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Online Journalism: The Essential Guide
by Steve Hill Paul Lashmar"An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting." - Paul Lewis, The Guardian "As the news business transforms, Online Journalism is a fantastic new resource for both students and lecturers. Informative, straightforward and easily digested, it’s a one-stop shop for the skills, knowledge, principles and mindset required for journalistic success in the digital age." - Mary Braid, Kingston University Online and social media have become indispensible tools for journalists, but you still have to know how to find and tell a great story. To be a journalist today, you must have not only the practical skills to work with new technologies, but also the understanding of how and why journalism has changed. Combining theory and practice, Online Journalism: The Essential Guide will take you through the classic skills of investigating, writing and reporting as you master the new environments of mobile, on-demand, social, participatory and entrepreneurial journalism. You will also develop must-have skills in app development for smartphones and tablets, as well as techniques in podcast, blog and news website production. What this book does for you: Tips and advice from leading industry experts in their own words QR codes throughout the book to take you straight to multimedia links A fully up-to-date companion website loaded with teaching resources, detailed careers advice and industry insights Exercises to help you hone your skills Top five guided reading list for each topic, so you can take it further Perfect for students throughout a journalism course, this is your essential guide!
Planning and Managing Public Relations Campaigns: A Strategic Approach (4th edition)
by Anne GregoryGetting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media amp; Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.
Planning and Managing Public Relations Campaigns: A Strategic Approach (4th edition)
by Anne GregoryGetting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media amp; Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.
The Political Economy of Communication (2nd edition)
by Vincent MoscoA masterpiece... the one single indispensable book that all media students and scholars need to read to understand this vital and growing area of research. - Robert W. McChesney, University of Illinois at Urbana-Champaign A contemporary classic of media studies. Vincent Mosco, among the leading media scholars of our or any time, brings his searing insights and crystal prose to bear on the latest issues and debates of the field. An indispensable resource for researchers, activists, and students everywhere. - Toby Miller, University of California, Riverside Since publication of its first edition, The Political Economy of Communication has established itself as a true classic and one of the most important contributions to the field. This second edition has been thoroughly restructured, updated and expanded to make it an indispensable text for students and scholars alike. Putting the student at the centre of its updates, this book: Maps the definitions and foundations of political economy Adds 3 new chapters to explore current trends, from feminism and labour to new media, forms of resistance, media reform and democracy Illustrates throughout how power operates across the 21st century media landscape Explores key issues in how media power intersects with globalization, social class, race, gender and surveillance Shows media students why it is essential to understand political economy and its application to media and communication. Combining penetrating theoretical analysis with passionate commitment, Vincent Mosco once again gives readers an indispensable introduction to the field.
The Political Economy of Communication (2nd edition)
by Vincent MoscoA masterpiece... the one single indispensable book that all media students and scholars need to read to understand this vital and growing area of research. - Robert W. McChesney, University of Illinois at Urbana-Champaign A contemporary classic of media studies. Vincent Mosco, among the leading media scholars of our or any time, brings his searing insights and crystal prose to bear on the latest issues and debates of the field. An indispensable resource for researchers, activists, and students everywhere. - Toby Miller, University of California, Riverside Since publication of its first edition, The Political Economy of Communication has established itself as a true classic and one of the most important contributions to the field. This second edition has been thoroughly restructured, updated and expanded to make it an indispensable text for students and scholars alike. Putting the student at the centre of its updates, this book: Maps the definitions and foundations of political economy Adds 3 new chapters to explore current trends, from feminism and labour to new media, forms of resistance, media reform and democracy Illustrates throughout how power operates across the 21st century media landscape Explores key issues in how media power intersects with globalization, social class, race, gender and surveillance Shows media students why it is essential to understand political economy and its application to media and communication. Combining penetrating theoretical analysis with passionate commitment, Vincent Mosco once again gives readers an indispensable introduction to the field.
Power without Responsibility: Press, Broadcasting and the Internet in Britain (PDF)
by James CurranPower Without Responsibility is a classic introduction to the history, sociology, theory and politics of the media in Britain. Hailed by the Times Higher as the 'seminal media text', and translated into Arabic, Chinese and other foreign languages, it is an essential guide for media students and critical media consumers alike. The new edition has been substantially revised to bring it right up-to-date with developments in the media industry, new media technologies and changes in the political and academic debates surrounding the media. In this new edition, the authors consider: the impact of the internet the failure of interactive TV media and Britishness new media and global understanding journalism in crisis BBC and broadcasting at the beginning of the twenty-first century. Assessing the media at a time of profound change, the authors set out the democratic choices for media reform.
Practical Newspaper Reporting (PDF)
by David B SparkNow in its fourth edition , this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online.
Practices Of Looking: An Introduction To Visual Culture
by Marita Sturken Lisa CartwrightPractices of Looking, Third Edition, bridges visual, communication, media, and cultural studies to investigate how images and the activity of looking carry meaning within and between different arenas in everyday life. The third edition has been updated to represent the contemporary visual cultural landscape and includes topics like the increasingly rapid global circulation of media, the rise of design and DIY cultures, digital media art and activism, and challenges to photojournalism and news media. Challenging yet accessible, Practices of Looking, Third Edition, is ideal for courses across a range of disciplines.
Press, Politics and Society: A History of Journalism in Wales (PDF)
by Aled JonesA history of journalism in Wales.
Press, Politics and Society: A History of Journalism in Wales (PDF)
by Aled JonesA history of journalism in Wales.
Principles and Practice of Marketing (PDF)
by Jim BlytheWhen you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green The companion website offers a wealth of resources for both students and lecturers and is available at www. sagepub. co. uk/blythe3e. An electronic inspection copy is also available for instructors.
Principles and Practice of Marketing (PDF)
by Jim BlytheWhen you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! This friendly textbook will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. A supporting website includes lots of useful extra materials for your study such as videos and extra case studies to help make the text come alive - and more importantly, improve your chances of exam success and a career in marketing!.
Professional Discourse (PDF)
by Kenneth KongUsing a wide range of professional genres such as research papers, business reports, performance commentaries, guidebooks and legal documents, this study focuses on the discourse of professional writing, employing analytic paradigms from systemic-functional linguistics, pragmatics, text analysis, sociology and anthropological linguistics. Kenneth Kong argues that while professions use different sets of practices, their use of language displays many universals. This is demonstrated through the analysis of data from a broad cross-section of professional settings such as medicine, law, business, mass media and engineering. This examination of professional discourse, and its important role in society, will be of interest to researchers in applied linguistics, to professionals who want to understand the role of language in their work, and to teachers of English for specific purposes.
Public Relations: Concepts, Practice and Critique (PDF)
by Jacquie L'EtangPromotional culture and globalization. Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
The Radio Handbook (PDF)
by Carole FlemingThe Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Completely rewritten and updated for the second edition, using new examples, case studies and illustrations, it examines the various components that make radio, from music selection to news presentation, and from phone-ins to sports programmes. Carole Fleming explores the extraordinary growth of commercial radio, analyses the birth of digital audio broadcasting and Internet radio and evaluates their effects on the industry. The Radio Handbook shows how communication theory informs everyday broadcasts and encourages a critical approach to radio listening and to radio practice. Addressing issues of regulation, accountability and representation, it offers advice on working in radio and outlines the skills needed for a career in the industry. The Radio Handbook includes: Interviews with people working at all levels in the industry, including programme controllers, news presenters and DJs Examples of programming, including nationwide and local BBC, commercial radio, community and student stations Chapters on radio style, the role of news, getting started in radio and the tools of broadcasting A glossary of key terms and technical concepts The Radio Handbook is a comprehensive guide to radio broadcasting in Britain. Completely rewritten and updated for the second edition, using new examples, case studies and illustrations, it examines the various components that make radio, from music selection to news presentation, and from phone-ins to sports programmes. Carole Fleming explores the extraordinary growth of commercial radio, analyses the birth of digital audio broadcasting and Internet radio and evaluates their effects on the industry.
Radio Journalism (PDF)
by Guy StarkeyRadio Journalism introduduces key themes in journalism studies to explore what makes radio reporting distinctive and lay out the claims for radio's critical importance in the news landscape.
Read On, Making It Move!: A Short History of Animation (PDF)
by Samuel ConnorEverything you ever wanted to know about animation. Find out how the latest animated films are made and how animation has developed since its early days. Plus find out how to create your own flick-book and clay animations.
Reading Images: The Grammar of Visual Design (PDF)
by Gunther R. KressThis second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.
Reel to Real: Race, Sex and Class at the Movies (PDF)
by Bell HooksMovies matter - that is the mesSAGE Publishing of Reel to Real , bell hooks' classic collection of essays on film. They matter on a personal level, providing us with unforgettable moments, even life-changing experiences and they can confront us, too, with the most profound social issues of race, sex and class. Here bell hooks - one of America's most celebrated and thrilling cultural critics - talks back to films that have moved and provoked her, from Quentin Tarantino's Pulp Fiction to the work of Spike Lee.
Rethinking Language And Literature In A Changing World (PDF)
by Genevoix Nana Andrew NgehThis volume is a blend of language and literature papers highlighting linguistic functionality and topicality in poetry, novels, translation and education. It sheds light on the fictionalised reality of a strained official linguistic cohabitation in Cameroon as instantiated in present-day colonial legacy claims. It deals with issues of translation as a stylistic exercise whereby the translator has some creativity licence when rendering the source text into the target language, thus embracing Skopos theorys view of translation as a purposeful activity determined by the target text and audience. This book also looks at an educational conception of translation as opposed to a professional translation curriculum and advocates a comprehensive needs analysis for translator education in the context of translation teaching at the Advanced School of Translators and Interpreters (ASTI) in Cameroon. The chapters also examine teacher and student discourse in the context of English Language teaching in tertiary education in China and pinpoint a dominant teachers voice made relevant by a Confucian didactic indexicality, which appears to be a stumbling block to any dialogic classroom discourse, despite a new curriculum promoting communicative language teaching and student-centredness. This book will appeal to academics in the fields of language and literature in general and in Cameroon and China in particular. It will also be a valuable resource for professional translators and those concerned with teaching the subject in academia as it explores a pragmatic conception of translation and envisages it, beyond professionality, as an academic field.
The Rise Of 24-hour News Television: Global Perspectives
by Stephen Cushion Justin LewisIn the thirty years since CNN launched the first 24-hour television news service, an ever-growing army of dedicated channels has arrived on the scene. This groundbreaking edited collection is the first to explore the genre of rolling television news channels. Coverage in and of key regions of the world - including North and South America, Europe, Australia, China, India, and the Middle East - is examined by leading international scholars. The Rise of 24-Hour News Television invites readers to explore the diverse ways in which round-the-clock news channels have reshaped the genre of news and, in a broader sense, the impact they have had on democracy itself.
Sequence Organization In Interaction (PDF): A Primer In Conversation Analysis
by Emanuel A. SchegloffMuch of our daily lives are spent talking to one another, in both ordinary conversation and more specialized settings such as meetings, interviews, classrooms, and courtrooms. It is largely through conversation that the major institutions of our society - economy, religion, politics, family and law - are implemented. This book Emanuel Schegloff, the first in a series and first published in 2007, introduces the findings and theories of conversation analysis. Together, the volumes in the series constitute a complete and authoritative 'primer' in the subject. The topic of this first volume is 'sequence organization' - the ways in which turns-at-talk are ordered and combined to make actions take place in conversation, such as requests, offers, complaints, and announcements. Containing many examples from real-life conversations, it will be invaluable to anyone interested in human interaction and the workings of conversation.
Sound Design: The Expressive Power of Music, Voice and Sound Effects in Cinema (PDF)
by David SonnenscheinWith sound becoming more important in cinema exhibition and DVD release, Sound Design offers user-friendly knowledge and stimulating exercises to help compose a story, develop characters and create emotion through skillful creation of the sound track. Psychoacoustics, music theory, voice study and analysis of well-known films expand perception, imagination and the musical skills of the reader. Psychoacoustics, music theory, and voice study are covered through the detailed analysis of well-known films, to expand perception, imagination and the musical skills of the reader. The book helps you understand the importance and significance of the soundtrack, learn how to place a musical piece within a film, and includes exercises to improve story composition, and character development when creating/choosing a soundtrack.
The Sound Handbook (Media Practice) (PDF)
by Tim CrookThe Sound Handbook maps theoretical and practical connections between the creation and study of sound across the multi-media spectrum of film, radio, music, sound art, websites, animation and computer games entertainment, and stage theatre. Using an interdisciplinary approach, Tim Crook explores the technologies, philosophies and cultural issues involved in making and experiencing sound, investigating soundscape debates and providing both intellectual and creative production information. The book covers the history, theory and practice of sound and includes practical production projects and a glossary of key terms. The Sound Handbook is supported by a companion website, signposted throughout the book, with further practical and theoretical resources dedicated to bridging the creation and study of sound across professional platforms and academic disciplines.nbsp;
Strategic Management in the Media Industry: Theory and Practice (PDF)
by Lucy Kung-ShanklemanThis book is a comprehensive, accessible and expert introduction to strategy within a media management context.