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How Can We Save Our World? Sustainable Tourism (How Can We Save Our World?)
by Andrew SolwayHow Can We Save Our World looks at how the idea of sustainable development is having an increasing influence on a wide range of human activities. The books examine the environmental costs and unsustainable nature of modern life, and discuss ways in which society can progress toward a more sustainable future.Sustainable Tourism describes the development of tourism from Roman times to the multi-million dollar industry of today. It discusses:€ The waste, over-consumption, and pollution that make tourism unsustainable€ Eco-friendly holidays that bring benefits to a region and help people learn about the importance of conservation€ Greenwashing-the abuse of ecotourism by profit-chasing businesses€ What we can do as tourists to conserve resources, benefit local people, and minimize our impact on the environment.
How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully
by Eric Häusler Jürgen HäuslerThis book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth. The creation of myths remains a curiosity. Is it targeted, are there relevant recipes for success, and can those responsible be identified? Above all: Can the process be replicated? How do brand makers deal with the complexity of the phenomena of cities and city brands? How do they give the arduous process of creating a city brand a reasonable chance of success? How do brand makers deal with the often biting criticism from outside and the nagging self-doubt?Successful cityscapes arise from the trials and tribulations of complex and sometimes random processes. In the course of global city competition, this evolutionaryprocess is enriched with the achievements of the craft of branding. This is not a guarantee of success. Success depends on numerous prerequisites, which are discussed in detail. Finally, craft rules for good and at the same time sensitive city branding are mentioned.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules foreffective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emergefrom complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussedconditions. Lastly, rules for effective city branding are outlined.City images emerge from
How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing
by William Winston Dennis J CahillVenture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!
How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing
by William Winston Dennis J CahillVenture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!
How Does a Touch Screen Work?: How Does A Touch Screen Work? (High-Tech Science #2)
by Leon GrayThe series looks at high-tech science, devices and scientific inventions that have helped revolutionize modern life. This title explains what a touch screen is, how it originated, how it works and how it features both in the world at large and within our everyday lives.
How Football Explains The World
by Franklin FoerWhat in the world has the power to liberate women in Iran while provoking antagonism between Catholics and Protestants in Scotland, to lure Nigerians to the cold of the Ukraine while heating up class warfare in the US heartlands, and both profit local gangsters and create local - and international - celebrities? Foer presents an unexpected, uniquely revealing tour of the politics and culture of football from Milan to Tehran. He examines the game's role in sustaining ancient hatreds and rivalries (Serbia's Red Star and Croatia's Dinamo); in supporting the migration of players and the rise of the football oligarchs (such as Silvio Berlusconi, President of AC Milan - and of Italy); and in defending the virtues and vices of old-fashioned nationalism. As Foer brilliantly illuminates, the Balkan War, anti-Semitism, Jewish identity, racism, social integration, media manipulation, and American patriotism have all been influenced by, as well as have had a dramatic effect on, football. On his travels, Foer encounters a collection of fans that is stranger than fiction: from a British hooligan with a Jewish mother, a Nazi father and a career as a soldier of fortune, to a fan club in Serbia that turns into a brutal anti-Muslim paramilitary unit. The result is an unforgettable parade of uniquely memorable fans - each set into his - or her - unique political and cultural context.
How Football (Nearly) Came Home (Nearly) Came Home (Nearly) Came Home (Nearly) Came Home: Adventures in Putin’s World Cup: Adventures In Putin's World Cup
by Barney RonayThe summer of 2018: England sweltered in the most sustained heatwave for 42 years, the government tore itself apart over deals and no deals, and hundreds of miles away, in a taciturn and strange state, the national football team did the unthinkable in the World Cup: they didn’t screw it up.
How Not to Travel the World: Adventures of a Disaster-Prone Backpacker
by Lauren JuliffWhen Lauren left to go travelling, she thought she would instantly become a glamorous backpacker. But after being mugged, scammed, caught up in a tsunami and experiencing a very unhappy ending during a massage, she realised that learning how NOT to travel the world was the most enlightening experience she could have hoped for.
How Things Fall Apart: What Happened to the Cuban Revolution
by Elizabeth DoreA powerful account of the decline of the Cuban Revolution, told through the lives of five ordinary Cuban citizens. 'Masterful... Dore uses oral history to tell a history of Cuba from the bottom up' Professor Linda Gordon 'A vital addition to Cuba's rich oral tradition' Will Grant, BBC Cuba Correspondent 'Opens wide a window on the last forty years of Cuban history' Professor Gerald Martin 'To have gathered these life stories together with such grace, eloquence and trust is a towering achievement' Professor Ruth BeharCuba is not the country it used to be. The regime is disintegrating, and unprecedented protest marches are challenging the gerontocratic Communist Party leadership.How Things Fall Apart reveals the decay of this political system through the lives of five ordinary Cuban citizens. Born in the 1970s and 80s, these men and women recount how their lives changed over a tumultuous stretch of thirty-five years: first when Fidel opened the country to tourism following the fall of the Soviet bloc; then when Raúl Castro allowed market forces to operate, thinking it would stop the country's economic slide; and finally when President Trump's tightening of the US embargo combined with the Covid-19 pandemic to cause economic collapse. With warmth and humanity, they describe learning to survive in an environment where a tiny minority has grown rich by local standards, the great majority has been left behind, and inequality has destroyed the very things that used to give meaning to Cubans' lives.Born out of the first oral history project authorized by the Cuban government in forty years, Professor Elizabeth Dore gathers these stories to illuminate the slow and agonizing decline of the Cuban Revolution over the past four decades. For over sixty years the government controlled the historical narrative. In this book, Cubans tell their own stories.
How to Avoid Being Killed in a War Zone: The Essential Survival Guide for Dangerous Places
by Rosie GarthwaiteEveryone needs this book if they want to know how to get out of difficult situations whether at home or abroad. Written by Rosie Garthwaite, whose career as a journalist started in war-torn Basra, this book combines practical advice with contributions from many journalists and commentators including Rageh Omar and John Simpson, who share their own experience and advice on surviving in difficult and dangerous situations. Topics include how to avoid being misunderstood; how to avoid bombs and booby traps; how to escape from a riot; how to deal with frostbite and heat exhaustion; how to avoid trouble in sex, love and war; and how cope if you have had a traumatic experience. The author conveys this wealth of practical, sensible advice in a very direct and personal way. In addition, readers hear the voices of many well-known journalists who share their experiences and advice in a very direct and personal way. This book is an enjoyable read as well as a true survival manual which can be enjoyed by both men and women (usually ignored by the 'boys' own' market) and by all ages especially travellers venturing away from home or to extreme destinations for the first time.Medical information has been vetted by Médecins Sans Frontières, one of the world's leading medical charities which specializes in warzones and other trouble spots.
How to Avoid Being Killed in a War Zone: The Essential Survival Guide for Dangerous Places
by Rosie GarthwaiteWhether you're a war correspondent or an aid worker, a tourist worried about an increasingly hostile world or an armchair traveler concerned that your own backyard is fast becoming a war zone, How to Avoid Being Killed in a War Zone will help you survive some of the world's most volatile environments. Well-traveled journalist Rosie Garthwaite offers practical advice drawn from her own personal experience and that of others, including many seasoned colleagues, who have worked in some of the world's most hostile regions. Topics covered include everything from avoiding land mines and hostage situations to amputating a limb and foraging for safe food. The book is a true survival manual (all medical advice has been vetted by doctors from Doctors Without Borders), but it is also a transporting read, filled with vicarious thrills and written with brio and humor by a woman who has seen it all. Perfect for those planning short trips or extended stays in dangerous destinations, or-much like the popular Worst-Case Scenario handbooks-for readers who simply prefer to be thoroughly prepared, wherever life may take them.
How to Be a Digital Nomad: Build a Successful Career While Travelling the World
by Kayla IhrigYou don't need to sacrifice your career to travel the world. Join the 35 million digital nomads who are living, working and exploring to the fullest. With this book, discover the incredible opportunities of digital nomadism and learn how you can travel the world while also sustaining a successful work-life. How to Be a Digital Nomad gives you everything you need to build a successful career on your terms.This book is both a practical guide and an insightful exploration of this unique lifestyle. It includes interviews with a diverse range of remote workers, telling stories that span five decades of digital nomadism, and highlights the unique opportunities this lifestyle offers you and your career. Whether you're looking for a few months away, a working gap year or an entirely new lifestyle, this book will show you how you can take control of your career while travelling the world.
How to Be a Digital Nomad: Build a Successful Career While Travelling the World
by Kayla IhrigYou don't need to sacrifice your career to travel the world. Join the 35 million digital nomads who are living, working and exploring to the fullest. With this book, discover the incredible opportunities of digital nomadism and learn how you can travel the world while also sustaining a successful work-life. How to Be a Digital Nomad gives you everything you need to build a successful career on your terms.This book is both a practical guide and an insightful exploration of this unique lifestyle. It includes interviews with a diverse range of remote workers, telling stories that span five decades of digital nomadism, and highlights the unique opportunities this lifestyle offers you and your career. Whether you're looking for a few months away, a working gap year or an entirely new lifestyle, this book will show you how you can take control of your career while travelling the world.
How to Be a Family: The Year I Dragged My Kids Around the World to Find a New Way to Be Together
by Dan KoisIn this "refreshingly relatable" (Outside) memoir, perfect for the self-isolating family, Slate editor Dan Kois sets out with his family on a journey around the world to change their lives together.What happens when one frustrated dad turns his kids' lives upside down in search of a new way to be a family?Dan Kois and his wife always did their best for their kids. Busy professionals living in the D.C. suburbs, they scheduled their children's time wisely, and when they weren't arguing over screen time, the Kois family-Dan, his wife Alia, and their two pre-teen daughters-could each be found searching for their own happiness. But aren't families supposed to achieve happiness together?In this eye-opening, heartwarming, and very funny family memoir, the fractious, loving Kois' go in search of other places on the map that might offer them the chance to live away from home-but closer together. Over a year the family lands in New Zealand, the Netherlands, Costa Rica, and small-town Kansas. The goal? To get out of their rut of busyness and distractedness and to see how other families live outside the East Coast parenting bubble.HOW TO BE A FAMILY brings readers along as the Kois girls-witty, solitary, extremely online Lyra and goofy, sensitive, social butterfly Harper-like through the Kiwi bush, ride bikes to a Dutch school in the pouring rain, battle iguanas in their Costa Rican kitchen, and learn to love a town where everyone knows your name. Meanwhile, Dan interviews neighbors, public officials, and scholars to learn why each of these places work the way they do. Will this trip change the Kois family's lives? Or do families take their problems and conflicts with them wherever we go?A journalistic memoir filled with heart, empathy, and lots of whining, HOW TO BE A FAMILY will make readers dream about the amazing adventures their own families might take.
How to be an Alien: A Handbook for Beginners and Advanced Pupils (Penguin Readers #Level 3)
by George MikesGeorge Mikes says, 'the English have no soul; they have the understatement instead.' But they do have a sense of humour - they provide it by buying over three hundred thousand copies of a book that took them quietly and completely apart, a book that really took the Mikes out of them.
How to be an Alien in England: A Guide to the English
by Angela KissA wry, often affectionate view on the English, and how to navigate our national personality.'In England everything is typical. If your train is late, it is typical. If there are no seats on the upper deck of a bus, it is typical. If it starts to rain at five o'clock just before you leave work, it is typical.''The English do not like to be wished "Have a nice day", because to them it sounds like a command. They think, Who the hell do you think you are to order me to have a nice day?' Ten years ago, Angela Kiss arrived in the UK without a word of English. All she brought with her was a small bag, a sense of adventure, a desire to work and a copy of George Mikes' classic 1940s' humour book about the peculiarities of the British, How to be an Alien.Through every dodgy flat share, low-paid waitressing job, awkward date and office mishap, Angela held tight to George's wit and wisdom. With his help she began to understand how to live amongst the English - with their eccentricity, spirit and singing train drivers - and fell in love with a land rich in green spaces, pubs and puddings.
How to be Nowhere
by Tim MacGabhannLife is finally on the right track for reporter and recovering addict Andrew: he is slowly coming to terms with the murder of his photographer boyfriend Carlos, pursuing sobriety and building a new home with a new partner. Andrew has almost forgotten about the story that ruined his life - but that story hasn't forgotten about him, and a series of deadly threats forces him into helping the very man whose gang murdered his boyfriend and left him homeless.A literary take on the classic chase movie, HOW TO BE NOWHERE is the sequel to Tim MacGabhann's genre-busting and critically-acclaimed debut CALL HIM MINE, and a blistering thrill-ride deep into the fog of Central America's murky present and tragic future.
How To Be Parisian: Wherever You Are
by Sophie Mas Caroline De Maigret Audrey Diwan Anne BerestHow To Be Parisian brilliantly deconstructs the French woman's views on culture, fashion and attitude. Bohemian free-thinkers and iconoclasts, Anne Berest, Caroline De Maigret, Audrey Diwan and Sophie Mas cut through the myths in this gorgeous, witty guide to Parisienne savoir faire. These modern Parisiennes say what you don't expect to hear, just the way you want to hear it. They are not against smoking in bed, and all for art, politics and culture, making everything look easy, and going against the grain. They will take you on a first date, to a party and through a hangover. They will tell you how to be mysterious and sensual, make your boyfriend jealous, the right way to approach weddings and the gym, and they will share their address book in Paris for where to go at the end of the night, for a birthday, for a smart date, for vintage finds and much more.Full of wit and self-deprecating humour, How To Be Parisian explains those confusing subjects of clothes, makeup, men, culture and lifestyle as only a true Parisienne can.
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
by T. Moilanen S. RainistoUsually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
How to Camp in the Woods: A Complete Guide to Finding, Outfitting, and Enjoying Your Adventure in the Great Outdoors (In The Woods)
by Devon FredericksenImmerse yourself in the natural world with How to Camp in the Woods, the book StarTribune says "does all but set up the tent."Perfect for everyone from novices to boondockers, How to Camp in the Woods compiles contemporary and classic wisdom, practical tips, and illustrated DIY advice on every aspect of equipping, packing, setting up camp, cooking, and improvising no matter where you are in the great outdoors. How to Camp in the Woods will teach readers: Camping and survival basics including fire building, essential knots, site finding, wilderness first aid/CPR, map/compass reading, and camping off the grid. Essential gear, packing light, recommendations for DIY if you've left something behind, and how to keep everything relatively clean. Guides to camping comfortably in all seasons and weather, as well as tips and etiquette for camping around the world, including with pets and kids. Tips for enhancing the experience, including recipes for easy and inexpensive meals from 25 base ingredients, stargazing essentials, fireside games and songs, bird-watching, and the perfect campfire reading list.
How to Camp in the Woods: A Complete Guide to Finding, Outfitting, and Enjoying Your Adventure in the Great Outdoors (In the Woods)
by Devon FredericksenImmerse yourself in the natural world with How to Camp in the Woods, the book StarTribune says "does all but set up the tent."Perfect for everyone from novices to boondockers, How to Camp in the Woods compiles contemporary and classic wisdom, practical tips, and illustrated DIY advice on every aspect of equipping, packing, setting up camp, cooking, and improvising no matter where you are in the great outdoors. How to Camp in the Woods will teach readers:Camping and survival basics including fire building, essential knots, site finding, wilderness first aid/CPR, map/compass reading, and camping off the grid. Essential gear, packing light, recommendations for DIY if you've left something behind, and how to keep everything relatively clean. Guides to camping comfortably in all seasons and weather, as well as tips and etiquette for camping around the world, including with pets and kids. Tips for enhancing the experience, including recipes for easy and inexpensive meals from 25 base ingredients, stargazing essentials, fireside games and songs, bird-watching, and the perfect campfire reading list.
How to Cook: The 100 Essential Recipes Everyone Should Know
by Darina Allen'Darina Allen is Ireland's Delia Smith and Mary Berry rolled into one' - The Times'She is without doubt one of the most important people working in the food world today' - Skye GyngellWe all know cooking from scratch is healthier for our waistlines and our wallets, but pressed for time and inspiration, most of us turn to the same meals again and again. In this accessible and streamlined cookery primer, Darina Allen, of Ireland's world-renowned Ballymaloe Cookery School, shows how simple it is to rustle up delicious and nutritious meals using 25 of the most popular staple ingredients, from eggs and potatoes to tomatoes, rice and pasta.With advice on shopping well, wasting less and the essential equipment every kitchen needs, Darina shares her lifetime of experience to show you how to cook good food time and time again.
How to Draw a Map
by Malcolm Swanston Alex SwanstonHow to Draw a Map is a fascinating meditation on the centuries-old art of map-making, from the first astronomical maps to the sophisticated GPS guides of today.
How to Drink Tea
by Stephen WildishCan’t we all just get oolong?We are a nation of tea drinkers. 84% of Brits drink tea every day, and we get through 100 million cups daily. When a survey asked us what the country’s national emblem should be, the most resounding answer, with 32 per cent of the vote, was a cup of tea.And yet… most of us are doing it wrong.Enter tea-drinking expert and infusion connoisseur, Stephen Wildish. His complete guide to the fine art of tea includes: brewing guides for the proportionally challenged; simple to follow but desperately important rules (such as: the tea-bag and milk should never touch); cooling guides (charting the exact millisecond when the temperature of tea goes from hotter than the sun to stone cold); taxonomies of tea and much more. It is the perfect gift for every tea lover.
How to Fix Modern Football: How To Fix Modern Football
by Chris Sutton"A manifesto to cure modern football's cornucopia of ills." - i paper Shortlisted for Sports Entertainment Book of the Year in the Telegraph Sports Book Awards 2021"As a player and pundit I've seen and experienced plenty of the good, the bad and the ugly. And let's get face facts - there is still plenty of the bad and ugly. Our game can be so much better, and in this book I'll tell you just how."In his trademark tell-it-like-it-is style, Chris sets his sights on 25 aspects of the modern game that need fixing. From ridiculous rules and feckless agents to dreaded VAR and abusive fans, no subject is out of bounds. Discover which managers Sutton slams for giving bland post-match interviews, which clubs are fleecing their fans and why he believes Messi and Ronaldo aren't as good as Best and Maradona.In You're Better Than That! Sutton also reveals who has bagged a spot in his top 10 lists - from the best-value players and most entertaining teams, to the most underrated players and best FA Cup moments.A former top-level pro player with a 16-year, trophy-laden career behind him, Chris knows the game from the inside out. Now observing from the commentator's perch, his perspective is shot through with experience, passion and occasionally a little anger.Sutton is a man on a mission, determined to get under the skin of the game he loves and to call out exactly what's going wrong.