- Table View
- List View
The Balcony
by Jane DeluryWINNER OF THE SUE KAUFMAN PRIZE FOR FIRST FICTION FROM THE AMERICAN ACADEMY OF ARTS AND LETTERSWhat if our homes could tell the stories of others who lived there before us? To those who have ventured past it over the years, this small estate in a village outside Paris has always seemed calm and poised. But should you open the gates and enter inside, you will find rooms which have become the silent witnesses to a century of human drama: from the young American au pair developing a crush on her brilliant employer to the ex-courtesan shocking the servants, and the Jewish couple in hiding from the Gestapo to the housewife who begins an affair while renovating her downstairs. The stories of those who have lived within the estate have been many and varied. But as the years unfold, their lives inevitably come to haunt the same spaces and intertwine, creating a rich tapestry of the relationships, life-altering choices, and fleeting moments which have kept the house alive through the last hundred years. . .'Sweeping, suspenseful, rich with surprises and eerie atmosphere' Jennifer Egan
Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H)
by Frederick J. DeMiccoMedical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field’s hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel—or at a hospital that feels like one—all at bargain-basement prices. The book takes a comprehensive look at medical tourism, covering such topics as: The history of medical tourism Why patients/tourists decide to travel for medical care The role of professional facilitators of medical tourism Key countries and medical disciplines in medical tourism Transportation, food, entertainment, and hotel/hospitality services Hotel and spa designs for medical tourism Best practices in medical tourism Patient follow-up after medical discharge Future trends in medical tourism Careers in medical tourism With the inclusion of case studies, the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare, medical students pursuing a management focus, and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care.
Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H)
by Frederick J. DeMiccoMedical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field’s hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel—or at a hospital that feels like one—all at bargain-basement prices. The book takes a comprehensive look at medical tourism, covering such topics as: The history of medical tourism Why patients/tourists decide to travel for medical care The role of professional facilitators of medical tourism Key countries and medical disciplines in medical tourism Transportation, food, entertainment, and hotel/hospitality services Hotel and spa designs for medical tourism Best practices in medical tourism Patient follow-up after medical discharge Future trends in medical tourism Careers in medical tourism With the inclusion of case studies, the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare, medical students pursuing a management focus, and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care.
Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H) (Advances in Hospitality and Tourism)
by Frederick J. DeMicco Ali A. PooraniThis new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel. From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination. Medical Travel: Hospitality Bridging Healthcare (H2H) © also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the relationship of hospital aesthetics to patient satisfaction. Importantly, the book also includes a chapter addressing medical health travel during the pandemic which describes how the pandemic has revolutionized telehealth and the medical travel industry, which can leverage the advances made in digital health and telemedicine. This volume will be an important resource for the four main players at the center of medical travel: medical travelers themselves, government agencies, intermediaries, and health and wellness providers. The selected best practices, research, cases, innovative strategies, SWOT analysis, and toolkits address the aims of all stakeholders.
Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H) (Advances in Hospitality and Tourism)
by Frederick J. DeMicco Ali A. PooraniThis new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel. From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination. Medical Travel: Hospitality Bridging Healthcare (H2H) © also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the relationship of hospital aesthetics to patient satisfaction. Importantly, the book also includes a chapter addressing medical health travel during the pandemic which describes how the pandemic has revolutionized telehealth and the medical travel industry, which can leverage the advances made in digital health and telemedicine. This volume will be an important resource for the four main players at the center of medical travel: medical travelers themselves, government agencies, intermediaries, and health and wellness providers. The selected best practices, research, cases, innovative strategies, SWOT analysis, and toolkits address the aims of all stakeholders.
Classic Mountain Scrambles in Scotland
by Andrew DempsterScrambling is the highly popular pursuit which combines the freedom enjoyed by the hillwalker with the more immediate excitement of the rock climber. An essential guide to the best scrambling in Scotland, this book covers both the mainland and the inner hebrides, and is suitable for scramblers of all skill levels, from complete beginner to seasoned enthusiasts.This comprehensive guide contains:Maps and images for each scramble, as well as instructions for OS maps.An introduction to the art of scrambling, and to all equipment that may be necessary.Routes for all scrambles, and easy to follow grading and quality ratings, enabling the reader to pick a scramble for any ability level. Scrambles include mountain routes such as Aonach Eagach and the Cuillin Ridge, as well as the lesser known Northern Pinnacles of Liathach.
Nile River Gunboats 1882–1918 (New Vanguard)
by Peter Dennis Angus KonstamFor more than 30 years the Nile river gunboat was an indispensable tool of empire, policing the great river and acting as floating symbols of British imperial power. They participated in every significant colonial campaign in the region, from the British invasion of Egypt in 1882 to the Battle of Omdurman in 1898, when Britain finally won control of the Sudan. After that, the gunboats helped maintain British control over both Egypt and the Sudan, and played a key role in safeguarding British interests around the headwaters of the Nile – a region hotly contested by several European powers. Featuring specially commissioned artwork, this comprehensive volume offers a detailed analysis of the Nile river gunboats' entire career, from policing British colonial interests along the great river to defending Egypt against the Ottoman Turks in World War I.
Wildflowers of the Rocky Mountain Region (A Timber Press Field Guide)
by Denver Botanic GardensFeaturing more than 1245 stunning color photographs, this comprehensive field guide is the must-have portable reference for the wildflowers the Rocky Mountain Region.
Rogue Elephant: Harnessing the Power of India’s Unruly Democracy
by Simon DenyerAt the beginning of the twenty-first century, India stood on the brink of an exciting new era. Yet only a decade later, a series of corruption scandals and acts of violence against women had tarnished the nation's image and slowed her economic growth. When Narendra Modi became India's fifteenth prime minister in May 2014, he promised to revitalise a nation which seemed to have lost its way. With a record turnout, the elections were a powerful testament to Indians' aspirations for a brighter future. Rogue Elephant uncovers the gripping struggle between powerful vested interest groups and those trying to foster change. Simon Denyer exposes the failures that undermined India's self-confidence and paved the way for Modi's triumphant victory, but also examines the heroic efforts of those who are fighting for a better future in the world's largest democracy.
Rogue Elephant: Harnessing the Power of India’s Unruly Democracy
by Simon DenyerFive years ago, India was an emerging world power being courted by the world's most powerful political and business leaders, an upbeat story of unparalleled economic growth. Since then, it has failed to account for the human capital at the heart of its effort to modernize: more than one billion people clamoring for what has become known as the "Indian Dream"--an education, a career, and an opportunity to pull one's family out of poverty and into prosperity. Today, India is suffering an immense crisis of confidence--crippling political corruption, politicians mired in the status quo, economic inequality, brutal violence against women, and rampant social injustice. Simon Denyer, former Indian bureau chief for the Washington Post, perceptively captures India at this crucial tilting point in its history--from the Nehru-Gandhi family dynasty that has ruled the country for most of its post-independence years, to flawed heroes such as news anchor Arnab Goswami and anticorruption crusader Arvind Kejwiral, to, most compelling, ordinary people fighting daily against corruption and the system. They, Denyer convincingly shows, are harnessing the force of the world's largest democracy to positive effect, demanding transparency and accountability as never before. The battle between the deep-rooted system of graft and patronage and the forces demanding change will have huge global significance, and Denyer's insight makes Rogue Elephant a vital contribution to the international conversation about India's present and future.
The Complete Guide to Creating Enduring Festivals (The Wiley Event Management Series)
by Ros DerrettFestivals provides a realistic framework to explore how arts-based and community-based cultural festivals around the world thrive. Festivals highlights the big picture, as well at the intricate details that comprise the delivery of a festival to plan and execute a successful festival. Festivals will benefit experienced festival planners as well as those who aspire to enter or develop their skills in the dynamic field of festival making. Its approach is systematic, using case studies of numerous internationally iconic festivals and interviews with experts in the field. The book provides, for the first time, concrete evidence of how with proper planning, design and leadership, communities may benefit from hosting local festivals.
All Over the Place: Adventures in Travel, True Love, and Petty Theft
by Geraldine DeRuiterSome people are meant to travel the globe, to unwrap its secrets and share them with the world. And some people have no sense of direction, are terrified of pigeons, and get motion sickness from tying their shoes. These people are meant to stay home and eat nachos.Geraldine DeRuiter is the latter. But she won't let that stop her.Hilarious, irreverent, and heartfelt, All Over the Place chronicles the years Geraldine spent traveling the world after getting laid off from a job she loved. Those years taught her a great number of things, though the ability to read a map was not one of them. She has only a vague idea of where Russia is, but she now understands her Russian father better than ever before. She learned that what she thought was her mother's functional insanity was actually an equally incurable condition called "being Italian." She learned what it's like to travel the world with someone you already know and love--how that person can help you make sense of things and make far-off places feel like home. She learned about unemployment and brain tumors, lost luggage and lost opportunities, and just getting lost in countless terminals and cabs and hotel lobbies across the globe. And she learned that sometimes you can find yourself exactly where you need to be--even if you aren't quite sure where you are.
All Over the Place: Adventures in Travel, True Love, and Petty Theft
by Geraldine DeRuiterSome people are meant to travel the globe, to unwrap its secrets and share them with the world. And some people have no sense of direction, are terrified of pigeons, and get motion sickness from tying their shoes. These people are meant to stay home and eat nachos. Geraldine DeRuiter is the latter. But she won't let that stop her. Hilarious, irreverent, and heartfelt, All Over the Place chronicles the years Geraldine spent traveling the world after getting laid off from a job she loved. Those years taught her a great number of things, though the ability to read a map was not one of them. She has only a vague idea of where Russia is, but she now understands her Russian father better than ever before. She learned that what she thought was her mother's functional insanity was actually an equally incurable condition called "being Italian." She learned what it's like to travel the world with someone you already know and love -- how that person can help you make sense of things and make far-off places feel like home. She learned about unemployment and brain tumors, lost luggage and lost opportunities, and just getting lost in countless terminals and cabs and hotel lobbies across the globe. And she learned that sometimes you can find yourself exactly where you need to be -- even if you aren't quite sure where you are.
Staging Tourism: Bodies on Display from Waikiki to Sea World (Science And Its Conceptual Foundations Ser.)
by Jane C. DesmondFrom Shamu the dancing whale at Sea World to Hawaiian lu'au shows, Staging Tourism analyzes issues of performance in a wide range of tourist venues. Jane C. Desmond argues that the public display of bodies—how they look, what they do, where they do it, who watches, and under what conditions—is profoundly important in structuring identity categories of race, gender, and cultural affiliation. These fantastic spectacles of corporeality form the basis of hugely profitable tourist industries, which in turn form crucial arenas of public culture where embodied notions of identity are sold, enacted, and debated. Gathering together written accounts, postcards, photographs, advertisements, films, and oral histories as well as her own interpretations of these displays, Desmond gives us a vibrant account of U.S. tourism in Waikiki from 1900 to the present. She then juxtaposes cultural tourism with "animal tourism" in the United States, which takes place at zoos, aquariums, and animal theme parks. In each case, Desmond argues, the relationship between the viewer and the viewed is ultimately based on concepts of physical difference harking back to the nineteenth century.
Vernon Subutex Three
by Virginie DespentesAlthough it means leaving behind the community of disciples who have followed him on his travels and assembled at his raves and gatherings, Vernon Subutex is compelled to return to Paris to visit the dentist.Once back in the city, he learns that Charles, his old friend from his days on the Paris streets, has died and left him half of a lottery win. But when Vernon returns to his disciples with news of this windfall, it does not take long before his followers start to turn on each other, and his good fortune provokes ruptures in his once harmonious community.Meanwhile, storm clouds are gathering for Aïcha and Céleste: Laurent Dopalet is determined to make them pay for their attack on him, whatever it takes and whoever gets hurt. And before long, the whole of Paris will be reeling in the wake of the terrorist atrocities of 2015 and 2016, and all the characters in this kaleidoscopic portrait of a city will be forced to a reckoning with each other.
Moon New Zealand (Travel Guide)
by Jamie Christian DesplacesFrom green forests to blackened basalt, from snowy mountains to golden beaches, adventure awaits around every bend on these dramatic islands. Dive into Middle Earth with Moon New Zealand. Inside you'll find:Strategic itineraries including a week on both the North and South Islands, designed for hikers, cyclers, adrenaline junkies, history and culture buffs, and Lord of the Rings fansThe top spots for outdoor adventures, including surfing, bungy jumping, mountain biking, and trekking the Great Walks, as well as tips on how to do a New Zealand road tripThe top sights and unique experiences: Cruise the hypnotic black waters of the Milford Sound, spot wild dolphins, kiwis, and blue penguins, and explore the sprawling Waitomo Caves lit by twinkling glowworms. Go bungy jumping, paragliding, or jet skiing in Queensland, or soak in refreshing thermal pools. Embark on a multi-day trek to rugged coasts, glacial valleys, volcanoes, and fjords. Sample local sauvignon blancs in Marlborough and craft beers in Wellington, or sip cider in the Shire. Learn about Polynesian culture and history, marvel at Maori carvings, and savor a traditional hangiHow to experience New Zealand like an insider, support local and sustainable businesses, avoid crowds, and respectfully engage with the indigenous cultureExpert insight from Auckland local Jamie Christian Desplaces on when to go, how to get around, and where to stay Full-color photos and detailed maps throughout, plus a full-color detachable mapReliable background information on the landscape, climate, wildlife, and history, as well as common customs and etiquette Travel tips for seniors, families with children, visitors with disabilities, and LGBTQ travelersWith Moon New Zealand's expert advice and local insight, you can plan your trip your way.
Moon New Zealand (Travel Guide)
by Jamie Christian DesplacesFrom green forests to blackened basalt, from snowy mountains to golden beaches, adventure awaits around every bend on these dramatic islands. Dive into Middle Earth with Moon New Zealand. Inside you'll find:Strategic itineraries including a week on both the North and South Islands, designed for hikers, cyclers, adrenaline junkies, history and culture buffs, and Lord of the Rings fansThe top spots for outdoor adventures, including surfing, bungy jumping, mountain biking, and trekking the Great Walks, as well as tips on how to do a New Zealand road tripThe top sights and unique experiences: Cruise the hypnotic black waters of the Milford Sound, spot wild dolphins, kiwis, and blue penguins, and explore the sprawling Waitomo Caves lit by twinkling glowworms. Go bungy jumping, paragliding, or jet skiing in Queensland, or soak in refreshing thermal pools. Embark on a multi-day trek to rugged coasts, glacial valleys, volcanoes, and fjords. Sample local sauvignon blancs in Marlborough and craft beers in Wellington, or sip cider in the Shire. Learn about Polynesian culture and history, marvel at Maori carvings, and savor a traditional hangiHow to experience New Zealand like an insider, support local and sustainable businesses, avoid crowds, and respectfully engage with the indigenous cultureExpert insight from Auckland local Jamie Christian Desplaces on when to go, how to get around, and where to stay Full-color photos and detailed maps throughout, plus a full-color detachable mapReliable background information on the landscape, climate, wildlife, and history, as well as common customs and etiquette Travel tips for seniors, families with children, visitors with disabilities, and LGBTQ travelersWith Moon New Zealand's expert advice and local insight, you can plan your trip your way.
Moon New Zealand (Travel Guide)
by Jamie Christian DesplacesFrom green forests to blackened basalt and snowy mountains to golden beaches, adventure awaits around every bend on these dramatic islands. Experience Middle Earth with Moon New Zealand. Inside you'll find:Strategic itineraries including a week on both the North and South Islands, designed for hikers, cyclists, adrenaline junkies, history and culture buffs, and Lord of the Rings fansThe top spots for outdoor adventures, like surfing, mountain biking, and trekking the Great Walks, as well as tips on how to do a New Zealand road trip. Go bungy jumping, paragliding, or jet skiing in Queensland, soak in refreshing thermal pools, or embark on a multi-day trek to rugged coasts, glacial valleys, volcanoes, and fjordsCan't-miss sights and unique experiences: Cruise the hypnotic black waters of the Milford Sound, spot wild dolphins, kiwis, and blue penguins, and explore the sprawling Waitomo Caves lit by twinkling glowworms. Sample local sauvignon blancs in Marlborough and craft beers in Wellington, or sip cider in the Shire. Learn about Polynesian culture and history, marvel at Maori carvings, and savor a traditional hangiHow to experience New Zealand like an insider, support local and sustainable businesses, avoid crowds, and respectfully engage with the indigenous culture, with expert insightfrom Aukland local Jamie Christian DesplacesFull-color photos and detailed maps throughout, plus a full-color detachable mapReliable background information on the landscape, climate, wildlife, and history, as well as common customs and etiquetteHelpful resources on COVID-19 and traveling to New ZealandTravel tips: When to go, how to get around, and where to stay, plus advice for seniors, families with children, visitors with disabilities, and LGBTQ+ travelersWith Moon's expert advice and local insight, you can experience the best of New Zealand. About Moon Travel Guides: Moon was founded in 1973 to empower independent, active, and conscious travel. We prioritize local businesses, outdoor recreation, and traveling strategically and sustainably. Moon Travel Guides are written by local, expert authors with great stories to tell—and they can't wait to share their favorite places with you.For more inspiration, follow @moonguides on social media.
Environment, Resources and Sustainable Tourism: Goa as a Case Study (Advances in Geographical and Environmental Sciences)
by Ashoka G. DessaiThis book suggests sustainable economy from the viewpoint of tourism fostering low carbon footprint. Focussed on conserving heritage, culture and endemic biota of a crucial biodiversity hotspot of the world, the book discusses the impact of a large population, fast-paced development and excessive consumption of earth resources by tourism in a developing economy. The book (i) assesses the impact of overexploitation of earth resources on environmental components such as air, water, land and people, (ii) examines the sustainability of tourism on the physical, economic and socio-cultural environment including human lifestyles, (iii) presents the potential of tourism in promoting sustainable development, poverty alleviation and conservation of nature and (iv) formulates recommendations for tourism, fostering sustainable development in Goa, India. The book offers students, researchers, academics and professionals a comprehensive discourse integrating geological and societal perspectives on core issues. It generates critical thinking on the complex issue of sustainable tourism by providing in-depth perspective on peoples of different hues and their role in safeguarding the future of this unique region.
Pacific Northwest Foraging: 120 Wild and Flavorful Edibles from Alaska Blueberries to Wild Hazelnuts (Regional Foraging Series)
by Douglas Deur&“Doug Deur invites us to discover the taste and history of the Northwest.&” —Spencer B. Beebe, author of Cache and founder of Ecotrust The Pacific Northwest offers a veritable feast for foragers, and with Douglas Deur as your trusted guide you will learn how to safely find and identify an abundance of delicious wild plants. The plant profiles in Pacific Northwest Foraging include clear, color photographs, identification tips, guidance on how to ethically harvest, and suggestions for eating and preserving. A handy seasonal planner details which plants are available during every season. Thorough, comprehensive, and safe, this is a must-have for foragers in Oregon, Washington, and Alaska.
Travel and Tourism Public Relations
by Dennis DeuschlThe opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their ownspecial messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include:The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Travel and Tourism Public Relations
by Dennis DeuschlThe opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their ownspecial messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include:The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Hospitality Branding (Cornell Hospitality Management: Best Practices)
by Chekitan S. DevIn recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand.Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
Nineteenth-Century British Travelers in the New World
by Christine DeVineWith cheaper publishing costs and the explosion of periodical publishing, the influence of New World travel narratives was greater during the nineteenth century than ever before, as they offered an understanding not only of America through British eyes, but also a lens though which nineteenth-century Britain could view itself. Despite the differences in purpose and method, the writers and artists discussed in Nineteenth-Century British Travelers in the New World-from Fanny Wright arriving in America in 1818 to the return of Henry James in 1904, and including Charles Dickens, Frances Trollope, Isabella Bird, Fanny Kemble, Harriet Martineau, and Robert Louis Stevenson among others, as well as artists such as Eyre Crowe-all contributed to the continued building of America as a construct for audiences at home. These travelers' stories and images thus presented an idea of America over which Britons could crow about their own supposed sophistication, and a democratic model through which to posit their own future, all of which suggests the importance of transatlantic travel writing and the ’idea of America’ to nineteenth-century Britain.
Nineteenth-Century British Travelers in the New World
by Christine DeVineWith cheaper publishing costs and the explosion of periodical publishing, the influence of New World travel narratives was greater during the nineteenth century than ever before, as they offered an understanding not only of America through British eyes, but also a lens though which nineteenth-century Britain could view itself. Despite the differences in purpose and method, the writers and artists discussed in Nineteenth-Century British Travelers in the New World-from Fanny Wright arriving in America in 1818 to the return of Henry James in 1904, and including Charles Dickens, Frances Trollope, Isabella Bird, Fanny Kemble, Harriet Martineau, and Robert Louis Stevenson among others, as well as artists such as Eyre Crowe-all contributed to the continued building of America as a construct for audiences at home. These travelers' stories and images thus presented an idea of America over which Britons could crow about their own supposed sophistication, and a democratic model through which to posit their own future, all of which suggests the importance of transatlantic travel writing and the ’idea of America’ to nineteenth-century Britain.