- Table View
- List View
Introduction To Communication Studies
by John FiskeThis revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.
News Talk: Investigating The Language Of Journalism (PDF)
by Colleen CotterWritten by a former news reporter and editor, News Talk gives us an insider's view of the media, showing how journalists select and construct their news stories. Colleen Cotter goes behind the scenes, revealing how language is chosen and shaped by news staff into the stories we read and hear. Tracing news stories from start to finish, she shows how the actions of journalists and editors - and the limitations of news writing formulas - may distort a story that was prepared with the most determined effort to be fair and accurate. Using insights from both linguistics and journalism, News Talk is a remarkable picture of a hidden world and its working practices on both sides of the Atlantic. It will interest those involved in language study, media and communication studies and those who want to understand how media shape our language and our view of the world. 9780521609647
Researching Communications: A Practical Guide To Methods In Media And Cultural Analysis (PDF)
by David Deacon Michael Pickering Peter Golding Graham MurdockThe new edition is a comprehensive and authoritative guide to researching media and communication to perform and analyze research tasks. With detailed introductions to the major research methods, the book gives detailed examples of research and analysis and practical step-by-step guidance in clear language. It also includes an expanded and updated section on the internet, online databases and the latest CAQDAS (Computer Assisted Qualitative Data Analysis Software) packages, as well as new case studies, international examples and details of recent developments in media and communication studies.
QTS Information and Communications Technology (PDF)
by Roger Trend Niki Davis Avril LovelessComprehensive and practical series offering support for those working towards Qualified Teacher Status, breaking down the requirements of QTS into manageable units so that trainees can evaluate and improve their knowledge of each subject.
The Origins of the Modern Chinese Press: The Influence of the Protestant Missionary Press in Late Qing China
by Xiantao ZhangThis book traces the emergence of the modern Chinese press from its origins in the western Christian missionary press in the late nineteenth century. It shows how the western missionaries and their evangelical/educational newspapers changed the long-standing traditional practices, styles, content, print culture and printing technology of Chinese newspapers and, in the process, introduced some of the key ideas of western modernity which were to have a profound effect on Chinese society. Xiantao Zhang demonstrates how missionary publications reshaped print journalism, rather indirectly, from a centuries-long monopoly by the state - the Imperial press - into a pluralized, modernizing and frequently radical public journalism. She focuses in particular on the relationship between the missionaries and the class of 'gentry scholars' - literati and civil servants, educated via the traditional state examination system in the Confucian classics, who were the prime target readers of the missionary publications. This key group and the independent press they established at the end of the nineteenth century played a crucial role in shaping the ongoing struggle for a modern democratic media culture in China.
Discourse Of Twitter And Social Media: How We Use Language To Create Affiliation On The Web (PDF)
by Michele ZappavignaSocial media such as microblogging services and social networking sites are changing the way people interact online and search for information and opinions. This book investigates linguistic patterns in electronic discourse, looking at online evaluative language, Internet slang, memes and ambient affiliation using a large Twitter corpus (over 100 million tweets) alongside specialized case studies. The author argues that we are currently witnessing a cultural movement from online conversation to what can be termed 'searchable talk' - online talk where people affiliate by making their discourse findable (for example, via metadata such as Twitter hashtags) by others holding similar interests. This cutting edge text will be of interest to all scholars and students dealing with electronically mediated discourse.
Media and Communication Technologies: A Critical Introduction (PDF)
by Stephen LaxStudents are increasingly having to confront the technological changes behind media and communication systems. The advent of digital broadcasting, the development of mobile communications, and the affordability of sophisticated digital imaging and editing systems all demonstrate how complex technological systems are becoming accessible and even commonplace. With a clear explanation of key technical principles and the social role of new technologies, this book seeks to enable students to make sense of the changes taking place in communications and media today.
Campaigns that Shook the World: The Evolution of Public Relations
by Danny RogersCampaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others. 9780749475109
Campaigns that Shook the World: The Evolution of Public Relations (PDF)
by Danny RogersCampaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others. 9780749475109
Bug Club Green City Shapes and Other Poems (PDF)
by Alan DurantThere are shapes all around us: in towns and cities, high and low. What shapes can you see?
Exploring World Englishes: Language In A Global Context
by Philip SeargeantRoutledge Introductions to Applied Linguisticsis a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies, or taking an introductory MA course as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study. The books take an innovative 'practice to theory' approach, with a 'back-to-front' structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations. Additional features include tasks with commentaries, a glossary of key terms, and an annotated further reading section. In this book Philip Seargeant surveys varieties of English existing within the world today, and the debates and controversies surrounding its present forms, functions and status in diverse world contexts. It examines how English has evolved to become a 'global language' and looks at the political and cultural history that has influenced this evolution. Beginning with a discussion of real-life challenges relating to world Englishes that are faced by language professionals - particularly in the contexts of language education and language planning - the book explores and illustrates the ways in which the actual use and management of English, as well as the beliefs and ideologies associated with it, play an increasingly important role in contemporary globalized society.
Exploring World Englishes: Language In A Global Context (PDF)
by Philip SeargeantRoutledge Introductions to Applied Linguisticsis a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies, or taking an introductory MA course as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study. The books take an innovative 'practice to theory' approach, with a 'back-to-front' structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations. Additional features include tasks with commentaries, a glossary of key terms, and an annotated further reading section. In this book Philip Seargeant surveys varieties of English existing within the world today, and the debates and controversies surrounding its present forms, functions and status in diverse world contexts. It examines how English has evolved to become a 'global language' and looks at the political and cultural history that has influenced this evolution. Beginning with a discussion of real-life challenges relating to world Englishes that are faced by language professionals - particularly in the contexts of language education and language planning - the book explores and illustrates the ways in which the actual use and management of English, as well as the beliefs and ideologies associated with it, play an increasingly important role in contemporary globalized society.
Broadcast Journalism Techniques of Radio and Television News (6th edition)
by Andrew Boyd Peter Stewart Ray AlexanderThis newest edition of Broadcast Journalismcontinues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more! 9780080569192 9781138170674
Language and Identity in Englishes
by Urszula ClarkLanguage and Identity in Englishes examines the core issues and debates surrounding the relationship between English, language and identity. Drawing on a range of international examples from the UK, US, China and India, Clark uses both cutting-edge fieldwork and her own original research to give a comprehensive account of the study of language and identity. Key features include: Discussion of language in relation to various aspects of identity, such as those connected with nation and region, as well as in relation to social aspects such as social class and race. A chapter on undertaking research that will equip students with appropriate research methods for their own projects An analysis of language and identity within the context of written as well as spoken texts With its accessible structure, international scope and the inclusion of leading research in the area, this book is ideal for any student taking modules in language and identity or sociolinguistics. 9780415669870 9780203552537
Language and Identity in Englishes (PDF)
by Urszula ClarkLanguage and Identity in Englishes examines the core issues and debates surrounding the relationship between English, language and identity. Drawing on a range of international examples from the UK, US, China and India, Clark uses both cutting-edge fieldwork and her own original research to give a comprehensive account of the study of language and identity. Key features include: Discussion of language in relation to various aspects of identity, such as those connected with nation and region, as well as in relation to social aspects such as social class and race. A chapter on undertaking research that will equip students with appropriate research methods for their own projects An analysis of language and identity within the context of written as well as spoken texts With its accessible structure, international scope and the inclusion of leading research in the area, this book is ideal for any student taking modules in language and identity or sociolinguistics. 9780415669870 9780203552537
Writing for Digital Media
by Brian CarrollThis work teaches students how to write effectively for online audiences while providing them with a solid understanding of the ways that the Internet has blurred traditional roles of media producer, consumer, publisher, and reader. 9780415992015 9780203894316
Writing for Digital Media (PDF)
by Brian CarrollThis work teaches students how to write effectively for online audiences while providing them with a solid understanding of the ways that the Internet has blurred traditional roles of media producer, consumer, publisher, and reader. 9780415992015 9780203894316
Language In The News: Discourse And Ideology In The Press
by Fowler R.First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Markets, Games, And Strategic Behavior (PDF)
by Charles A. HoltStudents become fluent in economics when they can apply the concepts in a real, decision-making and strategic environment. For this reason, an increasing number of professors are incorporating experiments into their undergraduate courses. In his new text, Charles Holt begins each chapter with a lead-off experiment designed as an organizing device to introduce economic concepts such as the Winner's Curse, Asset Market Bubbles, and Rent Seeking. These experiments are easy to facilitate in the classroom, and may be run "by hand" or online via an internet browser.
Cross-Cultural Management: Essential Concepts (PDF)
by David C. Thomas Mark F. PetersonThe globalization of the business environment that is being driven by technological and economic factors is resulting in an ever-increasing number of cross-cultural interactions in the workplace. Understanding the influence of culture on interpersonal interactions in organizational settings is now a fundamental requirement of effective international management. This book will be an aid to that understanding. The Third Edition examines cross-cultural management issues from a predominantly psychological perspective. As opposed to being country specific, this book focuses on the interactions of people from different cultures in organizational settings. That is, the approach used is to understand the effect of culture in a way that can then be applied to a wide variety of cross-cultural interactions in a number of organizational contexts. 9781483309835 9781483315232
Cross-Cultural Management: Essential Concepts
by David C. Thomas Mark F. PetersonThe globalization of the business environment that is being driven by technological and economic factors is resulting in an ever-increasing number of cross-cultural interactions in the workplace. Understanding the influence of culture on interpersonal interactions in organizational settings is now a fundamental requirement of effective international management. This book will be an aid to that understanding. The Third Edition examines cross-cultural management issues from a predominantly psychological perspective. As opposed to being country specific, this book focuses on the interactions of people from different cultures in organizational settings. That is, the approach used is to understand the effect of culture in a way that can then be applied to a wide variety of cross-cultural interactions in a number of organizational contexts. 9781483309835 9781483315232
Communicating Across Cultures at Work (PDF)
by Maureen GuirdhamExamines intercultural communication in the workplace. Firmly grounded in theory, it offers practical suggestions on how people can develop cultural awareness and communication skills to enable greater understanding and appreciation of those from different backgrounds. Fully updated with the latest research, this makes an ideal core text.
Language In The News: Discourse And Ideology In The Press (PDF)
by Roger FowlerNewspaper coverage of world events is presented as the unbiased recording of `hard facts'. In an incisive study of both the quality and the popular Press, Roger Fowler challenges this perception, arguing that news is a practice, a product of the social and political world on which it reports. Writing from the perspective of a critical linguistics, Fowler examines the crucial role of language in mediating reality.
Numicon: Breakng Barriers Assessment and Photocopy Masters (PDF)
by Tony Wing Romey Tacon Ruth AtkinsonNumicon is a proven approach for teaching and learning maths that builds deep understanding and engagement. Through active investigation with problem-solving at its heart and supported by structured apparatus, children reason and communicate mathematically with confidence. Breaking Barriers is specifically designed for teaching children who experience particular difficulties learning maths, including those with special educational needsanddisabilities. The Assessment and Photocopy Masters book contains Assessment Signposts for ensuring that teaching starts at an appropriate point, an Individual Record of Progress providing detailed trackingfor each child, a Child Profile for building a picture of strengths and difficulties so that specific needs can be addressed, and Photocopy masters to support the activities in the Teaching Handbook.
Effective Communication and Engagement with Children and Young People, Their Families and Carers
by Ally Dunhill Barbara Elliott Angela ShawThis book focuses on providing information and guidance for professionals involved in the newly emerging multi-agency, interdisciplinary children's workforce. It does so by helping them to understand the theory behind the issues relating to communication and engagement in multi-agency settings for children and families. The book is of use to both students and those already working in the sector who are undertaking professional development to enhance understanding and skills in the new children's workforce environment.