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Advancing Methodologies of Conducting Literature Review in Management Domain (Review of Management Literature #2)
by Sudhir RanaGiving new insight into the theories behind management literature reviews, Advancing Methodologies of Conducting Literature Review in Management Domain explores a range of novel ideas on how to plan, organize, synthesize, and present the results from previous literature from across management research. Specific areas examined in this volume include planning and setting the objectivity of review papers, search processes, data selection and screening, review types and designs, and evaluation criteria, validity, and reliability.
Advancing Methodologies of Conducting Literature Review in Management Domain (Review of Management Literature #2)
by SUDHIR RANA, JAGROOP SINGH AND SAKSHI KATHURIAGiving new insight into the theories behind management literature reviews, Advancing Methodologies of Conducting Literature Review in Management Domain explores a range of novel ideas on how to plan, organize, synthesize, and present the results from previous literature from across management research. Specific areas examined in this volume include planning and setting the objectivity of review papers, search processes, data selection and screening, review types and designs, and evaluation criteria, validity, and reliability.
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
by Sarah Turnbull Larry Kelley Donald JugenheimerThis practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
by Sarah Turnbull Larry Kelley Donald JugenheimerThis practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.
Advertising as a Creative Industry: Regime of Paradoxes (Routledge Research in the Creative and Cultural Industries)
by Izabela DerdaAt the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today’s media landscape. The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today.
Advertising as a Creative Industry: Regime of Paradoxes (Routledge Research in the Creative and Cultural Industries)
by Izabela DerdaAt the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today’s media landscape. The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today.
Advertising in the Digital Age: Theories and Practices
by Sevil Yesiloglu Joyce CostelloAdvertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Advertising in the Digital Age: Theories and Practices
by Sevil Yesiloglu Joyce CostelloAdvertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Advertising in the Digital Age: Theories and Practices
by Sevil Yesiloglu Joyce CostelloAdvertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Advertising Management: Concepts, Theories, Research and Trends
by Manukonda Rabindranath Aradhana Kumari SinghThis book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
Aesthetic Practices in African Tourism (Routledge Advances in Tourism and Anthropology)
by Ruti TalmorAesthetic Practices in African Tourism explores "Rastahood", a community, youth culture, and new tourist art form created by young men on the margins of the Ghanaian economy as they came of age at the turn of the millennium. This book focuses on art, music, and affective experience created within tourism contexts, which enabled young men without educational or class capital to achieve mobility through work with foreigners, transforming the temporal horizon by expanding the geographic one. It traces the path that led young men down the path to Rastahood and investigates how they created an art form in, and of, a particular place and then used it to propel themselves far beyond its confines. The book ends with a leap forward into the present, out of Ghana, and beyond Rastahood, as men, now in middle age, look back upon the path that Rastahood created. It explores the social effects of neoliberal capitalism, specifically the rise of neoliberal subjectivities, collectivities, and socialities. The book will be of interest to researchers in the fields of anthropology, cultural studies, tourism, art, African and Africana Studies, popular culture; gender studies; migration; youth studies and those interested in African cities.
Aesthetic Practices in African Tourism (Routledge Advances in Tourism and Anthropology)
by Ruti TalmorAesthetic Practices in African Tourism explores "Rastahood", a community, youth culture, and new tourist art form created by young men on the margins of the Ghanaian economy as they came of age at the turn of the millennium. This book focuses on art, music, and affective experience created within tourism contexts, which enabled young men without educational or class capital to achieve mobility through work with foreigners, transforming the temporal horizon by expanding the geographic one. It traces the path that led young men down the path to Rastahood and investigates how they created an art form in, and of, a particular place and then used it to propel themselves far beyond its confines. The book ends with a leap forward into the present, out of Ghana, and beyond Rastahood, as men, now in middle age, look back upon the path that Rastahood created. It explores the social effects of neoliberal capitalism, specifically the rise of neoliberal subjectivities, collectivities, and socialities. The book will be of interest to researchers in the fields of anthropology, cultural studies, tourism, art, African and Africana Studies, popular culture; gender studies; migration; youth studies and those interested in African cities.
Africa-EU Relations and the African Continental Free Trade Area (Routledge Contemporary Africa)
by Samuel Ojo Oloruntoba, Christopher Changwe Nshimbi and Leon Mwamba TshimpakaThis book explores relations between states in the Africa–European Union in view of the African Continental Free Trade Area, both at a regional level and as a series of informal processes of socioeconomic and political interactions between state and non-state actors. The book reconsiders the ways in which actors in the Africa–European Union relationship function, and what that means for regionalism, regionalisation and regional integration. In addition to formalised state-to-state and inter-regional interactions, the book examines the impact of socio-economic and political interactions with non-state actors, including those who engage with regional integration through formal and informal processes such as civil society activists, “African migration evangelists”, human smugglers and human traffickers. The book thus demonstrates that regional and inter-regional engagements include issues that extend beyond the usual discussions of trade. The book is authored from an African perspective and will be of interest to academics who specialise in International Relations, Political Economy, Political Sociology and African Studies. Policy makers and various actors in civil society and think tanks who have an academic inclination and deal with trade, migration and regionalism in Africa and Africa’s relations with Europe will also find the book beneficial.
Africa-EU Relations and the African Continental Free Trade Area (Routledge Contemporary Africa)
by Samuel Ojo Oloruntoba Christopher Changwe Nshimbi Leon Mwamba TshimpakaThis book explores relations between states in the Africa–European Union in view of the African Continental Free Trade Area, both at a regional level and as a series of informal processes of socioeconomic and political interactions between state and non-state actors. The book reconsiders the ways in which actors in the Africa–European Union relationship function, and what that means for regionalism, regionalisation and regional integration. In addition to formalised state-to-state and inter-regional interactions, the book examines the impact of socio-economic and political interactions with non-state actors, including those who engage with regional integration through formal and informal processes such as civil society activists, “African migration evangelists”, human smugglers and human traffickers. The book thus demonstrates that regional and inter-regional engagements include issues that extend beyond the usual discussions of trade. The book is authored from an African perspective and will be of interest to academics who specialise in International Relations, Political Economy, Political Sociology and African Studies. Policy makers and various actors in civil society and think tanks who have an academic inclination and deal with trade, migration and regionalism in Africa and Africa’s relations with Europe will also find the book beneficial.
The African Continental Free Trade Area Agreement: The Development of a Rules-Based Trading Order (Routledge Studies on Law in Africa)
by Kofi Oteng KufuorIn 2018, the members of the African Union adopted the African Continental Free Trade Area Agreement (AfCFTA). This book examines the AfCFTA, dissecting its key provisions. It stresses the importance of the AfCFTA in the context of increasing episodes of trade protection in Africa, and it theorizes on the role of the treaty organs. The book also examines the importance of citizen participation for the success of the AfCFTA, as well as exploring the role sub-state actors can play. Ultimately, the study adds to the understanding of the array of problems that are associated with regional trade in Africa and the role law plays in resolving these problems. It will be of importance to academics and students of international law, especially those with an interest in African trade law, as well as legal professionals and policymakers.
The African Continental Free Trade Area Agreement: The Development of a Rules-Based Trading Order (Routledge Studies on Law in Africa)
by Kofi Oteng KufuorIn 2018, the members of the African Union adopted the African Continental Free Trade Area Agreement (AfCFTA). This book examines the AfCFTA, dissecting its key provisions. It stresses the importance of the AfCFTA in the context of increasing episodes of trade protection in Africa, and it theorizes on the role of the treaty organs. The book also examines the importance of citizen participation for the success of the AfCFTA, as well as exploring the role sub-state actors can play. Ultimately, the study adds to the understanding of the array of problems that are associated with regional trade in Africa and the role law plays in resolving these problems. It will be of importance to academics and students of international law, especially those with an interest in African trade law, as well as legal professionals and policymakers.
The African Continental Free Trade Area Agreement: Legal and Policy Frameworks (Routledge Research in International Law)
by Collins C. AjiboThis book provides a comprehensive assessment of African economic integration through the lens of International Economic Law. The analysis is contextualised within the prevailing regional economic integrations, the WTO and the peculiarity of the AfCFTA.Through legal analysis, bolstered by economic and political dimensions, the book illustrates the complex interplay of diverse factors that shape the AfCFTA. Each chapter presents a separate element of economic integration within the principles of international economic law, with an interdisciplinary approach encompassing legal, economic and political perspectives. Covering topics such as economic integration and multilateralism, market access, exceptions, trade facilitation, rules of origin and non-tariff barriers, the book also discusses trade remedies, dispute settlement, investment, intellectual property and completion policy. Additionally, human rights, corporate social responsibility and sustainable development principles are discussed, alongside small and medium-sized enterprises (SMEs), digital trade and gender in economic integration.The book will be of interest to students, instructors, practitioners and nonpractitioners in this area of international economic law.
The African Continental Free Trade Area Agreement: Legal and Policy Frameworks (Routledge Research in International Law)
by Collins C. AjiboThis book provides a comprehensive assessment of African economic integration through the lens of International Economic Law. The analysis is contextualised within the prevailing regional economic integrations, the WTO and the peculiarity of the AfCFTA.Through legal analysis, bolstered by economic and political dimensions, the book illustrates the complex interplay of diverse factors that shape the AfCFTA. Each chapter presents a separate element of economic integration within the principles of international economic law, with an interdisciplinary approach encompassing legal, economic and political perspectives. Covering topics such as economic integration and multilateralism, market access, exceptions, trade facilitation, rules of origin and non-tariff barriers, the book also discusses trade remedies, dispute settlement, investment, intellectual property and completion policy. Additionally, human rights, corporate social responsibility and sustainable development principles are discussed, alongside small and medium-sized enterprises (SMEs), digital trade and gender in economic integration.The book will be of interest to students, instructors, practitioners and nonpractitioners in this area of international economic law.
African Industrial Design Practice: Perspectives on Ubuntu Philosophy
The underlying principle of this book is the African philosophy of Ubuntu, which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design choices that align with users' demands.Fifteen chapters provide the latest industrial design developments, techniques, and processes explicitly targeting emerging economies. At the outset, it covers the design context and the philosophy of the Ubuntu approach, which places people and communities at the centre of the development agenda. The book covers new product development, design research, design cognition, digital and traditional prototyping, bringing products to the market, establishing a company's brand name, intellectual property rights, traditional knowledge, and the business case for design in Afrika. It concludes with a discussion about the future of design and the skills aspiring designers will need.African Industrial Design Practice: Perspectives on Ubuntu Philosophy will be an essential textbook for undergraduates, postgraduates, instructors, and beginner designers in emerging economies to provide regionally contextualised design processes, illustrated examples, and outcomes.Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
African Industrial Design Practice: Perspectives on Ubuntu Philosophy
by Richie Moalosi Yaone RapitsenyaneThe underlying principle of this book is the African philosophy of Ubuntu, which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design choices that align with users' demands.Fifteen chapters provide the latest industrial design developments, techniques, and processes explicitly targeting emerging economies. At the outset, it covers the design context and the philosophy of the Ubuntu approach, which places people and communities at the centre of the development agenda. The book covers new product development, design research, design cognition, digital and traditional prototyping, bringing products to the market, establishing a company's brand name, intellectual property rights, traditional knowledge, and the business case for design in Afrika. It concludes with a discussion about the future of design and the skills aspiring designers will need.African Industrial Design Practice: Perspectives on Ubuntu Philosophy will be an essential textbook for undergraduates, postgraduates, instructors, and beginner designers in emerging economies to provide regionally contextualised design processes, illustrated examples, and outcomes.Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Age of Agency: Rise with AI
by Kerushan Govender"When the digital world started, many companies moved slowly and cautiously, not willing to replace their traditional operations. Now most companies have gone digital. We are now moving beyond digital into an AI world. Don't ignore it. This important book will guide you by providing a fresh perspective on the interrelationships between humans and AI." – Philip Kotler Do you feel overwhelmed by the AI wave? Worried that it could cost you your job, harm your business, or even take over? AI has pervaded our lives and is aggressively disrupting business. No person today can afford to ignore AI. Age of Agency is your companion, helping you leverage AI's capabilities to power your productivity and success. By understanding AI, you will learn to use it as a tool for personal career growth and business success. Former Microsoft executive Kerushan Govender demystifies AI, emphasising the importance of human agency. Reconnect with the needs of humanity and learn the importance of care as a differentiator in an AI world. Avoid the potential pitfalls of excessive reliance on the technology. Age of Agency is a blueprint for ensuring human agency outpaces computer agency. It boldly pits the limits of machine learning against the infinity of human ability. With this survival guide, you’ll uncover ways to connect with humanity on a deeper level, going beyond anything AI can do. Ready to become AI-savvy, with your humanity as your differentiator? Dive into the future with the confidence to ride the wave of today’s AI revolution.
Age of Agency: Rise with AI
by Kerushan Govender"When the digital world started, many companies moved slowly and cautiously, not willing to replace their traditional operations. Now most companies have gone digital. We are now moving beyond digital into an AI world. Don't ignore it. This important book will guide you by providing a fresh perspective on the interrelationships between humans and AI." – Philip Kotler Do you feel overwhelmed by the AI wave? Worried that it could cost you your job, harm your business, or even take over? AI has pervaded our lives and is aggressively disrupting business. No person today can afford to ignore AI. Age of Agency is your companion, helping you leverage AI's capabilities to power your productivity and success. By understanding AI, you will learn to use it as a tool for personal career growth and business success. Former Microsoft executive Kerushan Govender demystifies AI, emphasising the importance of human agency. Reconnect with the needs of humanity and learn the importance of care as a differentiator in an AI world. Avoid the potential pitfalls of excessive reliance on the technology. Age of Agency is a blueprint for ensuring human agency outpaces computer agency. It boldly pits the limits of machine learning against the infinity of human ability. With this survival guide, you’ll uncover ways to connect with humanity on a deeper level, going beyond anything AI can do. Ready to become AI-savvy, with your humanity as your differentiator? Dive into the future with the confidence to ride the wave of today’s AI revolution.
Agency, Change and Learning: Accounts of Internal Change Agents (Routledge Studies in Organizational Change & Development)
Despite the plethora of books on change, there appears a notable gap in the field; rarely is the authentic and candid voice of change agents heard. How often do academics or practitioners candidly state what they actually do when they are faced with managing change in their own organisations or when they are called on in a consultancy capacity? In this new book, the editors bring together a diverse group of contributors who have worked as Internal Change Agents in organizations to divulge what they really do and think about change. The authors draw on their own research work involving change agents and their change interventions and include current reflections on the post-Covid world of work, and the change required for achieving change interventions successfully. Each contribution offers perspectives from real change programmes, in both the public and private sector, offering a unique opportunity to move beyond theory and understand change in practice. The book offers valuable insights for academics and students of organisational change and behaviour, leadership and organisational development.
Agency, Change and Learning: Accounts of Internal Change Agents (Routledge Studies in Organizational Change & Development)
by Julian Randall Bernard BurnesDespite the plethora of books on change, there appears a notable gap in the field; rarely is the authentic and candid voice of change agents heard. How often do academics or practitioners candidly state what they actually do when they are faced with managing change in their own organisations or when they are called on in a consultancy capacity? In this new book, the editors bring together a diverse group of contributors who have worked as Internal Change Agents in organizations to divulge what they really do and think about change. The authors draw on their own research work involving change agents and their change interventions and include current reflections on the post-Covid world of work, and the change required for achieving change interventions successfully. Each contribution offers perspectives from real change programmes, in both the public and private sector, offering a unique opportunity to move beyond theory and understand change in practice. The book offers valuable insights for academics and students of organisational change and behaviour, leadership and organisational development.
Agents of Empire: English Imperial Governance and the Making of American Political Institutions (Political Economy of Institutions and Decisions)
by null Sean GailmardTo understand the foundations of American political institutions, it's necessary to understand the rationale for British colonial institutions that survived the empire. Political institutions in England's American colonies were neither direct imports from England, nor home-grown creations of autonomous colonists. Instead, they emerged from efforts of the English Crown to assert control over their colonies amid limited English state and military capacity. Agents of Empire explores the strategic dilemmas facing a constrained crown in its attempts to assert control. The study argues that colonial institutions emerged from the crown's management of authority delegated to agents-first companies and proprietors establishing colonies; then imperial officials governing the polities they created. The institutions remaining from these strategic dynamics form the building blocks of federalism, legislative power, separation of powers, judicial review, and other institutions that comprise the American polity today.