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Sport as a Business: International, Professional and Commercial Aspects
by Harald Dolles and Sten SodermanSport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
Sport as Social Policy: Midnight Football and the Governing of Society (Routledge Critical Perspectives on Equality and Social Justice in Sport and Leisure)
by David Ekholm Magnus DahlstedtThis book analyses the increasing use of sport in European and Western welfare states as a tool of social policy and its promotion as a solution to social problems. Midnight Football is a sports-based intervention targeting social inclusion and crime prevention in young people aged 12–25 in Sweden. This book takes a close look at its organization, pedagogy and potential outcomes. Drawing on cutting-edge research into Midnight Football in Sweden, and exploring other community sport programmes including Midnight Basketball in the United States, this book shines new light on broader social transformations regarding urban segregation and social exclusion, social policy and the governing of welfare and social policy. This book also offers new perspectives on how sport and the lives of young people intersect with and shape broader shifts in welfare and social policy in Western states, shifts that are manifested in increased inequality, social polarization and profound changes in urban geographies. This is fascinating reading for anybody with an interest in the relationships between sport and wider society, or in sport development, sport policy, social policy, public policy or youth and social work.
Sport as Social Policy: Midnight Football and the Governing of Society (Routledge Critical Perspectives on Equality and Social Justice in Sport and Leisure)
by David Ekholm Magnus DahlstedtThis book analyses the increasing use of sport in European and Western welfare states as a tool of social policy and its promotion as a solution to social problems. Midnight Football is a sports-based intervention targeting social inclusion and crime prevention in young people aged 12–25 in Sweden. This book takes a close look at its organization, pedagogy and potential outcomes. Drawing on cutting-edge research into Midnight Football in Sweden, and exploring other community sport programmes including Midnight Basketball in the United States, this book shines new light on broader social transformations regarding urban segregation and social exclusion, social policy and the governing of welfare and social policy. This book also offers new perspectives on how sport and the lives of young people intersect with and shape broader shifts in welfare and social policy in Western states, shifts that are manifested in increased inequality, social polarization and profound changes in urban geographies. This is fascinating reading for anybody with an interest in the relationships between sport and wider society, or in sport development, sport policy, social policy, public policy or youth and social work.
Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport (Routledge Research in Cultural and Media Studies)
by Brett Hutchins David RoweTelevision is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.
Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport (Routledge Research in Cultural and Media Studies)
by Brett Hutchins David RoweTelevision is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.
Sport Book 1: BTEC Level 3 (PDF)
by Chris Mulligan Mark Adams Adam Gledhill Chris Lydon Pam Phillippo Ray Barker Louise SuttonResources designed to support learners of the 2010 BTEC Level 3 National in Sport specification. Assessment activities in each unit give students plenty of practice to deepen their knowledge and understanding, and grading tips for every activity help them to achieve their best possible grade. WorkSpace case studies take learners into the real world of work, showing them how they can apply their knowledge in a real-life context.
Sport Branding Insights (Sport Business Insights)
by Constantino Stavros Aaron C.T. SmithIn a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.
Sport Branding Insights (Sport Business Insights)
by Constantino Stavros Aaron C.T. SmithIn a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.
Sport Brands
by Patrick Bouchet Dieter Hillairet Guillaume BodetSport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Sport Brands
by Patrick Bouchet Dieter Hillairet Guillaume BodetSport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Sport Broadcasting for Managers
by Hunter Fujak Stephen FrawleyThis is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.
Sport Broadcasting for Managers
by Hunter Fujak Stephen FrawleyThis is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.
Sport, Coaching and Intellectual Disability
by David Hassan Sandra Dowling Roy McConkeyThere are more opportunities than ever before for young people with disabilities to participate in sport and adapted physical education. For example, there are more than 3.7 million athletes worldwide aligned to the Special Olympics organisation, with national associations active in more than 200 countries worldwide. Despite this rapid growth, all too often coaches and teachers lack adequate knowledge of the particular challenges faced by people with intellectual disabilities. The principal aim of this book is to improve the understanding and professional skills of coaches, teachers, practitioners and researchers, to promote awareness of successful programmes addressing the needs of such young people, and to challenge the prevailing myths and stereotypes surrounding their abilities. With contributions from leading researchers and practitioners around the world, this book is the first to explore in depth the topic of sport and intellectual disability from a coaching perspective. Including both theoretical discussion and empirical case-studies, the book covers a full range of contemporary issues and themes, including training and coaching, family support, perceptions of disability, athlete motivation, positive sport experiences, motor development programmes, and social and cultural aspects of disability. Sport Coaching and Intellectual Disability is important reading for any student, researcher, coach, teacher, manager or policy maker with an interest in disability sport, physical education, coaching, or mainstream disability studies.
Sport, Coaching and Intellectual Disability
by David Hassan Sandra Dowling Roy McConkeyThere are more opportunities than ever before for young people with disabilities to participate in sport and adapted physical education. For example, there are more than 3.7 million athletes worldwide aligned to the Special Olympics organisation, with national associations active in more than 200 countries worldwide. Despite this rapid growth, all too often coaches and teachers lack adequate knowledge of the particular challenges faced by people with intellectual disabilities. The principal aim of this book is to improve the understanding and professional skills of coaches, teachers, practitioners and researchers, to promote awareness of successful programmes addressing the needs of such young people, and to challenge the prevailing myths and stereotypes surrounding their abilities. With contributions from leading researchers and practitioners around the world, this book is the first to explore in depth the topic of sport and intellectual disability from a coaching perspective. Including both theoretical discussion and empirical case-studies, the book covers a full range of contemporary issues and themes, including training and coaching, family support, perceptions of disability, athlete motivation, positive sport experiences, motor development programmes, and social and cultural aspects of disability. Sport Coaching and Intellectual Disability is important reading for any student, researcher, coach, teacher, manager or policy maker with an interest in disability sport, physical education, coaching, or mainstream disability studies.
Sport Coaching Concepts: A framework for coaching practice
by John Lyle Chris CushionCoaching is a vital factor for success in sport at all levels. Sport Coaching Concepts offers a comprehensive introduction to the theoretical issues that underpin sport coaching practice. Now in a fully revised and updated new edition, it explains why a conceptual approach to sport coaching is more important than ever before, using practice-orientated analysis to help students develop a full understanding of coaching theory and technique. Drawing on more than a decade’s worth of research, the book reflects upon the profound changes that have transformed coach education and development. It covers all the key topics of the sport coaching curriculum and includes six new chapters on the evolution of coaching theory, coaching expertise, decision making, social perspectives on the coach–athlete relationship, social inclusion and principles of coach development. Each chapter contains a full range of pedagogical features to aid learning, including discussion questions, practical projects, guides to further reading, case studies and insights from practising coaches. Sport Coaching Concepts is essential reading for all students of sport coaching and any serious coaches looking to develop their own coaching practice.
Sport Coaching Concepts: A framework for coaching practice
by John Lyle Chris CushionCoaching is a vital factor for success in sport at all levels. Sport Coaching Concepts offers a comprehensive introduction to the theoretical issues that underpin sport coaching practice. Now in a fully revised and updated new edition, it explains why a conceptual approach to sport coaching is more important than ever before, using practice-orientated analysis to help students develop a full understanding of coaching theory and technique. Drawing on more than a decade’s worth of research, the book reflects upon the profound changes that have transformed coach education and development. It covers all the key topics of the sport coaching curriculum and includes six new chapters on the evolution of coaching theory, coaching expertise, decision making, social perspectives on the coach–athlete relationship, social inclusion and principles of coach development. Each chapter contains a full range of pedagogical features to aid learning, including discussion questions, practical projects, guides to further reading, case studies and insights from practising coaches. Sport Coaching Concepts is essential reading for all students of sport coaching and any serious coaches looking to develop their own coaching practice.
Sport Coaching Research and Practice: Ontology, Interdisciplinarity and Critical Realism (Routledge Research in Sports Coaching)
by Julian NorthResearch shapes our understanding of practice in powerful and important ways, in sports coaching as in any other discipline. This innovative study explores the philosophical foundations of sport coaching research, examining the often implicit links between research process and practice, descriptions and prescriptions. Arguing that the assumptions of traditional single-disciplinary accounts, such as those based in psychology or sociology, risk over-simplifying our understanding of coaching, this book presents an alternative framework for sports coaching research based on critical realism. The result is an embedded, relational and emergent conception of coaching practice that opens new ways of thinking about coaching knowledge. Drawing on new empirical case study research, it demonstrates vividly how a critical realist-informed approach can provide a more realistic and accountable knowledge to coaching stakeholders. This knowledge promises to have important implications for coaching, and coach education and development practices. Sport Coaching Research and Practice: Ontology, Interdisciplinarity and Critical Realism is fascinating reading for any student or researcher working in sports coaching, sport pedagogy, physical education, the philosophy or sociology of sport, or research methodology in sport and exercise.
Sport Coaching Research and Practice: Ontology, Interdisciplinarity and Critical Realism (Routledge Research in Sports Coaching)
by Julian NorthResearch shapes our understanding of practice in powerful and important ways, in sports coaching as in any other discipline. This innovative study explores the philosophical foundations of sport coaching research, examining the often implicit links between research process and practice, descriptions and prescriptions. Arguing that the assumptions of traditional single-disciplinary accounts, such as those based in psychology or sociology, risk over-simplifying our understanding of coaching, this book presents an alternative framework for sports coaching research based on critical realism. The result is an embedded, relational and emergent conception of coaching practice that opens new ways of thinking about coaching knowledge. Drawing on new empirical case study research, it demonstrates vividly how a critical realist-informed approach can provide a more realistic and accountable knowledge to coaching stakeholders. This knowledge promises to have important implications for coaching, and coach education and development practices. Sport Coaching Research and Practice: Ontology, Interdisciplinarity and Critical Realism is fascinating reading for any student or researcher working in sports coaching, sport pedagogy, physical education, the philosophy or sociology of sport, or research methodology in sport and exercise.
Sport Communication: An International Approach
by Chuka OnwumechiliSport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.
Sport Communication: An International Approach
by Chuka OnwumechiliSport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.
Sport, Community Regeneration, Governance and Development: A comparative global perspective (Routledge Research in Sport, Culture and Society)
by Rory ShandSporting mega events are playing an increasingly important role in the governance of community regeneration and development across the globe. This book examines the ways in which sporting organisations engage with local communities through projects that target youth, health or social issues and act as key partners in governance mechanisms. Showcasing original research to suggest that sporting organisations, mega events and legacies are now operating as governing instruments in renewal programmes, it sheds new light on the role that sport plays in community regeneration and development on an international scale. Drawing on the interpretivist approach to governance which bridges theory and practice, the book considers how relationships between sporting mega events, legacies and local communities are evolving to foster trust and encourage participation. With international case studies from the UK, Brazil and South Africa, it reflects on best practice in relation to governance structure, funding mechanisms and partnerships. Sport, Community Regeneration, Governance and Development: A Comparative Global Perspective is fascinating reading for all students and scholars with an interest in governance, sport development, sport policy, sport management or the sociology of sport.
Sport, Community Regeneration, Governance and Development: A comparative global perspective (Routledge Research in Sport, Culture and Society)
by Rory ShandSporting mega events are playing an increasingly important role in the governance of community regeneration and development across the globe. This book examines the ways in which sporting organisations engage with local communities through projects that target youth, health or social issues and act as key partners in governance mechanisms. Showcasing original research to suggest that sporting organisations, mega events and legacies are now operating as governing instruments in renewal programmes, it sheds new light on the role that sport plays in community regeneration and development on an international scale. Drawing on the interpretivist approach to governance which bridges theory and practice, the book considers how relationships between sporting mega events, legacies and local communities are evolving to foster trust and encourage participation. With international case studies from the UK, Brazil and South Africa, it reflects on best practice in relation to governance structure, funding mechanisms and partnerships. Sport, Community Regeneration, Governance and Development: A Comparative Global Perspective is fascinating reading for all students and scholars with an interest in governance, sport development, sport policy, sport management or the sociology of sport.
Sport Consumer Behaviour: Marketing Strategies
by Kostas Alexandris Heath McDonald Daniel C FunkNow in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
Sport Consumer Behaviour: Marketing Strategies
by Kostas Alexandris Heath McDonald Daniel C FunkNow in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
Sport Consumer Behaviour: Marketing Strategies
by Daniel C. Funk Kostas Alexandris Heath McDonaldAll successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.