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C. H. Sisson Reconsidered (The New Antiquity)
by John Talbot Victoria MoulThis book is the first collection of essays dedicated to the work of C. H. Sisson (1915-2003), a major English poet, critic and translator. The collection aims to offer an overall guide to his work for new readers, while also encouraging established readers of one aspect (such as his well-known classical translations) to explore others. It champions in particular the quality of his original poetry. The book brings together contributions from scholars and critics working in a wide range of fields, including classical reception, translation studies and early modern literature as well as modern English poetry, and concludes with a more personal essay on Sisson’s work by Michael Schmidt, his publisher.
Byron, Shelley and Goethe's Faust: An Epic Connection
by Ben HewittThe first part of Goethe's dramatic poem Faust (1808), one of the great works of German literature, grabbed the attention of Byron and Percy Shelley in the 1810s, engaging them in a shared fascination that was to exert an important influence over their writings. In this comparative study, Ben Hewitt explores the links between Faust and Byron's and Shelley's works, connecting Goethe and the two English Romantic poets in terms of their differing, intricately related experiments with epic. In so doing, Hewitt enters the three writers into a literary and philosophical dialogue concerning 'epic' and 'tragic' perspectives on human knowledge and potential - perspectives crucial to the very structure and significance of Goethe's masterpiece - and illuminates hitherto unacknowledged affinities between these key figures in Romantic literature, and between British and German Romanticisms.
Byron, Shelley and Goethe's Faust: An Epic Connection
by Ben HewittThe first part of Goethe's dramatic poem Faust (1808), one of the great works of German literature, grabbed the attention of Byron and Percy Shelley in the 1810s, engaging them in a shared fascination that was to exert an important influence over their writings. In this comparative study, Ben Hewitt explores the links between Faust and Byron's and Shelley's works, connecting Goethe and the two English Romantic poets in terms of their differing, intricately related experiments with epic. In so doing, Hewitt enters the three writers into a literary and philosophical dialogue concerning 'epic' and 'tragic' perspectives on human knowledge and potential - perspectives crucial to the very structure and significance of Goethe's masterpiece - and illuminates hitherto unacknowledged affinities between these key figures in Romantic literature, and between British and German Romanticisms.
Bylines in Despair: Herbert Hoover, the Great Depression, and the U.S. News Media
by Louis W. LiebovichThrough a long public life and short presidency, Herbert Hoover carefully cultivated reporters and media owners as he rose from a relief administrator to president of the United States. During his service to government, he held the conviction that journalists were to be manipulated and mistrusted. When the nation fell into economic disaster, Hoover's misconceptions about the press and press relations exacerbated a national calamity. This book traces the entire history of Hoover's relationship with magazines, newspapers, newsreel organizations, and radio, and demonstrates how an attitude toward the U.S. press can help or hinder a public figure throughout his career. The book draws upon diaries of Hoover aides, oral histories from journalists and other media figures, newspaper and magazine clippings, radio broadcasts, newsreels, public documents, archival manuscripts, and a plethora of published secondary books and articles. This may be the most complete and best-documented study of a single president and the media.
Bye Bye Baby: My Tragic Love Affair With The Bay City Rollers
by Caroline SullivanOver four hot summers from 1975 to 1979, teenager Caroline Sullivan and her friends criss-crossed the USA in the Rollers' wake. They staked out airports and hotels, tricking airline clerks and wheedling information out of PR companies.
By My Hands: A Potter’s Apprenticeship
by Florian Gadsby'Every page made me wish I was a potter' Nigel SlaterFlorian Gadsby has devoted his life to pottery, refining his technique towards the point of perfection - and as his skill has grown, so has his social media following, which today numbers in the millions. Based at a studio in North London, he releases three new collections per year, characterized by simple forms and sharp edges, which sell out in a matter of minutes.In By My Hands, Florian tells the story of his artistic awakening, his education in England, Ireland and Japan, and of the sheer discipline which has led him to become the cultural sensation he is today. Arguing for the value in dedicating yourself to a craft, Florian weaves anecdotes about particular pots and processes into the narrative of his life, exploring what he has learnt from specific pieces he was taught to throw during his apprenticeships and how they have informed his philosophy and approach to his work.By My Hands is an ode to the beauty of small things, such as a simple hand-thrown mug or bowl, which can brighten life's daily rituals and make them more meaningful - as well as an inspiring testament to the power of perseverance.
Buy Me!: 10 Steps to Selling Yourself in Business
by Adam Riccoboni Daniel CallaghanThere are so many small things you can do to make a big difference in your career, and this book unlocks the tools to make that happen. In today's current economic climate, it is important to stay ahead of the competition, remaining employable, adept and confident in business. Buy Me! is a book that helps you do just that. Clearly and accessibly written by two business professionals, the book guides readers through ten easy steps to maximizing themselves and their success. Contains advice on how to: appear more confident; network and forge relationships; overcome obstacles in the workplace; take control; move outside your comfort zone; achieve job satisfaction, and much more. Whatever your career goals, in Buy Me! you will find the resources you need to sell yourself successfully every time.
Butterflies and Sweaty Palms: 25 sure-fire ways to speak and present with confidence
by Judy AppsIf you have ever carried a lucky talisman in your pocket to give yourself courage before a big event then carry this book instead. Based on Neuro-Linguistic Programming (NLP), the ground-breaking solutions to performance anxiety in this book will carry you through the most daunting experience of public speaking.The exercises are simple and highly effective. Even if you have suffered intolerably from performance nerves in the past this book will enable you to perform with passion and determination and wow your audience. How many times have you picked up a self-help book and thought "It's all very well but it won't work for me." This time the book meets you where you are and helps you to succeed by approaching the problem on many different levels.Judy inspires and encourages you with her descriptions and anecdotes. There are exercises that you can easily do at home and which are interesting and fun to do. The exercises are diverse so that issues are tackled in a variety of different ways. You can do the exercises either alone or with other people. The book is brief and easy to read, the techniques highly practical and the methods simple yet profound.
But You Don't Look Arab: And Other Tales of Unbelonging
by Hala GoraniEmmy Award-winning international journalist Hala Gorani weaves stories from her time as a globe-trotting correspondent and anchor with her own lifelong search for identity as the daughter of Syrian immigrants. What is it like to have no clear identity in a world full of labels? How can people find a sense of belonging when they have never felt part of a &“tribe?&” And how does a blonde-haired, blue-eyed woman who&’s never lived in the Middle East honor her Arab Muslim ancestry and displaced family—a family forced to scatter when their home country was torn apart by war? Hala Gorani&’s path to self-discovery started the moment she could understand that she was &“other&” wherever she found herself to be. Born of Syrian parents in America and raised mainly in France, she didn&’t feel at home in Aleppo, Seattle, Paris, or London. She is a citizen of everywhere and nowhere. And like many journalists who&’ve covered wars and conflicts, she felt most at home on the ground reporting and in front of the camera. As a journalist, Gorani has traveled to some of the most dangerous places in the world, covering the Arab Spring in Cairo and the Syrian civil war, reporting on suicide bombers in Beirut and the chemical attacks in Damascus, watching the growth of ISIS and the war in Iraq—sometimes escaping with her life by a hair. But through it all, she came to understand that finding herself meant not only looking inward, but tracing a long family history of uprooted ancestors. From the courts of Ottoman Empire sultans through the stories of the citizens from her home country and other places torn apart by unrest, But You Don&’t Look Arab combines Gorani&’s family history with rigorous reporting, explaining—and most importantly, humanizing—the constant upheavals in the Middle East over the last century.
Bussysteme in der Fahrzeugtechnik: Protokolle und Standards (ATZ/MTZ-Fachbuch)
by Werner Zimmermann Ralf SchmidgallDieses Fachbuch gibt einen Überblick über die in der Kraftfahrzeugelektronik verbreiteten Bussysteme wie CAN, FlexRay, LIN oder MOST und deren Protokolle. Die Beschreibung erfolgt aus der Sicht von Ingenieuren, die diese Bussysteme in der Praxis einsetzen und in ihre Systeme integrieren müssen. Dabei wird ausführlich auf die höheren Schichten der Transport- und Diagnoseprotokolle sowie deren Anwendung in der Applikations- und Fertigungsphase, wie End-of-Line- und Flash-Programmierung bei Fahrzeug- und Komponentenherstellern, eingegangen. Neben den Eigenschaften der Bussysteme und ihrer Protokolle werden wichtige Implementierungsaspekte für die Einbindung in Standard-Software- und Werkzeugumgebungen für Kfz-Steuergeräte, wie sie im Rahmen von OSEK/VDX, ASAM/ASAP, HIS oder AUTOSAR definiert werden, dargestellt.
Bussysteme in der Fahrzeugtechnik: Protokolle, Standards und Softwarearchitektur (ATZ/MTZ-Fachbuch)
by Werner Zimmermann Ralf SchmidgallDieses Fachbuch gibt einen Überblick über die in der Kfz-Elektronik verbreiteten Bussysteme wie CAN, FlexRay, LIN oder MOST, deren Protokolle und die Softwarearchitektur moderner Steuergeräte. Die Beschreibung erfolgt aus der Sicht von Ingenieuren, die diese Systeme in der Praxis einsetzen und in Fahrzeuge integrieren müssen. Ausführlich wird auf die höheren Schichten der ISO, SAE und ASAM-Transport- und Diagnoseprotokolle sowie deren Anwendung eingegangen. Neben der Kommunikation wird die Softwarearchitektur der Steuergeräte mit Betriebssystem und Basissoftware vorgestellt, wie sie im Rahmen von AUTOSAR, OSEK/VDX und HIS definiert werden.Neu in dieser Auflage wurden CAN FD, Automotive Ethernet, OTX und WWH-OBD aufgenommen.
Bussysteme in der Fahrzeugtechnik: Protokolle, Standards und Softwarearchitektur (ATZ/MTZ-Fachbuch)
by Werner Zimmermann Ralf SchmidgallDieses Fachbuch gibt einen Überblick über die in der Kraftfahrzeugelektronik verbreiteten Bussysteme wie CAN, FlexRay, LIN oder MOST, deren Protokolle und die Softwarearchitektur moderner Steuergeräte. Die Beschreibung erfolgt aus der Sicht von Ingenieuren, die diese Systeme in der Praxis einsetzen und in Fahrzeuge integrieren müssen. Ausführlich wird auf die höheren Schichten der Transport- und Diagnoseprotokolle sowie deren Anwendung in der Applikations- und Fertigungsphase, wie End-of-Line und Flash-Programmierung bei Fahrzeug- und Komponentenherstellern, eingegangen. Neben den Kommunikationsprotokollen wird die Softwarearchitektur der Steuergeräte mit Betriebssystem und Basissoftware vorgestellt, wie sie im Rahmen von OSEK/VDX, ASAM/ASAP, HIS oder AUTOSAR definiert werden. In der 4. Auflage werden CAN, LIN, FlexRay und MOST sowie die Sensor-Aktor-Busse noch ausführlicher dargestellt. Die neuesten Spezifikationen etwa bei FIBEX, ODX oder OTX wurden berücksichtigt. Ethernet und Diagnose über IP wurden neu aufgenommen und die aktuelle Evolution bei AUTOSAR ausführlich beschrieben. Immer wichtiger wird auch die Analyse des Zeitverhaltens der Buskommunikation und des OSEK/AUTOSAR Betriebssystems.
Bussysteme in der Automatisierungs- und Prozesstechnik: Grundlagen, Systeme und Anwendungen der industriellen Kommunikation
by Gerhard Schnell and Bernhard WiedemannDieses Fachbuch behandelt alle wichtigen in der Automatisierung eingesetzten Bussysteme. Im Vordergrund stehen die Feldbussysteme, seien es Master/Slave- oder Multimaster-Systeme. Eine ausführliche Einführung in die technischen Grundlagen gibt Auskunft über Netzwerktopologien, Kommunikationsmodelle, Buszugriffsverfahren, Datensicherung, Telegrammformate, Standards bei Leitungen, Übertragungsarten und Netzverbindungen. Den Netzwerkhierarchien unter CIM und der internationalen Feldbusnormung sind eigene Kapitel gewidmet. Im zweiten Teil werden die verschiedenen Bussysteme ausführlich beschrieben.Für die 8. Auflage wurden mehrere Kapitel aktualisiert (Netzwerkhierarchien, Normen, Profibus, CAN, ISDN, DSL).
Bussysteme in der Automatisierungs- und Prozesstechnik: Grundlagen und Systeme der industriellen Kommunikation (Praxis der Automatisierungstechnik)
by Gerhard SchnellDas Buch behandelt die wichtigsten, in der Automatisierung eingesetzten Bussysteme. Im Vordergrund stehen die Feldbussysteme, seien es master/slave- oder multimaster-Systeme. Eine ausführliche Einführung in die technischen Grundlagen gibt Auskunft über Netzwerktopologien, Kommunikationsmodelle, Buszugriffsverfahren, Datensicherung, Telegrammformate, Standards bei Leitungen und Übertragungsarten und Netzverbindungen. Das Buch wendet sich an den Ingenieur, der Bussysteme in der Praxis einsetzen will, wie an den Studierenden der Fachrichtung Automatisierungstechnik.
Bussysteme in der Automatisierungs- und Prozesstechnik: Grundlagen, Systeme und Anwendungen der industriellen Kommunikation (Vieweg Praxiswissen Ser.)
by Gerhard Schnell Bernhard WiedemannDieses Fachbuch behandelt alle wichtigen in der Automatisierung eingesetzten Bussysteme. Im Vordergrund stehen die Feldbussysteme, seien es Master/Slave- oder Multimaster-Systeme. Eine ausführliche Einführung in die technischen Grundlagen gibt Auskunft über Netzwerktopologien, Kommunikationsmodelle, Buszugriffsverfahren, Datensicherung, Telegrammformate, Standards bei Leitungen, Übertragungsarten und Netzverbindungen. Den Netzwerkhierarchien unter CIM und der internationalen Feldbusnormung sind eigene Kapitel gewidmet. Im zweiten Teil werden die verschiedenen Bussysteme ausführlich beschrieben, auch PC-Busse. Für die 9. Auflage wurden KNX (ehemals EIB) und Sercos neu aufgenommen.
Business Writing for Technical People: The most effective ways to get your message across
by Carrie MarshallTechnically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn’t have to be that way. In this book you’ll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You’ll discover how to write for maximum impact and how to make your enthusiasm even more infectious.
Business Writing for Technical People: The most effective ways to get your message across
by Carrie MarshallTechnically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn’t have to be that way. In this book you’ll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You’ll discover how to write for maximum impact and how to make your enthusiasm even more infectious.
Business Writing For Dummies
by Natalie CanavorBusiness writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
Business Writing For Dummies
by Natalie CanavorBusiness writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
Business Writing For Dummies
by Natalie CanavorHow many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
Business Writing For Dummies
by Natalie CanavorHow many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
Business Writing For Dummies
by Natalie CanavorBusiness writing that gets results! The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside: Planning each communication Editing and fine-tuning your copy Building your personal brand with communications Writing bids, proposals, reports, and more Recognizing key differences in your global audiences Advancing your career with great writing
Business Writing For Dummies
by Natalie CanavorBusiness writing that gets results! The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside: Planning each communication Editing and fine-tuning your copy Building your personal brand with communications Writing bids, proposals, reports, and more Recognizing key differences in your global audiences Advancing your career with great writing
Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times
by Ioannis Rizomyliotis Kleopatra Konstantoulaki Ioannis KostopoulosThis book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.
Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times
by Ioannis Rizomyliotis Kleopatra Konstantoulaki Ioannis KostopoulosThis book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.