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Environmental Issues and Social Inclusion in a Sustainable Era: Proceedings of the 2nd International Conference on Humanities and Social Sciences (ICHSOS 2022), Malang, Indonesia, 1-2 July 2022

The Sustainable Development Goals (SDG) and the Paris Climate Agreement are examples of initiatives where countries show recognition of their interconnected interests and goals. This is particularly evident in the case of global environmental issues because they require global decision-making. The emergence of global environmental issues such as climate change, marine pollution and biodiversity loss has brought new challenges to governance and requires political support and innovation of global public policies. In addition, many social problems arise because of the environmental crisis. Environmental Issues and Social Inclusion in a Sustainable Era discusses environmental and social inclusion in a socio-economic perspective. The contributions analyse the management of global environmental problems at local, national and international levels, with a special focus on multilevel governance, innovative public policies, and economic development finance and business. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. Funded by Universitas Muhammadiyah Malang.

Building the 21st Century City through Public-Private Partnerships: A Tool for Real Estate Development and Urban Growth

Building the 21st Century City through Public-Private Partnerships introduces students and early-career professionals to the fundamentals of this unique form of cross-sector collaboration. From understanding the responsibilities of government and industry partners to stewardship of taxpayer dollars, this introductory guide empowers developers and local officials to deliver successful commercial, leisure, and industrial projects neither could undertake on their own. Chapters on securing financing and navigating permitting processes demystify the steps to creating profitable developments, while case studies from around the United States provide invaluable local context. A glossary of public–private partnership terminology offers the reader an insider’s grasp of the language of government and industry partnerships. Equips developers and local officials with the foundations for successful collaboration Provides a template for building effective public–private partnerships in every area of real estate development Includes field-tested insights from case studies of diverse public–private partnership examples Ideal reading for courses in public administration, city planning, real estate, not-for-profit studies, public service, and more Helmed by a practitioner turned academic, Building the 21st Century City through Public–Private Partnerships serves as a masterclass with veteran developers, planners, municipal officials, and scholars.

Building the 21st Century City through Public-Private Partnerships: A Tool for Real Estate Development and Urban Growth

Building the 21st Century City through Public-Private Partnerships introduces students and early-career professionals to the fundamentals of this unique form of cross-sector collaboration. From understanding the responsibilities of government and industry partners to stewardship of taxpayer dollars, this introductory guide empowers developers and local officials to deliver successful commercial, leisure, and industrial projects neither could undertake on their own. Chapters on securing financing and navigating permitting processes demystify the steps to creating profitable developments, while case studies from around the United States provide invaluable local context. A glossary of public–private partnership terminology offers the reader an insider’s grasp of the language of government and industry partnerships. Equips developers and local officials with the foundations for successful collaboration Provides a template for building effective public–private partnerships in every area of real estate development Includes field-tested insights from case studies of diverse public–private partnership examples Ideal reading for courses in public administration, city planning, real estate, not-for-profit studies, public service, and more Helmed by a practitioner turned academic, Building the 21st Century City through Public–Private Partnerships serves as a masterclass with veteran developers, planners, municipal officials, and scholars.

Ghana: A Political and Social History (New African Histories Ser.)

Few African countries have attracted the international attention that Ghana has. In the late-nineteenth and early twentieth centuries, the then-colonial Gold Coast emerged as a key political and intellectual hub for British West Africa. Half a century later, when Ghana became the first sub-Saharan state to emerge from European colonial rule, it became a key site for a burgeoning, transnational, African anticolonial politics that drew activists, freedom fighters, and intellectuals from around the world. As the twentieth century came to a close, Ghana also became an international symbol of the putative successes of post-Cold-War African liberalization and democratization projects. Here Jeffrey Ahlman narrates this rich political history stretching from the beginnings of the very idea of the "Gold Coast" to the country's 1992 democratization, which paved the way for the Fourth Republic. At the same time, he offers a rich social history stretching that examines the sometimes overlapping, sometimes divergent nature of what it means to be Ghanaian through discussions of marriage, ethnicity, and migration; of cocoa as a cultural system; of the multiple meanings of chieftaincy; and of other contemporary markers of identity. Throughout it all, Ahlman distills decades of work by other scholars while also drawing on a wide array of archival, oral, journalistic, and governmental sources in order to provide his own fresh insights. For its clear, comprehensive coverage not only of Ghanaian history, but also of the major debates shaping nineteenth- and twentieth-century African politics and society more broadly, Ghana: A Political and Social History is a must-read for students and scholars of African Studies.

Organizing Creativity: Context, Process, and Practice

Creativity is a defining feature of contemporary work life. Who has not taken part in brainstorming sessions, read glossy pamphlets about innovation and creativity as important cornerstones of a new business strategy, or been made aware of the importance of creative skills for one´s career? But what does it mean to be creative in and as an organization? Organizing Creativity provides an answer to this question. The book builds on the premise that creativity is essentially about ideas. Every organization is dependent on valuable ideas for solving everyday problems as well as inventing new processes, products or services. The main argument of the book is that an analysis of organizational creativity should always account for the interdependency of context, process and practice. Based on cultural and processual perspectives, it highlights the implications of context, process and practice for different aspects of the creative process: generating, evaluating and facilitating ideas. Furthermore, it reflects on how dominant notions of creativity in the economy and society prevent transformative changes and suggests a radical transformative approach to organizing creativity as an alternative. To support and illustrate its argument, Organizing Creativity draws on abundant empirical examples, case illustrations and seminal research from Sociology, Social Psychology and Organization Studies. It provides us with a multi-dimensional perspective and will both further our understanding of and spark critical reflection on the complex interplay of the organizational, social and cultural contexts, processes and practices of organizing creativity.

Value, Money and Capital: The Critique of Political Economy and Contemporary Capitalism (Routledge Frontiers of Political Economy)

The book presents a high-impact re-reading of core topics in the Marx and Marxist debates including: value-theory, the commodity-nature of money, complex or skilled labour, the determination of the value of labour-power and the nature of extraordinary surplus value. Drawing on this literature, the book provides original and innovative insights into key controversies in contemporary capitalism such as the increasingly intellectual character of commodity-producing labour, the emergence of global value chains, the relevance of ground-rent bearing commodities, and the specific, uneven developmental dynamics of "resource-rich" countries in the global process of capital accumulation. Contributing to the renewed vitality of critical studies of the economic works of Karl Marx, this book will be essential reading for all those interested in contemporary debates within Marxism, as well as readers of political economy, economics, development studies and economic sociology.

Value, Money and Capital: The Critique of Political Economy and Contemporary Capitalism (Routledge Frontiers of Political Economy)

The book presents a high-impact re-reading of core topics in the Marx and Marxist debates including: value-theory, the commodity-nature of money, complex or skilled labour, the determination of the value of labour-power and the nature of extraordinary surplus value. Drawing on this literature, the book provides original and innovative insights into key controversies in contemporary capitalism such as the increasingly intellectual character of commodity-producing labour, the emergence of global value chains, the relevance of ground-rent bearing commodities, and the specific, uneven developmental dynamics of "resource-rich" countries in the global process of capital accumulation. Contributing to the renewed vitality of critical studies of the economic works of Karl Marx, this book will be essential reading for all those interested in contemporary debates within Marxism, as well as readers of political economy, economics, development studies and economic sociology.

A Social View of Socotra Island: People, Culture, Heritage

This book focuses on Socotra Island, geographically based in Yemen, and aims to explore the island from the social sciences point of view. This book focuses on people indigenous to Socotra, Socotri cultures, heritage and also offers contributions from business, tourism, linguistic, communication, and anthropology. While a lot has been published in natural science about Socotra’s endemic species, biodiversity, and nature in general, social scientific research of the island is very limited. This book addresses therefore addresses this gap and explores various topics of tourism, behaviours, cultures, and language.This book focuses on a clear social science approach of Socotra. The purpose of this book is to publish research about the people, behaviors, heritage, and potential tourism of Socotra. The Socotra Archipelago has long been a land of mystery. It is unknown as a tourism destination for many, however, is a popular destination for adventurers, photographers and travelers who like to travel to remote and undeveloped places. This book explains how Socotra has limited resources of electricity, which is provided by diesel generators, Internet is very slow and limited to certain points on the island. There are no shopping malls or five-star hotels. Roads, schools, and hospitals have been built only recently. This book shoes how these island people do not know the development as we do, which makes it principally interesting to research. Previous interviewers of Socotri people about tourism development in the island have faced many challenges such as language barriers, lack of understanding the meanings and interviewing content, lack of support for the anticipated research results. This book successfully undertakes this challenge as not only in understanding the language, but understanding phenomena like e.g. tourism. Whilst acknowledging the ways in which indigenous island people have never travelled or seen a developed city. Thus, words like ‘developed’, ‘tourism destination’ or ‘washing machine’ may be unfamiliar terms for them. Therefore, new and innovative research methods that are sensitive to Socotra people were implemented in the creation of this book.

The Rise and Fall of Imperial Chemical Industries: Synthetics, Sensism and the Environment

This book provides a history of Imperial Chemical Industries (ICI), a large Britain- based chemical firm which was a major industrial player in the twentieth century. Once a model for Britain’s industrial reach and dominance, ICI collapsed in the mid-2000s, with some still profitable elements sold off to other chemical firms. The book focuses on the firm’s origin site in the Northeast of England, around Middlesbrough, engaging the remnants of the company magazine, oral histories and social media posts, and material artifacts in the world, to relate a history of the social, environmental, cultural and imaginative and bodily impact of the presence (and then absence) of ICI. This unique work is open to coincidence and speculation, drawing on science fictional and urban myth narratives which emanate from the area. Through the lens of global narratives of industrial and philosophical innovation, it inquires into uncommon and diverse themes, such as the manufacture of Quorn, the place of photographic mediation of the factory, and industrial disease. Setting out from a context of heavy industry and material processing, the book seeks to stimulate poetic and creative thinking around the ways in which people’s lives were enmeshed with synthetic chemicals and the dreams that seemed to ooze and seep from them as by-products.

A Nation in Crisis: Division, Conflict and Capitalism in the United Kingdom

Since the 2007-8 financial crisis and its aftershocks, international capitalism has once again been in crisis. The crisis has been particularly marked in the UK and its outcome is currently unclear. Based upon a wealth of sources, from newspapers, journals, government, political party and polling organisation publications, as well as archival and secondary material, Neville Kirk examines the systemic crisis facing the nations of the UK. The book traces the crisis from the period following the 2016 EU referendum up to 2022, a period during which the crisis intensified and became more widespread. Kirk covers the elections of 2017 and 2019, political fragmentation, Scottish nationalism, Brexit, the coronavirus pandemic, continuing economic problems and conflicts around class, gender, race and nation. Finally, the book considers competing pathways out of the current impasse. Through his thorough examination of the UK's main political parties and players, Kirk offers the reader a new and original understanding of how we reached the present situation.

The Emerald Handbook of Authentic Leadership

The Emerald Handbook of Authentic Leadership is a ground-breaking interdisciplinary collection, opening the black box of leadership authenticity to advance understanding of theory and practice. It presents a wide-ranging, diverse source of new concepts, theories, insights, applications to advance thinking and practice in leadership and leadership authenticity. The first publication of its kind, the contributors – leading scholars, researchers, business and NGO leaders, policy makers – explore differing, contrasting perspectives on the evolving, fluid subject of authentic leadership. The thematic sections examine ‘The Search for Authenticity from Theory to Practice’, ‘The Search for Authenticity from Practice to Theory’, and ‘Developing Authentic Leadership Values, Understanding and Practice’. The Emerald Handbook of Authentic Leadership is a quest for interdisciplinary insights arising out of theory and practice. It is intended for a wide readership interested in leadership and leadership authenticity in the contemporary world.

The Emerald Handbook of Authentic Leadership

The Emerald Handbook of Authentic Leadership is a ground-breaking interdisciplinary collection, opening the black box of leadership authenticity to advance understanding of theory and practice. It presents a wide-ranging, diverse source of new concepts, theories, insights, applications to advance thinking and practice in leadership and leadership authenticity. The first publication of its kind, the contributors – leading scholars, researchers, business and NGO leaders, policy makers – explore differing, contrasting perspectives on the evolving, fluid subject of authentic leadership. The thematic sections examine ‘The Search for Authenticity from Theory to Practice’, ‘The Search for Authenticity from Practice to Theory’, and ‘Developing Authentic Leadership Values, Understanding and Practice’. The Emerald Handbook of Authentic Leadership is a quest for interdisciplinary insights arising out of theory and practice. It is intended for a wide readership interested in leadership and leadership authenticity in the contemporary world.

MYOB For Dummies

Unlock the power of MYOB with the ultimate handbook, MYOB for Dummies Looking for a hands-on guide that will show you how MYOB helps you manage everyday business tasks? Want practical tips for handling your finances (including payroll and tax reporting!) more easily? Comprehensively updated for the new MYOB Business, MYOB For Dummies shows you how to take full advantage of the online flexibility and handy features offered by Australia’s leading home-grown business management platform. Whether you’re new to MYOB Business or wanting to get more from AccountRight, this is your guide to becoming an MYOB master! You’ll learn, step by step, how to develop a customised workflow for all your bookkeeping and accounting tasks. With MYOB For Dummies, you’ll be able to make the most of MYOB’s real-time data insights—so you can run your business from anywhere and make better business decisions on the go. Learn how to choose a plan and set up your MYOB file Get tips for saving time and money by automating tasks Discover better solutions for managing day-to-day transactions, expenses, and cashflow Centralise your data in a platform that will grow and evolve with your businessJoin MYOB trainer and professional bookkeeper Sonya Prosper as she shares her in-depth knowledge of how to get the best out of MYOB. MYOB For Dummies delivers the clear and simple guidance you need for managing more clients and more business—with less stress.

MYOB For Dummies

Unlock the power of MYOB with the ultimate handbook, MYOB for Dummies Looking for a hands-on guide that will show you how MYOB helps you manage everyday business tasks? Want practical tips for handling your finances (including payroll and tax reporting!) more easily? Comprehensively updated for the new MYOB Business, MYOB For Dummies shows you how to take full advantage of the online flexibility and handy features offered by Australia’s leading home-grown business management platform. Whether you’re new to MYOB Business or wanting to get more from AccountRight, this is your guide to becoming an MYOB master! You’ll learn, step by step, how to develop a customised workflow for all your bookkeeping and accounting tasks. With MYOB For Dummies, you’ll be able to make the most of MYOB’s real-time data insights—so you can run your business from anywhere and make better business decisions on the go. Learn how to choose a plan and set up your MYOB file Get tips for saving time and money by automating tasks Discover better solutions for managing day-to-day transactions, expenses, and cashflow Centralise your data in a platform that will grow and evolve with your businessJoin MYOB trainer and professional bookkeeper Sonya Prosper as she shares her in-depth knowledge of how to get the best out of MYOB. MYOB For Dummies delivers the clear and simple guidance you need for managing more clients and more business—with less stress.

Clearing OTC Derivatives in Europe (Oxford EU Financial Regulation)

Clearing of OTC derivatives is an essential part of the financial market infrastructure, and performs a critical function catering for the need of market participants to hedge risks by using OTC derivatives. As a response to the financial crisis, central clearing has also added greater safety and transparency in the financial sector. Nevertheless, although the main risks have been addressed, they have not disappeared. Clearing OTC Derivatives in Europe provides a comprehensive and practical guide to the legal, regulatory, and operational aspects of the OTC derivatives clearing industry in Europe. This volume consists of six parts which provide an in-depth analysis of all relevant aspects of the entire operation of clearing OTC derivatives. Part I provides a general description of OTC Derivatives clearing as well as a detailed description of the development of the EU regulatory regime from an historical perspective also highlighting the global perspective. Part II discusses structural elements of OTC derivatives clearing including the various access models (incl. sponsored access), clearing mechanics (novation), collateral management, CCP governance, clearing documentation and capital requirements. Part III examines the CCP's default management, segregation and portability of client assets and CCP recovery & resolution. Part IV analyses the transaction chain including open access as well as the relationship with trading venues and settlement organisations. Part V addresses cross border issues and the consequences of Brexit for the OTC derivatives clearing industry. Part VI focusses on future developments including distributed ledger technology (DLT). Written by leading experts from across Europe and various disciplines including governmental and regulatory bodies, academics, law firms, and market practitioners, Clearing OTC Derivatives in Europe is an indispensable companion for anyone involved with financial market infrastructure and OTC derivatives.

Accounting: (400mb file request-pdf)

Engaging and lively, clear and practical, this is the most applied accounting book written specifically for business and management students. Sam Smart is the budding entrepreneur on whom the case study at the heart of this book is based. Featured at the start of each chapter, we follow Sam as he goes from starting a small business, printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment. As we follow the case study, the core topics central to accounting are covered with clarity, imagination, and relevance, giving students the support they need to complete their course and exams with confidence. The wealth of additional examples and self-test exercises available alongside the case study enable students not only to develop an appreciation of how accounting information allows a manager to make key business decisions, but also to acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies. This book is accompanied by the following online resources: For Students: - Multiple choice questions - Additional practice questions with answers - Flashcard glossary - Tables from the text For Lecturers: - Test bank - PowerPoint presentations - Solutions to end-of-part case studies - Additional end-of-part case studies (with solutions) - Assessment guide - Double entry chapters

Banking Law And Regulation: (pdf)

Banking Law is the ideal textbook to accompany a modern course. A truly contemporary textbook, it fully addresses the current landscape of banking law and regulation post the 2008 financial crisis. Coverage is expertly balanced between transactional, regulatory, and private law topics across UK banking law, as well as European and international law, ensuring that this book covers everything needed for a full understanding. Packed with features, including diagrams, questions, key takeaways, and key bibliographies, student learning is supported and consolidated.

Banking Law And Regulation

Music Management, Marketing and PR

This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.

Music Management, Marketing and PR

This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.

(ISC)2 CISSP Certified Information Systems Security Professional Official Study Guide

CISSP Study Guide - fully updated for the 2021 CISSP Body of Knowledge (ISC)2 Certified Information Systems Security Professional (CISSP) Official Study Guide, 9th Edition has been completely updated based on the latest 2021 CISSP Exam Outline. This bestselling Sybex Study Guide covers 100% of the exam objectives. You'll prepare for the exam smarter and faster with Sybex thanks to expert content, knowledge from our real-world experience, advice on mastering this adaptive exam, access to the Sybex online interactive learning environment, and much more. Reinforce what you've learned with key topic exam essentials and chapter review questions. The three co-authors of this book bring decades of experience as cybersecurity practitioners and educators, integrating real-world expertise with the practical knowledge you'll need to successfully pass the CISSP exam. Combined, they've taught cybersecurity concepts to millions of students through their books, video courses, and live training programs. Along with the book, you also get access to Sybex's superior online interactive learning environment that includes: Over 900 new and improved practice test questions with complete answer explanations. This includes all of the questions from the book plus four additional online-only practice exams, each with 125 unique questions. You can use the online-only practice exams as full exam simulations. Our questions will help you identify where you need to study more. Get more than 90 percent of the answers correct, and you're ready to take the certification exam. More than 700 Electronic Flashcards to reinforce your learning and give you last-minute test prep before the exam A searchable glossary in PDF to give you instant access to the key terms you need to know for the exam New for the 9th edition: Audio Review. Author Mike Chapple reads the Exam Essentials for each chapter providing you with 2 hours and 50 minutes of new audio review for yet another way to reinforce your knowledge as you prepare. Coverage of all of the exam topics in the book means you'll be ready for: Security and Risk Management Asset Security Security Architecture and Engineering Communication and Network Security Identity and Access Management (IAM) Security Assessment and Testing Security Operations Software Development Security

Principles Of Banking Law: (pdf)

This book addresses the legal issues brought about by modern banking law. It sets out the legal rules within the context of modern banking practice and concentrates on principle rather than detail.

The Woman on the Bridge: You saw The Girl on the Train. You watched The Woman in the Window. Now meet The Woman on the Bridge

'Strangers On A Train meets The Pact in this high concept thriller: daring, dramatic and totally original, I loved it.' Gillian McAllisterHow far would you go to save a perfect stranger? Maggie is trapped. Dumped on her wedding day, rejected by her family and hounded by a man determined to make her suffer. Charlotte is desperate. Double-crossed by her only friend and facing total ruin, she will go to any lengths to save what matters.Two women, one night. A decision that will change everything.Loved THE WOMAN ON THE BRIDGE? You can download Holly Seddon's latest twisty thriller THE SHORT STRAW now, an atmospheric mystery about three sisters stranded in an abandoned manor house later at night.

Advances in Best-Worst Method: Proceedings of the Fourth International Workshop on Best-Worst Method (BWM2023) (Lecture Notes in Operations Research)

This proceedings book contains selected papers from the Fourth International Workshop on Best-Worst Method (BWM2023), held in Delft, the Netherlands, from 8 to 9 June 2023. It presents recent advancements in theory and applications of the Best-Worst Method (BWM). It provides valuable insights on why and how to use BWM in a diverse set of applications including health, energy, supply chain management, and engineering. The book highlights the use of BWM in different settings including single decision-making vs group decision-making, full information vs incomplete and uncertain situations. Academics and practitioners who are involved in multi-criteria decision-making and decision analysis benefit from the papers published in this book.

So geht Digital Marketing: Tools, Tipps und Trends für die Praxis

Dieses Buch bietet Ihnen einen umfassenden und praxisorientierten Leitfaden, die Welt des digitalen Marketings zu verstehen. Erfahren Sie, wie und mit welchen digitalen Tools Sie heute Consumer Insights gewinnen, analysieren und präsentieren können. Lernen Sie, Datenbanken aufzubauen und zu nutzen. Entwickeln und managen Sie erfolgreich Marken mit digitalen Werkzeugen. Setzen Sie Textgenerierung, Bildgestaltung und Videobearbeitung ein, um Werbung effizient und effektiv zu steuern und Ihre Erfolge messbar machen.Wie wird außerdem die Arbeitswelt der Marketing-ManagerInnen in Zukunft aussehen und welche Rolle spielen dabei die digitale Transformation, neuartige Analyseinstrumente und künstliche Intelligenz? Die Autorin hat für Sie eine umfassende und praxisorientierte Anleitung zusammengestellt, um im digitalen Marketing erfolgreich zu sein. Ein unverzichtbares Handbuch für MarketingexpertInnen, UnternehmerInnen, Studierende und für alle, die ihr Wissen über digitales Marketing erweitern wollen.Der InhaltWas ist Digital Marketing und wie helfen KI- und andere digitale ToolsConsumer Insights: So verstehen Sie KundInnen wirklichMarken- und Marketingstrategie: So definieren Sie, was Sie erreichen wollen und wie Sie das schaffenExekution: So gelingt Ihnen eine effektive und effiziente WerbungPerformance Management: So messen Sie den Erfolg Ihres MarketingsAusblick: So geht es in Zukunft im Marketing weiter und darauf sollten Sie sich einstellenClaudia Bünte konnte Gastbeiträge von folgenden Autoren für das Buch, gewinnen und erläutert deren besonderen Wert wie folgt:Meinert Jacobsen, der die außergewöhnliche Gabe hat, Werbung und Kommunikation mit harten Zahlen zu kombinieren, daraus Firmen zu gründen und zu leiten und seine Erfahrungen an andere so weiterzugeben, dass sie interessant und lesenswert sind. Er ist Leiter des Kompetenz-Centers „Künstliche Intelligenz und Customer Centric“ des DDV (Deutschen Dialogmarketing Verbandes) und aktiv im Vorstand der AIKA (Allianz inhabergeführter Kommunikationsagenturen).Jan Donaj, für seine gute und einfach verständliche Erläuterung zu Online-Marketing – aus der Praxis für die Praxis sozusagen. Jan ist außerdem in meinem wissenschaftlichen Team an der Hochschule zu „KI im Marketing“ und erläutert uns auch hier immer wieder, welche neuen Tools es gibt. Dr. Peter Petermann, Wunderman Thompson Switzerland AG, der seit vielen Jahren leitende Funktionen in der Mediastrategie innehat – und ein hervorragendes Buch („Marke und Gedächtnis“) zur Markenführung geschrieben hat. Darin erklärt er kurzweilig und mit vielen Beispielen, was ein Consumer Insight genau ist und wie man daraus Kampagnen entwickelt. Sascha Stürze, mit dem ich viele Projekte zu Marketing Return on Investment (ROI) für verschiedene KundInnen aufgesetzt und durchgeführt habe. Saschas Fähigkeiten, immer das große Ganze für die KlientInnen im Blick zu behalten, obwohl seine Teams ständig im kleinsten Datendetail arbeiten, ist bemerkenswert. Wer mehr zu ROI und die organisatorischen und methodischen Erfolgsfaktoren von data-driven Marketing lesen will, der findet pragmatische Anregungen in Saschas neustem Buch „Agile Marketing Performance Management“