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Can't Stand Up For Falling Down: Rock'n'Roll War Stories
by Allan JonesAllan Jones launched Uncut magazine in 1997 and for 15 years wrote a popular monthly column called Stop Me If You've Heard This One Before, based on his experiences as a music journalist in the 70s and 80s, a gilded time for the music press. By turns hilarious, cautionary, poignant and powerful, the Stop Me...stories collected here include encounters with some of rock's most iconic stars, including David Bowie, Lou Reed, Leonard Cohen, Van Morrison, Neil Young, Elvis Costello, The Sex Pistols, The Clash, The Smiths, R.E.M. and Pearl Jam. From backstage brawls and drug blow-outs, to riots, superstar punch-ups, hotel room confessionals and tour bus lunacy, these are stories from the madness of a music scene now long gone.
Can't Stand Up For Falling Down: Rock'n'Roll War Stories
by Allan JonesAllan Jones launched Uncut magazine in 1997 and for 15 years wrote a popular monthly column called Stop Me If You've Heard This One Before, based on his experiences as a music journalist in the 70s and 80s, a gilded time for the music press. By turns hilarious, cautionary, poignant and powerful, the Stop Me...stories collected here include encounters with some of rock's most iconic stars, including David Bowie, Lou Reed, Leonard Cohen, Van Morrison, Neil Young, Elvis Costello, The Sex Pistols, The Clash, The Smiths, R.E.M. and Pearl Jam. From backstage brawls and drug blow-outs, to riots, superstar punch-ups, hotel room confessionals and tour bus lunacy, these are stories from the madness of a music scene now long gone.
Can You Make This Thing Go Faster?
by Jeremy ClarksonThe hilarious new collection of stories and observations from Jeremy Clarkson - setting our off-kilter world to rights with thigh-slapping wit once againThese days, you might know him better as a tractor-driving Gentleman Farmer, but Jeremy Clarkson wasn't always a horny-handed son of the soil.Not at all . . .Back in the day Jeremy was far more likely to be found gunning around the world in a haze of burnt rubber and petrol fumes. But life as a globe-trotting petrol-head also meant he was forced endure more than his fair share of foolishness, frustration and downright bafflement. And, while Jeremy may not a patient man, you have to ask why anyone should have to consider issues as diverse and perplexing as:·The downsides of relaxing in a bath of crude oil·Why fishing is for people who hate their kids·Whether there are noise-cancelling headphones with the power to silence James May·Why saving the planet means soggy paper straws and no more children·What to do about the rambler who stole his marrowBut as puzzling and exasperating as life on the road often seemed to be, you could always count on Jeremy to set the world to rights with a rare wit and unique understanding. And at full throttle. Just don't expect it to all go smoothly . . .Praise for Clarkson:'Brilliant . . . laugh-out-loud' Daily Telegraph 'Outrageously funny . . . will have you in stitches' Time Out'Very funny . . . I cracked up laughing on the tube' Evening Standard
Can We Talk?: Seven Principles for Managing Difficult Conversations at Work
by Roberta Chinsky MatusonAre you avoiding an uncomfortable conversation at work? If you're an executive or a team leader, strengthening your organization's ability to have difficult conversations is necessary and worth the discomfort.The key to successful dialogue starts and ends with changing the conversation. Recognizing that it takes two people to engage in meaningful outcomes, Can We Talk? outlines what each contributor needs to do to achieve the best possible result. Using examples from everyday work situations, this book offers guidance on how to create the right conditions for a meaningful discussion. The author identifies the seven key principles that enable both parties to gain a deeper understanding of what the other person may be thinking and will help establish their point of view more clearly: confidence, clarity, compassion, curiosity, compromise, credibility, courage.Can We Talk? includes examples and advice from those who have been there and thrived, as well as lessons learned from conversation failures and example scripts of productive conversations. Readers will learn how to prepare, start and manage the potentially challenging exchange of words that typically occur at work, and come away with an understanding that for any conversation to take place, both parties must be engaged.
Can We Still Trust the BBC?
by Robin AitkenThe scandals that have rocked the BBC have touched the corporation from top to bottom. As the revelations about Jimmy Savile unfold and shock the nation, people may reasonably ask what possible trust they can have in this incomparable national institution, once the embodiment of truth and moral excellence.This book asks a big question: can we still trust the BBC? Drawing on his earlier book, Can We Trust the BBC?, Robin Aitken, a BBC reporter and executive for 25 years, argues that these most recent controversies are rooted in longstanding lapses and shortcomings in the BBC's doctrine of impartiality. In the wake of the Jimmy Savile scandal, he considers how 'public sector broadcasting' can survive now that public trust in the BBC has been jeopardized. This book blends analysis and sharp polemic to paint a vivid picture of life inside the news machine, as well as the Light Entertainment department, giving the reader unique insight into the context in which the scandals revealed in 2012 unfolded.Everything Robin Aitken prophesised in his original book has come true. His analysis at least is to be trusted.
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
by Peter ShankmanThis fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
by Peter ShankmanThis fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
Can These Bones Live?: Translation, Survival, And Cultural Memory (pdf) (Cultural Memory In The Present Ser.)
by Bella BrodzkiCan These Bones Live?: Translation, Survival, And Cultural Memory (pdf) (Cultural Memory In The Present Ser.)
by Bella BrodzkiCan These Bones Live? views translation as a mode of literary invigoration-indeed, as a process at the core of all important cultural transactions-rather than a mere utilitarian means of converting the terms of one language into another. Brodzki considers a wide array of canonical and lesser-known fictional and autobiographical works by authors from North America, Europe, and Africa-including Philip Roth, Italo Calvino, Jorge Semprun, and Buchi Emecheta-that foreground translation as narrative theme, figurative device, and textual strategy. The book emphasizes translation's critical role in literary history by examining depictions of the translator figure in contemporary literature and by showing that reading slave narratives through the prism of intercultural translation expands and enriches our understanding of both slavery and genre. At its center, the book argues for translation's crucial role in processes of intergenerational transmission. By linking such processes particularly to mourning and memorialization in texts shaped by the experience of catastrophe, Brodzki demonstrates how translation ensures the afterlife of individual texts and cultural narratives across time and space.
Can Journalism Survive?: An Inside Look at American Newsrooms
by David M. RyfeJournalists have failed to respond adequately to the challenge of the Internet, with far-reaching consequences for the future of journalism and democracy. This is the compelling argument set forth in this timely new text, drawing on the most extensive ethnographic fieldwork in American newsrooms since the 1970s. David Ryfe argues that journalists are unable or unwilling to innovate for a variety of reasons: in part because habits are sticky and difficult to dislodge; in part because of their strategic calculation that the cost of change far exceeds its benefit; and in part because basic definitions of what journalism is, and what it is for, anchor journalism to tradition even when journalists prefer to change. The result is that journalism is unraveling as an integrated social field; it may never again be a separate and separable activity from the broader practice of producing news. One thing is certain: whatever happens next, it will have dramatic consequences for the role journalism plays in democratic society and perhaps will transform its basic meaning and purpose. Can Journalism Survive? is essential and provocative reading for all concerned with the future of journalism and society.
Can Journalism Survive?: An Inside Look at American Newsrooms
by David M. RyfeJournalists have failed to respond adequately to the challenge of the Internet, with far-reaching consequences for the future of journalism and democracy. This is the compelling argument set forth in this timely new text, drawing on the most extensive ethnographic fieldwork in American newsrooms since the 1970s. David Ryfe argues that journalists are unable or unwilling to innovate for a variety of reasons: in part because habits are sticky and difficult to dislodge; in part because of their strategic calculation that the cost of change far exceeds its benefit; and in part because basic definitions of what journalism is, and what it is for, anchor journalism to tradition even when journalists prefer to change. The result is that journalism is unraveling as an integrated social field; it may never again be a separate and separable activity from the broader practice of producing news. One thing is certain: whatever happens next, it will have dramatic consequences for the role journalism plays in democratic society and perhaps will transform its basic meaning and purpose. Can Journalism Survive? is essential and provocative reading for all concerned with the future of journalism and society.
Can Journalism Be Saved?: Rediscovering America's Appetite for News
by Rachel Davis MerseyThis book challenges the once-dominant social responsibility model and argues that a new, "individual-first" paradigm is what will allow journalism to survive in today's crowded media marketplace.By some measures, it would seem that print journalism is dying. Journalism recently suffered one of its worst circulation declines in years: a drop of more than ten percent in the a six month period ending September 30, 2009. The Rocky Mountain News in Denver, CO, closed its doors in 2009—after it dominated the AP awards in 2008, and was lauded for an investigative expose on unfair treatment of former nuclear workers. Even the New York Times and the Washington Post are experiencing financial trouble. But print advertising revenue still trumps online advertising revenue ten-fold. Is there hope yet for traditional journalism?This book reviews the complicated challenge facing journalism, tracing its 19th-century community-oriented origins and documenting the vast expansion of the news business via blogs and other Internet-enabled outlets, user-generated content, and news-like alternatives. The author argues that a radical shift in mindset—striving to meet each individual's demands for what he wants to know—will be necessary to save journalism.
Can Journalism Be Saved?: Rediscovering America's Appetite for News
by Rachel Davis MerseyThis book challenges the once-dominant social responsibility model and argues that a new, "individual-first" paradigm is what will allow journalism to survive in today's crowded media marketplace.By some measures, it would seem that print journalism is dying. Journalism recently suffered one of its worst circulation declines in years: a drop of more than ten percent in the a six month period ending September 30, 2009. The Rocky Mountain News in Denver, CO, closed its doors in 2009—after it dominated the AP awards in 2008, and was lauded for an investigative expose on unfair treatment of former nuclear workers. Even the New York Times and the Washington Post are experiencing financial trouble. But print advertising revenue still trumps online advertising revenue ten-fold. Is there hope yet for traditional journalism?This book reviews the complicated challenge facing journalism, tracing its 19th-century community-oriented origins and documenting the vast expansion of the news business via blogs and other Internet-enabled outlets, user-generated content, and news-like alternatives. The author argues that a radical shift in mindset—striving to meet each individual's demands for what he wants to know—will be necessary to save journalism.
Can I Change Your Mind?: The Craft and Art of Persuasive Writing
by Lindsay CampThese days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.'This is a cunning, masterly and hugely readable book. You'll learnat least as much from how he writes as from what he writes about-andthat's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore'A masterpiece in persuasive writing.' Management Today, (September 2007)
Can Do Writing: The Proven Ten-Step System for Fast and Effective Business Writing
by Daniel Graham Judith GrahamA simple, ten-step system for mastering the art of effective, persuasive business or technical writing "The Grahams' system is the best way to transform data and ideas into meaningful information necessary to make profitable decisions. Their system works every time." —Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chair in Real Estate, Colorado State University "The Grahams' straightforward program helps my teams create clear and concise reports, letters, and other documents with minimal effort. I want this program to become the standard for my teams." —Bill Walter, Senior Vice President, Government and Infrastructure Division, KBR "The Can Do Writing system made my career! I used it to write a winning business plan and proposal, and now I use it every day for all communications. Can Do Writing provides valuable insights into business and management as well as writing techniques." —Christian Robey, President, DC Progress You may be an expert at what you do, but if you can't communicate effectively in writing it may not matter. For scientists, businesspeople, and professionals in fields from engineering to public relations, the art of writing well can be a vital key to professional success. Luckily, you don't need an English degree to produce top-class writing. If you're one of the millions of people who have to write clear, persuasive, understandable documents for your job, Can Do Writing is for you. Whether you're writing a business plan, a scientific paper, a press release, or anything else, this simple, straightforward guide will show you how to do it quickly, with style and confidence. You'll learn how to: Understand your audience and subject matter Develop a simple, five-part purpose statement to keep you on track Organize your main points into a coherent, sensible order Edit your work for clarity, coherence, organization, and logic Economize your words to craft a concise, powerful document Make your documents easily readable for any audience
Can Do Writing: The Proven Ten-Step System for Fast and Effective Business Writing
by Daniel Graham Judith GrahamA simple, ten-step system for mastering the art of effective, persuasive business or technical writing "The Grahams' system is the best way to transform data and ideas into meaningful information necessary to make profitable decisions. Their system works every time." —Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chair in Real Estate, Colorado State University "The Grahams' straightforward program helps my teams create clear and concise reports, letters, and other documents with minimal effort. I want this program to become the standard for my teams." —Bill Walter, Senior Vice President, Government and Infrastructure Division, KBR "The Can Do Writing system made my career! I used it to write a winning business plan and proposal, and now I use it every day for all communications. Can Do Writing provides valuable insights into business and management as well as writing techniques." —Christian Robey, President, DC Progress You may be an expert at what you do, but if you can't communicate effectively in writing it may not matter. For scientists, businesspeople, and professionals in fields from engineering to public relations, the art of writing well can be a vital key to professional success. Luckily, you don't need an English degree to produce top-class writing. If you're one of the millions of people who have to write clear, persuasive, understandable documents for your job, Can Do Writing is for you. Whether you're writing a business plan, a scientific paper, a press release, or anything else, this simple, straightforward guide will show you how to do it quickly, with style and confidence. You'll learn how to: Understand your audience and subject matter Develop a simple, five-part purpose statement to keep you on track Organize your main points into a coherent, sensible order Edit your work for clarity, coherence, organization, and logic Economize your words to craft a concise, powerful document Make your documents easily readable for any audience
Campbell’s Annales de la Typographie Néerlandaise Au XVe Siècle: Contributions to a New Edition
by M.E. Kronenberg
Campaigns that Shook the World: The Evolution of Public Relations
by Danny RogersCampaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others. 9780749475109
Campaigns that Shook the World: The Evolution of Public Relations (PDF)
by Danny RogersCampaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others. 9780749475109
Campaigns that Shook the World: The Evolution of Public Relations
by Danny RogersCampaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.
Campaigns and Political Marketing
by Wayne Steger Sean Kelly Mark WrightonUnderstand the theoretical-and practical-aspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition.Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings.Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants-and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups&’ resource distribution differ from resource allocation decisions made by candidates&’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate?Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.
Campaigns and Political Marketing
by Wayne Steger Sean Kelly Mark WrightonUnderstand the theoretical-and practical-aspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition.Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings.Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants-and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups&’ resource distribution differ from resource allocation decisions made by candidates&’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate?Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.
Campaigns and Elections American Style: The Changing Landscape of Political Campaigns
by Candice J. Nelson James A. Thurber David A. DulioWith new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.
Campaigns and Elections American Style: The Changing Landscape of Political Campaigns
by Candice J. Nelson James A. Thurber David A. DulioWith new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.
Campaign It!: Achieving Success Through Communication
by Alan Barnard Chris ParkerThis ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.