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Writing Cultures and Literary Media: Publishing and Reception in the Digital Age (New Directions in Book History)
by Anna KiernanThis Pivot investigates the impact of the digital on literary culture through the analysis of selected marketing narratives, social media stories, and reading communities. Drawing on the work of contemporary writers, from Bernardine Evaristo to Patricia Lockwood, each chapter addresses a specific tension arising from the overarching question: How has writing culture changed in this digital age? By examining shifting modes of literary production, this book considers how discourses of writing and publishing and hierarchies of cultural capital circulate in a socially motivated post-digital environment. Writing Cultures and Literary Media combines compelling accounts of book trends, reader reception, and interviews with writers and publishers to reveal fresh insights for students, practitioners, and scholars of writing, publishing, and communications.
Writing Democracy: The Political Turn in and Beyond the Trump Era (Routledge Research in Writing Studies)
by Shannon Carter Deborah Mutnick Jessica Pauszek Stephen ParksWriting Democracy: The Political Turn in and Beyond the Trump Era calls on the field of writing studies to take up a necessary agenda of social and economic change in its classrooms, its scholarship, and its communities to challenge the rise of neoliberalism and right-wing nationalism. Grown out of an extended national dialogue among public intellectuals, academic scholars, and writing teachers, collectively known as the Writing Democracy project, the book creates a strategic roadmap for how to reclaim the progressive and political possibilities of our field in response to the "twilight of neoliberalism" (Cox and Nilsen), ascendant right-wing nationalism at home (Trump) and abroad (Le Pen, Golden Dawn, UKIP), and hopeful radical uprisings (Black Lives Matter, Occupy Wall Street, Arab Spring). As such, the book tracks the emergence of a renewed left wing in rhetoric and activism post-2008, suggests how our work as teachers, scholars, and administrators can bring this new progressive framework into our institutions, and then moves outward to our role in activist campaigns that are reshaping public debate. Part history, part theory, this book will be an essential read for faculty, graduate students, and advanced undergraduate students in composition and rhetoric and related fields focused on progressive pedagogy, university-community partnerships, and politics.
Writing Democracy: The Political Turn in and Beyond the Trump Era (Routledge Research in Writing Studies)
by Shannon Carter Deborah Mutnick Jessica Pauszek Stephen ParksWriting Democracy: The Political Turn in and Beyond the Trump Era calls on the field of writing studies to take up a necessary agenda of social and economic change in its classrooms, its scholarship, and its communities to challenge the rise of neoliberalism and right-wing nationalism. Grown out of an extended national dialogue among public intellectuals, academic scholars, and writing teachers, collectively known as the Writing Democracy project, the book creates a strategic roadmap for how to reclaim the progressive and political possibilities of our field in response to the "twilight of neoliberalism" (Cox and Nilsen), ascendant right-wing nationalism at home (Trump) and abroad (Le Pen, Golden Dawn, UKIP), and hopeful radical uprisings (Black Lives Matter, Occupy Wall Street, Arab Spring). As such, the book tracks the emergence of a renewed left wing in rhetoric and activism post-2008, suggests how our work as teachers, scholars, and administrators can bring this new progressive framework into our institutions, and then moves outward to our role in activist campaigns that are reshaping public debate. Part history, part theory, this book will be an essential read for faculty, graduate students, and advanced undergraduate students in composition and rhetoric and related fields focused on progressive pedagogy, university-community partnerships, and politics.
Writing/Disciplinarity: A Sociohistoric Account of Literate Activity in the Academy (Rhetoric, Knowledge, and Society Series)
by Paul PriorOver the past century, the explosive growth of scientific, technical, and cultural disciplines has profoundly affected our daily lives. However, processes of enculturation in sites such as graduate education that have helped to form these disciplines have received very limited research attention. In those sites, graduate students write diverse documents, including course papers, departmental examinations, theses and dissertations, grant and fellowship applications, and disciplinary publications. Thus, writing is one of the central domains of enculturation--an activity through which graduate students and professors display and negotiate disciplinary knowledge, genres, identities, and institutional contexts. This volume explores this intersection of writing and disciplinary enculturation through a series of ethnographic case studies. These case studies provide the most thorough descriptions available today of the lived experience of graduate seminars, combining analysis of classroom talk, students' texts and professor's written responses, institutional contexts, students' representations of their writing and its contexts, and professors' representations of their tasks and their students. Given the complexities that the ethnographic data displayed, the author found that conventional notions of writing as a process of transcription and of disciplines as unified discourse communities were inadequate. As such, this book also offers an in-depth exploration of sociohistoric theory in relation to writing and disciplinary enculturation. Specific case studies introduce, apply, and further elaborate notions of: * writing as literate activity, * authorship as mediated by other people and artifacts, * classroom tasks as speech genres, * enculturation as the interplay of authoritative and internally persuasive discourses, and * disciplinarity as a deeply heterogeneous, laminated, and dialogic process. This blend of research and theory should be of interest to scholars and students in such fields as writing studies, rhetoric, writing across the curriculum, applied linguistics, English for academic purposes, science and technology studies, higher education, and the ethnography of communication.
Writing/Disciplinarity: A Sociohistoric Account of Literate Activity in the Academy (Rhetoric, Knowledge, and Society Series)
by Paul PriorOver the past century, the explosive growth of scientific, technical, and cultural disciplines has profoundly affected our daily lives. However, processes of enculturation in sites such as graduate education that have helped to form these disciplines have received very limited research attention. In those sites, graduate students write diverse documents, including course papers, departmental examinations, theses and dissertations, grant and fellowship applications, and disciplinary publications. Thus, writing is one of the central domains of enculturation--an activity through which graduate students and professors display and negotiate disciplinary knowledge, genres, identities, and institutional contexts. This volume explores this intersection of writing and disciplinary enculturation through a series of ethnographic case studies. These case studies provide the most thorough descriptions available today of the lived experience of graduate seminars, combining analysis of classroom talk, students' texts and professor's written responses, institutional contexts, students' representations of their writing and its contexts, and professors' representations of their tasks and their students. Given the complexities that the ethnographic data displayed, the author found that conventional notions of writing as a process of transcription and of disciplines as unified discourse communities were inadequate. As such, this book also offers an in-depth exploration of sociohistoric theory in relation to writing and disciplinary enculturation. Specific case studies introduce, apply, and further elaborate notions of: * writing as literate activity, * authorship as mediated by other people and artifacts, * classroom tasks as speech genres, * enculturation as the interplay of authoritative and internally persuasive discourses, and * disciplinarity as a deeply heterogeneous, laminated, and dialogic process. This blend of research and theory should be of interest to scholars and students in such fields as writing studies, rhetoric, writing across the curriculum, applied linguistics, English for academic purposes, science and technology studies, higher education, and the ethnography of communication.
Writing Essays in English Language and Linguistics: Principles, Tips and Strategies for Undergraduates (PDF)
by Neil MurrayEnglish language and linguistics shares many of its writing conventions with other disciplines, but there are certain features – ‘ways of doing things’ – and expectations that distinguish it as a subject. This book is written specifically to help undergraduate students of English language and linguistics develop the art of writing essays, projects and reports. Written by an author with over thirty years’ experience of lecturing in the subject, it is a comprehensive and very readable resource, and contains numerous discipline-related examples, practice exercises and an answer key. It includes chapters on referencing (including plagiarism, paraphrase and guidance on referencing styles), stylistic issues that often get overlooked, and writing a dissertation. The book offers practical guidance and a layout that guides students as they work though their project. It will be an invaluable reference tool.
Writing Feature Articles
by Brendan HennessyHennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets. Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into account the changing requirements of journalism and media courses. You will also discover how to exploit new technology for both researching and writing online.Learn step-by-step how to plan, research and write articles for a wide variety of 'popular', 'quality' and specialist publications. Discover more and make the advice stick by completing the tasks and reading the keen analysis of extracts from the best of today's writing.Packed with inspirational advice in a friendly, highly readable style, this guide is a must-have for practising and aspiring journalists and writers.
Writing Feature Articles
by Brendan HennessyHennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets. Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into account the changing requirements of journalism and media courses. You will also discover how to exploit new technology for both researching and writing online.Learn step-by-step how to plan, research and write articles for a wide variety of 'popular', 'quality' and specialist publications. Discover more and make the advice stick by completing the tasks and reading the keen analysis of extracts from the best of today's writing.Packed with inspirational advice in a friendly, highly readable style, this guide is a must-have for practising and aspiring journalists and writers.
Writing Feature Stories: How to research and write articles - from listicles to longform
by Matthew Ricketson Caroline GrahamGood writing engages as it informs and feature journalism offers writers the opportunity to tell deep, affecting stories that look beyond the immediate mechanics of who, what, where and when and explore the more difficult-and more rewarding- questions: how and why? Whether you're a blogger, a news journalist or an aspiring lifestyle reporter, a strong voice and a fresh, informed perspective remain in short supply and strong demand; this book will help you craft the kind of narratives people can't wait to share on their social media feeds.Writing Feature Stories established a reputation as a comprehensive, thought-provoking and engaging introduction to researching and writing feature stories. This second edition is completely overhauled to reflect the range of print and digital feature formats, and the variety of online, mobile and traditional media in which they appear.This hands-on guide explains how to generate fresh ideas; research online and offline; make the most of interviews; sift and sort raw material; structure and write the story; edit and proofread your work; find the best platform for your story; and pitch your work to editors.'A wide-ranging, much-needed master class for anyone who tells true yarns in this fast-changing journalistic marketplace' - Bruce Shapiro, Columbia University'Useful and thought provoking' - Margaret Simons, journalist and author'A must read for any digital storyteller who wants to write emotive, engaging, believable content.' - Nidhi Dutt, foreign correspondent
Writing Feature Stories: How to research and write articles - from listicles to longform
by Matthew Ricketson Caroline GrahamGood writing engages as it informs and feature journalism offers writers the opportunity to tell deep, affecting stories that look beyond the immediate mechanics of who, what, where and when and explore the more difficult-and more rewarding- questions: how and why? Whether you're a blogger, a news journalist or an aspiring lifestyle reporter, a strong voice and a fresh, informed perspective remain in short supply and strong demand; this book will help you craft the kind of narratives people can't wait to share on their social media feeds.Writing Feature Stories established a reputation as a comprehensive, thought-provoking and engaging introduction to researching and writing feature stories. This second edition is completely overhauled to reflect the range of print and digital feature formats, and the variety of online, mobile and traditional media in which they appear.This hands-on guide explains how to generate fresh ideas; research online and offline; make the most of interviews; sift and sort raw material; structure and write the story; edit and proofread your work; find the best platform for your story; and pitch your work to editors.'A wide-ranging, much-needed master class for anyone who tells true yarns in this fast-changing journalistic marketplace' - Bruce Shapiro, Columbia University'Useful and thought provoking' - Margaret Simons, journalist and author'A must read for any digital storyteller who wants to write emotive, engaging, believable content.' - Nidhi Dutt, foreign correspondent
Writing for Broadcast Journalists (Media Skills)
by Rick Thompson'This is a superb book which combines the rare mixture of high quality information with humour. The style of writing engages the reader from the introduction and the experience and insight of the author occasionally makes it difficult to put down, a rare feature of a textbook. I would unreservedly recommend this book not only to those studying journalism but to students of language and all who use the spoken and written word as the ‘materials’ of their work.' Barry Turner, Nottingham Trent University 'Rick Thompson's guidance manual is packed with advice to would-be writers for this medium. He's someone with years of experience at the top level of the national and international profession, and he's smack up to date with his references. The book is aimed at journalists, but anyone with a serious interest in developing their literacy will learn a lot about professional writing skills from what he has to say.' Roy Johnson, www.mantex.co.uk Writing for Broadcast Journalists guides readers through the significant differences between the written and the spoken versions of journalistic English. It will help broadcast journalists at every stage of their careers to avoid such pitfalls as the use of newspaper-English, common linguistic errors, and Americanised phrases, and gives practical advice on accurate terminology and pronunciation, while encouraging writers to capture the immediacy of the spoken word in their scripts. Writing for Broadcast Journalists includes: practical tips on how to avoid ‘journalese’, clichés and jargon guidance on tailoring your writing style to suit a particular audience advice on converting agency copy into spoken English writing to television pictures examples of scripts from some of the best in the business an appendix of ‘dangerous’ words and phrases to be avoided in scripts.
Writing for Broadcast Journalists (Media Skills)
by Rick Thompson'This is a superb book which combines the rare mixture of high quality information with humour. The style of writing engages the reader from the introduction and the experience and insight of the author occasionally makes it difficult to put down, a rare feature of a textbook. I would unreservedly recommend this book not only to those studying journalism but to students of language and all who use the spoken and written word as the ‘materials’ of their work.' Barry Turner, Nottingham Trent University 'Rick Thompson's guidance manual is packed with advice to would-be writers for this medium. He's someone with years of experience at the top level of the national and international profession, and he's smack up to date with his references. The book is aimed at journalists, but anyone with a serious interest in developing their literacy will learn a lot about professional writing skills from what he has to say.' Roy Johnson, www.mantex.co.uk Writing for Broadcast Journalists guides readers through the significant differences between the written and the spoken versions of journalistic English. It will help broadcast journalists at every stage of their careers to avoid such pitfalls as the use of newspaper-English, common linguistic errors, and Americanised phrases, and gives practical advice on accurate terminology and pronunciation, while encouraging writers to capture the immediacy of the spoken word in their scripts. Writing for Broadcast Journalists includes: practical tips on how to avoid ‘journalese’, clichés and jargon guidance on tailoring your writing style to suit a particular audience advice on converting agency copy into spoken English writing to television pictures examples of scripts from some of the best in the business an appendix of ‘dangerous’ words and phrases to be avoided in scripts.
Writing for Business: Professionalism, Integrity & Power (Business Communication Pocket Guides)
by Ellen JovinBuild essential skills and write with confidence at work! Immediately practical guide to better business writing designed to help you develop a clear, direct, natural communication style that supports rather than obscures what you want to say. Writing for Business covers writing principles that are relevant for a wide range of business documents, including email, letters, memos, reports, proposals, and more, while also offering editing tips to ensure you come across as professional and polished. The book features examples and tips straight from the workplace.
Writing for Conferences: A Handbook for Graduate Students and Faculty
by Leo A. Mallette Clare BergerThis book answers every question a doctoral graduate new to publishing could have about writing for a conference, from "Why would I want to publish at a conference?" to "What do I wear?"Conferences are often a researcher's first foray into publishing. Each year, about 50,000 new doctoral graduates arrive to the publishing landscape, most with little or no understanding of how the conference publication process works. Yet until now, there have been no publications devoted to this specific subject.Writing for Conferences: A Handbook for Graduate Students and Faculty serves as an essential guide for graduate students who want to publish the results of the research projects of their graduate program to maximum effect. It explains the conference publication process step-by-step and answers all of the questions asked by students inexperienced in publishing. The book is also a valuable reference manual for previously published authors, providing insightful sections on ethics in publishing, dress and grooming, presentation tips, and networking techniques to develop further research and career opportunities.
Writing for Digital Media
by Brian CarrollThis work teaches students how to write effectively for online audiences while providing them with a solid understanding of the ways that the Internet has blurred traditional roles of media producer, consumer, publisher, and reader. 9780415992015 9780203894316
Writing for Digital Media
by Brian CarrollWriting for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.
Writing for Digital Media
by Brian CarrollWriting for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.
Writing for Digital Media (PDF)
by Brian CarrollThis work teaches students how to write effectively for online audiences while providing them with a solid understanding of the ways that the Internet has blurred traditional roles of media producer, consumer, publisher, and reader. 9780415992015 9780203894316
Writing for Interactive Media: Social Media, Websites, Applications, e-Learning, Games
by Timothy GarrandThis thoroughly revised fourth edition teaches students and professionals how to create interactive content for all types of new media and become successful writers or designers in a variety of fields.This comprehensive guide is grounded in the core principles and skills of interactive media writing, in which writers create text and structure content to guide users through interactive products such as websites or software. The book examines case studies on interactive formats including complex informational websites, computer games, e-learning courses, training programs, and immersive exhibits. These case studies assess real-world products and documentation used by professional writers such as scripts, outlines, screenshots, and flowcharts. The book also provides practical advice on how to use interactive media writing skills to advance careers in the social media, technical, instructional communication, and creative media fields. This edition includes new chapters on UX Writing and Content Design, Social Media Writing, and Writing for Mobile.Writing for Interactive Media prepares students for the writing challenges of today’s technology and media. It can be used as a core textbook for courses in UX Writing, Writing for Digital Media, and Technical and Professional Communication and is a valuable resource for writing professionals at all levels.Supplemental resources include a sample syllabus, class assignments, student exercises, scripts, outlines, flowcharts, and other interactive writing samples. They are available online at www.routledge.com/9781032554242
Writing for Interactive Media: Social Media, Websites, Applications, e-Learning, Games
by Timothy GarrandThis thoroughly revised fourth edition teaches students and professionals how to create interactive content for all types of new media and become successful writers or designers in a variety of fields.This comprehensive guide is grounded in the core principles and skills of interactive media writing, in which writers create text and structure content to guide users through interactive products such as websites or software. The book examines case studies on interactive formats including complex informational websites, computer games, e-learning courses, training programs, and immersive exhibits. These case studies assess real-world products and documentation used by professional writers such as scripts, outlines, screenshots, and flowcharts. The book also provides practical advice on how to use interactive media writing skills to advance careers in the social media, technical, instructional communication, and creative media fields. This edition includes new chapters on UX Writing and Content Design, Social Media Writing, and Writing for Mobile.Writing for Interactive Media prepares students for the writing challenges of today’s technology and media. It can be used as a core textbook for courses in UX Writing, Writing for Digital Media, and Technical and Professional Communication and is a valuable resource for writing professionals at all levels.Supplemental resources include a sample syllabus, class assignments, student exercises, scripts, outlines, flowcharts, and other interactive writing samples. They are available online at www.routledge.com/9781032554242
Writing for Journalists (Media Skills)
by Wynford Hicks Sally Adams Harriett Gilbert Tim HolmesPraise for the first edition: 'There are books that are badly written, books that are well written and books that you wish you'd written. This is one of the latter. Hicks and his co-writers produce a book that is a joy to read and is packed full of helpful advice.' – Chris Frost, Journalist 'You don't have to be a journalist to read this book. Anyone with an interest in improving their writing skills and developing a sense of good style will find it useful Wynford Hicks takes a no-nonsense, sleeves rolled up approach to writing which has no time for preciousness.' – Roy Johnson, Mantex'Writing for Journalists neatly fills a gap in the market for a no-nonsense book for trainees written by trainers who genuinely understand the industry and who have moved with the times.' – Sharon Wheeler, Journalism Studies Writing for Journalists is about the craft of journalistic writing: how to put one word after another so that the reader gets the message – or the joke – goes on reading and comes back for more. It is a practical guide for all those who write for newspapers, periodicals and websites, whether students, trainees or professionals. This revised and updated edition introduces the reader to the essentials of good writing. Based on critical analysis of news stories, features and reviews from daily and weekly papers, consumer magazines, specialist trade journals and a variety of websites, Writing for Journalists includes: advice on how to start writing and how to improve and develop your style how to write a news story which is informative, concise and readable tips on feature writing from researching profiles to writing product round-ups how to structure and write reviews a new chapter on writing online copy.
Writing for Journalists (Media Skills)
by Wynford Hicks Adams Sally Harriett Gilbert Tim Holmes Jane BentleyThe new edition of Writing for Journalists focuses on the key issue for writers working across all forms of media today: how to produce clear, engaging and illuminating copy that will keep the reader hooked from start to finish. Written by skilled specialist contributors and drawing on a broad range of examples to illustrate the best professional practice, this edition includes: chapters on how to write news, features and reviews whatever the format used for delivery expanded chapters on writing for digital publication in both shortform and longform top tips on writing columns and blogs from leading professionals an exploration of the importance of style and its impact on great journalistic writing an extensive glossary of terms used in journalism and suggestions for further reading This is an essential guide to good writing for all practising journalists and students of journalism.
Writing for Journalists (Media Skills)
by Wynford Hicks Adams Sally Harriett Gilbert Tim Holmes Jane BentleyThe new edition of Writing for Journalists focuses on the key issue for writers working across all forms of media today: how to produce clear, engaging and illuminating copy that will keep the reader hooked from start to finish. Written by skilled specialist contributors and drawing on a broad range of examples to illustrate the best professional practice, this edition includes: chapters on how to write news, features and reviews whatever the format used for delivery expanded chapters on writing for digital publication in both shortform and longform top tips on writing columns and blogs from leading professionals an exploration of the importance of style and its impact on great journalistic writing an extensive glossary of terms used in journalism and suggestions for further reading This is an essential guide to good writing for all practising journalists and students of journalism.
Writing for Journalists (Media Skills)
by Matt Swaine Harriett Gilbert Gavin AllenThoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article. The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools they need to deliver engaging and authoritative writing that works across print and digital. Drawing on professional insight from writers across the industry, the book guides readers through the essential elements needed to write powerful and effective news stories, from hard news pieces to features on business, science, travel and entertainment reviews. New to this edition are hands-on writing exercises accompanying each chapter to help reinforce key points; chapters on how to build a professional profile, pitch stories and get commissioned; and a section on online writing, SEO, analytics and writing for social media. This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams.
Writing for Journalists (Media Skills)
by Matt Swaine Harriett Gilbert Gavin AllenThoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article. The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools they need to deliver engaging and authoritative writing that works across print and digital. Drawing on professional insight from writers across the industry, the book guides readers through the essential elements needed to write powerful and effective news stories, from hard news pieces to features on business, science, travel and entertainment reviews. New to this edition are hands-on writing exercises accompanying each chapter to help reinforce key points; chapters on how to build a professional profile, pitch stories and get commissioned; and a section on online writing, SEO, analytics and writing for social media. This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams.