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Television and Political Advertising: Volume Ii: Signs, Codes, and Images (Routledge Communication Series)

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

Television and Public Policy: Change and Continuity in an Era of Global Liberalization

The significant changes that have swept the television industry over the last two decades, most notably a shift to deregulation in broadcast media, prompt a discussion on how to ensure that meaningful content is available to the viewer. Television and Public Policy analyzes the current state of television systems in a selected group of countries by exploring the political, economic, and technological factors that have shaped the sector in such a short span of time. Consequently, by positioning the television sector within issues of media policy and the regulatory framework, the book questions what these trends mean for television, and the historical, political, and cultural role in our societies. Television and Public Policy distinguishes itself in several ways:*It is a global project in its comparative scope and subject area. Contributors represent countries including Australia, Brazil, Canada, China, Egypt, India, Iran, Ireland, Israel, Italy, Japan, the Netherlands, New Zealand, Poland, the United Kingdom, and the United States.*It is contemporary and filled with information largely absent in current literature.*It offers original analysis of the contemporary television sector. This book speaks to a broad range of academics, postgraduate, and undergraduate students, and can serve as a key resource for courses ranging from media studies, to development studies, international relations, and law.

Television and Public Policy: Change and Continuity in an Era of Global Liberalization

The significant changes that have swept the television industry over the last two decades, most notably a shift to deregulation in broadcast media, prompt a discussion on how to ensure that meaningful content is available to the viewer. Television and Public Policy analyzes the current state of television systems in a selected group of countries by exploring the political, economic, and technological factors that have shaped the sector in such a short span of time. Consequently, by positioning the television sector within issues of media policy and the regulatory framework, the book questions what these trends mean for television, and the historical, political, and cultural role in our societies. Television and Public Policy distinguishes itself in several ways:*It is a global project in its comparative scope and subject area. Contributors represent countries including Australia, Brazil, Canada, China, Egypt, India, Iran, Ireland, Israel, Italy, Japan, the Netherlands, New Zealand, Poland, the United Kingdom, and the United States.*It is contemporary and filled with information largely absent in current literature.*It offers original analysis of the contemporary television sector. This book speaks to a broad range of academics, postgraduate, and undergraduate students, and can serve as a key resource for courses ranging from media studies, to development studies, international relations, and law.

Television and Radio Announcing

The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era. Learning GoalsUpon completing this book, readers will be able to: Develop essential announcing skills Understand new trends in the field

Television and Radio Announcing: Text With Audio Cd

The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era. Learning GoalsUpon completing this book, readers will be able to: Develop essential announcing skills Understand new trends in the field

Television and Teletext

Television and the American Family

This second edition of a trend-setting volume provides an updated examination of the interaction between families and the most pervasive mass medium: television. Charting the dynamic developments of the American family and television over the past decade, this volume provides a comprehensive representation of programmatic research into family and television and examines extensively the uses families make of television, how extensions of television affect usage, families' evolving attitudes toward television, the ways families have been and are portrayed on television, the effects television has on families, and the ways in which families can mediate its impact on their lives. The volume is an invaluable resource for scholars and students in the areas of media and society, children and media, and family studies.

Television and the American Family

This second edition of a trend-setting volume provides an updated examination of the interaction between families and the most pervasive mass medium: television. Charting the dynamic developments of the American family and television over the past decade, this volume provides a comprehensive representation of programmatic research into family and television and examines extensively the uses families make of television, how extensions of television affect usage, families' evolving attitudes toward television, the ways families have been and are portrayed on television, the effects television has on families, and the ways in which families can mediate its impact on their lives. The volume is an invaluable resource for scholars and students in the areas of media and society, children and media, and family studies.

Television and the Exceptional Child: A Forgotten Audience (Routledge Communication Series)

The question of what types of children are most influenced by -- or can best benefit from -- television is a recurrent theme in the scientific literature as well as a frequently raised issue for pediatric associations, educators, and parent/citizen groups concerned about the welfare and advancement of young children. To effectively address this question, this book focuses on a wide variety of children with highly divergent cognitive abilities, social skills, and educational capacities -- that is, those labeled as emotionally disturbed, learning disabled, mentally retarded, and intellectually gifted. These children not only possess characteristics that place them at the greatest risk with regard to television's negative impact, but also in a position to most benefit from the purposeful use of the medium at home and in the classroom. Combining literature from the fields of mass communication, developmental psychology, and special education, the authors present a comprehensive analysis of television and its "forgotten audience." Practical implications and applications in the home and school are also extracted from research findings making this volume a valuable resource for students, educators, and researchers in the fields of communication and special education, and for the parents and teachers of exceptional children.

Television and the Exceptional Child: A Forgotten Audience (Routledge Communication Series)

The question of what types of children are most influenced by -- or can best benefit from -- television is a recurrent theme in the scientific literature as well as a frequently raised issue for pediatric associations, educators, and parent/citizen groups concerned about the welfare and advancement of young children. To effectively address this question, this book focuses on a wide variety of children with highly divergent cognitive abilities, social skills, and educational capacities -- that is, those labeled as emotionally disturbed, learning disabled, mentally retarded, and intellectually gifted. These children not only possess characteristics that place them at the greatest risk with regard to television's negative impact, but also in a position to most benefit from the purposeful use of the medium at home and in the classroom. Combining literature from the fields of mass communication, developmental psychology, and special education, the authors present a comprehensive analysis of television and its "forgotten audience." Practical implications and applications in the home and school are also extracted from research findings making this volume a valuable resource for students, educators, and researchers in the fields of communication and special education, and for the parents and teachers of exceptional children.

Television and the Public Sphere: Citizenship, Democracy and the Media (PDF)

In this broad-ranging text, Peter Dahlgren clarifies the underlying theoretical concepts of civil society and the public sphere, and relates these to a critical analysis of the practice of television as journalism, as information and as entertainment. He demonstrates the limits and the possibilities of the television medium and the formats of popular journalism. These issues are linked to the potential of the audience to interpret or resist messages, and to construct its own meanings. What does a realistic understanding of the functioning and the capabilities of television imply for citizenship and democracy in a mediated age?

Television and the Quality of Life: How Viewing Shapes Everyday Experience (Routledge Communication Series)

Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and experience television -- and how television viewing both contributes to and detracts from the quality of everyday life. Studied within the natural context of everyday living, and drawing comparisons between television viewing and a variety of other daily activities and leisure pursuits, this unusual book explores whether television is a boon or a detriment to family life; how people feel and think before, during, and after television viewing; what causes television habits to develop; and what causes heavy viewing -- and what heavy viewing causes -- in the short and long term. Television and the Quality of Life also compares the viewing experience cross-nationally using samples from the United States, Italy, Canada, and Germany -- and then interprets the findings within a broad theoretical and historical framework that considers how information use and daily activity contribute to individual, familial, societal, and cultural development.

Television and the Quality of Life: How Viewing Shapes Everyday Experience (Routledge Communication Series)

Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and experience television -- and how television viewing both contributes to and detracts from the quality of everyday life. Studied within the natural context of everyday living, and drawing comparisons between television viewing and a variety of other daily activities and leisure pursuits, this unusual book explores whether television is a boon or a detriment to family life; how people feel and think before, during, and after television viewing; what causes television habits to develop; and what causes heavy viewing -- and what heavy viewing causes -- in the short and long term. Television and the Quality of Life also compares the viewing experience cross-nationally using samples from the United States, Italy, Canada, and Germany -- and then interprets the findings within a broad theoretical and historical framework that considers how information use and daily activity contribute to individual, familial, societal, and cultural development.

Television at the Crossroads

Television had, until recently, a social and cultural purpose. The BBC, and to a lesser extent ITV and Channel 4, were committed by the legal instruments establishing them to develop and maintain these purposes. With the enlargement of the range of choices for viewers by digital television and the provision of access to cable and satellite TV and the Internet, the role of the terrestrial television channels is being diluted. The authors examine the effects of this and consider whether anything can be done to maintain the standards and quality of television at a time of unlimited competition.

Television at Work: Industrial Media and American Labor

Television has never been exclusive to the home. In Television at Work, Kit Hughes explores the forgotten history of how U.S. workplaces used television to secure industrial efficiency, support corporate expansion, and manage the hearts, minds, and bodies of twentieth century workers. Challenging our longest-held understandings of the medium, Hughes positions television at the heart of a post-Fordist reconfiguration of the American workplace revolving around dehumanized technological systems. Among other things, business and industry built private television networks to distribute programming, created complex CCTV data retrieval systems, encouraged the use of videotape for worker self-evaluation, used video cassettes for training distributed workforces, and wired cantinas for employee entertainment. In uncovering industrial television as a prolific sphere of media practice, Television at Work reveals how labor arrangements and information architectures shaped by these uses of television were foundational to the rise of the digitally mediated corporation and to a globalizing economy.

TELEVISION AT WORK C: Industrial Media and American Labor

Television has never been exclusive to the home. In Television at Work, Kit Hughes explores the forgotten history of how U.S. workplaces used television to secure industrial efficiency, support corporate expansion, and manage the hearts, minds, and bodies of twentieth century workers. Challenging our longest-held understandings of the medium, Hughes positions television at the heart of a post-Fordist reconfiguration of the American workplace revolving around dehumanized technological systems. Among other things, business and industry built private television networks to distribute programming, created complex CCTV data retrieval systems, encouraged the use of videotape for worker self-evaluation, used video cassettes for training distributed workforces, and wired cantinas for employee entertainment. In uncovering industrial television as a prolific sphere of media practice, Television at Work reveals how labor arrangements and information architectures shaped by these uses of television were foundational to the rise of the digitally mediated corporation and to a globalizing economy.

Television Brandcasting: The Return of the Content-Promotion Hybrid

Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

Television Brandcasting: The Return of the Content-Promotion Hybrid

Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

Television Discourse: Analysing Language In The Media (PDF)

What is the connection between what is said on TV and how it is said? Structured around key features of television discourse, Nuria Lorenzo-Dus examines the specific forms and structures of talk across media genres. Using data from programs as varied as news bulletins and political speeches to makeover and talk shows,Television Discourse examines four defining characteristics of the current broadcast landscape: Storytelling, Closeness, Conflict and Persuasion. This innovative, four-part structure allows for detailed discourse analysis of how each feature works in context; whilst 'Storytelling' is examined in relation to docu-soaps and talk shows, 'Closeness' is explored through the mediums of celebrity chat shows and reality programming. Insightful analysis of 'Conflict' in courtroom shows and 'Persuasion' in lifestyle programs enables readers to think critically about the ways in which television discourse is used to influence the viewer. With a helpful glossary and extensive guide to further reading,Television Discourse is an invaluable resource for all those interested in studying language in the media.

Television Families: Is Something Wrong in Suburbia? (Routledge Communication Series)

This volume examines the analysis that was designed to map the development of the television family and assess its current state and, at the same time, to provide insight into the tangled relationships between fictional and real family life. In order to do this, the investigation examines the evolution of the American family, paying special attention to the postwar family, which is not only used recurrently as a benchmark for assessing the performance of modern families but also constituted television's first generation of families. The investigation also traces the evolution of the popular family in vaudeville, comics, and radio. However, the primary focus of the examination is the development of the television family, from families, such as the Nelsons, Andersons, and Cleavers, to more contemporary families, such as the Huxtables, Conners, and Taylors. The unit of analysis for the investigation is the relationship rather than the individual. Hence, the book deals with the portrayal of spousal, parent-child, and sibling relationships and how those portrayals differ across time and across groups defined by ethnicity, gender, and age. Moreover, the relational analysis is expansive so that television family relationships are examined in regard to power and affect, performance, and satisfaction and stability. Television Families provides a thorough summary and critical review of extant research, designed to promote informed classroom discussion. At the same time, it advances a number of hypotheses and recommendations and, as such, is intended to influence subsequent theory and research in the area. The book is intended for senior undergraduate students, graduate students, and television and family researchers.

Television Families: Is Something Wrong in Suburbia? (Routledge Communication Series)

This volume examines the analysis that was designed to map the development of the television family and assess its current state and, at the same time, to provide insight into the tangled relationships between fictional and real family life. In order to do this, the investigation examines the evolution of the American family, paying special attention to the postwar family, which is not only used recurrently as a benchmark for assessing the performance of modern families but also constituted television's first generation of families. The investigation also traces the evolution of the popular family in vaudeville, comics, and radio. However, the primary focus of the examination is the development of the television family, from families, such as the Nelsons, Andersons, and Cleavers, to more contemporary families, such as the Huxtables, Conners, and Taylors. The unit of analysis for the investigation is the relationship rather than the individual. Hence, the book deals with the portrayal of spousal, parent-child, and sibling relationships and how those portrayals differ across time and across groups defined by ethnicity, gender, and age. Moreover, the relational analysis is expansive so that television family relationships are examined in regard to power and affect, performance, and satisfaction and stability. Television Families provides a thorough summary and critical review of extant research, designed to promote informed classroom discussion. At the same time, it advances a number of hypotheses and recommendations and, as such, is intended to influence subsequent theory and research in the area. The book is intended for senior undergraduate students, graduate students, and television and family researchers.

Television Field Production and Reporting: A Guide to Visual Storytelling

Television Field Production and Reporting provides a comprehensive introduction to the art of video storytelling. Endorsed by the National Press Photographers Association, this book focuses on the many techniques and tools available in today’s digital landscape, including how drones and miniaturized technology can enrich the storytelling process. The new edition of Television Field Production and Reporting is an absolute must in this visually oriented, rapidly changing field. At its core, visual storytelling helps transmit information, expose people to one another, and capture and communicate a sense of experience in unforgettable ways. This edition reflects, through practitioners' eyes, how to achieve those goals and excel as a professional, whatever the medium at hand, even as changing technology revises the storyteller’s toolkit. This edition emphasizes digital and emerging media, and includes new color photography relevant to contemporary visual storytelling and reporting. It also features important updates regarding digital media law which affect anyone who records and/or disseminates digital media content, whether in private, on television, the web, via social networking sites, or in commercial venues. The seventh edition of Television Field Production and Reporting stresses the mastery of innovative storytelling practices in video programming as far ranging as electronic press kits, multi-camera production, stylized programs, corporate video, raw documentaries, and real time cinéma vérité.

Television Field Production and Reporting: A Guide to Visual Storytelling

Television Field Production and Reporting provides a comprehensive introduction to the art of video storytelling. Endorsed by the National Press Photographers Association, this book focuses on the many techniques and tools available in today’s digital landscape, including how drones and miniaturized technology can enrich the storytelling process. The new edition of Television Field Production and Reporting is an absolute must in this visually oriented, rapidly changing field. At its core, visual storytelling helps transmit information, expose people to one another, and capture and communicate a sense of experience in unforgettable ways. This edition reflects, through practitioners' eyes, how to achieve those goals and excel as a professional, whatever the medium at hand, even as changing technology revises the storyteller’s toolkit. This edition emphasizes digital and emerging media, and includes new color photography relevant to contemporary visual storytelling and reporting. It also features important updates regarding digital media law which affect anyone who records and/or disseminates digital media content, whether in private, on television, the web, via social networking sites, or in commercial venues. The seventh edition of Television Field Production and Reporting stresses the mastery of innovative storytelling practices in video programming as far ranging as electronic press kits, multi-camera production, stylized programs, corporate video, raw documentaries, and real time cinéma vérité.

Television Fundamentals

Television today means moving pictures in colour with sound, brought to the viewer by terrestrial or satellite broadcast, cable or recording medium. The technique and processes necessary to create, record, deliver and display television pictures form the major part of this book. Television Fundamentals is written in clear English, with a minimum of mathematics. Readers are taken, in a logical sequence of small steps, through the fundamental principles of the subject, with practical applications and a guide to troubleshooting included. Encoding, decoding, recording and transmission are treated in depth.John Watkinson is an independent consultant in digital video, audio and data technology. He is a Fellow of the AES and presents lectures, conference papers and training courses worldwide. he is the author of numerous other Focal Press books, including: Compression in Video and Audio, The Art of Digital Audio and The Art of Digital Video (now in their second editions), the Art of Data Recording, An Introduction to Digital Audio, An Introduction to Digital Video, The Digital Video Tape Recorder and RDAT.

Television Fundamentals

Television today means moving pictures in colour with sound, brought to the viewer by terrestrial or satellite broadcast, cable or recording medium. The technique and processes necessary to create, record, deliver and display television pictures form the major part of this book. Television Fundamentals is written in clear English, with a minimum of mathematics. Readers are taken, in a logical sequence of small steps, through the fundamental principles of the subject, with practical applications and a guide to troubleshooting included. Encoding, decoding, recording and transmission are treated in depth.John Watkinson is an independent consultant in digital video, audio and data technology. He is a Fellow of the AES and presents lectures, conference papers and training courses worldwide. he is the author of numerous other Focal Press books, including: Compression in Video and Audio, The Art of Digital Audio and The Art of Digital Video (now in their second editions), the Art of Data Recording, An Introduction to Digital Audio, An Introduction to Digital Video, The Digital Video Tape Recorder and RDAT.