined effort to be fair and accurate. Using insights from both linguistics and journalism, News Talk is a remarkable picture of a hidden world and its working practices on both sides of the Atlantic. It will interest those involved in language study, media and communication studies and those who want to understand how media shape our language and our view of the world. 9780521609647
Introduction To Communication Studies
by John FiskeThis revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.
Develop Your Presentation Skills (PDF)
by Theo TheobaldDevelop Your Presentation Skills offers step-by-step realistic advice to improve your confidence, prepare effectively and nail that presentation. Going beyond just handling nerves and presenting PowerPoint slides, Develop Your Presentation Skills provides you with a practical toolkit for developing a belting presentation and improving your confidence along the way. It includes practical help with unpicking the original brief, understanding just what the audience wants, facing your performance demons and constructing compelling content that will keep your audience rapt with attention. Complete with anecdotes and expert input to help you avoid disaster, this new edition also includes two brand new chapters, which help you to deliver a presentation 'stripped bare' and to use new media to engage with your audience. Develop Your Presentation Skills will help you find your voice and use it with style; to inform, to persuade, to impress. The creating success series of books. . . With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Living Language (PDF)
by John Shuttleworth Jane Bluett'Living Language 3rd edition' has been devised to meet all the new specifications for AS and A level English Language. The best-selling previous edition has been comprehensively revised to ensure full assessment objectives coverage and fulfilment, and delivery of the new four-unit courses from 2008 onwards. 'Living Language 3rd edition' provides linguistic theory, information and ideas which are easily accessed via supported activities and investigations. The text will actively develop students' skills in reading, listening and responding to an extensive range of text genres and data. Building on students' own experience of language, 'Living Language 3rd edition' offers a wealth of shared, group and individual activities to lift the theory from the page and stimulate creative and analytical work. In preparation for examinations and for coursework, students will learn how to apply their linguistic knowledge of literary, non-literary and multi-modal texts to produce original, re-creative and analytical writing with related commentaries. On-line resources which offer exam and coursework exemplars, model answers, interactive activities and extended support for each unit in 'Living Language 3rd edition' can be found at www. alevel-english. co. uk. Previous edition ISBN: 9780340771884
Legal English
by Rupert HaighEnglish is the dominant language of international business relations, and a good working knowledge of the language is essential for today's legal or business professional. Written with the needs of both practitioners and students in mind, Legal English provides a comprehensive and highly practical approach to its subject-matter and addresses the key aspects of the use of English in commercial legal contexts. Legal English covers the key areas of legal English usage for both written and oral legal communication in typical legal situations. It features expanded terminology glossaries, legal drafting troubleshooting tips, language for negotiation and contract-drafting guidance. This new fourth edition now offers more activities and examples, both in print and online, showing how language is correctly applied, as well as sample templates for commonly used written documents such as legal letters, memoranda, and contracts. Visit the Legal English companion website today: www. routledge. com/cw/haigh - Video simulations of real-life legal situations - Comprehension exercises - Gap-fill exercises - Multiple choice questions
Television Discourse: Analysing Language In The Media (PDF)
by Nuria Lorenzo-DusWhat is the connection between what is said on TV and how it is said? Structured around key features of television discourse, Nuria Lorenzo-Dus examines the specific forms and structures of talk across media genres. Using data from programs as varied as news bulletins and political speeches to makeover and talk shows,Television Discourse examines four defining characteristics of the current broadcast landscape: Storytelling, Closeness, Conflict and Persuasion. This innovative, four-part structure allows for detailed discourse analysis of how each feature works in context; whilst 'Storytelling' is examined in relation to docu-soaps and talk shows, 'Closeness' is explored through the mediums of celebrity chat shows and reality programming. Insightful analysis of 'Conflict' in courtroom shows and 'Persuasion' in lifestyle programs enables readers to think critically about the ways in which television discourse is used to influence the viewer. With a helpful glossary and extensive guide to further reading,Television Discourse is an invaluable resource for all those interested in studying language in the media.
Presentation Skills For Students (PDF)
by Joan Van Emden Lucinda BeckerPresenting clearly and confidently is an important transferable skill and will help you to achieve success in your academic life and future career. This book will teach you the art of delivering great presentations, with advice on using your voice, body language and the latest online tools, platforms and software.
Presentation Skills For Students (PDF)
by Joan Van Emden Lucinda M. BeckerPresentation Skills for Studentsis a practical, accessible guide for all students in further or higher education. It discusses speaking effectively in seminars, tutorials and formal presentations and helps with career research including a practical step-by-step guide to a successful job interview. Regular checklists and the friendly down-to-earth style make this an ideal reference tool. The second edition: - reflects the changes in technology - includes new material in the job search and job interviews chapter - highlights the hazards of using social networking sites - includes illustrations, which add both clarity and humor.
Communication And Language: A Handbook Of Theory And Practice (PDF)
by Neil Thompson Jo CamplingCommunication and language are crucial parts of our everyday working lives. In this important textbook, Neil Thompson explores the complexities of the theory base and presents them in a clear and easily understandable form. However, this is not simply a book about theory. It also contains chapters on practice issues relating to face-to-face communications, communicating in writing and the management of communication systems. This is a helpful guide with much to offer all involved in working with people and their problems.
The Intercultural Performance Reader (PDF)
by Patrice PavisWhat can performers in the West learn from the technical performance traditions of Africa and Asia? The Intercultural Performance Handbook opens up a new world of technique for performers. The first ever full-length, fully illustrated manual for practitioners, it provides: A guide to the physical, vocal and improvisational dynamics of non-Western performance A new vocabulary with which to interpret plays from around the globe. Games to use for exploring rhythm, movement, balance, tension and gesture, breathwork, stylisation, and the use of the voice A practical, hands-on approach to creating vibrant theatrical work Studies on intercultural performance are usually written by scholars and researchers. John Martin explains the definition and development of intercultural performance from the perspective of an experienced practitioner. He provides exercises, practical advice, and a clear training process for the inquiring actor or director. The book is a process of discovery, carefully written so as to develop understanding and move towards empowerment for the adventurous theatre-maker.
Revise AQA GCSE English Language Revision Guide (PDF)
by Mr Harry SmithOne-topic-per-page format helps students revise more quickly, without the hassle Exam-style worked examples match the new specification and demonstrate good exam technique 'Now try this' exam-style practice questions let students test their understanding of a topic Spelling and Grammar support in dedicated skills page and integrated throughout the book.
English For Business Studies Student's Book: A Course For Business Studies And Economics Students (PDF)
by Ian MackenzieThis best selling course has been thoroughly revised to meet the needs of today's business and economics students. English for Business Studies Third Edition reflects recent changes in the world's business and economic environment, featuring new units including Corporate Social Responsibility and Venture Capital. Covering the most important areas of management, production, marketing, finance and macroeconomics, it helps students to understand and talk about key concepts in business and economics. Using case studies, discussions and role-plays, the course helps learners to develop and defend their own viewpoints, and new audio featuring authentic interviews with business people offers realistic listening practice.
English For Business Studies Teacher's Book: A Course For Business Studies And Economics Students (PDF)
by Ian MackenzieThis best selling course has been thoroughly revised to meet the needs of today's business and economics students. The English for Business Studies Third edition Teacher's Book offers thorough guidance and support for teachers using the course. It also includes four assessment tests to help teachers keep track of students' progress. The English for Business Studies Student's Book and the Audio CDs are available separately.
Alarm system components (UEB uncontracted)
by RnibThis page shows images of five components used in a typical intruder alarm system. There is a locator dot shown, which will be at the top left of the page when the image is the right way up. At the top of the page there are three images. From left to right they are a PIR motion detector, a shock and inertia detector and a remote keypad (RKP). At the bottom right of the page are a panic button (PAB) on the left and a magnetic switch (MAG) on the right. PIR motion detector At the top of the image is a window for the sensor. At the bottom is an indicator light. Shock and inertia detector At the top of the image is the sensor and at the bottom an indicator light. Remote keypad (RKP) This is an image of the remote keypad, which is used to set the time and turn the system on and off. At the top of the image is a liquid crystal display and at the bottom are buttons to enter information into the numeric keypad. Panic button (PAB) This is an image of a panic button, which can be pressed to call for help in the event of an emergency. At the top of the image is a large easy-to-find button and at the bottom an indicator light. Magnetic switch sensor (MAG) On the left of the image is the magnetic switch, installed on windows and doors to sense when they are open. On the right of the image is the controller for the switch.
Language In The News: Discourse And Ideology In The Press (PDF)
by Roger FowlerNewspaper coverage of world events is presented as the unbiased recording of hard facts. In this study of both the quality and the popular press, Roger Fowler challenges this perception, arguing that news is a practice, a product of the social and political world on which it reports. Writing from the perspective of critical linguistics, Fowler examines the crucial role of language in mediating reality. Starting with a general account of news values and the processes of selection and transformation which go to make up the news, Fowler goes on to consider newspaper representations of gender, power, authority and law and order. He discusses stereotyping, terms of abuse and endearment, the editorial voice and the formation of consensus. Fowler's analysis takes in some of the major news stories of the Thatcher decade - the American bombing of Libya in 1986, the salmonella-in-eggs affair, the problems of the National Health Service and the controversy of youth and contraception.