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Sponsorship: For a Return on Investment
by Guy MastermanSponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. This book is vital resource for both students and practioners.
Sponsorship: For a Return on Investment
by Guy MastermanSponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. This book is vital resource for both students and practioners.
Sport and Adventure Tourism
by Simon HudsonDiscover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that&’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the “phenomenon” of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travelThis one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.
Sport and Adventure Tourism
by Simon HudsonDiscover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that&’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the “phenomenon” of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travelThis one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.
Sport and Policy
by Barrie Houlihan Matthew Nicholson Russell HoyeSport and Policy is the first book of its kind to critically analyse the regulatory role of the state and its impact on sport and the intersections of sport with other areas of government policy. Offering a unique and comprehensive examination of how sport is affected by a range of government policy, each chapter uses an international comparative approach in order to facilitate a broad understanding of sport and policy in a global context. This book is essential reading for any student or practitioner studying or working in policy today, and is: The first book to examine the intersection of sport with other (non-sport) policies from an international perspective including topics such as gambling, the media, social inclusion and economic development Far-reaching in scope encompassing government regulation and sport’s intersections with other government policies This challenging text provides an accessible critical analysis of the intersections of sport with government policy.
Sport and Policy
by Barrie Houlihan Matthew Nicholson Russell HoyeSport and Policy is the first book of its kind to critically analyse the regulatory role of the state and its impact on sport and the intersections of sport with other areas of government policy. Offering a unique and comprehensive examination of how sport is affected by a range of government policy, each chapter uses an international comparative approach in order to facilitate a broad understanding of sport and policy in a global context. This book is essential reading for any student or practitioner studying or working in policy today, and is: The first book to examine the intersection of sport with other (non-sport) policies from an international perspective including topics such as gambling, the media, social inclusion and economic development Far-reaching in scope encompassing government regulation and sport’s intersections with other government policies This challenging text provides an accessible critical analysis of the intersections of sport with government policy.
Sport and Social Capital
by ElsevierDespite the importance of sport as a social, economic and political institution, research into sport and social capital has not been extensive. Sport and Social Capital is the first book to examine this increasingly high profile area in detail. It explores the ways in which sport contributes to the creation, development, maintenance and, in some cases, diminution of social capital. Written by an internationally renowned author team who are leading figures in this area of study, this engaging and far-reaching text brings leading research from around the world into one comprehensively edited volume. Themes covered in the book include: education, gender, policy, community, youth sport, diversity and many more. It is essential reading for sport management, sport development and sport sociology students around the globe and offers fascinating and invaluable insight to interested stakeholders from industry, community and government.
Sport and Social Capital
by Matthew Nicholson Russell HoyeDespite the importance of sport as a social, economic and political institution, research into sport and social capital has not been extensive. Sport and Social Capital is the first book to examine this increasingly high profile area in detail. It explores the ways in which sport contributes to the creation, development, maintenance and, in some cases, diminution of social capital. Written by an internationally renowned author team who are leading figures in this area of study, this engaging and far-reaching text brings leading research from around the world into one comprehensively edited volume. Themes covered in the book include: education, gender, policy, community, youth sport, diversity and many more. It is essential reading for sport management, sport development and sport sociology students around the globe and offers fascinating and invaluable insight to interested stakeholders from industry, community and government.
Sport and Tourism
by James Higham Tom HinchSport and Tourism: Globalization, Mobility and Identity marks a new era in sport tourism texts. Written by global experts whose previous collaborations have been integral to the development of the field, the book applies key social science concepts and issues relevant to the academic study of sport and tourism. This is a ground-breaking text, which: Critically explores the wider manifestations of sport-related tourism and mobilityAddresses key themes such as globalization, mobility and identity Explores the unique interrelationship that exists in a sport tourism context between activity, people and place Includes case studies written by a range of leading scholars from around the world Set to be the an essential text for any student or academic in the field, this book cements and advances previous studies by building upon existing literature, while extending the field by exploring avenues of study that are yet to be comprehensively addressed. The latest collaboration by internationally renowned authors applies new theoretical perspectives for the advancement of sport tourism.
Sport and Tourism
by James Higham Tom HinchSport and Tourism: Globalization, Mobility and Identity marks a new era in sport tourism texts. Written by global experts whose previous collaborations have been integral to the development of the field, the book applies key social science concepts and issues relevant to the academic study of sport and tourism. This is a ground-breaking text, which: Critically explores the wider manifestations of sport-related tourism and mobilityAddresses key themes such as globalization, mobility and identity Explores the unique interrelationship that exists in a sport tourism context between activity, people and place Includes case studies written by a range of leading scholars from around the world Set to be the an essential text for any student or academic in the field, this book cements and advances previous studies by building upon existing literature, while extending the field by exploring avenues of study that are yet to be comprehensively addressed. The latest collaboration by internationally renowned authors applies new theoretical perspectives for the advancement of sport tourism.
Sport and Tourism: Strategies to Develop Tourist Destinations (New Perspectives in Tourism and Hospitality Management)
by Marco ValeriThe links between high profile sports events and tourism are increasingly apparent, yet comparatively little attention has been paid to lower profile sports-related travel. Developing this type of travel provides clear economic and social impacts - employment opportunities, investment, development, the foundation of new infrastructure and the improvement and reinforcement of local communities. Sport and Tourism offers a comprehensive analysis of how and why interorganizational cooperation between sports and tourism occurs to develop tourist destinations. Considering new strategies and crisis management programs, the chapter authors cover a range of sports from football and cycling to winter sports and hiking in countries around the world, such as China, Croatia, Greece, India, Italy, Malaysia, Portugal, UK and Slovakia. In confronting growing concerns around environmental, social and economic issues facing sports and tourism, this collection presents different perspectives to develop new plans for future needs and problems. Sport and Tourism provides an opportunity to stimulate academic research on the relationship between sport and tourism with multidisciplinary approaches. Furthermore, this work encourages discussion among international scholars on how to stimulate cooperation strategies on sport and tourism to develop tourist destinations.
Sport and Tourism: Strategies to Develop Tourist Destinations (New Perspectives in Tourism and Hospitality Management)
by Marco ValeriThe links between high profile sports events and tourism are increasingly apparent, yet comparatively little attention has been paid to lower profile sports-related travel. Developing this type of travel provides clear economic and social impacts - employment opportunities, investment, development, the foundation of new infrastructure and the improvement and reinforcement of local communities. Sport and Tourism offers a comprehensive analysis of how and why interorganizational cooperation between sports and tourism occurs to develop tourist destinations. Considering new strategies and crisis management programs, the chapter authors cover a range of sports from football and cycling to winter sports and hiking in countries around the world, such as China, Croatia, Greece, India, Italy, Malaysia, Portugal, UK and Slovakia. In confronting growing concerns around environmental, social and economic issues facing sports and tourism, this collection presents different perspectives to develop new plans for future needs and problems. Sport and Tourism provides an opportunity to stimulate academic research on the relationship between sport and tourism with multidisciplinary approaches. Furthermore, this work encourages discussion among international scholars on how to stimulate cooperation strategies on sport and tourism to develop tourist destinations.
Sport, Events, Tourism and Regeneration (Contemporary Geographies of Leisure, Tourism and Mobility)
by Nicholas Wise John HarrisInvestments in sport, events and tourism in cities and wider regions are part of nascent regeneration strategies linked to transitioning economic bases and place images. While it is important to consider physical regeneration, there is a range of subsequent benefits and opportunities brought about through regeneration that considers social impacts, communities and how investments and developments influence how people interact in transformed spaces. This book brings together a collection focusing on the diverse range of approaches and perspectives of regeneration. Twelve chapters outline and bring together critical perspectives of regeneration from scholars in different parts of the world. This collection critically assesses some of the key factors impacting upon regeneration initiatives in relation to sport, events and tourism. By doing so, this book assesses if new opportunities have arisen from developments, increasing the demands and needs of locals and tourists, or if transformations result in exclusion - thus challenging who regeneration is for. This book will be valuable reading for students and academics interested in tourism studies, events planning, sport and leisure studies or development studies, as well as the wider social sciences.
Sport, Events, Tourism and Regeneration (Contemporary Geographies of Leisure, Tourism and Mobility)
Investments in sport, events and tourism in cities and wider regions are part of nascent regeneration strategies linked to transitioning economic bases and place images. While it is important to consider physical regeneration, there is a range of subsequent benefits and opportunities brought about through regeneration that considers social impacts, communities and how investments and developments influence how people interact in transformed spaces. This book brings together a collection focusing on the diverse range of approaches and perspectives of regeneration. Twelve chapters outline and bring together critical perspectives of regeneration from scholars in different parts of the world. This collection critically assesses some of the key factors impacting upon regeneration initiatives in relation to sport, events and tourism. By doing so, this book assesses if new opportunities have arisen from developments, increasing the demands and needs of locals and tourists, or if transformations result in exclusion - thus challenging who regeneration is for. This book will be valuable reading for students and academics interested in tourism studies, events planning, sport and leisure studies or development studies, as well as the wider social sciences.
Sport Governance (Sport Management Ser.)
by Russell Hoye Graham CuskellySport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised in three parts, the text provides the reader with* an explanation of the concept of governance, key terms and definitions as well as the economic, political and social factors that impact on how the governance function is enacted within sport organisations;* an understanding of the “mechanics” of governance – the elements of structure, process and performance that ensure the governance function is carried out within sport organisations; and* a discussion of a number of contextual issues in sport governance, including dual leadership, ethics, governance change and future governance challenges.Sport Governance is essential reading for practitioners working and volunteering in the sport industry and upper level undergraduate and postgraduate students enrolled in sport and leisure management programs.
Sport Governance
by Russell Hoye Graham CuskellySport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised in three parts, the text provides the reader with* an explanation of the concept of governance, key terms and definitions as well as the economic, political and social factors that impact on how the governance function is enacted within sport organisations;* an understanding of the “mechanics” of governance – the elements of structure, process and performance that ensure the governance function is carried out within sport organisations; and* a discussion of a number of contextual issues in sport governance, including dual leadership, ethics, governance change and future governance challenges.Sport Governance is essential reading for practitioners working and volunteering in the sport industry and upper level undergraduate and postgraduate students enrolled in sport and leisure management programs.
Sport in the Soviet Union
by Victor Jennifer LouisSport in the Soviet Union, Second Revised Edition focuses on the development of sports in the Soviet Union, particularly noting the sport programs and contributions of sports organizations in the development of sports in the country. The manuscript first offers information on the historical background of sports in the Soviet Union, including contemporary organizations of Soviet sports and sports for children. The text then discusses various sports played in the country. These include soccer, rugby, basketball, volleyball, handball, tennis, table tennis, and badminton. The text also underscores the involvement of Soviets in other sports, such as badminton, skating, gymnastics, track and field, hockey, judo, and fencing. The Soviets excelled in more strenuous sports, such as weightlifting, boxing, wrestling, mountaineering, and cycling. The book also notes that Soviets are also interested in water sports, such as water polo, yachting, rowing, canoeing, swimming, and diving. The book also offers information on the medal tally of the Soviet Union in different Olympic Games. The manuscript is a vital reference for readers and sports enthusiasts wanting to explore the development of sports in the Soviet Union.
Sport, Leisure and Tourism Information Sources
by Martin ScarrottSport, Leisure and Tourism is a practical guide to finding information, encouraging readers to make active use of libraries in their research. This book provides readers with an understanding of the major information search tools which are available. It is a starting point in the search for information which offers advice and indicates some of the major sources which are available. Sport, Leisure and Tourism Information Sources is aimed primarily at final year undergraduate and postgraduate students who are preparing a dissertation in the area of sport and leisure studies who need access to information sources. It is also ideal for academics for teaching purposes and practitioners in the sport and leisure industry needing to undertake research.
Sport, Leisure and Tourism Information Sources
by Martin ScarrottSport, Leisure and Tourism is a practical guide to finding information, encouraging readers to make active use of libraries in their research. This book provides readers with an understanding of the major information search tools which are available. It is a starting point in the search for information which offers advice and indicates some of the major sources which are available. Sport, Leisure and Tourism Information Sources is aimed primarily at final year undergraduate and postgraduate students who are preparing a dissertation in the area of sport and leisure studies who need access to information sources. It is also ideal for academics for teaching purposes and practitioners in the sport and leisure industry needing to undertake research.
Sport & Tourism: A Reader
by Mike WeedThis Reader provides comprehensive coverage of the scholarly literature in sports tourism. Divided into four parts, each prefaced by a substantial introduction from the editor, it presents the key themes, state of the art research and new conceptual thinking in sports tourism studies. Topics covered include: understanding the sports tourist impacts of sports tourism policy and management considerations for sports tourism approaches to research in sports tourism Articles cover a broad range of the new research that has a bearing on sports tourism and include diverse areas such as the economic analysis of sports events, sub-cultures in sports tourism, adventure tourism and tourism policy.
Sport Tourism Destinations
by James HighamFew forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. Divided into four parts, the book systematically covers: Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning. Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice, making this book a vital resource for lecturers and students alike.
Sport Tourism Destinations
by James HighamFew forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. Divided into four parts, the book systematically covers: Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning. Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice, making this book a vital resource for lecturers and students alike.
Sport & Tourism: A Reader
by Mike WeedThis Reader provides comprehensive coverage of the scholarly literature in sports tourism. Divided into four parts, each prefaced by a substantial introduction from the editor, it presents the key themes, state of the art research and new conceptual thinking in sports tourism studies. Topics covered include: understanding the sports tourist impacts of sports tourism policy and management considerations for sports tourism approaches to research in sports tourism Articles cover a broad range of the new research that has a bearing on sports tourism and include diverse areas such as the economic analysis of sports events, sub-cultures in sports tourism, adventure tourism and tourism policy.
Sport- und Gesundheitstourismus 2030: Wie die „Generation plus“ den Markt verändert
by Pamela Heise Michaela Axt-GadermannDieses Fachbuch fokussiert auf das sport- und gesundheitstouristische Nachfrageverhalten der "Generation plus". Einer Konsumentengruppe in ihrer zweiten Lebenshälfte, die mit einer großen Neugier in Bezug auf sich selbst und die Welt und einem Plus an Interessen, Anspruch und Kaufkraft ausgestattet ist. Durch die sich wandelnden soziodemographischen, ökonomischen und klimatischen Rahmenbedingungen ergeben sich auch im Bereich der Freizeit- und Tourismusbranche signifikante Änderungen zu den bisherigen Nachfrage- und Angebotsstrukturen. Destinationen, die sich bereits jetzt mit der wachsenden Zahl reifer Touristen beschäftigen, stellen ihre Weichen in Richtung Zukunft.Das Buch greift vor dem Hintergrund des demographischen Wandels aktuelle touristische Entwicklungen und zukünftige Herausforderungen auf, denen sich Destinationen und Anbieter im Sinne der Wettbewerbsfähigkeit stellen müssen. Das Buch richtet sich durch die Symbiose aus Theorie und Praxis im Sinne eines Handlungsleitfadens u.a. an Entscheider und Produktentwickler im touristischen Destinations- und Eventkontext, an Lehrende und Studierende sowie an alle, die eine anregende Lektüre suchen.
Sports Event Management: The Caribbean Experience (New Directions in Tourism Analysis)
by Leslie-Ann JordanExploring sports event management from a Caribbean, small island developing state perspective, this volume uses the events of the recently held Cricket World Cup 2007 (CWC 2007) as a launching pad for identifying best practices and the way forward. The CWC 2007 was the first time in any sport, a World Cup was staged in nine independent countries. None of the Caribbean territories hosting a match has a population larger than Jamaica's 3.4 million; most have less than a quarter of a million people; economies are small and infrastructure limited. The hosting of this event produced significant lessons that the region and the world can learn from concerning sports event management.