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Forecasting Tourism Demand
by Douglas Frechtling'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the competition. Building on the success of 'Practical Tourism Forecasting' this text looks at 13 methods of forecasting and with a user friendly style, 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses and explaining how it can be applied to the tourism industry.'Forecasting Tourism Demand' employs charts and tables to explain how to:* plan a forecasting project* analyse time series and other information* select the appropriate forecasting model* use the model for forecasting and evaluate its resultsIdeal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it invaluable in assisting them to evaluate the validity and reliability of predictions and forecasts. Those engaged in analysing business trends will find it useful in surveying the future of what has been called the largest industry in the world.
The Garden of the Gods: My Family And Other Animals; Birds, Beasts And Relatives; And The Garden Of The Gods (The Corfu Trilogy #3)
by Gerald DurrellThe third book in The Corfu Trilogy (after My Family and Other Animals and Birds, Beasts and Relatives), the beloved books that inspired ITV's television series The Durrells.Just before the Second World War the Durrell family decamped to the glorious, sun-soaked island of Corfu where the youngest of the four children, ten-year-old Gerald, discovered his passion for animals: toads and tortoises, bats and butterflies, scorpions and octopuses. Through glorious silver-green olive groves and across brilliant-white beaches Gerry pursued his obsession . . . causing hilarity and mayhem in his ever-tolerant family.
The Gentleman In The Parlour: A Record Of A Journey From Rangoon To Haiphong (Virago Modern Classics)
by W. Somerset Maugham Paul TherouxWITH AN INTRODUCTION BY PAUL THEROUXSomerset Maugham's success as a writer enabled him to indulge his adventurous love of travel, and he recorded the sights and sounds of his wide-ranging journeys with an urbane, wry style all his own. The Gentleman in the Parlour is an account of the author's trip through what was then Burma and Siam, ending in Haiphong, Vietnam. Whether by river to Mandalay, on horse through the mountains and forests of the Shan States to Bangkok, or onwards by sea, Maugham's vivid descriptions bring a lost world to life.
Gorillas in the Mist: A Remarkable Woman's Thirteen Year Adventure In Remote African Rain Forests With The Greatest Of The Great Apes
by Dian FosseyDian Fossey's classic account of four gorilla families; the basis for the major movie starring Sigourney Weaver.For thirteen years Dian Fossey lived and worked with Uncle Bert, Flossie, Beethoven, Pantsy and Digit in the remote rain forests of the volcanic Virunga Mountains in Africa, establishing an unprecedented relationship with these shy and affectionate beasts.In her base camp, 10,000 feet above sea-level, she struggled daily with rain, loneliness and the ever-constant threat of poachers who slaughtered her beloved gorillas with horrifying ferocity. African adventure, personal quest and scientific study, Gorillas in the Mist is a unique and intimate glimpse into a vanishing world and a vanishing species.
Governments and Tourism
by David Jeffries'Governments and Tourism' is a unique text that studies the general and specific tourism policies from central to local government. Through case studies from around the world, including the UK, USA and France, the role and function of Official Tourism Administrations (OTAs) are evaluated. Governments and Tourism is essential reading for busy practitioners,who wish to know:* How different countries and communities have coped with the opportunities and threats posed by tourism* How they plan to address future opportunities and thresats posed by tourism* What lessons can be applied elsewhere* What should be the complementary functions of the public and private sectors
Governments and Tourism
by David Jeffries'Governments and Tourism' is a unique text that studies the general and specific tourism policies from central to local government. Through case studies from around the world, including the UK, USA and France, the role and function of Official Tourism Administrations (OTAs) are evaluated. Governments and Tourism is essential reading for busy practitioners,who wish to know:* How different countries and communities have coped with the opportunities and threats posed by tourism* How they plan to address future opportunities and thresats posed by tourism* What lessons can be applied elsewhere* What should be the complementary functions of the public and private sectors
Guanxi: Relationship Marketing in a Chinese Context
by Erdener Kaynak Y.H. Wong Thomas LeungDevelop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors’twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.This valuable handbook offers a wealth of information on guanxi: case studies of guanxi in action managerial implications of saving face and reciprocity measuring guanxi quality and performance indicators step-by-step instructions for building guanxi detailed strategies for penetrating the Chinese marketGuanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture.
Guanxi: Relationship Marketing in a Chinese Context
by Erdener Kaynak Y.H. Wong Thomas LeungDevelop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors’twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.This valuable handbook offers a wealth of information on guanxi: case studies of guanxi in action managerial implications of saving face and reciprocity measuring guanxi quality and performance indicators step-by-step instructions for building guanxi detailed strategies for penetrating the Chinese marketGuanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture.
Haiti: The God Of Tough Places, The Lord Of Burnt Men
by Herbert GoldFive decades ago, award-winning author Herbert Gold traveled to Haiti on a Caribbean version of the Fulbright Scholarship. The journey proved to be a turning point in his life. Fifty years later, his attachment to the tiny Caribbean nation-his second home-remains as passionate and powerful as ever. Now, in Best Nightmare on Earth, he explores the secret life of this vibrant, volatile, violent land. -Beautiful...bizarre...dangerous...exotic, a Garden of Eden fallen into despair, a tiny nation of unimaginable misery and unpredictable grace, an island where life is a kind of literature, a world of -unlimited impossibility.- This is Herbert Gold's Haiti, a country of extraordinary paradox and remarkable extremes-of gingerbread dream houses and wretched slums, of brutal repression and explosive creative energy. Where else, he asks, can you run into evil spirits on the back roads, or find the goddess of fertility and orgasm represented by a photo of a tap-dancing Shirley Temple? Where else is there such generosity amid such corruption, such humor in the midst of such desperation? In his many Haitian travels, Gold has dined with Graham Greene and chatted with the hated Duvalier oppressors. He has traded stories with CIA saboteurs, former Nazis, rum-soaked diplomats, and voodoo priests. He has taken in the cockfights and hunted for pirate treasure. He has nearly died of malaria; he has faced machete-wielding gangs of Ton-Ton Macoutes. He followed the traffic in Haitian blood to American hospitals and watched the AIDS epidemic take its toll. He listened to the steady beat of drums rolling down mist-shrouded mountains, and shared in the flirting, drinking, and laughter of the streets. He has captured the essence of this land where tragedy is the music the people dance to. Herbert Gold reflects on the country's history and politics, culture and folklore, but sees much more. He sees Haiti through the eyes of a lover: impassioned, jealous, probing, ever alert, and alive. This book will be of interest to travelers to, and people interested in the problems of, Haiti and the Caribbean; and collectors of Haitian art.
Haiti: Best Nightmare on Earth
by Herbert GoldFive decades ago, award-winning author Herbert Gold traveled to Haiti on a Caribbean version of the Fulbright Scholarship. The journey proved to be a turning point in his life. Fifty years later, his attachment to the tiny Caribbean nation-his second home-remains as passionate and powerful as ever. Now, in Best Nightmare on Earth, he explores the secret life of this vibrant, volatile, violent land. -Beautiful...bizarre...dangerous...exotic, a Garden of Eden fallen into despair, a tiny nation of unimaginable misery and unpredictable grace, an island where life is a kind of literature, a world of -unlimited impossibility.- This is Herbert Gold's Haiti, a country of extraordinary paradox and remarkable extremes-of gingerbread dream houses and wretched slums, of brutal repression and explosive creative energy. Where else, he asks, can you run into evil spirits on the back roads, or find the goddess of fertility and orgasm represented by a photo of a tap-dancing Shirley Temple? Where else is there such generosity amid such corruption, such humor in the midst of such desperation? In his many Haitian travels, Gold has dined with Graham Greene and chatted with the hated Duvalier oppressors. He has traded stories with CIA saboteurs, former Nazis, rum-soaked diplomats, and voodoo priests. He has taken in the cockfights and hunted for pirate treasure. He has nearly died of malaria; he has faced machete-wielding gangs of Ton-Ton Macoutes. He followed the traffic in Haitian blood to American hospitals and watched the AIDS epidemic take its toll. He listened to the steady beat of drums rolling down mist-shrouded mountains, and shared in the flirting, drinking, and laughter of the streets. He has captured the essence of this land where tragedy is the music the people dance to. Herbert Gold reflects on the country's history and politics, culture and folklore, but sees much more. He sees Haiti through the eyes of a lover: impassioned, jealous, probing, ever alert, and alive. This book will be of interest to travelers to, and people interested in the problems of, Haiti and the Caribbean; and collectors of Haitian art.
The Healing Land: A Kalahari Journey
by Rupert IsaacsonA brilliantly written exploration – part travel writing, part personal quest – of Africa’s oldest and most famous population
Hell Or High Water: James White's Disputed Passage through Grand Canyon, 1867 (G - Reference, Information And Interdisciplinary Subjects Ser.)
by Eilean AdamsAlthough John Wesley Powell and party are usually given credit for the first river descent through the Grand Canyon, the ghost of James White has haunted those claims. White was a Colorado prospector, who, almost two years before Powell's journey, washed up on a makeshift raft at Callville, Nevada. His claim to have entered the Colorado above the San Juan River with another man (soon drowned) as they fled from Indians was widely disseminated and believed for a time, but Powell and his successors on the river publically discounted it. Colorado River runners and historians have since debated whether White's passage through Grand Canyon even could have happened. Hell or High Water is the first full account of White's story and how it became distorted and he disparaged over time. It is also a fascinating detective story, recounting how White's granddaughter, Eilean Adams, over decades and with the assistance of a couple of notable Colorado River historians who believed he could have done what he claimed, gradually uncovered the record of James White's adventure and put together a plausible narrative of how and why he ended up floating helplessly down a turbulent river, entrenched in massive cliffs, with nothing but a driftwood raft to carry him through.
Hospitality Sales and Promotion
by Derek Taylor'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers:* who is your customer? market segments and groups* how can you reach them effectively? the secrets of successful public relations* new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
Hospitality Sales and Promotion: Strategies For Success (Professional Hospitality Guides Ser.)
by Derek Taylor'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers:* who is your customer? market segments and groups* how can you reach them effectively? the secrets of successful public relations* new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
In-Flight Fitness: Everything You Need To Know To Keep Fit And Healthy During Air Travel
by Andreas Reyneke Helen VarleyEverything you need to know to keep fit and healthy during air travel.Recently there has been more and more media attention on the potential health hazards of long-haul flights, whether it's 'economy class syndrome' or deep vein thrombosis, or merely jet-lag. Now, pilates expert Dreas Reyneke has put together the perfect guide which tells you everything you need to know, and everything you need to do, for a healthy flight.Reyneke's programme works for all passengers at any stage of a flight, whether it's the nervous minutes before take-off or the hours holed up in transit. It is designed to help all travellers, from elderly passengers on short flights, to business travellers settling down to sleep on an intercontinental overnight flight. It even works for travellers on a bus tour or trans-continental rail trip.Ranging from preparations for travel, the effects of travel on your body, recognising any early warning signs of illness and even causes of stress such as fear of flying, IN-FLIGHT FITNESS is the essential companion for any traveller.
In Search of Hospitality (Hospitality, Leisure And Tourism Ser.)
by Conrad Lashley Alison Morrison'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. This title brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, thereby providing a broad and comprehensive perspective on hospitality. It focuses the study of hospitality across the range of human, social and economic settings, and provides a reference point for the future development of hospitality as an academic discipline.Harnessing this wide range of viewpoints, 'In Search of Hospitality' offers an intellectually stimulating and innovative approach to the study of hospitality. It is ideal for students and academics within both the applied fields of hospitality and tourism studies and the general fields of business studies and behaviour sciences. It is also suitable for practitioners in hospitality, leisure and tourism businesses, for whom it provides a provocative and informative guide to understanding and providing hospitality within a commercial context.
In Search of Hospitality
by Conrad Lashley Alison Morrison'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. This title brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, thereby providing a broad and comprehensive perspective on hospitality. It focuses the study of hospitality across the range of human, social and economic settings, and provides a reference point for the future development of hospitality as an academic discipline.Harnessing this wide range of viewpoints, 'In Search of Hospitality' offers an intellectually stimulating and innovative approach to the study of hospitality. It is ideal for students and academics within both the applied fields of hospitality and tourism studies and the general fields of business studies and behaviour sciences. It is also suitable for practitioners in hospitality, leisure and tourism businesses, for whom it provides a provocative and informative guide to understanding and providing hospitality within a commercial context.
In the Empire of Genghis Khan (Text Only): A Journey Among Nomads (text Only)
by Stanley StewartAs a child, award-winning travel writer Stanley Stewart dreamed of crossing Mongolia on horseback. This is the story of how that dream was fulfilled by following in the footsteps of a 13th-century Franciscan friar.
Interconnected Worlds: Tourism In Southeast Asia
by K.C. HoExamines the political discourse behind tourism, presenting some questions regarding the tensions associated with the interconnections. This title focuses on deterritorialisation and the development of fresh regionalisms, paying specific attention to collaborative efforts in tourism development.
Interconnected Worlds: Tourism in Southeast Asia
by K.C. HoExamines the political discourse behind tourism, presenting some questions regarding the tensions associated with the interconnections. This title focuses on deterritorialisation and the development of fresh regionalisms, paying specific attention to collaborative efforts in tourism development.
Into the Amazon: An Incredible Story of Survival in the Jungle
by John HarrisonIn 1950, a young French explorer entered deep jungle in Brazil and was never seen again. Inspired by that explorer's diary, John and Heather Harrison paddled their canoe into some of the remotest parts of the Amazon. This is the incredible story of their struggle to keep their sanity and marriage intact in one of the most hostile places on earth.
Is Shane MacGowan Still Alive?
by Tim BradfordA wry and extremely witty travelogue exploring all things Irish (and Oirish).'With Spike Milligan-ish humour, Bradford investigates the Irish psyche: at times he comes close to adding a new mythology of his own.’ Time Out
Italian Neighbours: An Englishman in Verona
by Tim Parks"Am I giving the impression that I don't like the Veneto? It's not true. I love it. But like any place that's become home I hate it too."How does an Englishman cope when he moves to Italy - not the tourist idyll but the real Italy? When Tim Parks first moved to Verona he found it irresistible and infuriating in equal measure; this book is the story of his love affair with it. Infused with an objective passion, he unpicks the idiosyncrasies and nuances of Italian culture with wit and affection. Italian Neighbours is travel writing at its best.
Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis
by K. S. Kaye ChonFind out how to entertain all types of Japanese tourists from student groups to retirees!Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market.Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions, whether the travelers are Japanese ”office ladies” seeking bargains in Hong Kong or a group of senior citizens hoping to see the Northern Lights.Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis discusses a full range of issues crucial to attracting Japanese tourism, including:how stage of life affects travel behavior why Japanese people book overseas weddings and group honeymoon tours whether legalized gambling would increase or discourage Japanese tourism in Hawaii how issues of perceived safety affect choice of travel destinations what souvenirs mean in Japanese culture which travel images are most likely to attract Japanese tourists what sources of information Japanese travelers use to help them select destinationsJapanese Tourists offers the most up-to-date international studies on the socioeconomic, marketing, and psychological factors affecting Japanese people traveling abroad. This volume is an invaluable resource for travel professionals seeking to break into the tough but lucrative Japanese outbound-tourism market.
Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis
by K. S. ChonFind out how to entertain all types of Japanese tourists from student groups to retirees!Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market.Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions, whether the travelers are Japanese ”office ladies” seeking bargains in Hong Kong or a group of senior citizens hoping to see the Northern Lights.Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis discusses a full range of issues crucial to attracting Japanese tourism, including:how stage of life affects travel behavior why Japanese people book overseas weddings and group honeymoon tours whether legalized gambling would increase or discourage Japanese tourism in Hawaii how issues of perceived safety affect choice of travel destinations what souvenirs mean in Japanese culture which travel images are most likely to attract Japanese tourists what sources of information Japanese travelers use to help them select destinationsJapanese Tourists offers the most up-to-date international studies on the socioeconomic, marketing, and psychological factors affecting Japanese people traveling abroad. This volume is an invaluable resource for travel professionals seeking to break into the tough but lucrative Japanese outbound-tourism market.