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Keine Panik vor der Steuerberaterprüfung: Wie Sie das Steuerberaterexamen zielsicher bestehen
by Sven Braun Christiane Stenger Jonas RitterDie Steuerberaterprüfung ist vor allem wegen der zahlreichen und komplexen Prüfungsinhalte gefürchtet. Dieses Buch zeigt Ihnen, wie Sie die schwierige Steuerberaterprüfung – schriftlich und mündlich – zielsicher bestehen. Das auf Sie zugeschnittene Gedächtnis- und Lerntraining hilft Ihnen, das äußerst umfangreiche Fachwissen für die Prüfung leicht verfügbar zu halten. So lernen Sie an Fachbeispielen, Ihr Erinnerungsvermögen auf- und auszubauen, Fachtexte schneller zu lesen und wie Sie Ihren mündlichen Vortrag völlig frei halten.Ein OnlinePLUS für Sie: Lernprogramm für Paragrafen im Online-Bereich zum Buch
Keine Panik vor der Steuerberaterprüfung: Wie Sie das Steuerberaterexamen zielsicher bestehen
by Sven Braun Christiane Stenger Jonas RitterDie Steuerberaterprüfung ist vor allem wegen der zahlreichen und komplexen Prüfungsinhalte gefürchtet. Dieses Buch zeigt Ihnen, wie Sie die schwierige Steuerberaterprüfung – schriftlich als auch mündlich - zielsicher bestehen. Das auf Sie zugeschnittene Gedächnis- und Lerntraining hilft Ihnen, das äußerst umfangreiche Fachwissen für die Prüfung leicht verfügbar zu halten. So lernen Sie an Fachbeispielen, Ihr Erinnerungsvermögen auf- und auszubauen, Fachtexte schneller zu lesen und wie Sie Ihren mündlichen Vortrag völlig frei halten.
Keine Panik vor der Steuerberaterprüfung: Wie Sie das Steuerberaterexamen zielsicher bestehen
by Sven Braun Christiane Stenger Jonas RitterDie Steuerberaterprüfung ist vor allem wegen der zahlreichen und komplexen Prüfungsinhalte gefürchtet. Dieses Buch zeigt Ihnen, wie Sie die schwierige Steuerberaterprüfung – schriftlich als auch mündlich - zielsicher bestehen. Das auf Sie zugeschnittene Gedächnis- und Lerntraining hilft Ihnen das äußerst umfangreiche Fachwissen für die Prüfung leicht verfügbar zu halten. So lernen Sie an Fachbeispielen Ihr Erinnerungsvermögen auf- und auszubauen, Fachtexte schneller zu lesen und wie Sie Ihren mündlichen Vortrag völlig frei halten. Gottfried Jestädt, Mitinhaber und Geschäftsführer der Akademie für Steuerrecht und Wirtschaftsprüfung "Lehrgangswerk Haas", zu diesem Werk: "Die Verbindung von theoretischem Hintergrund und praktischer Handhabung im Steuerrecht macht dieses Werk zum idealen Hilfsmittel. ... Ein Meilenstein zum Bestehen des Examens."
Keine Panik vor der Steuerberaterprüfung: Wie Sie das Steuerberaterexamen zielsicher bestehen
by Sven Braun Christiane Stenger Jonas RitterDie Steuerberaterprüfung ist vor allem wegen der zahlreichen und komplexen Prüfungsinhalte gefürchtet. Dieses Buch zeigt Ihnen, wie Sie die schwierige Steuerberaterprüfung – schriftlich als auch mündlich - zielsicher bestehen. Das auf Sie zugeschnittene Gedächnis- und Lerntraining hilft Ihnen das äußerst umfangreiche Fachwissen für die Prüfung leicht verfügbar zu halten. So lernen Sie an Fachbeispielen Ihr Erinnerungsvermögen auf- und auszubauen, Fachtexte schneller zu lesen und wie Sie Ihren mündlichen Vortrag völlig frei halten.
Keine Panik vor der Steuerberaterprüfung: Wie Sie das Steuerberaterexamen zielsicher bestehen
by Sven Braun Christiane Stenger Jonas RitterDie Steuerberaterprüfung ist vor allem wegen der zahlreichen und komplexen Prüfungsinhalte gefürchtet. Dieses Buch zeigt Ihnen, wie Sie die schwierige Steuerberaterprüfung – schriftlich und mündlich - zielsicher bestehen. Das auf Sie zugeschnittene Gedächnis- und Lerntraining hilft Ihnen, das äußerst umfangreiche Fachwissen für die Prüfung leicht verfügbar zu halten. So lernen Sie an Fachbeispielen, Ihr Erinnerungsvermögen auf- und auszubauen, Fachtexte schneller zu lesen und wie Sie Ihren mündlichen Vortrag völlig frei halten.
Keine Panik vor der Steuerberaterprüfung: Wie Sie das Steuerberaterexamen zielsicher bestehen
by Sven Braun Christiane Stenger Jonas RitterDie Steuerberaterprüfung ist vor allem wegen der zahlreichen und komplexen Prüfungsinhalte gefürchtet. Dieses Buch zeigt Ihnen, wie Sie die schwierige Steuerberaterprüfung - schriftlich und mündlich - zielsicher bestehen. Das auf Sie zugeschnittene Gedächnis- und Lerntraining hilft Ihnen, das äußerst umfangreiche Fachwissen für die Prüfung leicht verfügbar zu halten. So lernen Sie an Fachbeispielen, Ihr Erinnerungsvermögen auf- und auszubauen, Fachtexte schneller zu lesen und wie Sie Ihren mündlichen Vortrag völlig frei halten.
Keine Strategie ohne Verantwortung: Perspektiven für eine nachhaltige Standort- und Regionalentwicklung (Entrepreneurial Management und Standortentwicklung)
by Harald Pechlaner Michael TretterDie Beitragsautoren dieses Bandes thematisieren u.a. aus der Perspektive des (Strategischen) Managements, der empirischen Zukunftsforschung, der Regionalentwicklung und Raumordnung die Herausforderungen und Möglichkeiten einer nachhaltigen Entwicklung für Unternehmen, Regionen und Standorte. Zukunftsfähige Strategien für Wirtschaft und Gesellschaft können nur im engen Verbund zwischen Unternehmen, Standorten und Regionen sowie durch die Kooperation von Politik, Verwaltung, Wirtschaft und Gesellschaft gelingen.
Keiretsu Economy - New Economy?: Japan's Multinational Enterprises from a Postmodern Perspective
by R. KensyThis book combines a theoretical study of Japan's economic structures and multinational enterprises with a post-modern analysis of the contemporary multinational enterprise. The author considers the appropriateness of the post-modern approach for discussing economic activities, in particular the New Economy, and also Japanese society and culture. Kensy analyses Japan's economic structure, interpreting its methods, strategies and results in a post-modern context and presents a survey of socio-economic development in Japan since the beginning of westernization. He goes on to discuss Japanese models for the transformation of society in the future, with particular reference to the Keiretzu. Finding Japan to be a truly postmodern society, Kensy shows that Japan is prepared to be a leader in the New Economy. Kensy takes an innovative and stimulating approach that will be of interest to those seeking to better understand the development and future of the economic structures of Japan.
Kellogg on Advertising and Media: The Kellogg School of Management
by Bobby J. CalderIn Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
by Alice M. Tybout Tim Calkins Philip KotlerThe Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
by Alice M. Tybout Tim Calkins Philip KotlerThe Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Kellogg on Branding in a Hyper-Connected World
by Alice M. Tybout Tim CalkinsWorld-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Kellogg on Branding in a Hyper-Connected World
by Alice M. Tybout Tim CalkinsWorld-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
by Alexander Chernev Philip KotlerThe ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands Strategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platforms Strategies for crafting a successful cross-platform communications campaigns Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
by Alexander Chernev Philip KotlerThe ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands Strategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platforms Strategies for crafting a successful cross-platform communications campaigns Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
Kellogg on Marketing: The Marketing Faculty Of The Kellogg School Of Management
by Alice Tybout Bobby J. CalderThe business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Kellogg on Marketing
by Alice M. Tybout Bobby J. Calder Philip KotlerThe business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Kellogg on Technology & Innovation
by Ranjay Gulati Anthony Paoni Mohanbir SawhneyThe future of business technology This book examines the exciting new technologies that will soon be entering the workplace. The experts from the Kellogg School of Management offer a uniquely business-oriented approach and perspective on the subject. The editors provide not only an overview of the lure and promise of these domains but also a rich account of the business propositions underlying the commercialization of these efforts. There is also a discussion on alternative business models surrounding each technology as well as on the sources of value creation and those who will benefit from it.
The Ken Fisher Classics Collection
by Kenneth L. FisherThree of Ken Fisher's bestselling books in one handy e-book When it comes to finance and investing, there may be no name as big as Ken Fisher's. A long-time columnist at Forbes magazine and CEO of Fisher Investments, every one of his books has appeared on both the Wall Street Journal and New York Times bestseller lists. In this new e-book bundle, you'll get the best of Fisher with three of his most acclaimed titles in one convenient package. In The Only Three Questions That Count, Fisher shows investors how to improve their investing success by answering three simple questions In Debunkery, Fisher helps investors how to avoid the costly mistakes that happen when people rely on "common sense" and standard investing cliches In Markets Never Forget (But People Do), Fisher explains why investors' memories so often fail them and how to use the history of markets to avoid repeating the same investing mistakes For investors, fans of Fisher, and anyone who cares about their money, the Ken Fisher Classics Collection offers three volumes of proven advice from an investing legend.
Kennedy on Negotiation
by Gavin KennedyNegotiation is a vital skill for every manager. As a result, there are almost as many 'patented' techniques for negotiation as there are managers, each proclaiming to be the definitive route to success. The authors behind these techniques keep their work very much to themselves. Their fundamentally different approaches to negotiation remain in isolation from each other, as if their authors were too polite to contradict others in the field. In most cases, when you are developing your negotiation skills, this leaves you with a stark choice: pick a single technique and ignore the rest. Until now ... Kennedy on Negotiation is an authoritative and comprehensive guide to negotiation skills training and practice. Dr Kennedy uses the well-established 'Four Phases' model as the structure around which he critiques constructively the numerous competing theories and models. Gavin Kennedy's book is everything you would expect from one of the most respected writers on negotiation. It is a readable and reliable guide to all that is best in the various contributions to negotiation training from authors such as John Nash, Walton and McKersie, Atkinson, Nierenberg, Rubin and Brown, Gottschalk, Karass, Fisher and Ury, and many more, including Gavin Kennedy himself.
Kennedy on Negotiation
by Gavin KennedyNegotiation is a vital skill for every manager. As a result, there are almost as many 'patented' techniques for negotiation as there are managers, each proclaiming to be the definitive route to success. The authors behind these techniques keep their work very much to themselves. Their fundamentally different approaches to negotiation remain in isolation from each other, as if their authors were too polite to contradict others in the field. In most cases, when you are developing your negotiation skills, this leaves you with a stark choice: pick a single technique and ignore the rest. Until now ... Kennedy on Negotiation is an authoritative and comprehensive guide to negotiation skills training and practice. Dr Kennedy uses the well-established 'Four Phases' model as the structure around which he critiques constructively the numerous competing theories and models. Gavin Kennedy's book is everything you would expect from one of the most respected writers on negotiation. It is a readable and reliable guide to all that is best in the various contributions to negotiation training from authors such as John Nash, Walton and McKersie, Atkinson, Nierenberg, Rubin and Brown, Gottschalk, Karass, Fisher and Ury, and many more, including Gavin Kennedy himself.
Kennedys' Simulations for Negotiation Training
by Florence KennedyImproving negotiation skills has become an important part of the development of any manager or supervisor. But writing negotiating simulations that are effective can be a hit or miss exercise for any busy trainer. This manual provides you with a set of 24 detailed and proven simulations (and six negotiation 'cases') involving scenarios for purchasing, selling, industrial relations, disputed invoices, change management, problem solving and contract negotiation. The simulations are graded 'basic', 'intermediate' or 'advanced' and provide scenarios suitable for managers wishing to improve negotiation skills, whatever their level. Each of the simulations follows Gavin Kennedy's renowned 4-phase 'wants' method of negotiating and includes detailed trainer's notes and full participant's briefs. In the first half of the manual, Professor Kennedy provides guidance on how to prepare for simulations, controlling the exercises, evaluating the outcome and using observers. There is also comprehensive guidance on the 4-phase 'wants' method of negotiating. For this third edition, six completely new simulations are provided to match the changing circumstances of business negotiation, related to the widening readership among trainers in Europe, the Americas, Asia, and Africa. All the simulations have been field-tested by practising negotiation trainers and all are based on real-world experiences and business incidents. There is also a new section ('Negotiation Cases') containing negotiation training materials for small sub-group discussions by participants, who apply the negotiation concepts introduced in the training sessions. This wide-ranging and proven collection of exercises should be extremely useful to anyone responsible for developing negotiation skills as well as to those training in sales, purchasing, people management and problem solving.
Kennedys' Simulations for Negotiation Training
by Florence KennedyImproving negotiation skills has become an important part of the development of any manager or supervisor. But writing negotiating simulations that are effective can be a hit or miss exercise for any busy trainer. This manual provides you with a set of 24 detailed and proven simulations (and six negotiation 'cases') involving scenarios for purchasing, selling, industrial relations, disputed invoices, change management, problem solving and contract negotiation. The simulations are graded 'basic', 'intermediate' or 'advanced' and provide scenarios suitable for managers wishing to improve negotiation skills, whatever their level. Each of the simulations follows Gavin Kennedy's renowned 4-phase 'wants' method of negotiating and includes detailed trainer's notes and full participant's briefs. In the first half of the manual, Professor Kennedy provides guidance on how to prepare for simulations, controlling the exercises, evaluating the outcome and using observers. There is also comprehensive guidance on the 4-phase 'wants' method of negotiating. For this third edition, six completely new simulations are provided to match the changing circumstances of business negotiation, related to the widening readership among trainers in Europe, the Americas, Asia, and Africa. All the simulations have been field-tested by practising negotiation trainers and all are based on real-world experiences and business incidents. There is also a new section ('Negotiation Cases') containing negotiation training materials for small sub-group discussions by participants, who apply the negotiation concepts introduced in the training sessions. This wide-ranging and proven collection of exercises should be extremely useful to anyone responsible for developing negotiation skills as well as to those training in sales, purchasing, people management and problem solving.
Kenneth Boulding: A Voice Crying in the Wilderness (Great Thinkers in Economics)
by R. ScottThis book summarizes the life and work of economist Kenneth E. Boulding. Boulding was a prolific writer, teacher and Quaker. Starting his career as an orthodox Keynesian economist, he eventually adopted a transdisciplinary approach to economic topics including peace, conflict and defense, environmental problems, human betterment and evolution.
Kennzahlen der Privaten Krankenversicherung: Qualitätsmaßstäbe für Kunden und Vermittler
by Dr. Hans-Olaf WiesemannKennzahlen ermöglichen Qualitätsurteile über private Krankenversicherungen. Dieses Buch ist Entscheidungshilfe und Nachschlagewerk für Vermittler und Makler, aber auch für den interessierten Kunden.