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Understanding Interactive Network Branding in SME Firms

Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.

Understanding Individual Differences in Language Development Across the School Years

This volume presents the findings of a large-scale study of individual differences in spoken (and heard) language development during the school years. The goal of the study was to investigate the degree to which language abilities at school entry were stable over time and influential in the child’s overall success in important aspects of development. The methodology was a longitudinal study of over 600 children in the US Midwest during a 10-year period. The language skills of these children -- along with reading, academic, and psychosocial outcomes -- were measured. There was intentional oversampling of children with poor language ability without being associated with other developmental or sensory disorders. Furthermore, these children could be sub-grouped based on their nonverbal abilities, such that one group represents children with specific language impairment (SLI), and the other group with nonspecific language impairment (NLI) represents poor language along with depressed nonverbal abilities. Throughout the book, the authors consider whether these distinctions are supported by evidence obtained in this study and which aspects of development are impacted by poor language ability. Data are provided that allow conclusions to be made regarding the level of risk associated with different degrees of poor language and whether this risk should be viewed as lying on a continuum. The volume will appeal to researchers and professionals with an interest in children’s language development, particularly those working with children who have a range of language impairments. This includes Speech and Language Pathologists; Child Neuropsychologists; Clinical Psychologists working in Education, as well as Psycholinguists and Developmental Psychologists.

Understanding Individual Differences in Language Development Across the School Years

This volume presents the findings of a large-scale study of individual differences in spoken (and heard) language development during the school years. The goal of the study was to investigate the degree to which language abilities at school entry were stable over time and influential in the child’s overall success in important aspects of development. The methodology was a longitudinal study of over 600 children in the US Midwest during a 10-year period. The language skills of these children -- along with reading, academic, and psychosocial outcomes -- were measured. There was intentional oversampling of children with poor language ability without being associated with other developmental or sensory disorders. Furthermore, these children could be sub-grouped based on their nonverbal abilities, such that one group represents children with specific language impairment (SLI), and the other group with nonspecific language impairment (NLI) represents poor language along with depressed nonverbal abilities. Throughout the book, the authors consider whether these distinctions are supported by evidence obtained in this study and which aspects of development are impacted by poor language ability. Data are provided that allow conclusions to be made regarding the level of risk associated with different degrees of poor language and whether this risk should be viewed as lying on a continuum. The volume will appeal to researchers and professionals with an interest in children’s language development, particularly those working with children who have a range of language impairments. This includes Speech and Language Pathologists; Child Neuropsychologists; Clinical Psychologists working in Education, as well as Psycholinguists and Developmental Psychologists.

Understanding Im/politeness Through Translation: The English-Greek Paradigm (Advances in (Im)politeness Studies)

This book offers a unique window to the study of im/politeness by looking at a translation perspective, which offers a different set of data and allows further understanding of the phenomenon. In the arena of real-life translation practice, the workings of im/politeness are renegotiated in a different cultural context and thus pragmatically oriented cross-cultural differences become more concrete and tangible. The book focuses on the language pair English and Greek, a strategic choice with Greek as a less widely spoken language and English as a global language. The two languages also differ in their politeness orientation in certain genres, which allows for a fruitful comparison. The volume focuses on press translation first, then translation of academic texts and translation for the stage, and finally audiovisual translation (mainly subtitles). These genres highlight a public, an interactional, and a multimodal dimension in the workings of im/politeness.

Understanding How Asperger Children and Adolescents Think and Learn: Creating Manageable Environments for AS Students

Understanding How Asperger Children and Adolescents Think and Learn helps educators appreciate the learning process and improve its effectiveness for students with Asperger Syndrome. The author provides a compelling inside view of how AS pupils perceive and understand what goes on in the classroom, and how they, in turn, are perceived by fellow pupils and teachers. She adopts a pragmatic approach to improving communications in the classroom and offers practical intervention strategies to increase mutual understanding and create a rewarding and supportive learning environment. The book also includes many examples of behavior commonly observed in AS children, and illuminating accounts of specific children's experiences, which help to understand the learning process and avoid misunderstandings. This accessible book is a key resource for educators and parents of AS children and provides invaluable guidance and strategies for professionals who need to understand how AS pupils learn and communicate.

Understanding How Asperger Children and Adolescents Think and Learn: Creating Manageable Environments for AS Students (PDF)

Understanding How Asperger Children and Adolescents Think and Learn helps educators appreciate the learning process and improve its effectiveness for students with Asperger Syndrome. The author provides a compelling inside view of how AS pupils perceive and understand what goes on in the classroom, and how they, in turn, are perceived by fellow pupils and teachers. She adopts a pragmatic approach to improving communications in the classroom and offers practical intervention strategies to increase mutual understanding and create a rewarding and supportive learning environment. The book also includes many examples of behavior commonly observed in AS children, and illuminating accounts of specific children's experiences, which help to understand the learning process and avoid misunderstandings. This accessible book is a key resource for educators and parents of AS children and provides invaluable guidance and strategies for professionals who need to understand how AS pupils learn and communicate.

Understanding Health Care in America: Culture, Capitalism, and Communication

This book examines the current state of American health care using a social science lens to focus on the interdependent, intercultural, economic, and communication aspects of access and delivery. This text explores how the cultures of health care organizations, health professions, governments, and capitalism, as well as communication, all contribute to a disease-focused, economically driven, technology-centered health care system. It seeks to understand 21st century health care from a macro-level view based on historical realizations and the current plethora of interdependent, but self-serving realities that provide few, if any, incentives for organizational collaboration and change. The fact that the most expensive health care system in the world does not provide the healthiest outcomes is a driving force in this exploration. By reflecting on American values and beliefs regarding health care from philosophical, clinical, communication, and cost perspectives, this text is designed to encourage an organizational transformation at every level, from government to providers to patients. This comprehensive survey is an important guide for those studying, or working in, health care professions, as well as health care policy and administration. It should also be of interest to any reader who seeks to better understand U.S. health care policy from social science, economic, and/or health communication perspectives.

Understanding Health Care in America: Culture, Capitalism, and Communication

This book examines the current state of American health care using a social science lens to focus on the interdependent, intercultural, economic, and communication aspects of access and delivery. This text explores how the cultures of health care organizations, health professions, governments, and capitalism, as well as communication, all contribute to a disease-focused, economically driven, technology-centered health care system. It seeks to understand 21st century health care from a macro-level view based on historical realizations and the current plethora of interdependent, but self-serving realities that provide few, if any, incentives for organizational collaboration and change. The fact that the most expensive health care system in the world does not provide the healthiest outcomes is a driving force in this exploration. By reflecting on American values and beliefs regarding health care from philosophical, clinical, communication, and cost perspectives, this text is designed to encourage an organizational transformation at every level, from government to providers to patients. This comprehensive survey is an important guide for those studying, or working in, health care professions, as well as health care policy and administration. It should also be of interest to any reader who seeks to better understand U.S. health care policy from social science, economic, and/or health communication perspectives.

Understanding Greek Warfare (Understanding the Ancient World)

Understanding Greek Warfare offers a wide-ranging survey of Greek warfare, from the Mycenaeans through to the Hellenistic kingdoms’ clashes with Rome. Each chapter provides an overview of a particular theme and historical period, and a detailed discussion of the relevant sources, both ancient and modern. This volume covers not only the development of equipment, tactics, strategy, and the major wars of Greek history – the "drums and trumpets" – it also examines the political, social, and cultural importance of warfare in each period. Each chapter outlines major scholarly debates, such as the true nature of hoplite battle and whether Alexander the Great had a strategic vision beyond conquest, and includes several short selections from the primary literary evidence. Readable yet scholarly, this book is an ideal companion to courses on Greek warfare and society, and offers detailed suggestions for further reading and research. Understanding Greek Warfare will be a crucial resource for students of war in the ancient Greek world, and of the ancient Greeks in general.

Understanding GMDSS: The Global Maritime Distress and Safety System

Understanding Global News (PDF): A Critical Introduction

A lively and critical introduction to the news media, this book has been written specifically for media students and trainee journalists. Understanding Global News invites the reader to explore contemporary journalistic practice, and questions the assumption that the media provide a mere window on the world. Challenging the often unquestioned notions of media objectivity, the author turns the classic questions: Who? What? When? and Why? onto the news media. By employing a range of theoretical perspectives and a large variety of examples, the author demonstrates the way in which our perceptions of the world are constructed by the news media.

Understanding Global News: A Critical Introduction

A lively and critical introduction to the news media, this book has been written specifically for media students and trainee journalists. Understanding Global News invites the reader to explore contemporary journalistic practice, and questions the assumption that the media provide a mere window on the world. Challenging the often unquestioned notions of media objectivity, the author turns the classic questions: Who? What? When? and Why? onto the news media. By employing a range of theoretical perspectives and a large variety of examples, the author demonstrates the way in which our perceptions of the world are constructed by the news media.

Understanding Global Media

This key textbook provides a comprehensive and up-to-date account of developments in international communication worldwide. Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture. This engaging book raises the question of whether we are now in a 'post-global' age, and discusses whether there is a stable global communications order, or instead a stage of increased competition among digital and traditional media, and between the US and emergent powers such as China.Drawing on a wide range of perspectives, and written by a renowned author, this is an essential introduction for undergraduate and postgraduate students of media studies, communication studies and cultural studies, and anyone interested in the study of media and globalization.

Understanding Games and Game Cultures

Digital games are one of the most significant media interfaces of contemporary life. Games today interweave with the social, economic, material, and political complexities of living in a digital age. But who makes games, who plays them, and what, how and where do we play? This book explores the ways in which games and game cultures can be understood. It investigates the sites, genres, platforms, interfaces and contexts for games and gameplay, offering a critical overview of the breadth of contemporary game studies. It is an essential companion for students looking to understand games and games cultures in our increasingly playful and ‘gamified’ digital society.

Understanding Games and Game Cultures

Digital games are one of the most significant media interfaces of contemporary life. Games today interweave with the social, economic, material, and political complexities of living in a digital age. But who makes games, who plays them, and what, how and where do we play? This book explores the ways in which games and game cultures can be understood. It investigates the sites, genres, platforms, interfaces and contexts for games and gameplay, offering a critical overview of the breadth of contemporary game studies. It is an essential companion for students looking to understand games and games cultures in our increasingly playful and ‘gamified’ digital society.

Understanding Games and Game Cultures

Digital games are one of the most significant media interfaces of contemporary life. Games today interweave with the social, economic, material, and political complexities of living in a digital age. But who makes games, who plays them, and what, how and where do we play? This book explores the ways in which games and game cultures can be understood. It investigates the sites, genres, platforms, interfaces and contexts for games and gameplay, offering a critical overview of the breadth of contemporary game studies. It is an essential companion for students looking to understand games and games cultures in our increasingly playful and ‘gamified’ digital society.

Understanding Face-to-face Interaction: Issues Linking Goals and Discourse (Routledge Communication Series)

Challenging current work in communication and social psychology that assumes face-to-face interaction can be adequately understood without attending to discourse expression, this volume examines how people's goals, concerns, and intentions can be related to discourse expression. The text discusses discourse-goal linkages in specific face-to-face encounters such as courtroom exchanges, marital counseling, and intellectual discussions, as well as in more general theoretical dilemmas. Because it poses a new set of questions about social actors' motivations and pre-interactional goals, this volume offers a new direction for discourse study -- one that seriously considers the thinking and strategy involved in human communication.

Understanding Face-to-face Interaction: Issues Linking Goals and Discourse (Routledge Communication Series)

Challenging current work in communication and social psychology that assumes face-to-face interaction can be adequately understood without attending to discourse expression, this volume examines how people's goals, concerns, and intentions can be related to discourse expression. The text discusses discourse-goal linkages in specific face-to-face encounters such as courtroom exchanges, marital counseling, and intellectual discussions, as well as in more general theoretical dilemmas. Because it poses a new set of questions about social actors' motivations and pre-interactional goals, this volume offers a new direction for discourse study -- one that seriously considers the thinking and strategy involved in human communication.

Understanding E-Government: Information Systems in Public Administration

Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of how governments should function. But which viewpoint is nearer the truth? In this original and insightful volume, Vincent Homburg demonstrates how the use, form and impact of ICTs are, in fact, entwined within the socio-political, economic and institutional aspects already established by government and public administration. Evangelical or fatalistic perspectives are discredited to show the different realities in which ICTs play a role in our daily lives. Using case studies and vignettes from throughout Europe and the US, the book analyzes what these new technologies actually do, and how they are screened through varying layers of bureaucracy and convention. This is a timely addition to our understanding of what is meant by e-government. It gets behind the political rhetoric. Understanding E-Government: Information Systems in Public Administration will be key reading for all students of public administration, political science, organization theory and information systems.

Understanding E-Government: Information Systems in Public Administration

Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of how governments should function. But which viewpoint is nearer the truth? In this original and insightful volume, Vincent Homburg demonstrates how the use, form and impact of ICTs are, in fact, entwined within the socio-political, economic and institutional aspects already established by government and public administration. Evangelical or fatalistic perspectives are discredited to show the different realities in which ICTs play a role in our daily lives. Using case studies and vignettes from throughout Europe and the US, the book analyzes what these new technologies actually do, and how they are screened through varying layers of bureaucracy and convention. This is a timely addition to our understanding of what is meant by e-government. It gets behind the political rhetoric. Understanding E-Government: Information Systems in Public Administration will be key reading for all students of public administration, political science, organization theory and information systems.

Understanding Discourse Analysis (Understanding Language)

Understanding Discourse Analysis provides students with an accessible and well-illustrated introduction to discourse analysis. Explaining the main terminology and frameworks and presenting key findings of discourse studies, this book: Explores the development of discourse analysis Covers four key approaches to analysing discourse Uses authentic spoken or written texts in all examples Features data from the Wellington Language in the Workplace Project database Includes examples from a wide range of languages from around the world, such as Chilean Spanish, Korean and Serbo-Croatian Written by an active researcher, this textbook is a fascinating and engaging introduction to discourse analysis and is ideal for students studying this topic for the first time.

Understanding Discourse Analysis (Understanding Language)

Understanding Discourse Analysis provides students with an accessible and well-illustrated introduction to discourse analysis. Explaining the main terminology and frameworks and presenting key findings of discourse studies, this book: Explores the development of discourse analysis Covers four key approaches to analysing discourse Uses authentic spoken or written texts in all examples Features data from the Wellington Language in the Workplace Project database Includes examples from a wide range of languages from around the world, such as Chilean Spanish, Korean and Serbo-Croatian Written by an active researcher, this textbook is a fascinating and engaging introduction to discourse analysis and is ideal for students studying this topic for the first time.

Understanding Digital Television: An Introduction to DVB Systems with Satellite, Cable, Broadband and Terrestrial TV Distribution

With the milestones of Digital TV and HDTV, there arelots of questions to be asked about television of today...Understanding Digital Television explains complex technical systems and solutions in an easyto comprehend manner along with visual 3D graphics. It helps non-technical individuals such asmanagers, executives, general media professionals, as well as TV and home cinema enthusiastsgain a practical understanding of the equipment, technical aspects of digital television, and variousways of distributing. Most examples are from a European perspective, but also include comparisonswith North American systems. This book answers the confusing questions about new devices anddigital formats, what to do when the analog TV transmitters are switched off, watching TV using yourbroadband connection, and much more.

Understanding Digital Television: An Introduction to DVB Systems with Satellite, Cable, Broadband and Terrestrial TV Distribution

With the milestones of Digital TV and HDTV, there arelots of questions to be asked about television of today...Understanding Digital Television explains complex technical systems and solutions in an easyto comprehend manner along with visual 3D graphics. It helps non-technical individuals such asmanagers, executives, general media professionals, as well as TV and home cinema enthusiastsgain a practical understanding of the equipment, technical aspects of digital television, and variousways of distributing. Most examples are from a European perspective, but also include comparisonswith North American systems. This book answers the confusing questions about new devices anddigital formats, what to do when the analog TV transmitters are switched off, watching TV using yourbroadband connection, and much more.

Understanding Digital Games (PDF)

There are an increasing number of courses on digital games and gaming, following the rise in the popularity of games themselves. Amongst these practical courses, there are now theoretical courses appearing on gaming on media, film and cultural studies degree programmes. The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introductions to the range of literatures and approaches currently contributing to digital game research. Each of the chapters will outline key theoretical perspectives, theorists and literatures to demonstrate their relevance to, and use in, the study of digital games.