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Brands: Interdisciplinary Perspectives (Routledge Interpretive Marketing Research)
by Jonathan E. SchroederBranding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer’s lives and cultural discourse.
Brands: Interdisciplinary Perspectives (Routledge Interpretive Marketing Research)
by Jonathan E. SchroederBranding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer’s lives and cultural discourse.
Brands and Brand Management: Contemporary Research Perspectives (Marketing And Consumer Psychology Ser.)
by Barbara Loken Rohini Ahluwalia Michael J. HoustonVery few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Brands and Brand Management: Contemporary Research Perspectives
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Brands and the City: Entanglements and Implications for Urban Life (Cities and Society)
by Sonia BookmanFrom commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social relations. At the same time, the book reveals how brands are bound up with forms of socio-spatial division and exclusion in the city, defining what kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and activities out. With attention throughout to the social and cultural implications of the presence of brands in urban space, Brands and the City examines how people engage with brands, and how brands shape urbanites’ experiences and sense of self, society and space. An extensive exploration of the processes through which brands are integrated into cities, their effects on everyday experiences and their role in the policing and governance of urban space, this book will appeal to scholars across the social sciences with interests in urban studies, consumption and branding.
Brands and the City: Entanglements and Implications for Urban Life (Cities and Society)
by Sonia BookmanFrom commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social relations. At the same time, the book reveals how brands are bound up with forms of socio-spatial division and exclusion in the city, defining what kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and activities out. With attention throughout to the social and cultural implications of the presence of brands in urban space, Brands and the City examines how people engage with brands, and how brands shape urbanites’ experiences and sense of self, society and space. An extensive exploration of the processes through which brands are integrated into cities, their effects on everyday experiences and their role in the policing and governance of urban space, this book will appeal to scholars across the social sciences with interests in urban studies, consumption and branding.
Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose
by Myriam SidibeBrands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.
Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose
by Myriam SidibeBrands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.
Brasilien zwischen Multikulturalismus und Transkulturalität: Mestiçagem als transkultureller Sonderweg
by Susanne KrügerDas Buch hinterfragt, inwiefern sich die ethnisch durchmischte Zusammensetzung der brasilianischen Gesellschaft in den aus der Theorie bekannten Dualismus von Multikulturalismus und Transkulturalität einordnen lässt. Der brasilianische Begriff der mestiçagem – übersetzt mit Rassenmischung – wird also in diesem zeitgenössischen Kontext kulturbezogener Forschung neu vermessen. Die Autorin reflektiert ideengeschichtlich multi- und transkulturelle Ansätze und zeigt auf, dass diese oftmals von einer westlich zentrierten Voreingenommenheit eingeengt sind. Der Blick auf die brasilianische Identitätskonstruktion wird als Anstoß genommen, über alternative Perspektiven nachzudenken.
The Brave Educator: Honest Conversations about Navigating Race in the Classroom
by Krystle CobranThe Brave Educator equips you with accessible and refreshingly useful tools for real conversations about race that prepare students for the world beyond the school walls. More than a toolkit, this book is a personal conversation exploring the journey from being stuck in the belief that we should already know how to lead conversations about race to learning how to actually have the conversation. It’s companionship for educators, leaders, and teachers facing overwhelming daily responsibilities and searching for open-hearted support. Inside you’ll find a flexible road map to help carve a path through difficult conversations in your classroom, plus question prompts, resource lists, and crucial tips to help you avoid common pitfalls. The grounded perspective and real-world examples in these pages will help you feel less alone as you move from tentative to prepared.
The Brave Educator: Honest Conversations about Navigating Race in the Classroom
by Krystle CobranThe Brave Educator equips you with accessible and refreshingly useful tools for real conversations about race that prepare students for the world beyond the school walls. More than a toolkit, this book is a personal conversation exploring the journey from being stuck in the belief that we should already know how to lead conversations about race to learning how to actually have the conversation. It’s companionship for educators, leaders, and teachers facing overwhelming daily responsibilities and searching for open-hearted support. Inside you’ll find a flexible road map to help carve a path through difficult conversations in your classroom, plus question prompts, resource lists, and crucial tips to help you avoid common pitfalls. The grounded perspective and real-world examples in these pages will help you feel less alone as you move from tentative to prepared.
Brave New Home: Our Future in Smarter, Simpler, Happier Housing
by Diana LindA smart, provocative look at how the American Dream of single-family homes, white picket fences and two-car garages became a lonely, overpriced nightmare, and how new trends in housing can help us live better. Over the past century, American demographics and social norms have shifted dramatically. More people are living alone, marrying later in life, and having smaller families. At the same time, their lifestyles are changing, whether by choice or by force, to become more virtual, more mobile, and less stable. But despite the ways that today's America is different and more diverse, housing still looks stuck in the 1950s. In Brave New Home, Diana Lind shows why a country full of single-family houses is bad for us and our planet, and details the new efforts underway that better reflect the way we live now, to ensure that the way we live next is both less lonely and more affordable. Lind takes readers into the homes and communities that are seeking alternatives to the American norm, from multi-generational living, in-law suites, and co-living to microapartments, tiny houses, and new rural communities.Drawing on Lind's expertise and the stories of Americans caught in or forging their own paths outside of our cookie-cutter housing trap, Brave New Home offers a diagnosis of the current crisis in American housing and a radical re-imagining of the possibilities of housing.
Brave New Neighborhoods: The Privatization of Public Space
by Margaret KohnFighting for First Amendment rights is as popular a pastime as ever, but just because you can get on your soapbox doesn't mean anyone will be there to listen. Town squares have emptied out as shoppers decamp for the megamalls; gated communities keep pesky signature gathering activists away; even most internet chatrooms are run by the major media companies. Brave New Neighborhood sconsiders what can be done to protect and revitalize our public spaces.
Brave New Neighborhoods: The Privatization of Public Space
by Margaret KohnFighting for First Amendment rights is as popular a pastime as ever, but just because you can get on your soapbox doesn't mean anyone will be there to listen. Town squares have emptied out as shoppers decamp for the megamalls; gated communities keep pesky signature gathering activists away; even most internet chatrooms are run by the major media companies. Brave New Neighborhood sconsiders what can be done to protect and revitalize our public spaces.
Brave New Words: How AI Will Revolutionize Education (and Why That’s a Good Thing)
by Salman Khan‘Salman Khan has long been on the cutting edge of education, and in Brave New Words, he shows us what’s next. The book is a timely master class for anyone interested in the future of learning in the AI era. No one has thought more about these issues—or has more interesting things to say about them’ Bill GatesWhether we like it or not, the AI revolution is coming to education. In Brave New Words, Salman Khan, the visionary behind Khan Academy, explores how artificial intelligence and GPT technology will transform learning, offering a roadmap for teachers, parents, and students to navigate this exciting (and sometimes intimidating) new world.A pioneer in the world of education technology, Khan explains the ins and outs of these cutting-edge tools and how they will forever change the way we learn and teach. Rather than approaching the ChatGPT revolution with white-knuckled fear, Khan wants parents and teachers to embrace AI and adapt to it (while acknowledging its imperfections and limitations). He emphasizes that embracing AI in education is not about replacing human interaction but enhancing it, so that every student can complement the work they're already doing in profoundly new and creative ways, to personalize learning, adapt assessments, and support success in the classroom, preparing students for an increasingly digital future.But Brave New Words is not just about technology - it's about what this technology means for our society, and the practical implications for administrators, guidance counsellors, and hiring managers who can harness the power of AI in education and the workplace. Khan also delves into the ethical and social implications of AI and GPT, offering thoughtful insights into how we can use these tools to build a more accessible education system for students around the world.
Brave New Work: Are You Ready to Reinvent Your Organization?
by Aaron DignanThe way we work is broken. It takes forever to get anything done. Meetings and emails are incessant. Bureaucracy stifles talent and creativity. After decades of management theory and multiple waves of technological and societal change, is this really the best we can do?Aaron Dignan teaches companies how to eliminate red tape, tap into collective intelligence, and rethink long-held traditions that no longer make sense. In Brave New Work, he shows you how to revolutionize the way your company works forever. Using stories from companies at the cutting edge of organizational transformation, Brave New Work will show you how to transform your team, department and business from the inside out, making work more adaptable, abundant and human. It is packed with new tactics and tips for updating your company's operating system: the simple rules and assumptions so deeply embedded that you don't even think to question them. Learn how to reignite passion and energy throughout your organization and to build a company that runs itself.
Brave New Workplace: Designing Productive, Healthy, and Safe Organizations
by Julian BarlingAfter a period of tremendous upheaval, it is necessary for organizations to transform alongside their employees and welcome new ways of working. While it is impossible to predict which changes will be successful, it is crucial for leaders to now ask: what should work look like to achieve productive, healthy, and safe organizations? In Brave New Workplace, Julian Barling argues that we should focus on creating environments in which employees can flourish, rather than relying on the resiliency of workers to withstand difficult working conditions. Synthesizing centuries of research from scholars such as Abraham Maslow, Fred Herzberg, and Richard Hackman, among others, Barling identifies seven elements that are key to building an exceptional workplace: high quality leadership, autonomy, belonging, fairness, growth, meaning, and safety. Throughout the book, chapters touch on pressing issues affecting today's organizations such as working through crises, like the COVID-19 pandemic, and the impact of gender differences on people's experiences in the workplace. Barling illustrates that small changes make a big difference in the long term--perhaps especially during the most trying times--and that effective, evidenced-based interventions are needed to achieve productive, healthy, and safe, work.
Brave New Workplace: Designing Productive, Healthy, and Safe Organizations
by Julian BarlingAfter a period of tremendous upheaval, it is necessary for organizations to transform alongside their employees and welcome new ways of working. While it is impossible to predict which changes will be successful, it is crucial for leaders to now ask: what should work look like to achieve productive, healthy, and safe organizations? In Brave New Workplace, Julian Barling argues that we should focus on creating environments in which employees can flourish, rather than relying on the resiliency of workers to withstand difficult working conditions. Synthesizing centuries of research from scholars such as Abraham Maslow, Fred Herzberg, and Richard Hackman, among others, Barling identifies seven elements that are key to building an exceptional workplace: high quality leadership, autonomy, belonging, fairness, growth, meaning, and safety. Throughout the book, chapters touch on pressing issues affecting today's organizations such as working through crises, like the COVID-19 pandemic, and the impact of gender differences on people's experiences in the workplace. Barling illustrates that small changes make a big difference in the long term--perhaps especially during the most trying times--and that effective, evidenced-based interventions are needed to achieve productive, healthy, and safe, work.
The Brave New World of Work
by Ulrich BeckIn this important book, Ulrich Beck - one of the leading social thinkers in Europe today - examines how work has become unstable in the modern world and presents a new vision for the future. Beck begins by describing how the traditional work society, with its life-long job paths, is giving way to a much less stable world in which skills can be suddenly devalued, jobs obliterated, welfare cover reduced or eliminated. The West would appear to be heading towards a social structure of ambiguity and multiple activity that has hitherto been more characteristic of the developing world. But what appears to be the end of traditional working practices can also be seen as an opportunity to develop new ideas and models for work in the twenty-first century. Beck's alternative vision is centred on the concept of active citizens democratically organized in local, and increasingly also regional or transnational, networks. Against the threat of social exclusion, everyone can and must have a right to be included in a new definition and distribution of work. This will involve constant movement between formal employment (with a major reduction in working hours) and forms of self-organized artistic, cultural and political 'civil labour', providing equal access to comprehensive social protection. The aim must be to turn insecurity around, so that it becomes a positive and enriching discontinuity of life. Drawing on his earlier work on risk and reflexive modernization, The Brave New World of Work is also closely linked to his studies on globalization and individualization. These processes are part of the same challenge upon which a politics of modernity must now base itself. Not only the future of work, but also the very survival of democracy and the welfare state will depend on the development of a newly committed and 'multi-active' transnational citizenship. This book will be of great interest to second- and third-year students in sociology, politics, geography and the social sciences generally. It will also appeal to a broader audience interested in the issues and debates surrounding the changing nature of work.
The Brave New World of Work
by Ulrich BeckIn this important book, Ulrich Beck - one of the leading social thinkers in Europe today - examines how work has become unstable in the modern world and presents a new vision for the future. Beck begins by describing how the traditional work society, with its life-long job paths, is giving way to a much less stable world in which skills can be suddenly devalued, jobs obliterated, welfare cover reduced or eliminated. The West would appear to be heading towards a social structure of ambiguity and multiple activity that has hitherto been more characteristic of the developing world. But what appears to be the end of traditional working practices can also be seen as an opportunity to develop new ideas and models for work in the twenty-first century. Beck's alternative vision is centred on the concept of active citizens democratically organized in local, and increasingly also regional or transnational, networks. Against the threat of social exclusion, everyone can and must have a right to be included in a new definition and distribution of work. This will involve constant movement between formal employment (with a major reduction in working hours) and forms of self-organized artistic, cultural and political 'civil labour', providing equal access to comprehensive social protection. The aim must be to turn insecurity around, so that it becomes a positive and enriching discontinuity of life. Drawing on his earlier work on risk and reflexive modernization, The Brave New World of Work is also closely linked to his studies on globalization and individualization. These processes are part of the same challenge upon which a politics of modernity must now base itself. Not only the future of work, but also the very survival of democracy and the welfare state will depend on the development of a newly committed and 'multi-active' transnational citizenship. This book will be of great interest to second- and third-year students in sociology, politics, geography and the social sciences generally. It will also appeal to a broader audience interested in the issues and debates surrounding the changing nature of work.
Brave New World Revisited (Flamingo Modern Classics Ser.)
by Aldous Huxley David BradshawIn his 1932 classic dystopian novel, Brave New World, Aldous Huxley depicted a future society in thrall to science and regulated by sophisticated methods of social control. Nearly thirty years later in Brave New World Revisited, Huxley checked the progress of his prophecies against reality and argued that many of his fictional fantasies had grown uncomfortably close to the truth. Brave New World Revisited includes Huxley's views on overpopulation, propaganda, advertising and government control, and is an urgent and powerful appeal for the defence of individualism still alarmingly relevant today.
Brave NUI World: Designing Natural User Interfaces for Touch and Gesture
by Daniel Wigdor Dennis WixonBrave NUI World is the first practical guide for designing touch- and gesture-based user interfaces. Written by the team from Microsoft that developed the multi-touch, multi-user Surface® tabletop product, it introduces the reader to natural user interfaces (NUI). It gives readers the necessary tools and information to integrate touch and gesture practices into daily work, presenting scenarios, problem solving, metaphors, and techniques intended to avoid making mistakes. This book considers diverse user needs and context, real world successes and failures, and the future of NUI. It presents thirty scenarios, giving practitioners a multitude of considerations for making informed design decisions and helping to ensure that missteps are never made again. The book will be of value to game designers as well as practitioners, researchers, and students interested in learning about user experience design, user interface design, interaction design, software design, human computer interaction, human factors, information design, and information architecture. Provides easy-to-apply design guidance for the unique challenge of creating touch- and gesture-based user interfacesConsiders diverse user needs and context, real world successes and failures, and a look into the future of NUIPresents thirty scenarios, giving practitioners a multitude of considerations for making informed design decisions and helping to ensure that missteps are never made again
Braver Leaders in Action: Personal and Professional Development for Principled Leadership
by Elaine Cox Mike McLaughlinBraver Leaders in Action explains why it is vital for ordinary leaders to be brave in the context of unprecedented global challenges. Exercises and practical examples from experienced leaders help you to grow your awareness and understanding, boosting your potential to be a braver leader and prompting reflection on your development in eight key areas. Each area explores the braver forms of personal and corporate leadership necessary for future leaders via four related “cornerstones” derived from literature reviews, discussions with leaders, and many years of developmental and coaching conversations. This well-referenced and practical book is essential reading for a range of readers across sectors including management and leadership, coaching, mentoring and followership. Supporting the case for new ways of thinking about leadership in current conditions – and what its core purpose may actually be – Braver Leaders in Action fills a gap in the current leadership literature by exploring how leaders can truly bring a braver stance to their life and work.
Braver Leaders in Action: Personal and Professional Development for Principled Leadership
by Elaine Cox Mike McLaughlinBraver Leaders in Action explains why it is vital for ordinary leaders to be brave in the context of unprecedented global challenges. Exercises and practical examples from experienced leaders help you to grow your awareness and understanding, boosting your potential to be a braver leader and prompting reflection on your development in eight key areas. Each area explores the braver forms of personal and corporate leadership necessary for future leaders via four related “cornerstones” derived from literature reviews, discussions with leaders, and many years of developmental and coaching conversations. This well-referenced and practical book is essential reading for a range of readers across sectors including management and leadership, coaching, mentoring and followership. Supporting the case for new ways of thinking about leadership in current conditions – and what its core purpose may actually be – Braver Leaders in Action fills a gap in the current leadership literature by exploring how leaders can truly bring a braver stance to their life and work.
Brazil - Emerging Forever?: A Case Study of the Mid-Level Development Trap (Societies and Political Orders in Transition)
by Victor KrasilshchikovThis book discusses the social and economic problems currently faced by Brazil as one of the largest “emerging countries”. It examines the prospects of Brazilian development from an interdisciplinary perspective, and studies both socio-economic and political variables. The book embraces the large period of Brazil's development in the 20th and the first decades of the 21st Century. The peculiar attention is drawn to the short period of prosperity under the left-centrist governments as a continuation of the previous conservative modernisation model, which produced an increased dependency on China and a premature deindustrialisation of the economy. Assessing Brazilian statistics on households’ incomes and consumption, the book subsequently discusses the lack of strong social actors as the main problem in today’s Brazil. In closing, it examines probable scenarios for the country’s development and compares the situation to other “emerging countries”, including the Asian giants, China and India. The book addresses the needs of researchers in the fields of political science, economics and sociology who are seeking a better understanding of emerging countries, and the Brazilian case in particular.