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Business Digitalization: Corporate Identity and Reputation (Routledge Studies in Marketing)
by Pantea Foroudi Maria Teresa CuomoTechnological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.
Business Ethics: Methods, Theories, and Application
by Christian U. BeckerBusiness Ethics: Methods, Theories, and Application provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business. It aims to train analytical thinking skills in the field of business ethics and to approach ethical issues in business in a rational and systematic way. The book develops a number of specific methods for business ethics analysis that are tailored for ethical decision-making in business and for analyzing complex ethical topics in business. The book discusses fundamental ethical questions regarding the meaning of business and the economy for the individual person, society, the environment, and people around the world. As a result, Business Ethics: Methods, Theories, and Application develops normative guidelines for business in the 21st century and its fundamental challenges and will be key reading for undergraduate, postgraduate, and MBA students of business ethics, business strategy, business and society, and related fields. This second edition is fully updated to recognize the changing nature of ethics and corporate responsibility in a globalized world and includes online support material.
Business Ethics: Methods, Theories, and Application
by Christian U. BeckerBusiness Ethics: Methods, Theories, and Application provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business. It aims to train analytical thinking skills in the field of business ethics and to approach ethical issues in business in a rational and systematic way. The book develops a number of specific methods for business ethics analysis that are tailored for ethical decision-making in business and for analyzing complex ethical topics in business. The book discusses fundamental ethical questions regarding the meaning of business and the economy for the individual person, society, the environment, and people around the world. As a result, Business Ethics: Methods, Theories, and Application develops normative guidelines for business in the 21st century and its fundamental challenges and will be key reading for undergraduate, postgraduate, and MBA students of business ethics, business strategy, business and society, and related fields. This second edition is fully updated to recognize the changing nature of ethics and corporate responsibility in a globalized world and includes online support material.
Business Writing with AI For Dummies
by Sheryl Lindsell-RobertsLearn how to generate high quality, business documents with AI This essential guide helps business writers and other professionals learn the strengths and weaknesses of AI as a writing assistant. You'll discover how AI can help you by chopping through writer's block, drafting an outline, generating headlines and titles, producing meaningful text, maintaining consistency, proofreading and editing, and optimizing content for search engines. Employees in all industries spend enormous amounts of energy writing, editing, and proofreading documents of all kinds. Now, you can improve your efficiency and boost the quality of your work, thanks to AI writing tools like ChatGPT, Jaspar, Grammarly, and beyond. With clear instructions and simple tips, Business Writing with AI For Dummies guides you through the process of using AI for common business writing tasks. Produce high quality, specialized writing quicker and at a lower cost Use AI to draft business-related content like emails, articles, business plans, grant proposals, bios, websites, and many others Incorporate AI into your writing process to make your workday more efficient Take advantage of AI so you can focus your human creativity on going beyond the basics For business professionals facing tight deadlines or large volumes of writing tasks, this easy-to-use Dummies guide will be a game changer.
Business Writing with AI For Dummies
by Sheryl Lindsell-RobertsLearn how to generate high quality, business documents with AI This essential guide helps business writers and other professionals learn the strengths and weaknesses of AI as a writing assistant. You'll discover how AI can help you by chopping through writer's block, drafting an outline, generating headlines and titles, producing meaningful text, maintaining consistency, proofreading and editing, and optimizing content for search engines. Employees in all industries spend enormous amounts of energy writing, editing, and proofreading documents of all kinds. Now, you can improve your efficiency and boost the quality of your work, thanks to AI writing tools like ChatGPT, Jaspar, Grammarly, and beyond. With clear instructions and simple tips, Business Writing with AI For Dummies guides you through the process of using AI for common business writing tasks. Produce high quality, specialized writing quicker and at a lower cost Use AI to draft business-related content like emails, articles, business plans, grant proposals, bios, websites, and many others Incorporate AI into your writing process to make your workday more efficient Take advantage of AI so you can focus your human creativity on going beyond the basics For business professionals facing tight deadlines or large volumes of writing tasks, this easy-to-use Dummies guide will be a game changer.
But You Don't Look Arab: And Other Tales of Unbelonging
by Hala GoraniEmmy Award-winning international journalist Hala Gorani weaves stories from her time as a globe-trotting correspondent and anchor with her own lifelong search for identity as the daughter of Syrian immigrants. What is it like to have no clear identity in a world full of labels? How can people find a sense of belonging when they have never felt part of a &“tribe?&” And how does a blonde-haired, blue-eyed woman who&’s never lived in the Middle East honor her Arab Muslim ancestry and displaced family—a family forced to scatter when their home country was torn apart by war? Hala Gorani&’s path to self-discovery started the moment she could understand that she was &“other&” wherever she found herself to be. Born of Syrian parents in America and raised mainly in France, she didn&’t feel at home in Aleppo, Seattle, Paris, or London. She is a citizen of everywhere and nowhere. And like many journalists who&’ve covered wars and conflicts, she felt most at home on the ground reporting and in front of the camera. As a journalist, Gorani has traveled to some of the most dangerous places in the world, covering the Arab Spring in Cairo and the Syrian civil war, reporting on suicide bombers in Beirut and the chemical attacks in Damascus, watching the growth of ISIS and the war in Iraq—sometimes escaping with her life by a hair. But through it all, she came to understand that finding herself meant not only looking inward, but tracing a long family history of uprooted ancestors. From the courts of Ottoman Empire sultans through the stories of the citizens from her home country and other places torn apart by unrest, But You Don&’t Look Arab combines Gorani&’s family history with rigorous reporting, explaining—and most importantly, humanizing—the constant upheavals in the Middle East over the last century.
Campaigns and Elections American Style: The Changing Landscape of Political Campaigns
by Candice J. Nelson James A. Thurber David A. DulioWith new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.
Campaigns and Elections American Style: The Changing Landscape of Political Campaigns
by Candice J. Nelson James A. Thurber David A. DulioWith new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.
A Career in Radio: Understanding the Key Building Blocks
by Sayed Mohammad AmirThis book gives an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry. The book also covers aspects of commercial radio, the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews, and public speaking. It also gives insight into the changes brought in by technology in terms of traditional radio broadcasts, such as digital radio, highlighting its advancements in audio quality and the diversity of programming options available, and satellite radio, subscription-based services, and exclusive access to specialised programming. An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, his book will be an ideal textbook for undergraduate and postgraduate students of journalism and mass communication, taking courses on radio, audio and podcasting, media production and digital media. Additionally, this book will be an invaluable companion to existing radio professionals as a resource-book for their professional development.
A Career in Radio: Understanding the Key Building Blocks
by Sayed Mohammad AmirThis book gives an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry. The book also covers aspects of commercial radio, the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews, and public speaking. It also gives insight into the changes brought in by technology in terms of traditional radio broadcasts, such as digital radio, highlighting its advancements in audio quality and the diversity of programming options available, and satellite radio, subscription-based services, and exclusive access to specialised programming. An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, his book will be an ideal textbook for undergraduate and postgraduate students of journalism and mass communication, taking courses on radio, audio and podcasting, media production and digital media. Additionally, this book will be an invaluable companion to existing radio professionals as a resource-book for their professional development.
Celebrity Rhetoric and Sexual Misconduct Cases: Discursive Self-Cleaving (Routledge Focus on Communication Studies)
by Andrea McDonnellThis book considers the rhetorical strategies used by celebrities and their surrogates and attorneys when faced with claims of sexual misconduct.During the past five years, a series of public figures has claimed that their celebrity persona is distinct from their “real” self as a way of eluding allegations of sexual misconduct in the courthouse and in the court of public opinion. This book examines three case studies in which such claims were employed, namely Terry Bollea/Hulk Hogan, President Donald Trump/Reality Show Host Donald Trump, and R. Kelly/Robert Kelly, to assess the mediated and legal communicative strategies used and their potential implications. Using a technique which the author calls “discursive self-cleaving,” these stars strategically craft statements on social media, in the press, and in the courtroom to create a discourse that works to shift blame away from their behavior. The book also traces the relationship between these discursive approaches and the politics of sexual violence and domestic abuse during the early months of the #MeToo movement and beyond.Providing a richly detailed analysis of how this discourse functions and why jurors and members of the public find it convincing, this book will be of interest to students and scholars in the field of communication studies, rhetoric, media, law, and popular culture studies.
Celebrity Rhetoric and Sexual Misconduct Cases: Discursive Self-Cleaving (Routledge Focus on Communication Studies)
by Andrea McDonnellThis book considers the rhetorical strategies used by celebrities and their surrogates and attorneys when faced with claims of sexual misconduct.During the past five years, a series of public figures has claimed that their celebrity persona is distinct from their “real” self as a way of eluding allegations of sexual misconduct in the courthouse and in the court of public opinion. This book examines three case studies in which such claims were employed, namely Terry Bollea/Hulk Hogan, President Donald Trump/Reality Show Host Donald Trump, and R. Kelly/Robert Kelly, to assess the mediated and legal communicative strategies used and their potential implications. Using a technique which the author calls “discursive self-cleaving,” these stars strategically craft statements on social media, in the press, and in the courtroom to create a discourse that works to shift blame away from their behavior. The book also traces the relationship between these discursive approaches and the politics of sexual violence and domestic abuse during the early months of the #MeToo movement and beyond.Providing a richly detailed analysis of how this discourse functions and why jurors and members of the public find it convincing, this book will be of interest to students and scholars in the field of communication studies, rhetoric, media, law, and popular culture studies.
Channel Characterization and Modeling for Vehicular Communications (Wireless Networks)
by Xiang Cheng Ziwei Huang Lu BaiThis book presents and develops comprehensive knowledge of vehicular channel characteristics and proper vehicular channel models. The studied topics contain the propagation characteristics of vehicular communications, such as: a time-frequency non-stationary single-input single-output (SISO) vehicle-to-vehicle (V2V) non-geometry stochastic model (NGSM); a space-time non-stationary massive multiple-input multiple-output (MIMO) V2V regular-shaped geometry-based stochastic model (RS-GBSM); and a space-time non-stationary massive MIMO V2V irregular-shaped geometry-based stochastic model (IS-GBSM). Each is introduced, with characteristics then discussed in detail. Finally, this book discusses future research directions to inspire further investigation in the field of vehicular channels from three different perspectives.
Charleston Then and Now
by null Leigh Jones HandalFollowing her success with Lost Charleston, local author and city tour guide Leigh Jones Handal brings a fresh approach to one of the key titles in Pavilion Books’ trademark series. Charleston, South Carolina is one of the most popular East Coast tourist destinations. The flashpoint of the Civil War, what remains of Fort Sumter in Charleston is still a much-visited attraction, and despite bombardment by the Federal Navy, earthquakes and many hurricanes, the South Carolina city has retained its 19th-century charm. City guide Leigh Jones Handal tells the story of the Charleston she loves through archive photos matched with their modern viewpoint, including the Jenkins Orphanage whose band were the likely originators of the Charleston dance. There are vintage photos of the great plantation houses, plus the grand buildings on Meeting Street, and the soaring spires of Charleston’s many churches. Downtown many of the classic mansions, such as the Miles Brewton House, have been retained, along with the Market Hall and the Customs House, and though the trolleys no longer run along Broad Street, it is still recognizable from a century before. Leigh Jones Handal has uncovered a treasury of vintages images which have been matched with modern photos to show new aspects of this enduringly fascinating city.
The Chicago Guide for Freelance Editors: How to Take Care of Your Business, Your Clients, and Yourself from Start-Up to Sustainability (Chicago Guides to Writing, Editing, and Publishing)
by Erin BrennerThe definitive guide to starting and running a freelance editing business. You’ve been thinking about shifting into the world of freelance editing, but you don’t know where to start. In a time when editors are seeking greater flexibility in their work arrangements and schedules, freelancing is an increasingly common career option. But deciding to go it alone means balancing the risks with the rewards. From the publisher of The Chicago Manual of Style comes The Chicago Guide for Freelance Editors, the definitive guide to running your business and finding greater control and freedom in your work life. In this book, Erin Brenner—an industry leader and expert on the business of editorial freelancing—gathers everything you need to know into a single resource. Brenner has run her own successful editing business for over two decades and has helped hundreds of editors launch or improve their businesses through her teaching, blog writing, and coaching. The Chicago Guide for Freelance Editors will walk you through the entire process of conceiving, launching, and working in a freelance editing business, from deciding on services and rates to choosing the best business structure to thinking through branding and marketing strategies and beyond. This book is ideal for beginning freelancers looking to get set up and land their first clients, but it’s equally valuable to those who have already been freelancing, with detailed coverage of such issues as handling difficult clients and continuing professional development. You’ll find a collection of advice from other successful freelance editors in this guide, as well as an extensive list of resources and tools. In the final and perhaps most important chapter, Brenner teaches you how to care for the key component of the business: yourself.
The Chicago Guide for Freelance Editors: How to Take Care of Your Business, Your Clients, and Yourself from Start-Up to Sustainability (Chicago Guides to Writing, Editing, and Publishing)
by Erin BrennerThe definitive guide to starting and running a freelance editing business. You’ve been thinking about shifting into the world of freelance editing, but you don’t know where to start. In a time when editors are seeking greater flexibility in their work arrangements and schedules, freelancing is an increasingly common career option. But deciding to go it alone means balancing the risks with the rewards. From the publisher of The Chicago Manual of Style comes The Chicago Guide for Freelance Editors, the definitive guide to running your business and finding greater control and freedom in your work life. In this book, Erin Brenner—an industry leader and expert on the business of editorial freelancing—gathers everything you need to know into a single resource. Brenner has run her own successful editing business for over two decades and has helped hundreds of editors launch or improve their businesses through her teaching, blog writing, and coaching. The Chicago Guide for Freelance Editors will walk you through the entire process of conceiving, launching, and working in a freelance editing business, from deciding on services and rates to choosing the best business structure to thinking through branding and marketing strategies and beyond. This book is ideal for beginning freelancers looking to get set up and land their first clients, but it’s equally valuable to those who have already been freelancing, with detailed coverage of such issues as handling difficult clients and continuing professional development. You’ll find a collection of advice from other successful freelance editors in this guide, as well as an extensive list of resources and tools. In the final and perhaps most important chapter, Brenner teaches you how to care for the key component of the business: yourself.
Children as Rhetorical Advocates in Social Movements (Routledge Studies in Rhetoric and Communication)
by Luke Winslow Eli MangoldThis book examines “Rhetorical Children” as visible and vocal communicators, shaping public discourse on contentious social issues related to organized labor, civil rights, gun violence, and climate change. This book explores four key social movement case studies: the 1903 Mother Jones-led March of the Mill Children to reform child labor laws, the 1963 Dr. Martin Luther King, Jr.,-led Children’s Crusade to end segregation, the 2018 Parkland student-led March for Our Lives movement to end gun violence, and the ongoing struggle for climate change mitigation led by Swedish activist Greta Thunberg. Through these case studies, the book outlines three rhetorical strategies, namely children’s ability to activate adults’ moral obligation; to invoke threats to natality and lost childhood; and to disrupt social order. It enables readers to better understand rhetorical children and the rhetorical tools required for social movements. Assessing the powerful role children play in shaping public discourse, this book will be of interest to students and scholars in the fields of Communication Studies, Rhetoric, Public Address, Social Movements, and Cultural Studies.
Children as Rhetorical Advocates in Social Movements (Routledge Studies in Rhetoric and Communication)
by Luke Winslow Eli MangoldThis book examines “Rhetorical Children” as visible and vocal communicators, shaping public discourse on contentious social issues related to organized labor, civil rights, gun violence, and climate change. This book explores four key social movement case studies: the 1903 Mother Jones-led March of the Mill Children to reform child labor laws, the 1963 Dr. Martin Luther King, Jr.,-led Children’s Crusade to end segregation, the 2018 Parkland student-led March for Our Lives movement to end gun violence, and the ongoing struggle for climate change mitigation led by Swedish activist Greta Thunberg. Through these case studies, the book outlines three rhetorical strategies, namely children’s ability to activate adults’ moral obligation; to invoke threats to natality and lost childhood; and to disrupt social order. It enables readers to better understand rhetorical children and the rhetorical tools required for social movements. Assessing the powerful role children play in shaping public discourse, this book will be of interest to students and scholars in the fields of Communication Studies, Rhetoric, Public Address, Social Movements, and Cultural Studies.
China Internet Development Report 2022: Blue Book for World Internet Conference
by Publishing House of Electronics IndustryThis book objectively presents the achievements, status quo, and trends of China's Internet development in 2022, systematically summarizes the major experiences of China's Internet development, and deeply analyses the strategic planning, policies and measures, and development achievements, level and trends in China in terms of eight aspects, i.e. information infrastructure, digital economy, e-government, digital society, cyber content, cybersecurity, cyber law, international cyberspace governance, and exchange and cooperation. This book further optimizes the index system of China's Internet development and comprehensively evaluates the work of cybersecurity and informatisation in 31 provinces (autonomous regions, municipalities directly under the Central Government, excluding Hong Kong, Macao and Taiwan) across the country from six dimensions, so as to reflect the Internet development level in China and various regions in a comprehensive, accurate and objective way. This book collects the latest research results on China's Internet development and selects the most recent cases and reliable data. With diverse topics and in-depth discussions, this book is of great significance to those involved in the Internet field in government departments, Internet enterprises, scientific research institutions, and universities who hope to fully understand China's Internet development.
China Satellite Navigation Conference: Volume I (Lecture Notes in Electrical Engineering #1092)
by Changfeng Yang Jun XieThis book presents selected research papers from China Satellite Navigation Conference (CSNC) 2024, held in Jinan, China, on 22–24 May 2024. These papers discuss the technologies and applications of the Global Navigation Satellite System (GNSS) and in particular the latest advances in the China BeiDou System (BDS). They are divided into 8 topics to match the corresponding sessions at CSNC 2024, which broadly covered key topics in GNSS. Readers learn about the BDS and keep abreast of the latest advances in GNSS technologies and applications.
China Satellite Navigation Conference: Volume III (Lecture Notes in Electrical Engineering #1094)
by Changfeng Yang Jun XieThis book presents selected research papers from China Satellite Navigation Conference (CSNC) 2024, held in Jinan, China, on 22–24 May 2024. These papers discuss the technologies and applications of the Global Navigation Satellite System (GNSS) and in particular the latest advances in the China BeiDou System (BDS). They are divided into 8 topics to match the corresponding sessions at CSNC 2024, which broadly covered key topics in GNSS. Readers learn about the BDS and keep abreast of the latest advances in GNSS technologies and applications.
China Satellite Navigation Conference: Volume II (Lecture Notes in Electrical Engineering #1093)
by Changfeng Yang Jun XieThis book presents selected research papers from China Satellite Navigation Conference (CSNC) 2024, held in Jinan, China, on 22–24 May 2024. These papers discuss the technologies and applications of the Global Navigation Satellite System (GNSS) and in particular the latest advances in the China BeiDou System (BDS). They are divided into 8 topics to match the corresponding sessions at CSNC 2024, which broadly covered key topics in GNSS. Readers learn about the BDS and keep abreast of the latest advances in GNSS technologies and applications.
China's Cultural Trade Strategy: Perspectives from Film and Television Industries
by Luo LibinThis book aims to provide theoretical and empirical interpretations of certain phenomena in the development of China's cultural industry. Using the film and television industries as the major cases, the author proposes suggestions on China's ongoing development of foreign cultural trade. The author argues that China is well positioned to take full advantage of the opportunities of globalization, to develop its cultural industry in a leapfrog manner. China's rapid economic growth drives the country's development from a small cultural market to a large one. Since it is a middle-income country, its cultural industry still has a relatively large potential to grow. The study on China's foreign cultural trade strategy can contribute to the growing needs of people for a better life and enhance China's "cultural confidence". With an explanation of existing practices, this book also aims to make recommendations on China's strategy for developing foreign cultural trade in the era of globalization. This book will be a good read for students, researchers and scholars of Chinese studies, East Asian studies and culture economics, and those interested in China's film and television industries.
China's Cultural Trade Strategy: Perspectives from Film and Television Industries
by Luo LibinThis book aims to provide theoretical and empirical interpretations of certain phenomena in the development of China's cultural industry. Using the film and television industries as the major cases, the author proposes suggestions on China's ongoing development of foreign cultural trade. The author argues that China is well positioned to take full advantage of the opportunities of globalization, to develop its cultural industry in a leapfrog manner. China's rapid economic growth drives the country's development from a small cultural market to a large one. Since it is a middle-income country, its cultural industry still has a relatively large potential to grow. The study on China's foreign cultural trade strategy can contribute to the growing needs of people for a better life and enhance China's "cultural confidence". With an explanation of existing practices, this book also aims to make recommendations on China's strategy for developing foreign cultural trade in the era of globalization. This book will be a good read for students, researchers and scholars of Chinese studies, East Asian studies and culture economics, and those interested in China's film and television industries.
The Chinese Internet: Political Economy and Digital Discourse (Routledge Studies in New Media and Cyberculture)
by Yuqi NaThis book explores China’s digital discourse and how the Internet influences social and ideological changes to the country’s political economy, within China’s historical context and through a variety of social and political actors. Analysing discourses as diverse as policy papers, addresses from the Xi-Li Administration, speeches from CEOs of the dominant Internet companies in China, as well as those of Chinese citizens, the book illuminates the dynamics, complexity, and structural contradictions in China’s current network technology-enabled developmental path through the lens of ideology and discourse. The book proposes a multi-dimensional model to understand Marxist ideologies under capitalism, emphasising the relevance of alienation, commodity fetishism, and reification in contemporary discussions of ideology and discourse. This insightful study offers fresh insights into Chinese digital discourse and will be of interest to upper-level students and scholars of communication studies, digital media, sociology, political science, and internet and technology studies.