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A Piano In The Pyrenees: The Ups and Downs of an Englishman in the French Mountains (Isis Series)
by Tony Hawks'If you had to pick two things you wanted - if you had to - what would you pick?'I hesitated. This was a bigger question than usually got asked at these post-match debriefs. 'I suppose the honest answer would be,' I said, still accessing the last pieces of required data from a jumbled mind, 'meeting my soul mate, and finding an idyllic house abroad somewhere.'Inspired by breathtaking views and romantic dreams of finding love in the mountains, Tony Hawks impulsively buys a house in the French Pyrenees. Here, he plans to finally fulfil his childhood fantasy of mastering the piano, untroubled by the problems of the world. In reality, the chaotic story of Tony's hopelessly ill-conceived house purchase reads like the definitive guide to how not to buy a house in France. It finds him flirting with the removal business in a disastrous attempt to transport his piano to France in a dodgy white van; foolishly electing to build a swimming pool himself; and expanding his relationship repertoire when he starts co-habiting, not with an exquisite French beauty, but with a middle-aged builder from West London.As Tony and his friends haplessly attempt to fit into village life, they learn more about themselves and each other than they ever imagined.
The Prairie Traveler: The 1859 Handbook for Westbound Pioneers
by Randolph B. MarcyAlong with a good rifle and a sturdy horse, this guidebook was essential for westward-bound pioneers. Originally published by the War Department, Capt. Marcy's manual offers life-or-death advice on choosing the best routes to California, food supplies, treating snakebites, fording rivers, and encountering Native Americans.
Preservation, Tourism and Nationalism: The Jewel of the German Past (Heritage, Culture and Identity)
by Joshua HagenSince its discovery by German romantics and nationalists, Rothenburg has been an established icon of the German nation and its medieval past. By tracing Rothenburg's historical development as a place of national importance, this book examines the cultural politics of historical preservation and tourism in general. In exploring the shifting practice and importance of tourism in Rothenburg and how this relates to broader debates about German culture and identity, Preservation, Tourism and Nationalism offers an important and original perspective on the changing dynamics of romanticized historical landscapes and how events are used to further national, cultural and political agendas. It also analyses the changing practices of historical preservation, and in particular, how historic preservation in Rothenburg reflects a desire to make it more historic and more German. With important insights into what it means to be German, how Germans relate to the past and how the answers to these questions have changed over time, this richly illustrated and detailed volume offers an important narrative of the rise, evolution and contestation of memory in German culture.
Preservation, Tourism and Nationalism: The Jewel of the German Past (Heritage, Culture and Identity)
by Joshua HagenSince its discovery by German romantics and nationalists, Rothenburg has been an established icon of the German nation and its medieval past. By tracing Rothenburg's historical development as a place of national importance, this book examines the cultural politics of historical preservation and tourism in general. In exploring the shifting practice and importance of tourism in Rothenburg and how this relates to broader debates about German culture and identity, Preservation, Tourism and Nationalism offers an important and original perspective on the changing dynamics of romanticized historical landscapes and how events are used to further national, cultural and political agendas. It also analyses the changing practices of historical preservation, and in particular, how historic preservation in Rothenburg reflects a desire to make it more historic and more German. With important insights into what it means to be German, how Germans relate to the past and how the answers to these questions have changed over time, this richly illustrated and detailed volume offers an important narrative of the rise, evolution and contestation of memory in German culture.
Prickly Pears of Palestine: The People Behind the Politics (Eye Classics Ser.)
by Hilda ReillyAn account providing a human face to the realities of life in Palestine The Palestinian-Israeli conflict is one of the most widely reported and long standing struggles in the world, yet for many, misunderstanding is rife about its most basic issues. Hilda Reilly volunteered to work at An-Najah University in Nablus in order to spend time among many ordinary people, living under extraordinary circumstances. She lives among students, and relates the many conversations she has with a wide range of Palestinians about their thoughts on Hamas and Fatah, Yasser Arafat, bin Laden and Hussein, Blair and Bush, bringing readers an insight to the people behind the politics.
Progress in Tourism Marketing
by Metin Kozak Luisa AndreuThe aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena.Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
Progress in Tourism Marketing
by Elsevier LtdThe aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena.Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
Quality Tourism Experiences
by Gayle Jennings Norma NickersonThe theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the varied stakeholders associated directly or indirectly with the phenomenon of tourism."Quality tourism experiences" is a widely used phrase in tourism and tourism-related texts and is associated with a diversity of meanings and usage. Meanings are ascribed by industry/business, government agencies, tourists, community and academics. The phrase is used to argue, for example, for positive social impacts, economic benefits, environmental protection, government policy formulation, discrimination between tourism products as well as issues associated with sustainability. Subsequently, the phrase "quality tourism experiences" is not a nomothetic term but rather one associated with multiple interpretations and meanings. The book"s overarching tenet is that "quality" is a socially constructed term (as are the terms tourism experiences). Authors investigate the role of the mass media, the role of travel providers, the role of host communities, the role of tourists, and the role of "government" at all its levels. From an academic perspective, quality tourism experiences are associated with interaction between host and guest (tourists and community perspectives), the classification of type of tourism product (tourism industry and government sector perspectives), market differentiation and development, tourist perspectives, the notion of an integrated system and benefits from an economic perspective.Similarly, quality is associated with different meanings and is used in a variety of contexts within tourism literature. For example quality is associated with service quality, quality assurance/auditing and control, perceptions of quality at an individual/business/community level, that is, stakeholder level, and in regard to product and market differentiation. The book draws together writers from different backgrounds and interdisciplinary interests and research methodologies, as a consequence, the book provides a model of the way researchers can work together to illuminate an area and to provide multiple representations and interpretations of that area. Moreover the book demonstrates interdisciplinary, transdisciplinary and intradisciplinary approaches and collaborations.Kathleen Andereck, Ph.D., Arizona State University WestSue Beeton, Ph.D., La Trobe UniversityHeather E. Bowen, Ph.D., George Mason UniversityKelly S. Bricker, Ph.D., West Virginia University Barbara Carmichael, Ph.D., Wilfrid Laurier UniversityMaggie Daniels, Ph.D., George Mason UniversityGayle Jennings, Ph.D., Central Queensland UniversityClaudia Jurowski, Ph.D, Northern Arizona UniversityDeborah Kerstetter, Ph.D., Penn State UniversityNorma Nickerson, Ph.D., University of MontanaLori Pennington-Gray, Ph.D., University of Florida Carla Almeida Santos, Ph.D., University of Illinois at Urbana-Champaign Betty Weiler, Ph.D., Monash University
Quality Tourism Experiences
by Gayle Jennings Norma Polovitz NickersonThe theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the varied stakeholders associated directly or indirectly with the phenomenon of tourism."Quality tourism experiences" is a widely used phrase in tourism and tourism-related texts and is associated with a diversity of meanings and usage. Meanings are ascribed by industry/business, government agencies, tourists, community and academics. The phrase is used to argue, for example, for positive social impacts, economic benefits, environmental protection, government policy formulation, discrimination between tourism products as well as issues associated with sustainability. Subsequently, the phrase "quality tourism experiences" is not a nomothetic term but rather one associated with multiple interpretations and meanings. The book"s overarching tenet is that "quality" is a socially constructed term (as are the terms tourism experiences). Authors investigate the role of the mass media, the role of travel providers, the role of host communities, the role of tourists, and the role of "government" at all its levels. From an academic perspective, quality tourism experiences are associated with interaction between host and guest (tourists and community perspectives), the classification of type of tourism product (tourism industry and government sector perspectives), market differentiation and development, tourist perspectives, the notion of an integrated system and benefits from an economic perspective.Similarly, quality is associated with different meanings and is used in a variety of contexts within tourism literature. For example quality is associated with service quality, quality assurance/auditing and control, perceptions of quality at an individual/business/community level, that is, stakeholder level, and in regard to product and market differentiation. The book draws together writers from different backgrounds and interdisciplinary interests and research methodologies, as a consequence, the book provides a model of the way researchers can work together to illuminate an area and to provide multiple representations and interpretations of that area. Moreover the book demonstrates interdisciplinary, transdisciplinary and intradisciplinary approaches and collaborations.Kathleen Andereck, Ph.D., Arizona State University WestSue Beeton, Ph.D., La Trobe UniversityHeather E. Bowen, Ph.D., George Mason UniversityKelly S. Bricker, Ph.D., West Virginia University Barbara Carmichael, Ph.D., Wilfrid Laurier UniversityMaggie Daniels, Ph.D., George Mason UniversityGayle Jennings, Ph.D., Central Queensland UniversityClaudia Jurowski, Ph.D, Northern Arizona UniversityDeborah Kerstetter, Ph.D., Penn State UniversityNorma Nickerson, Ph.D., University of MontanaLori Pennington-Gray, Ph.D., University of Florida Carla Almeida Santos, Ph.D., University of Illinois at Urbana-Champaign Betty Weiler, Ph.D., Monash University
Rick Steves France (Travel Ser.)
by Rick Steves Steve SmithNow more than ever, you can count on Rick Steves to tell you what you really need to know when traveling through France. Wander the lavender fields of Provence, climb the steps of the Eiffel Tower, and bite into a perfect croissant: Inside Rick Steves France you'll find:Fully updated, comprehensive coverage for planning a multi-week trip to FranceRick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favoritesTop sights and hidden gems, from the Louvre and the Palace of Versailles to neighborhood cafés and delicate macaronsHow to connect with local culture: Stroll through open-air markets in Paris, bike through rustic villages, and taste wines in Burgundy and BordeauxBeat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insightThe best places to eat, sleep, and relax with a glass of vin rougeSelf-guided walking tours of lively neighborhoods and incredible museumsVital trip-planning tools, like how to link destinations, build your itinerary, and get from place to placeDetailed maps, including a fold-out map for exploring on the goOver 1,000 bible-thin pages include everything worth seeing without weighing you downCoverage of Paris, Chartres, Normandy, Mont St-Michel, Brittany, The Loire, Dordogne, Languedoc-Roussillon, Provence, The French Riviera, Nice, Monaco, The French Alps, Burgundy, Lyon, Alsace, Reims, Verdun, and much moreCovid-related travel info and resources for a smooth tripMake the most of every day and every dollar with Rick Steves France.Planning a one- to two-week trip? Check out Rick Steves Best of France.
Rick Steves France (Rick Steves)
by Rick Steves Steve SmithNow more than ever, you can count on Rick Steves to tell you what you really need to know when traveling through France. Wander the lavender fields of Provence, climb the steps of the Eiffel Tower, and bite into a perfect croissant. Inside Rick Steves France you'll find:Fully updated, comprehensive coverage for planning a multi-week trip to France Rick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favorites Top sights and hidden gems, from the Louvre and the Palace of Versailles to neighborhood cafés and delicate macarons How to connect with local culture: Stroll through open-air markets in Paris, bike through rustic villages, and taste wines in Burgundy and Bordeaux Beat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insight The best places to eat, sleep, and relax with a glass of vin rougeSelf-guided walking tours of lively neighborhoods and incredible museums Vital trip-planning tools, like how to link destinations, build your itinerary, and get from place to place Detailed maps, including a fold-out map for exploring on the go Over 1,000 bible-thin pages include everything worth seeing without weighing you down Coverage of Paris, Chartres, Normandy, Mont St-Michel, Brittany, The Loire, Dordogne, Languedoc-Roussillon, Provence, The French Riviera, Nice, Monaco, The French Alps, Burgundy, Lyon, Alsace, Reims, Verdun, and much more Make the most of every day and every dollar with Rick Steves France. Planning a one-week trip? Check out Rick Steves Best of France.
The Ripening Sun: One Woman And The Creation Of A Vineyard
by Patricia AtkinsonFor most people giving up the day job and moving to a beautiful area of France and living off the vines is an impossible but delicious dream. In 1990, Patricia Atkinson and her husband decided to sell up in Britain and emigrate to the Dordogne. Their idea was to buy a house with a few vines attached and employ someone to tend to the wine while they earned their living with some financial consultancy work. There followed a series of disasters: the stock market crashed leaving their small holding as their sole source of income; the first red wine harvest turned to vinegar; and Patricia's husband returned to Britain, unable to cope with the stress. He never returned. Patricia Atkinson, whose only knowledge of wine up to that moment was 'that it came from a bottle' and who had not a word of French, was left to salvage their life savings form the vineyards. What follows is a remarkable story of struggle and transformation whereby her tiny 4 hectare plot has become a major estate of 21 hectares, where her Clos d'Yvigne wines have won awards and been adopted by wine merchants throughout the world and where she has been hailed as a superstar by UK wine writers.
Road Trip USA: Cross-Country Adventures on America's Two-Lane Highways (Road Trip USA)
by Jamie JensenThe Road Awaits! Criss-cross the country on America's classic two-lane highways with Road Trip USA!Inside you'll find:11 of America's favorite road trips with a flexible network of route combinations, color-coded and extensively cross-referenced to allow for hundreds of possible itinerariesMile-by-mile highlights celebrating the best of Americana, including roadside curiosities, parks, diners, and moreLocal history that reveals the unique personalities of small towns and big cities across the country Vintage snapshots, full-color photos, and beautiful illustrations of America both then and now Over 125 detailed driving maps covering more than 35,000 miles of classic American blacktopExpert advice from road-warrior Jamie Jensen, who cruised nearly 400,000 miles of highway in search of the perfect stretches of pavementRoad Trip USA celebrates the great American road trip, and gives you the tools, resources, and inspiration to make it your own. Hit the road!
Road Trip USA: Cross-Country Adventures on America's Two-Lane Highways (Road Trip USA)
by Jamie JensenCriss-cross the country on America's two-lane highways with the 25th anniversary edition of the ultimate guide to the classic road trip. InsideRoad Trip USA you'll find:11 routes through the heart of America, color-coded and extensively cross-referenced to allow for hundreds of possible itinerariesMile-by-mile highlights celebrating the best of Americana, including roadside curiosities, parks, diners, and the local history and personality that makes each small town and big city uniqueOver 125 streamlined maps covering more than 35,000 miles of two-lane American blacktopFull-color photos and illustrations of America both then and nowExpert advice from road-warrior Jamie Jensen, who sped along nearly 400,000 miles of highway in search of the perfect stretches of pavementInsight into the great American road trip, as well as resources, history, and fun facts along the wayHit the road, roll down the windows, and discover the soul of the country with Road Trip USA.
Road Trip USA: Cross-Country Adventures on America's Two-Lane Highways (Road Trip USA)
by Jamie JensenCriss-cross the country on America's two-lane highways with the ultimate guide to the classic road trip. InsideRoad Trip USA you'll find:11 routes through the heart of America, color-coded and extensively cross-referenced to allow for hundreds of possible itineraries Mile-by-mile highlights celebrating the best of Americana, including roadside curiosities, parks, diners, and the local history and personality that makes each small town and big city unique Over 125 streamlined maps covering more than 35,000 miles of two-lane American blacktop Full-color photos and illustrations of America both then and now Expert advice from road-warrior Jamie Jensen, who sped along nearly 400,000 miles of highway in search of the perfect stretches of pavement Insight into the great American road trip, as well as resources, history, and fun facts along the way About Moon Travel Guides: Moon was founded in 1973 to empower independent, active, and conscious travel. We prioritize local businesses, outdoor recreation, and traveling strategically and sustainably. Moon Travel Guides are written by local, expert authors with great stories to tell—and they can't wait to share their favorite places with you. Hit the road, roll down the windows, and discover the soul of the country with Road Trip USA.
Rome from the Ground Up (From The Ground Up (hup) Ser. #4)
by James H. McGregorRome is not one city but many, each with its own history unfolding from a different center: now the trading port on the Tiber; now the Forum of antiquity; the Palatine of imperial power; the Lateran Church of Christian ascendancy; the Vatican; the Quirinal palace. Beginning with the very shaping of the ground on which Rome first rose, this book conjures all these cities, past and present, conducting the reader through time and space to the complex and shifting realities—architectural, historical, political, and social—that constitute Rome. A multifaceted historical portrait, this richly illustrated work is as gritty as it is gorgeous, immersing readers in the practical world of each period. James H. S. McGregor’s explorations afford the pleasures of a novel thick with characters and plot twists: amid the life struggles, hopes, and failures of countless generations, we see how things truly worked, then and now; we learn about the materials of which Rome was built; of the Tiber and its bridges; of roads, aqueducts, and sewers; and, always, of power, especially the power to shape the city and imprint it with a particular personality—like that of Nero or Trajan or Pope Sixtus V—or a particular institution. McGregor traces the successive urban forms that rulers have imposed, from emperors and popes to national governments including Mussolini’s. And, in archaeologists’ and museums’ presentation of Rome’s past, he shows that the documenting of history itself is fraught with power and politics. In McGregor’s own beautifully written account, the power and politics emerge clearly, manifest in the distinctive styles and structures, practical concerns and aesthetic interests that constitute the myriad Romes of our day and days past.
Round Ireland With A Fridge: On-line Retail
by Tony Hawks'I hereby bet Tony Hawks the sum of One Hundred Pounds that he cannot hitchhike round the circumference of Ireland, with a fridge, within one calendar month'A foolhardy attempt to win a drunken bet led to Tony Hawks having one of the most unforgettable experiences of his life. Joined by his trusty travelling-companion-cum-domestic-appliance, he found himself in the midst of a remarkable, inspirational and, at times, downright silly adventure.In their month of madness, Tony and his fridge surfed together; entered a batchelor festival; and one of them had sex without the other knowing. The fridge got christened, and they even met the poorest king on Earth.An absurd story of an extraordinary adventure, Round Ireland with a Fridge follows the fearless pair as they battle towards Dublin and a breathtaking finale that is moving, uplifting, and a fitting conclusion to the whole ridiculous affair.
Scots Dictionary: Collins Little Books (Collins Little Books)
by Collins DictionariesA highly popular and informative guide to the Scots language in an attractive format. Contains words and phrases from both literary and everyday language, this is the perfect wee dictionary of Scots for native and non-native speakers alike.
Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
by Ron Morritt Art WeinsteinGet the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts-the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies.Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry&’s practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter&’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included.Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology&’s impact on the hospitality industryspecial issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy) and more!Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.
Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
by Ron Morritt Art WeinsteinGet the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts-the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies.Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry&’s practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter&’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included.Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology&’s impact on the hospitality industryspecial issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy) and more!Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.
Siberian Dreams: Winner RGS/BBC Journey of a Lifetime Award
by Andy HomeEvery year thousands compete to win the RGS/BBC Journey of a Lifetime award and fulfill their travel dreams. However, Andy Home's dream would be most people's nightmare. Andy went to Siberia, to the Russian industrial mining city of Norilsk where temperatures drop to minus 50, half the year is spent in perpetual darkness, and the pollution has destroyed all natural life. Once a prison camp, then a secret Soviet military city, Norilsk teetered on the edge of financial and social meltdown in the early 1990s. Now, it is owned by one of Russia's new breed of all-powerful oligarchs and is the biggest single source of common industrial metals. Andy's quest was to meet the former Soviet shock workers and ask them what life is like in 21st-century Russia. This is a fast paced, humorous, and insightful account of an extraordinary journey of a lifetime.
Stalking the Wild Dik-Dik: One Woman's Solo Misadventures Across Africa
by Marie JavinsStalking the Wild Dik-Dik is a spirited African adventure of a solo woman traveler whose overland excursion across the continent includes challenges, inevitable mishaps, and more than a few debacles.Author and world traveler Marie Javins is an unflappable narrator, who takes even the most bizarre and patience-trying situations with a dose of good humor. Javins fell in love with Africa when she traversed the continent in 2001 as part of a larger world tour. She later returned to spend half of 2005 revisiting the people and places that had so impacted her on her first trip. Javins was struck not by the desperation of Africa, but by its hope - the dignity of its people, the vibrancy of its cities, and the inherent adventure that is inherent it offered.Stalking the Wild Dik-Dik is a funny and compassionate account of the sort of lively and heedless undertaking that could only happen in Africa. Javins's brushes with wildlife are punctuated with more serious dilemmas. Through it all, Javins's experience of Africa is life-altering, and her witty observations make for the best kind of travel literature which takes its readers into the heart and soul of the continent.
The Stones of Florence and Venice Observed: The Stones Of Florence And Venice Observed (Penguin Modern Classics)
by Mary McCarthyThe Stones of Florence and Venice Observed are wonderfully vivid and perceptive descriptions of two great Italian cities, told through their history and art, revealing Mary McCarthy to be one of literature's greatest travelling companions.Here she depicts Florence through its tempestuous past, from the reign of the Medicis to Savonarola's bonfire of the vanities. Her account is dominated by the splendours of the Renaissance - the statues of Michelangelo and Donatello, the architecture of Brunelleschi, the paintings of Giotto and Botticelli - but she also shows Florence as a living city with a bustling street pageant of sounds and smells. A 'gold idol with clay feet', McCarthy's Venice is a city of illusion and spectacle, carnival and commerce, entrancing visitors with its grandeur and richness, its reflection glittering in the waters of the Adriatic.
The Street Philosopher and the Holy Fool: A Syrian Journey
by Marius KociejowskiThe Street Philosopher and the Holy Fool chronicles a series of friendships and conversations pursued over ten years with an erratic cast of Syrians that includes Abed, the unemployable ‘street philosopher’ and Sulayman, ‘the holy fool’, alongside Myrna, a Christian healer marked by the stigmata of Christ, Abu al-Talib, the prince of fools and Father Paolo, the Desert Father of Deir Mar Musa monastery. In the company of a witty, irreverent Canadian poet with a gift for listening, we touch on madness and divine possession, alchemy and the Sufi masters, melancholia and the marriage of true minds. We inhabit the dreams, fears and aspirations of the old Levantine Syria, a fascinating flux of faiths in the years before the mobile telephone and a mere decade before civil war tore this nation apart. It is a precious gift, bearing testimony to the tolerant coexistence which made the country so attractive, and which will hopefully one day be reestablished.
Tales from the Expat Harem: Foreign Women in Modern Turkey
by Anastasia M. AshmanAs the Western world struggles to comprehend the paradoxes of modern Turkey, Tales from the Expat Harem reveals its most personal nuances. This illuminating anthology provides a window into the country from the perspective of thirty-two expatriates from seven different nations-artists, entrepreneurs, Peace Corps volunteers, archaeologists, missionaries, and others-who established lives in Turkey for work, love, or adventure. Through narrative essays covering the last four decades, these diverse women unveil the mystique of the "Orient,” describe religious conflict, embrace cultural discovery, and maneuver familial traditions, customs, and responsibilities. Poignant, humorous, and transcendent, the essays take readers to weddings and workplaces, down cobbled Byzantine streets, into boisterous bazaars along the Silk Road, and deep into the feminine stronghold of steamy Ottoman bathhouses. The outcome is a stunning collection of voices from women suspended between two homes as they redefine their identities and reshape their worldviews.