- Table View
- List View
Medieval Empires and the Culture of Competition: Literary Duels at Islamic and Christian Courts
by Samuel EnglandThe first book to look critically at digital technologies and the role they play within queer lives in contemporary India
WordPress 3 Cookbook
by Ric ShrevesThis is a Packt Cookbook, which means it contains step-by-step instructions to achieve a particular goal or solve a particular problem. There are plenty of screenshots and explained practical tasks to make comprehension quick and easy. This book is not specifically for developers or programmers; rather it can be used by anyone who wants to get more out of their WordPress blog by following step-by-step instructions. A basic knowledge of PHP/XHTML/CSS/WordPress is desirable but not necessary.
Internet Marketing with WordPress
by David MercerThe book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.
Beyond the Digital Divide: Contextualizing the Information Society
by Petr LupačThis book critically reviews existing digital divide research and challenges its core thesis, which posits unequal Internet access as a newly formed source of social disadvantage. The author begins by introducing the building blocks of the information society theory. The book goes on to present a systematic overview of digital divide research - its development, arguments attesting to the social gravity of the digital divide, and current findings on the uneven diffusion and use of the Internet. It evaluates the validity of the theories and concepts associated with digital divide research. The author offers an overview and re-examination of six presumptions and biases found in the prevailing approach to the digital divide. Given that Internet use has, in certain contexts, become an absolute necessity, an alternative approach is proposed, recognizing the indispensability of Internet use as context dependent. The book concludes with a consideration of the implications that this new perspective has for the information society theory and policies as well as for the role of social science in the informatization process.
Beyond the Digital Divide: Contextualizing the Information Society
by Petr LupačThis book critically reviews existing digital divide research and challenges its core thesis, which posits unequal Internet access as a newly formed source of social disadvantage. The author begins by introducing the building blocks of the information society theory. The book goes on to present a systematic overview of digital divide research - its development, arguments attesting to the social gravity of the digital divide, and current findings on the uneven diffusion and use of the Internet. It evaluates the validity of the theories and concepts associated with digital divide research. The author offers an overview and re-examination of six presumptions and biases found in the prevailing approach to the digital divide. Given that Internet use has, in certain contexts, become an absolute necessity, an alternative approach is proposed, recognizing the indispensability of Internet use as context dependent. The book concludes with a consideration of the implications that this new perspective has for the information society theory and policies as well as for the role of social science in the informatization process.
Joomla! Search Engine Optimization
by Ric ShrevesThe book will take a hands-on approach to the process involved in configuring a site for SEO. As SEO is an ongoing process – it doesn't stop once the site is built – the book will provide reusable tips and techniques in order to understand what they have to do after the site is live,This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Joomla! website, including how to install Extensions.
Munitions of the mind: A history of propaganda (3rd ed.)
by Philip M. TaylorNew edition of a classic work on the history of propaganda. Topical new chapters on the 1991 Gulf War, September 11 and terrorism. An ideal textbook for all international courses covering media and communication studies. Considers the history of propaganda and how it has become increasingly pervasive due to access to ever-complex and versatile media. Written in an accessible style and format, this book has proven its appeal to the general reader as the public becomes more and more cynical of the manipulations of the political sphere.
Drupal Search Engine Optimization
by Ric ShrevesThe book will take a hands-on approach to the process involved in configuring a site for SEO. As SEO is an on-going process – it doesn't stop once the site is built – the book will provide reusable tips and techniques in order to understand what they have to do after the site is live,This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Drupal website.
The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy
by Matthew HindmanA book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy
by Matthew HindmanA book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
Talkabout for Teenagers: Developing Social and Emotional Communication Skills (PDF) (Talkabout Ser.)
by Alex Kelly Brian SainsTalkabout for Teenagers is a bestselling professional workbook supporting educators and therapists who deliver social and relationship skills groups for older children and young adults with social, emotional or behavioural difficulties. It is a complete group work resource that offers a hierarchical approach, with ready-made material to assist teaching social and relationship skills specifically to older children and young adults. Resources include: an assessment framework; planning and evaluation forms; 37 structured session guides focussing on self-awareness and self-esteem, body language, conversational skills, friendship skills and assertiveness; all the supplementary handouts and images needed to deliver the sessions. This second edition is presented with full-colour illustrations and handouts, and includes a new introduction by Alex Kelly reflecting on her own experiences of using the resources since they were first developed.
Talkabout for Teenagers: Developing Social and Emotional Communication Skills (Talkabout Ser.)
by Alex Kelly Brian SainsTalkabout for Teenagers is a bestselling professional workbook supporting educators and therapists who deliver social and relationship skills groups for older children and young adults with social, emotional or behavioural difficulties. It is a complete group work resource that offers a hierarchical approach, with ready-made material to assist teaching social and relationship skills specifically to older children and young adults. Resources include: an assessment framework; planning and evaluation forms; 37 structured session guides focussing on self-awareness and self-esteem, body language, conversational skills, friendship skills and assertiveness; all the supplementary handouts and images needed to deliver the sessions. This second edition is presented with full-colour illustrations and handouts, and includes a new introduction by Alex Kelly reflecting on her own experiences of using the resources since they were first developed.
Success Metrics: A Multidimensional Framework for Measuring Organizational Success
by Martin KlubeckLearn how to measure success at the individual and organizational levels. By measuring success in multiple dimensions using multivariate methods you will be able to determine what works and what doesn’t. The key is to measure and promote progress in terms of organizational vision, mission, and overarching goals.Business leaders too often succumb to the working assumption that they only have to show shareholders and boards of trustees that they are turning a profit—the higher the profit, the more successful their stewardship of the company. Wrong! To truly thrive and endure, all organizations—corporate, government, small, large, nonprofit, or startup—need to define and pursue the underlying purpose for their existence.To measure success, leaders today are missing a key meta-analytic in their toolbox. In this book, metrics consultant Martin Klubeck provides it to them. Success Metrics steps you through the process of identifying and combining the right measures to gauge, narrate, and guide your organization's progress toward true success. All organizations have a common goal to be successful. All leaders want to make data-informed decisions and use measures to improve processes, communicate progress, and gain support. The problem is that proxy or partial measures don’t measure overall success and can be misleading. They measure performance parameters, progress on a specific task, customer feedback, and other piecemeal indices—which taken separately fail to describe an organization’s progress toward overall success.The author's integrated measures of success can be used to communicate organizational progress to stakeholders, shareholders, boards of trustees, corporate leaders, the workforce, and the customer base and thereby galvanize broad commitment to organizational success. Klubeck shows how his principles and methods of measuring overall success can be applied at all levels: individual, team, group, department, division, and organization.What You Will Learn:Understand why you should measure success instead of performanceUnderstand what to measure and what not to measureIntegrate the measures of success to tell a complete storyShare measures of success with different audiencesWho This Book Is ForOrganizational leaders at all levels from the executive suite to middle management, analysts and consultants who are tasked with designing metrics programs for organizations, individuals interested in adapting the author's framework to measure overall personal success in multiple dimensions
The Dog's Last Walk: (and Other Pieces)
by Howard Jacobson'The author's prose is always a delight … a book that manages the high-wire act of being genuinely funny while dispensing genuine wisdom' Times Literary SupplementWeek after week, for eighteen years, the Booker Prize-winning novelist Howard Jacobson wrote a weekly column for the Independent, reflecting in inimitable style on the sacred and the profane in turn, the frivolous and the serious, the deeply personal and the most universal. The shame and humiliation inherent in death is explored with frank astuteness. Matisse, darts and the power of love are celebrated; while cyclists are very much censured. And meanwhile, a beloved old Labrador walks his last walk as life elsewhere hurtles on and away… The Dog's Last Walk is a collection of wisdom and iconoclasm for our uncertain times, and one that reveals one of our greatest writers in all his humanity.
Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't
by David FeinleibLearn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.What You'll LearnLearn the best practices in e-commerce of the world's leading brands and how to:Make the transition from selling in-store to selling (and winning) onlineConduct online brand audits to pinpoint opportunities for improvementIncrease brand equity through high-quality contentMaximize onine sales by understanding the key metrics you need to measure and optimizeWho This Book Is ForBrand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients
Resource Management for Multimedia Services in High Data Rate Wireless Networks (SpringerBriefs in Electrical and Computer Engineering)
by Ruonan Zhang Lin Cai Jianping PanThis brief offers a valuable resource on principles of quality-of-service (QoS) provisioning and the related link-layer resource management techniques for high data-rate wireless networks. The primary emphasis is on protocol modeling and analysis. It introduces media access control (MAC) protocols, standards of wireless local area networks (WLANs), wireless personal area networks (WPANs), and wireless body area networks (WBANs), discussing their key technologies, applications, and deployment scenarios. The main analytical approaches and models for performance analysis of the fundamental resource scheduling mechanisms, including the contention-based, reservation-based, and hybrid MAC, are presented.To help readers understand and evaluate system performance, the brief contains a range of simulation results. In addition, a thorough bibliography provides an additional tool. This brief is an essential resource for engineers, researchers, students, and users of wireless networks.
Health and Wellness Measurement Approaches for Mobile Healthcare (SpringerBriefs in Applied Sciences and Technology)
by Gita Khalili Moghaddam Christopher R. LoweThis book reviews existing sensor technologies that are now being coupled with computational intelligence for the remote monitoring of physical activity and ex vivo biosignatures. In today’s frenetic world, consumers are becoming ever more demanding: they want to control every aspect of their lives and look for options specifically tailored to their individual needs. In many cases, suppliers are catering to these new demands; as a result, clothing, food, social media, fitness and banking services are all being democratised to the individual. Healthcare provision has finally caught up to this trend and is currently being rebooted to offer personalised solutions, while simultaneously creating a more effective, scalable and cost-effective system for all. The desire for personalisation, home monitoring and treatment, and provision of care in remote locations or in emerging and impoverished nations that lack a fixed infrastructure, is leading to the realisation that mobile technology might be the best candidate for achieving these goals. A combination of several technological, healthcare and financial factors are driving this trend to create a new healthcare model that stresses preventative ‘health-care’ rather than ‘sick-care’, and a shift from volume to value. Mobile healthcare (mhealth), which could also be termed the “internet of people”, refers to the integration of sensors and smartphones to gather and interpret clinical data from patients in real-time. Most importantly, with an ageing population suffering multiple morbidities, mhealth could provide healthcare solutions to enhance chronically ill patients’ quality of life.
Mobile Payment Systems: Secure Network Architectures and Protocols (Computer Communications and Networks)
by Jesús Téllez Sherali ZeadallyThis important text/reference presents the latest research and developments in the field of mobile payment systems (MPS), covering issues of mobile device security, architectures and models for MPS, and transaction security in MPS. Topics and features: introduces the fundamental concepts in MPS, discussing the benefits and disadvantages of such systems, and the entities that underpin them; reviews the mobile devices and operating systems currently available on the market, describing how to identify and avoid security threats to such devices; examines the different models for mobile payments, presenting a classification based on their core features; presents a summary of the most commonly used cryptography schemes for secure communications; outlines the key challenges in MPS, covering security for ubiquitous mobile commerce and usability issues; highlights the opportunities offered by mobile cloud computing and vehicular ad hoc networks in the design and development of MPS.
Overlapping Coalition Formation Games in Wireless Communication Networks (SpringerBriefs in Electrical and Computer Engineering #0)
by Tianyu Wang Lingyang Song Walid Saad Zhu HanThis brief introduces overlapping coalition formation games (OCF games), a novel mathematical framework from cooperative game theory that can be used to model, design and analyze cooperative scenarios in future wireless communication networks. The concepts of OCF games are explained, and several algorithmic aspects are studied. In addition, several major application scenarios are discussed. These applications are drawn from a variety of fields that include radio resource allocation in dense wireless networks, cooperative spectrum sensing for cognitive radio networks, and resource management for crowd sourcing. For each application, the use of OCF games is discussed in detail in order to show how this framework can be used to solve relevant wireless networking problems. Overlapping Coalition Formation Games in Wireless Communication Networks provides researchers, students and practitioners with a concise overview of existing works in this emerging area, exploring the relevant fundamental theories, key techniques, and significant applications.
Digital Transformation in Journalism and News Media: Media Management, Media Convergence and Globalization (Media Business and Innovation)
by Mike Friedrichsen Yahya KamalipourThis book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.
Nonlinear Systems: Techniques for Dynamical Analysis and Control (Lecture Notes in Control and Information Sciences #470)
by Nathan van de Wouw Erjen Lefeber Ines Lopez ArteagaThis treatment of modern topics related to the control of nonlinear systems is a collection of contributions celebrating the work of Professor Henk Nijmeijer and honoring his 60th birthday. It addresses several topics that have been the core of Professor Nijmeijer’s work, namely: the control of nonlinear systems, geometric control theory, synchronization, coordinated control, convergent systems and the control of underactuated systems. The book presents recent advances in these areas, contributed by leading international researchers in systems and control. In addition to the theoretical questions treated in the text, particular attention is paid to a number of applications including (mobile) robotics, marine vehicles, neural dynamics and mechanical systems generally. This volume provides a broad picture of the analysis and control of nonlinear systems for scientists and engineers with an interest in the interdisciplinary field of systems and control theory. The reader will benefit from the expert participants’ ideas on important open problems with contributions that represent the state of the art in nonlinear control.
Election Posters Around the Globe: Political Campaigning in the Public Space
by Christina Holtz-Bacha Bengt JohanssonThis book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative research on electoral posters from countries from all five continents, summarizing international similarities and national differences. The book also discusses theoretical aspects and different methodological approaches that are used for studying the design, content and reception of election posters as a means of political communication.
Smart Sensors and Systems: Innovations for Medical, Environmental, and IoT Applications
by Chong-Min Kyung Hiroto Yasuura Yongpan Liu Youn-Long LinThis book describes the technology used for effective sensing of our physical world and intelligent processing techniques for sensed information, which are essential to the success of Internet of Things (IoT). The authors provide a multidisciplinary view of sensor technology from materials, process, circuits, and big data domains and showcase smart sensor systems in real applications including smart home, transportation, medical, environmental, agricultural, etc. Unlike earlier books on sensors, this book provides a “global” view on smart sensors covering abstraction levels from device, circuit, systems, and algorithms.
Victoria And Albert
by Hector BolithoOn 10 February 1840 a young Queen formed a union that would define an age.Victoria and Albert charts the passionate relationship of Queen Victoria and Prince Albert, and examines how their loving and forward-thinking union propelled Britain into a golden age of innovation, conquest and social reform. Drawing on diary entries, contemporary letters and memoirs, Bolitho explores how Victoria defied expectations and created a new dawn in which sovereignty and domesticity were unified. While many monarchies across Europe were threatened with revolution, Queen Victoria became a symbol of security for her nation by leading Britain through the advancing industrial age, taxing European wars, and glories of an empire. This sincere account paints a portrait of a concerned mother, a dutiful wife, and a resolute Queen.
Networks and New Services: A Complete Story (Internet of Things)
by Roberto Minerva Noel CrespiThis book shines a spotlight on software-centric networks and their emerging service environments. The authors examine the road ahead for connectivity, for both humans and 'things', considering the rapid changes that have shaken the industry. The book analyses major catalytic shifts that are shaping the communications world: softwarization, virtualization, and cloud computing. It guides the reader through a maze of possible architectural choices, driven by discriminating and sometimes conflicting business considerations. The new ICT capabilities lead us toward smarter environments and to an ecosystem where applications are backed up by shared networking facilities, instead of networks that support their own applications. Growing user awareness is a key driver towards the softwarization process.Softwarization disrupts the current status quo for equipment, development, networks, operations and business. It changes radically the value chain and the involved stakeholders. The dilemma is between a 'slow burn' traditional step-by-step approach and a bold transformation of the whole infrastructure and business models. This book is essential reading for those seeking to build user-centric communication networks that support independent agile and smart applications.“The book gives an insightful account of modern telecom networks, pinpointing the radical transformations of the last 20 years. This is the perfect read for those who are interested in the grand challenges of networks and in the socio-economic reasons why the telecom industry to embrace the Internet of Things and cyber-physical systems.”Prof. Antonio Liotta, Eindhoven University of Technology“This book fulfills an urgent need to thoroughly analyze the entanglement of network and software architectures by taking into account the increasing softwarization. It highlights important issues behind today’s business models and opens the road for sustainable future approaches to provide user appreciated valuable services.” Dr. Eng. Hendrik Berndt, former CTO of NTT DOCOMO Communications Laboratories Europe