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Communication Networks Economy
by Daniel BattuIn an increasingly interconnected world, "Communication Networks Economy" provides the rational understanding necessary to provide universal access to communication means in an efficient way. This book presents the principal elements of the economics of a network as it stands today, taking into account experiences of technicians in the field. The author gives a simplified picture of the current situation in terms of structures and architecture of a network, bearing in mind the necessary quality of service and the profitability of investments, accompanied by references to recent economic works. An overview is given on the general themes of regulation and tariff principles, and the relations between supply and demand, from the perspectives of professional and residential users and network operators. Different aspects of the present situations of networks and the incidence of the Internet on the economy are also presented. In conclusion, the reader will obtain an overview of the most significant issues likely to influence the economics of communications networks as they are today.
New Telecom Networks: Enterprises and Security
by Daniel BattuNowadays, the Internet has become an irreplaceable tool, feeding us information about new innovations and the evolution of the markets relating to all human activities. What the Internet lacks, though, is a guiding narrative thread, which is crucial to understand the evolution from old technologies into the technologies available today, and to benefit from the commentary which could elucidate that process of evolution. In spite of its inherent richness, no encyclopedia can constitute the one and only referential information source. The actors involved also have the right to be heard: all those who have devoted their working lives to the collective effort of edifying networks can, of course, present their personal views about the evolution of the world of telecommunications, and thus provide invaluable testimony to companies in this area who can make use of it. It is that approach which is adopted in this book. Whilst the primary objective of this book is to encourage SMEs to use digital technologies, and help them to organize with that goal in mind, it has proved necessary to describe the transformations currently under way in the field of networks, and to outline the efforts to obtain a competitive edge in terms of clerical applications, compare the various techniques that are available for high data rate communications, and touch upon the advent of the “Internet of Things”, cloud computing and various new multimedia technologies. All in all, this book should help companies – particularly SMEs – to garner overall information about the current movement in the area of networking, and assist them in putting in place and managing their own communications systems.
New Telecom Networks: Enterprises and Security
by Daniel BattuNowadays, the Internet has become an irreplaceable tool, feeding us information about new innovations and the evolution of the markets relating to all human activities. What the Internet lacks, though, is a guiding narrative thread, which is crucial to understand the evolution from old technologies into the technologies available today, and to benefit from the commentary which could elucidate that process of evolution. In spite of its inherent richness, no encyclopedia can constitute the one and only referential information source. The actors involved also have the right to be heard: all those who have devoted their working lives to the collective effort of edifying networks can, of course, present their personal views about the evolution of the world of telecommunications, and thus provide invaluable testimony to companies in this area who can make use of it. It is that approach which is adopted in this book. Whilst the primary objective of this book is to encourage SMEs to use digital technologies, and help them to organize with that goal in mind, it has proved necessary to describe the transformations currently under way in the field of networks, and to outline the efforts to obtain a competitive edge in terms of clerical applications, compare the various techniques that are available for high data rate communications, and touch upon the advent of the “Internet of Things”, cloud computing and various new multimedia technologies. All in all, this book should help companies – particularly SMEs – to garner overall information about the current movement in the area of networking, and assist them in putting in place and managing their own communications systems.
Media Writing: A Practical Introduction
by Craig Batty Sandra CainNow updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.
Media Writing: A Practical Introduction
by Craig Batty Sandra CainNow updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.
Universal Service in WTO and EU law: Liberalisation and Social Regulation in Telecommunications (Legal Issues of Services of General Interest)
by Olga BaturaThis book is a systematic comparative study of WTO and EU law relevant for universal service provision, and a timely contribution to the ongoing scholarly and policy debates about the concept and scope of universal service.Universal service is one of the most significant regulatory issues worldwide and it is likely to remain so. The central question dealt with by the author is how the technologically intensive sector of telecommunications services can be regulated in a socially fair way in the light of liberalisation and the immense importance of ICTs in the Information Society. The author investigates whether the legal frameworks of WTO and EU can meet the challenges of the rapid and dramatic technological and social change and formulates relevant policy recommendations.The book is of interest to both scholars and practitioners in several disciplines, such as EU and WTO law, telecommunications law and regulation, political science regarding market regulation and governance as well as European integration and WTO.Olga Batura is affiliated to the Leuphana Law School, University of Lüneburg, Germany, and to the European Humanities University in Vilnius, Lithania.
Law at Work: Studies in Legal Ethnomethods (Oxford Studies in Language and Law)
by Baudouin Dupret, Michael Lynch and Tim BerardThe studies in this volume use ethnographic, ethnomethodological, and sociolinguistic research to demonstrate how legal agents conduct their practices and exercise their authority in relation to non-expert participants and broader publics. Instead of treating law as a body of doctrines, or law and society as a relationship between legal institutions and an external society, the studies in this volume closely examine law at work: specific legal practices and social interactions produced in national and international settings. These settings include courtrooms and other tribunals, consultations between lawyers and clients, and media forums in which government officials address international law. Because law is a public institution, and legal actions are publicly accountable, technical law must interface with non-expert members of the public. The embodied actions and interactions that comprise the interface between professional and lay participants in legal settings therefore must do justice to legal traditions and statutory obligations while also contending with mundane interactional routines, ordinary reasoning, and popular expectations. Specific chapters examine topics such as family disputes in a system of Sharia Law; rhetorical contestations about possible violations of international law during a violent conflict in the Middle-East; the transformation of a courtroom hearing brought about by the virtual presence of remote witnesses relayed through a video link; the practices through which written records are used to mediate and leverage a witness's testimony; and the discursive and interactional practices through which authorized parties use legal categories to problems with individual conduct. Each chapter shows that it makes a profound difference to the way we understand the law when we examine its meaning and application in practice.
Forging Environmentalism: Justice, Livelihood, and Contested Environments
by Joanne R BauerDrawing on an unusually rich empirical base, this timely and compelling book examines how environmental values are constructed and legitimized within the policy process. It trains the spotlight on four environmentally significant countries - China, Japan, India, and the United States - representing a wide diversity of cultural, social, economic, and political characteristics. Through a combination of case studies and comparative analysis, the contributors illuminate cultural assumptions, standards, and analytic techniques that shape environmental actions and policies around the world. "Forging Environmentalism" provides valuable direction regarding what can be done to secure public support for environmental policies. Incorporating expert legal, economic, philosophical, sociological, and political perspective points the way toward the possibilities for a convergence of environmental norms and values across diverse cultures.
Forging Environmentalism: Justice, Livelihood, and Contested Environments
by Joanne R BauerDrawing on an unusually rich empirical base, this timely and compelling book examines how environmental values are constructed and legitimized within the policy process. It trains the spotlight on four environmentally significant countries - China, Japan, India, and the United States - representing a wide diversity of cultural, social, economic, and political characteristics. Through a combination of case studies and comparative analysis, the contributors illuminate cultural assumptions, standards, and analytic techniques that shape environmental actions and policies around the world. "Forging Environmentalism" provides valuable direction regarding what can be done to secure public support for environmental policies. Incorporating expert legal, economic, philosophical, sociological, and political perspective points the way toward the possibilities for a convergence of environmental norms and values across diverse cultures.
How to Persuade People Who Don't Want to be Persuaded: Get What You Want -- Every Time!
by Joel Bauer Mark LevyThe art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
How to Persuade People Who Don't Want to be Persuaded: Get What You Want -- Every Time!
by Joel Bauer Mark LevyThe art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
Grüne Marketing-Kommunikation: Green Communication im Marketing-Mix nachhaltigkeitsorientierter Unternehmen
by Matthias Johannes Bauer Sarah SobolewskiDas Buch beschäftigt sich mit der Leitfrage, welchen Einfluss Nachhaltigkeit auf die Kommunikationspolitik von Unternehmen im Rahmen des Green Marketings hat. Es wird erläutert, inwiefern die klassische und grüne Marketingkommunikation integriert werden können und wie Unternehmen konkret ihre grüne Marketing-Kommunikation umsetzen.Kaum ein Bereich hat in den letzten Jahren so viel Aufmerksamkeit erfahren wie das Thema Nachhaltigkeit. Der Klimawandel, Fridays for Future, Greta Thunberg und viele weitere Gründe haben dafür gesorgt, dass sich nicht nur Privatpersonen mit nachhaltigen Alternativen auseinandersetzen, sondern zunehmend auch Unternehmen. „Grün“ ist im Trend, und Nachhaltigkeit wird zunehmend zum Erfolgsfaktor für Unternehmen. Deshalb sollten sich Unternehmen ihre nachhaltige Unique Selling Proposition (USP) bewusst machen, sich strategisch danach ausrichten und dies auch bewusst kommunizieren. Seit einigen Jahren hat sich in diesem Kontext der Begriff „Green Marketing“, auch unter dem Begriff Nachhaltigkeitsmarketing zu finden, durchgesetzt. Durch den vorgeschlagenen Green Deal der Europäischen Union gewinnt das Konzept weiter an Relevanz, da die Unternehmen angehalten sind, sich mit einem nachhaltigen Re-Design ihrer Produkte zu beschäftigen. Unternehmen müssen im Rahmen des Green Marketings einen Spagat schaffen zwischen offensiver und dennoch glaubwürdiger Kommunikation.
Beyond Ebonics: Linguistic Pride and Racial Prejudice
by John BaughThe media frenzy surrounding the 1996 resolution by the Oakland School Board brought public attention to the term "Ebonics", however the idea remains a mystery to most. John Baugh, a well-known African-American linguist and education expert, offers an accessible explanation of the origins of the term, the linguistic reality behind the hype, and the politics behind the outcry on both sides of the debate. Using a non-technical, first-person style, and bringing in many of his own personal experiences, Baugh debunks many commonly-held notions about the way African-Americans speak English, and the result is a nuanced and balanced portrait of a fraught subject. This volume should appeal to students and scholars in anthropology, linguistics, education, urban studies, and African-American studies.
Creating Participatory Dialogue in Archaeological and Cultural Heritage Interpretation: Multinational Perspectives
by Sherene Baugher John H. JamesonThis volume examines evolving trends and transnational perspectives on public interpretation of archaeological and cultural heritage, as well as levels of communication, from local to regional, national and international. It is presented in the context of the evolution of cultural heritage studies from the 20th century “expert approach” to the 21st century “people-centered approach,” with public participation and community involvement at all phases of the decision-making process. Our premise is not just about bringing in community members to be partners in decision making processes; some projects are being initiated by the community--not the heritage experts. In some instances, community members are central in initiating and bringing about change rather than the archaeologists or heritage specialists. In several cases in the book, descendants take the lead in changing heritage narratives.The book addresses several central questions: Do these actions represent new emphases, or more fundamental pedagogical shifts, in interpretation? Are they resulting in more effective interpretation in facilitating emotional and intellectual connections and meanings for audiences? Are they revealing silenced histories? Can they contribute to, or help mediate, dialogues among a diversity of cultures? Can they be shared experiences as examples of good practice at national and international levels? What are the interpretation and presentation challenges for the future? Cultural heritage, as an expression of a diversity of cultures, can be an important mediator between pasts and futures. In the past, people in power from the dominant ethnic, racial, socio-economic, gender, and religious groups determined the heritage message. Minorities were often silenced; their participation in the building and growth of a city, county, or nation’s history was overlooked. New philosophical/methodological trends in public interpretation are reshaping the messages delivered at archaeological/cultural heritage sites worldwide. The role of the experts, as well as the participatory engagement of audiences and stakeholders are being redefined and reassessed. This book explores these processes, their results and effects on the future.
Politiker und Journalisten in Interaktion: Einfluss des Medienwettbewerbs auf lokale politische Kommunikationskulturen
by Philip BaugutPhilip Baugut untersucht in dieser Studie der politischen Kommunikationsforschung den Einfluss von Medienwettbewerb auf die Beziehungen zwischen Politikern und Journalisten in ganz unterschiedlich strukturierten Kommunen. Es zeigt sich, dass die politisch-medialen Beziehungen sowohl politische Entscheidungen als auch die Berichterstattung prägen können. An die Befunde wird schließlich ein demokratietheoretischer Maßstab angelegt, der problematische Folgen von Medienwettbewerb sichtbar macht.
The 1st International Conference on Maritime Education and Development: ICMED
by Sanja Bauk Stojče Dimov IlčevThis book presents the proceedings of the 1st International Conference on Maritime Education and Development. The conference exchanges knowledge, experiences and ideas in the domain of maritime education and development, with the ultimate goal of generating new knowledge and implementing smart strategies and actions. Topics include the 4th Industrial Revolution (4IR); unmanned air/sea surface/underwater vehicles (UxV); the digital divide and Internet accessibility; digital infrastructure; IMO E-navigation strategy; smart-ship concept; automation and digitalization; cyber security; and maritime future. This proceedings pertains to researchers, academics, students, and professionals in the realm of maritime education and development.
Handbuch Medienselbstkontrolle
by Achim Baum Wolfgang Langenbucher Horst Pöttker Christian SchichaDas Handbuch stellt die Organe der publizistischen Selbstkontrolle und ihre Aufgaben vor, dokumentiert die Satzungen und Beschwerdeordnungen und fragt aus einem unabhängigen Blickwinkel nach Reformbedarf. Ein Ziel ist, die Kooperation der Selbstkontrolleinrichtungen zu fördern, ein anderes, Lesern, Hörern und Zuschauern, die sich über Medien beschweren wollen, dafür die notwendigen Informationen an die Hand zu geben.
Grundlagen der Warteschlangentheorie (Masterclass)
by Dieter BaumDieses Buch präsentiert die Grundlagen der stochastischen Modellierung — Maßtheorie, Wahrscheinlichkeitstheorie, Theorie stochastischer Prozesse und Markov-Theorie — in ihrer natürlichen Aufbaufolge. Damit und ergänzt durch einen Anhang zu wichtigen Begriffsbildungen der allgemeinen Topologie, werden die wesentlichen Aussagen der Warteschlangentheorie auf ein solides mathematisches Fundament gestellt. Kapitel 5 behandelt klassische Markov- und Semi-Markov-Modelle, die Phasenmethode, Markov-additive Ankunftsprozesse, das BMAP/G/1-System und Matrix-geometrische Verteilungen. Kapitel 6 ist räumlichen Ankunftsprozessen vom Typ BMAP gewidmet (Modellierung zeitlich variierender und flächenhaft verteilter Bedienanforderungen mittels zufälliger Punktfelder). Gegenstand des letzten Kapitels sind Reversibilitäts- und Balance-Eigenschaften klassischer Warteschlangennetze. Studierende der Mathematik, Informatik und Elektrotechnik führt das Buch in die breit gestreute wissenschaftliche Literatur zum Thema ein.
Soft News Goes to War: Public Opinion and American Foreign Policy in the New Media Age
by Matthew A. BaumThe American public has consistently declared itself less concerned with foreign affairs in the post-Cold War era, even after 9/11, than at any time since World War II. How can it be, then, that public attentiveness to U.S. foreign policy crises has increased? This book represents the first systematic attempt to explain this apparent paradox. Matthew Baum argues that the answer lies in changes to television's presentation of political information. In so doing he develops a compelling "byproduct" theory of information consumption. The information revolution has fundamentally changed the way the mass media, especially television, covers foreign policy. Traditional news has been repackaged into numerous entertainment-oriented news programs and talk shows. By transforming political issues involving scandal or violence (especially attacks against America) into entertainment, the "soft news" media have actually captured more viewers who will now follow news about foreign crises, due to its entertainment value, even if they remain uninterested in foreign policy. Baum rigorously tests his theory through content analyses of traditional and soft news media coverage of various post-WWII U.S. foreign crises and statistical analyses of public opinion surveys. The results hold key implications for the future of American politics and foreign policy. For instance, watching soft news reinforces isolationism among many inattentive Americans. Scholars, political analysts, and even politicians have tended to ignore the soft news media and politically disengaged citizens. But, as this well-written book cogently demonstrates, soft news viewers represent a largely untapped reservoir of unusually persuadable voters.
Soft News Goes to War: Public Opinion and American Foreign Policy in the New Media Age
by Matthew A. BaumThe American public has consistently declared itself less concerned with foreign affairs in the post-Cold War era, even after 9/11, than at any time since World War II. How can it be, then, that public attentiveness to U.S. foreign policy crises has increased? This book represents the first systematic attempt to explain this apparent paradox. Matthew Baum argues that the answer lies in changes to television's presentation of political information. In so doing he develops a compelling "byproduct" theory of information consumption. The information revolution has fundamentally changed the way the mass media, especially television, covers foreign policy. Traditional news has been repackaged into numerous entertainment-oriented news programs and talk shows. By transforming political issues involving scandal or violence (especially attacks against America) into entertainment, the "soft news" media have actually captured more viewers who will now follow news about foreign crises, due to its entertainment value, even if they remain uninterested in foreign policy. Baum rigorously tests his theory through content analyses of traditional and soft news media coverage of various post-WWII U.S. foreign crises and statistical analyses of public opinion surveys. The results hold key implications for the future of American politics and foreign policy. For instance, watching soft news reinforces isolationism among many inattentive Americans. Scholars, political analysts, and even politicians have tended to ignore the soft news media and politically disengaged citizens. But, as this well-written book cogently demonstrates, soft news viewers represent a largely untapped reservoir of unusually persuadable voters.
Ultra-Wideband, Short-Pulse Electromagnetics 3
by Carl E. Baumann Lawrence Carin Alexander P. StoneThe first two international conferences on Ultra-Wideband (UWB), Short-Pulse (SP) Electromagnetics were held at Polytechnic University, Brooklyn, New York in 1992 and 1994. Their purpose was to focus on advanced technologies for generating, radiating, and detecting UWB,SP signals, on mathematical methods, their propagation and scattering, and on current as well as potential future applications. The success of these two conferences led to the desirability of scheduling a third conference. Impetus was provided by the electromagnetics community and discussions led by Carl Baum and Larry Carin resulted in the suggestion that the UWB conferences be moved around, say to government laboratories such as Phillips Laboratory. Consequently the decision was made by the Permanent HPEM Committee to expand AMEREM '96 to include the Third Ultra-Wide Band, Short-Pulse (UWB,SP 3) with the Third Unexploded Ordnance Detec tion and Range Remediation Conference (UXO) and the HPEMINEM Conference in Albuquerque, New Mexico during the period May 27-31, 1996. Planning is now underway for EUROEM '98 in June, 1998 in Tel Aviv, Israel. Joseph Shiloh is the conference chairman. A fourth UWB,SP meeting is planned as a part of this conference and Ehud Heyman will coordinate this part of the meeting. The papers which appear in this volume, the third in the UWB,SP series, update subject areas from the earlier UWB,SP conferences. These topics include pulse generation and detection, antennas, pulse propagation, scattering theory, signal processing, broadband electronic systems, and buried targets.
Kulturenorientierte Bildung: Grundlagen für den Umgang mit Interkulturalität in der Schule
by Ina BaumannIna Baumann untersucht Herausforderungen kultureller Diversität und wie Schulen darauf eingehen sollten, um den Lernenden eine möglichst barrierefreie Gemeinschaft und eine angemessene interkulturelle Bildung zu bieten. Ihr differenzierter Kulturbegriff ermöglicht einen klaren Blick auf affektive, kognitive und handlungsbezogene Stolpersteine der Interkulturalität und wie diese die Kommunikation beeinflussen können. Auf der Basis einer Auseinandersetzung mit den wesentlichen Konzepten wie Kompetenz und Bildung zeigt sie, dass im Kontext der Inklusions- und Diversitätsdiskurse die Begriffe Kultur und Interkulturalität bzw. interkulturelle Kompetenz noch von zentraler pädagogischer Bedeutung sind. Darauf aufbauend entwickelt sie ein Konzept der Kulturenorientierung und macht Vorschläge zu einem in den Gesamtkontext von Schulentwicklung und insbesondere Unterrichtsentwicklung eingebundenen, durchgängigen Rahmencurriculum der kulturenorientierten Bildung und Erziehung.
Interviews in der Recherche: Redaktionelle Gespräche zur Informationsbeschaffung
by Andreas BaumertIn diesem Buch erfahren Journalisten, Redakteure in PR und Dokumentationsabteilungen, wie sie Recherchegespräche erfolgreich planen und steuern. Es zeigt das Interview als ein Instrument der Recherche, nicht als journalistische Darstellungsform in Presse, Funk oder Fernsehen.
Interviews in der Recherche: Redaktionelle Gespräche zur Informationsbeschaffung
by Andreas Baumert Sabine ReichIn diesem Buch erfahren Journalisten, Redakteure in PR und Dokumentationsabteilungen, wie sie Recherchegespräche erfolgreich planen und steuern. Es zeigt das Interview als ein Instrument der Recherche, nicht als journalistische Darstellungsform in Presse, Funk oder Fernsehen. Die zweite Auflage wurde um einen eigenen Abschnitt zu Interviews mit Experten aus anderen Ländern und Kulturkreisen ergänzt. Der Leser findet außerdem nun zusätzliche Informationen zu Fragebögen und schriftlichen Befragungen.
American Political Humor [2 volumes]: Masters of Satire and Their Impact on U.S. Policy and Culture [2 volumes]
by Jody C BaumgartnerThis two-volume set surveys the profound impact of political humor and satire on American culture and politics over the years, paying special attention to the explosion of political humor in today's wide-ranging and turbulent media environment.Historically, there has been a tendency to regard political satire and humor as a sideshow to the wider world of American politics—entertaining and sometimes insightful, but ultimately only of modest interest to students and others surveying the trajectory of American politics and culture. This set documents just how mistaken that assumption is. By examining political humor and satire throughout US history, these volumes not only illustrate how expressions of political satire and humor reflect changes in American attitudes about presidents, parties, and issues but also how satirists, comedians, cartoonists, and filmmakers have helped to shape popular attitudes about landmark historical events, major American institutions and movements, and the nation's political leaders and cultural giants. Finally, this work examines how today's brand of political humor may be more influential than ever before in shaping American attitudes about the nation in which we live.