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Alternative Market Research Methods: Market Sensing

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.

Alternative Market Research Methods: Market Sensing

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.

Alternative Marketing Approaches for Entrepreneurs

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for the last half a century. After that, it presents an alternative approach to marketing theory by emphasizing how new infrastructures and organizations, including online platforms, influence new ways of linking the formal and informal economies together. Building on fundamental theories of science and methodological issues, Bjerke creates useful theoretical conceptions that can develop a greater connection between practice and research. He argues that as entrepreneurial activity is more accessible than ever it needs a fresh approach to include customers as co-creators and co-extractors of market value. An excellent book for exploring alternative marketing, students and researchers in marketing, social entrepreneurship and wider business and management studies will gain a greater understanding of what it means to be a marketer, customer and user.

Alternative Medicine: A Critical Assessment of 150 Modalities

Alternative medicine (AM) is hugely popular; about 40% of the US general population have used at least one type of alternative treatment in the past year, and in Germany this figure is around 70%. The money spent on AM is considerable: the global market is expected to reach nearly US $ 200 billion by 2025, with most of these funds coming directly out of consumers’ pockets. The reasons for this popularity are complex, but misinformation is certainly a prominent factor. The media seem to have an insatiable appetite for the subject and often report uncritically on it. Misinformation about AM on the Internet (currently about 50 million websites are focused on AM) is much more the rule than the exception. Consumers are thus being bombarded with misinformation on AM, and they are ill-protected from such misinformation and therefore prone to making wrong, unwise or dangerous therapeutic decisions, endangering their health and wasting their money. This book is a reference text aimed at guiding consumers through the maze of AM. The concept of the book is straightforward. It has two main parts. The first, short section provides essential background on AM, explaining in simple terms what is (and what is not) good, reliable evidence, and addressing other relevant issues like, for instance, the placebo response, informed consent, integrative medicine, etc. The second and main part consists of 150 short chapters, topically grouped and each dedicated to one single alternative therapeutic or diagnostic method. In each of them, seven critical points are raised. These points relate to issues that are important for consumers’ decisions whether it is worth trying the method in question. Restricting the discussion to just seven points means that issues must be prioritized to those themes which are most relevant in the context of each given modality.

Alternative Medicine: A Critical Assessment of 202 Modalities (Copernicus Books)

Alternative medicine (AM) is popular; about 40% of the US general population have used alternative treatment in the past year, and in Germany this figure is around 70%. The global market is expected to reach nearly US $ 200 billion by 2025, with most of these funds coming directly out of consumers’ pockets. Consumers are bombarded with misleading and false information on AM and therefore prone to making wrong, unwise, or dangerous therapeutic decisions, endangering their health and wasting their money. This book is a reference text aimed at guiding consumers through the maze of AM. This second edition includes over 50 additional treatments as well as updates on many others.

Alternative Möglichkeiten für die Energiepolitik: Argumente und Kritik

Alternative Ökonomie (iff-Texte #4)

Die zunehmende Ökonomisierung vieler Bereiche der Gesellschaft führt unter gegebenen gesellschaftlichen Rahmenbedingungen zu einer Verschärfung des Konflikts zwischen Reich und Arm und produziert eine neue Armut. Die Studie "Alternative Ökonomie" des IFF radikalisiert die Frage nach den Auswirkungen einer zunehmend in alle Weltwinkel und Lebensbereiche vordringenden Wirtschaft sowie die Frage nach möglichen Alternativen. Behandelt werden in diesem Band aktuelle Themen wie Geld und Arbeit, unterschiedlichste Arbeitsformen, die Vernetzung von externen Kooperationspartnern. Ergebnisse des Forschungsprojekts werden ergänzet durch Sichtweisen anderer Wissenschaftler, Praktiker und Proponenten der Manager-Weiterbildung.

Alternative Perspectives in Third-World Development: The Case of Malaysia

The Malaysian economy is developing fast within the context of increasing globalization. The book analyses in depth Malaysia's policies aimed at promoting international trade, economic growth and social welfare. It also studies Malaysia's position in the Southeast Asia region and in a global context. This analysis forms the basis for the formulation of an alternative development strategy, whose aim is producing a caring civil society and enhancing the general welfare of the population while developing the economy.

Alternative Perspectives of a Good Society (Perspectives from Social Economics)

As a collection of alternative views on societies, methodologies, policies and assessment of the current elements of the society, Alternative Perspectives on a Good Society brings together different authors answering different questions all within the context of visions of a good society.

Alternative Perspectives on Economic Policies in the European Union (International Papers in Political Economy)

In examining alternative economic policies for the EU after the rejection of the European Constitution, this book covers: macroeconomic policy and the European Constitution; EU financial integration; reform of European regional policy; assessment and alternative proposals on European structural policies; and labour market policies in the EU.

Alternative Perspectives on Livelihoods, Agriculture and Air Pollution: Agriculture in Urban and Peri-urban Areas in a Developing Country (Routledge Revivals)

This title was first published in 2001. This text is based on participatory field research in selected urban and peri-urban villages in Varanasi and Faridabad districts of Uttar Pradesh and Haryana, respectively. The topic of air pollution is approached in a holistic manner in terms of local lives and livelihoods.

Alternative Perspectives on Livelihoods, Agriculture and Air Pollution: Agriculture in Urban and Peri-urban Areas in a Developing Country (Routledge Revivals)

This title was first published in 2001. This text is based on participatory field research in selected urban and peri-urban villages in Varanasi and Faridabad districts of Uttar Pradesh and Haryana, respectively. The topic of air pollution is approached in a holistic manner in terms of local lives and livelihoods.

An Alternative Philosophy of Development: From economism to human well-being

While development has been the foremost agenda before successive governments in India, it has been viewed narrowly – from the perspective of economic development and particularly in terms of gross domestic product (GDP). This book questions such an approach. It breaks from the conventional wisdom of GDP growth as being a definitive measure of the success of a country’s policies and offers an alternative development philosophy. The author contends that people’s economic and social welfare, life satisfaction, self-fulfilment and happiness should be treated as indicators of real development. The book underlines that in a successful model of development, the country’s economic policies will have to synergize with its cultural ethos and that the objective of development should be gross national happiness and well-being of the people. This book will be useful to scholars and researchers of development studies, economics, public policy and administration, governance, political science and sociology, as well as to policymakers.

An Alternative Philosophy of Development: From economism to human well-being

While development has been the foremost agenda before successive governments in India, it has been viewed narrowly – from the perspective of economic development and particularly in terms of gross domestic product (GDP). This book questions such an approach. It breaks from the conventional wisdom of GDP growth as being a definitive measure of the success of a country’s policies and offers an alternative development philosophy. The author contends that people’s economic and social welfare, life satisfaction, self-fulfilment and happiness should be treated as indicators of real development. The book underlines that in a successful model of development, the country’s economic policies will have to synergize with its cultural ethos and that the objective of development should be gross national happiness and well-being of the people. This book will be useful to scholars and researchers of development studies, economics, public policy and administration, governance, political science and sociology, as well as to policymakers.

Alternative Political Economy Models of Transition: The Russian and East European Perspective

The collapse of centrally administered socialism in Russia and Eastern Europe resulted in what is commonly referred to as the transition problem: the transformation from a centrally administered socialist economic system to one that is market-based. Economic science has been faced with the challenge of developing an appropriate body of analysis, advice, and direction to help other nations that may be undergoing this process. In this volume, John Marangos adopts a political economy approach that yields alternative models of transition.The volume develops transition models from what Marangos defines as the primary elements of six variables: (1) economic analysis; (2) definitions of the Good Society; (3) speed of transition; (4) political structure; (5) ideological structure; and (6) initial conditions. The models developed include: the shock therapy model, the neoclassical gradualist model of transition, the post Keynesian model, the pluralistic market, the socialist model, and the non-pluralistic market socialist model. After identifying the primary elements of each transition model, Marangos considers the elements of each model with respect to the desirable reforms.An essential element of the transition process is not only to identify the necessary reforms but also a sequence in which the reforms should be introduced. For each transition model developed in this book, a set of primary and secondary elements were provided in conjunction with a sequence of reforms. Analyzing the transition problem from a political economy perspective, Marangos shows that it is possible to have inconsistencies within each transition model and between transition models yet be able to identify the potential for implementation and maintenance of necessary reforms each model recommends. This volume contributes to the understanding of the process of transition, with the objective of identifying an optimal model of transition.

Alternative Political Economy Models of Transition: The Russian and East European Perspective

The collapse of centrally administered socialism in Russia and Eastern Europe resulted in what is commonly referred to as the transition problem: the transformation from a centrally administered socialist economic system to one that is market-based. Economic science has been faced with the challenge of developing an appropriate body of analysis, advice, and direction to help other nations that may be undergoing this process. In this volume, John Marangos adopts a political economy approach that yields alternative models of transition.The volume develops transition models from what Marangos defines as the primary elements of six variables: (1) economic analysis; (2) definitions of the Good Society; (3) speed of transition; (4) political structure; (5) ideological structure; and (6) initial conditions. The models developed include: the shock therapy model, the neoclassical gradualist model of transition, the post Keynesian model, the pluralistic market, the socialist model, and the non-pluralistic market socialist model. After identifying the primary elements of each transition model, Marangos considers the elements of each model with respect to the desirable reforms.An essential element of the transition process is not only to identify the necessary reforms but also a sequence in which the reforms should be introduced. For each transition model developed in this book, a set of primary and secondary elements were provided in conjunction with a sequence of reforms. Analyzing the transition problem from a political economy perspective, Marangos shows that it is possible to have inconsistencies within each transition model and between transition models yet be able to identify the potential for implementation and maintenance of necessary reforms each model recommends. This volume contributes to the understanding of the process of transition, with the objective of identifying an optimal model of transition.

Alternative Principles of Economics

This is the first book to provide a complete introduction to Post-Keynesian and other alternative theories of economics. Concise yet comprehensive, and written to be accessible to a wide audience, it offers a unique opportunity to enhance traditional neo-classical economics training with authoritative coverage of the full range of the non-orthodox paradigm.

Alternative Principles of Economics

This is the first book to provide a complete introduction to Post-Keynesian and other alternative theories of economics. Concise yet comprehensive, and written to be accessible to a wide audience, it offers a unique opportunity to enhance traditional neo-classical economics training with authoritative coverage of the full range of the non-orthodox paradigm.

Alternative Real Estate Research

This book aims to provide insight into the "soft" side of real estate research and the interesting results and implications of the real estate research outside the traditional realm of investment/financial aspects. The book also attempts to answer what constitutes the so-called "soft-side" of real estate research if we shift our focus from the usual financial returns and investment analysis. It also attempts to address whether there is such thing as an alternative real estate research paradigm. The book also argues that research in real estate should not only be limited to land and property market performance analyses as this may greatly impair the potential research implications of various real estate studies. The book argues that such analyses take on a very myopic view of real estate research. This book will interest many who wish to learn more about the alternative aspect of real estate research which is more than just about investment analysis.

Alternative Real Estate Research

This book aims to provide insight into the "soft" side of real estate research and the interesting results and implications of the real estate research outside the traditional realm of investment/financial aspects. The book also attempts to answer what constitutes the so-called "soft-side" of real estate research if we shift our focus from the usual financial returns and investment analysis. It also attempts to address whether there is such thing as an alternative real estate research paradigm. The book also argues that research in real estate should not only be limited to land and property market performance analyses as this may greatly impair the potential research implications of various real estate studies. The book argues that such analyses take on a very myopic view of real estate research. This book will interest many who wish to learn more about the alternative aspect of real estate research which is more than just about investment analysis.

Alternative Risk Transfer: Integrated Risk Management through Insurance, Reinsurance, and the Capital Markets (The Wiley Finance Series)

A practical approach to ART-an alternative method by which companies take on various types of risk This comprehensive book shows readers what ART is, how it can be used to mitigate risk, and how certain instruments/structures associated with ART should be implemented. Through numerous examples and case studies, readers will learn what actually works and what doesn't when using this technique. Erik Banks (CT) joined XL Capital's weather/energy risk management subsidiary, Element Re, as a Partner and Chief Risk Officer in 2001.

Alternative Strategies for Economic Development

The question of alternative strategies for economic development is the subject of great controversy and intense debate amongst practitioners and academics concerned with economic and social progress in the Third World. The core of this book is an analysis of the six most widely adopted strategies of development namely monetarism, the open economy, industrialisation, the green revolution or agriculture-led development, redistributive strategies of development and socialist strategies.

Alternative Theories of Output, Unemployment, and Inflation in Germany: 1960–1985 (Lecture Notes in Economics and Mathematical Systems #326)

by Jerome L. Stein Disenchantment with Keynesian econollics developed during the post-1968 period when the rate of growth of output declined, the rate of unemployment rose, and the rate of inflation increased in the U.S. and in other countries. This paradox, called stagflation, was inconsistent with the tenet of Keynesian economics that cyclical movemants in prices and output relative to their respective trends are positively correlated. A search occurred for a more satisfactory theory of macroeconomics which could explain the paradox of stagflation and the observed economic phenomena. The New Classical Economics (NCE) developed as the total rejection of Keynesian economics. The Keynesians claimed that their demand management policies contributed to the obsolescence of the business cycle and successfully eliminated the gap between full employment (potential) output and actusl output. The NCE argued just the opposite: the unemplo~nt rate or growth rate of real output is insensitive to systematic demand management policies [Lucas; Sargent and Wallace].

Alternative Theories of the Firm (Humanistic Management)

The Theory of the Firm is commonly viewed as axiomatic by business school academicians. Considerations spanning organizational structures, their boundaries and roles, as well as business strategies all relate to the theory of the firm. The dominant theory of the firm poses that markets act perfectly to maximize the well-being of society when people act to maximize the personal utility of their individual purchases and firms act to maximize financial returns to their owners. However, burgeoning evidence and discourse across the scientific and policy communities suggests that the economic, social, and environmental consequences of accepting and applying this theory in the organization of business and society threatens the survival of the human species, among countless others. This book provides the latest thinking on alternatives to the theory of the firm as cornerstone of managerial decision making. Authors explore and elucidate theories that help us understand a firm differently and suggest alternatives to the theory of the firm. This book will be of value to researchers, academics, practitioners, and students interested in leadership, strategic management, and the intersection of corporate interests and the wellbeing of society.

Alternative Theories of the Firm (Humanistic Management)

The Theory of the Firm is commonly viewed as axiomatic by business school academicians. Considerations spanning organizational structures, their boundaries and roles, as well as business strategies all relate to the theory of the firm. The dominant theory of the firm poses that markets act perfectly to maximize the well-being of society when people act to maximize the personal utility of their individual purchases and firms act to maximize financial returns to their owners. However, burgeoning evidence and discourse across the scientific and policy communities suggests that the economic, social, and environmental consequences of accepting and applying this theory in the organization of business and society threatens the survival of the human species, among countless others. This book provides the latest thinking on alternatives to the theory of the firm as cornerstone of managerial decision making. Authors explore and elucidate theories that help us understand a firm differently and suggest alternatives to the theory of the firm. This book will be of value to researchers, academics, practitioners, and students interested in leadership, strategic management, and the intersection of corporate interests and the wellbeing of society.