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Strategic Communication: An Introduction to Theory and Global Practice
by Jesper Falkheimer Mats HeideThis textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Strategic Communication: Public relations at work
by Jane Johnston Leanne GlennyCommunication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.
Strategic Communication: Public relations at work
by Jane Johnston Leanne GlennyCommunication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.
Strategic Communication: Campaign Planning
by James MahoneyStrategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.
Strategic Communication: Campaign Planning
by James MahoneyStrategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.
Strategic Climate Change Communications: Effective Approaches to Fighting Climate Denial (PDF) (Series on Climate Change and Society)
by Jasper FessmannFor over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change. Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy.
Strategic Action Planning Now Setting and Meeting Your Goals
by Cate GableFilling the need for a "how-to," step-by-step guide to strategic planning, Strategic Action Planning NOW! outlines team-based planning in four steps. Gate Gable's techniques provide detailed guidance into planning processes, strategic skills, recognition of challenges, consideration of goals, monitoring and measurement, and implementation tips to help the reader begin the planning process almost immediately.Written in three parts, the author provides exercises with each chapter. Part one covers the pre-planning stages, defining who and what your team is and what your teams' goals are. The second part goes over the actual planning, identifying the challenges and setting the goals for your team. The third and final part deals with post planning, implementation and evaluating your team's progress.
Strategic Action Planning Now Setting and Meeting Your Goals
by Cate GableFilling the need for a "how-to," step-by-step guide to strategic planning, Strategic Action Planning NOW! outlines team-based planning in four steps. Gate Gable's techniques provide detailed guidance into planning processes, strategic skills, recognition of challenges, consideration of goals, monitoring and measurement, and implementation tips to help the reader begin the planning process almost immediately.Written in three parts, the author provides exercises with each chapter. Part one covers the pre-planning stages, defining who and what your team is and what your teams' goals are. The second part goes over the actual planning, identifying the challenges and setting the goals for your team. The third and final part deals with post planning, implementation and evaluating your team's progress.
Strangling Aunty: Perilous Times for the Australian Broadcasting Corporation
by Virginia SmallDrawing on a wealth of academic research, statistics and interviews with key Australian media people including present and former Australian Broadcasting Corporation staffers, this book explores the transitions of the ABC under various types of organisational re-strategising, governance and political shifts.The book provides the reader with an authoritative narrative as to how the ABC has lost its iconic status in Australian society, and unfolds how the ABC has strayed from its respected public charter which endowed the ABC with a distinctive and important role in informing, educating and entertaining the Australian public. Successive federal government funding cuts have shrunk staffing levels and services while it has pursued a corporatist model that mimics the trappings and practices of commercial media. In that process it has become politicised and trivialised, thereby threatening its demise. The book is a unique and timely contribution at a time of dwindling interest for the funding of public assets everywhere. There is no other book in the market that addresses the decline of the organisation (the ABC) and analyses the reasons for its demise within an organisational theoretical framework. The book is written for an educated general audience, with academics and media practitioners specifically in mind, and has everyday applications for business organisations operating in the public sector by bringing together important findings of public funding, budgets, management and organisational strategies and evolution.
Strange Places, Questionable People (Hachette Wine Guides Ser.)
by John SimpsonFor over thirty years, John Simpson has travelled the world to report on the most significant events of our time. From being punched in the stomach by Harold Wilson on one of his first days as a reporter, to escaping summary execution in Beirut, flying into Teheran with the returning Ayatollah Khomeini, and narrowly avoiding entrapment by a beautiful Czech secret agent, Simpson has had an astonishingly eventful career. In 1989 he witnessed the Tiananmen Square massacre, the fall of the Berlin Wall and the collapse of Communism throughout Eastern Europe and, only weeks later, in South Africa, the release of Nelson Mandela. With Simpson's uncanny knack of being in the right place at the right time, this autobiography is a ring-side seat at every major event in recent global history. 'So vivid I could feel my heart beating' Jonathan Mirsky, Spectator 'great stories, sometimes harrowing, sometimes hilarious' Daily Telegraph
Strange People I Have Known: … And Other Stories
by Andy McSmithDuring a long career in journalism, Andy McSmith encountered Prime Minister Margaret Thatcher in a Siberian town called Bratsk; dined with Sir Edward Heath in his home in Salisbury; was mugged in the street while visiting Moscow with John Major; and knew Boris Johnson as a colleague with an ambition to be something more than just a journalist.Unusually, though, early in his career he abandoned journalism, to return after more than a decade as a left-wing political activist and playwright. This brought him into close contact with people he would never otherwise have met, including a Trotskyist with a weird millennial vision of the coming revolution, and the strike organiser who brought down leaders of the Polish Communist Party years before the Iron Curtain fell.Working full time for the Labour Party, he knew Gordon Brown and Tony Blair as new MPs, sharing a cramped office in Parliament.Before all that, he was a rebellious teenager who was hanging out with the hippies in San Francisco on the day the Beatles icon George Harrison paid a visit.A host of characters pass through this account of his long life – some highly successful, others not, each recalled in vivid detail.
The Strange Loops of Translation
by Douglas RobinsonOne of the most exciting theories to emerge from cognitive science research over the past few decades has been Douglas Hofstadter's notion of “strange loops,” from Gödel, Escher, Bach (1979). Hofstadter is also an active literary translator who has written about translation, perhaps most notably in his 1997 book Le Ton Beau de Marot, where he draws on his cognitive science research. And yet he has never considered the possibility that translation might itself be a strange loop.In this book Douglas Robinson puts Hofstadter's strange-loops theory into dialogue with a series of definitive theories of translation, in the process showing just how cognitively and affectively complex an activity translation actually is.
The Strange Loops of Translation
by Douglas RobinsonOne of the most exciting theories to emerge from cognitive science research over the past few decades has been Douglas Hofstadter's notion of “strange loops,” from Gödel, Escher, Bach (1979). Hofstadter is also an active literary translator who has written about translation, perhaps most notably in his 1997 book Le Ton Beau de Marot, where he draws on his cognitive science research. And yet he has never considered the possibility that translation might itself be a strange loop.In this book Douglas Robinson puts Hofstadter's strange-loops theory into dialogue with a series of definitive theories of translation, in the process showing just how cognitively and affectively complex an activity translation actually is.
Stranded Encyclopedias, 1700–2000: Exploring Unfinished, Unpublished, Unsuccessful Encyclopedic Projects (New Directions in Book History)
by Linn Holmberg Maria SimonsenIn Stranded Encyclopedias, 1700–2000: Exploring Unfinished, Unpublished, Unsuccessful Encyclopedic Projects, fourteen scholars turn to the archives to challenge the way the history of modern encyclopedism has long been told. Rather than emphasizing successful publications and famous compilers, they explore encyclopedic enterprises that somehow failed. With a combined attention to script, print, and digital cultures, the volume highlights the many challenges facing those who have pursued complete knowledge in the past three hundred years. By introducing the concepts of stranded and strandedness, it also provides an analytical framework for approaching aspects often overlooked in histories of encyclopedias, books, and learning: the unpublished, the unfinished, the incomplete, the unsuccessfully disseminated, and the no-longer-updated. By examining these aspects in a new and original way, this book will be of value to anyone interested in the history of encyclopedism and lexicography, the history of knowledge, language, and ideas, and the history of books, writing, translating, and publishing. Chapters 1 and 4 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Straight Talk: Written Communication for Career Success
by Paul R. Timm Sherron BienvenuStraight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success. Whether writing person to person, or to a group, plenty of practical applications give hands on experience in: practicing effective writing, handling professional memos, participating in teams, and gaining confidence in delivering formal and informal professional documents. This book also helps students prepare for competitive events and includes a 5-Step Strategic Communication tactic which students can immediately apply and practice.
Straight Talk: Written Communication for Career Success
by Paul R. Timm Sherron BienvenuStraight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success. Whether writing person to person, or to a group, plenty of practical applications give hands on experience in: practicing effective writing, handling professional memos, participating in teams, and gaining confidence in delivering formal and informal professional documents. This book also helps students prepare for competitive events and includes a 5-Step Strategic Communication tactic which students can immediately apply and practice.
Straight Talk: Oral Communication for Career Success
by Paul R. Timm Sherron BienvenuStraight Talk: Oral Communication for Career Success has a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the speech communication skills essential for life and work success. Whether talking person to person, in a group, or in front of an audience, plenty of practical applications give hands on experience in: practicing effective speaking, handling conversations, participating in teams, and gaining confidence in delivering formal and informal presentations. This book also helps students prepare for competitive events and includes the Presents the 5 Step Strategic Communication tactics students can immediately apply and practice communications skills.
Straight Talk: Oral Communication for Career Success
by Paul R. Timm Sherron BienvenuStraight Talk: Oral Communication for Career Success has a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the speech communication skills essential for life and work success. Whether talking person to person, in a group, or in front of an audience, plenty of practical applications give hands on experience in: practicing effective speaking, handling conversations, participating in teams, and gaining confidence in delivering formal and informal presentations. This book also helps students prepare for competitive events and includes the Presents the 5 Step Strategic Communication tactics students can immediately apply and practice communications skills.
Strafrecht in Film und Fernsehen
by Hauke Brettel Matthias Rau Jannik RienhoffDieser Band widmet sich aktuellen Fragen zur Darstellung von Recht und Gerechtigkeit in Filmen und Serien und den transportierten Inhalten oder den Auswirkungen der Mediendarstellungen auf die RezipientInnen bzw. den Wechselwirkungen mit Kriminaljustiz und -politik. Schwerpunkte bilden Ausführungen zur Darstellung von fiktiver und realer Kriminalität im Fernsehen sowie zu bekannten Krimiserien wie „Tatort“ oder „CSI“. Zudem werden populäre Spielfilme wie „Minority Report“ oder SuperheldInnen-Verfilmungen einer kriminologischen Analyse unterzogen. Hierbei eröffnen sich zahlreiche Diskurse über Recht und Gerechtigkeit, um ihren Zusammenhang und ihre Widersprüche, die (nicht nur) in den Medien- und Rechtswissenschaften geführt werden.
Storyworthy: Engage, Teach, Persuade, And Change Your Life Through The Power Of Storytelling (PDF)
by Matthew Dicks Dan KennedyWhether we realise it or not, we are always telling stories. On a first date or job interview, in a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In so doing, we make choices about what to emphasize and what to leave out. We frame and explain in order to amuse, rationalize, or just plain vent. The author, acclaimed for his storytelling on stages, the radio, and in novels including Memoirs of an Imaginary Friend, is also an award-winning teacher. His wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing any story show that anyone can learn to be an appealing storyteller; that everyone has something story worthy to express; and, perhaps most importantly, that the act of creating and telling a tale is a powerful way of understanding and enhancing one's own life.
Storyworthy: Engage, Teach, Persuade, And Change Your Life Through The Power Of Storytelling
by Matthew Dicks Dan Kennedy"A 30-time StorySLAM champion shows readers how to improve their storytelling skills, and how doing so can improve their relationships, careers, and overall well-being"--.
Storytelling with You: Plan, Create, and Deliver a Stellar Presentation
by Cole Nussbaumer KnaflicBe heard. Change minds. Get people to act. (Inspire them to clap.) Whether presenting in a meeting, delivering a keynote on stage, or simply talking with your colleagues about your latest project, you play a critical role in how information is shared. You determine whether people engage, understand, and take action. In storytelling with you, best-selling author and world-renowned speaker Cole Nussbaumer Knaflic prepares you to develop your story and deliver it with prowess. She unlocks the secrets that have propelled her from self-described introvert to sought-after presenter, distilling lessons learned into this immensely powerful and practical guide. The journey starts by building the foundation for effective communication: gaining an understanding of your audience and message. You&’ll then learn to transform your ideas into compelling stories and illustrative content. Once the materials are set, you&’ll turn your attention inward and explore strategies to hone your delivery and communicate with confidence, preparing you for exceptional meetings and knockout presentations. Give your hard work a voice and amplify your impact by communicating in a way that makes people want to listen and respond—storytelling with you will help you do it.
Storytelling with You: Plan, Create, and Deliver a Stellar Presentation
by Cole Nussbaumer KnaflicBe heard. Change minds. Get people to act. (Inspire them to clap.) Whether presenting in a meeting, delivering a keynote on stage, or simply talking with your colleagues about your latest project, you play a critical role in how information is shared. You determine whether people engage, understand, and take action. In storytelling with you, best-selling author and world-renowned speaker Cole Nussbaumer Knaflic prepares you to develop your story and deliver it with prowess. She unlocks the secrets that have propelled her from self-described introvert to sought-after presenter, distilling lessons learned into this immensely powerful and practical guide. The journey starts by building the foundation for effective communication: gaining an understanding of your audience and message. You&’ll then learn to transform your ideas into compelling stories and illustrative content. Once the materials are set, you&’ll turn your attention inward and explore strategies to hone your delivery and communicate with confidence, preparing you for exceptional meetings and knockout presentations. Give your hard work a voice and amplify your impact by communicating in a way that makes people want to listen and respond—storytelling with you will help you do it.
Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
by Hans-Wilhelm EckertThis book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.
Storytelling with Data: Let's Practice!
by Cole Nussbaumer KnaflicInfluence action through data! This is not a book. It is a one-of-a-kind immersive learning experience through which you can become—or teach others to be—a powerful data storyteller. Let’s practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data’s foundational lessons, Let’s practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes: ● Practice with Cole: exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation ● Practice on your own: thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions ● Practice at work: practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impact The lessons and exercises found within this comprehensive guide will empower you to master—or develop in others—data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories!