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Tourism And Entrepreneurship: International Perspectives (PDF)
by Stephen Page Jovo AteljevicTourism and Entrepreneurship: International Perspectivesprovides an innovative, interdisciplinary approach. This book takes, as its central theme, the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and entrepreneurship, this book delivers a cohesive, interdisciplinary examination of the most recent developments in both tourism and entrepreneurship. Several key themes are explored and articulated through the following concepts and issues: tourism, innovation and entrepreneurship; the role and nature of individual and collective entrepreneurship in different contexts; the role of tourism in responding to development opportunities created by global forces and, finally, issues associated with tourism strategies and policies. Divided into four parts, the book reflects on the most relevant areas of tourism entrepreneurship: understanding the conceptual basis of tourism entrepreneurship creative use of entrepreneurship and processes of social innovation tourism entrepreneurship mediating the global-local divide sectoral strategies and policy issues of tourism entrepreneurship. Tourism and Entrepreneurship: International Perspectivesalso: explains the impact of tourism entrepreneurship on places and overall regional and destination development examines the role of the public sector in facilitating the need for sustainable tourism development examines the effects and implications of funding schemes and support programmes takes the owner, manager and entrepreneur as the starting point of analysis to explore specific issues allows practitioners and policy-makers to explore practical applications and best practice of theory through a diverse range of international case studies contributed to by an international team of leading scholars in tourism and entrepreneurship This book is a unique combination of theory, case studies and discussion highlighting the importance of entrepreneurial tourism activity for economic success. It is essential reading for students and researchers in both tourism and entrepreneurship.
Destination Brands: Managing Place Reputation (PDF)
by Nigel Morgan Annette Pritchard Roger PrideThis textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Marketing For Tourism (PDF)
by J. Christopher HollowayThe fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.
Strategic Management For Tourism, Hospitality And Events (PDF)
by Nigel EvansStrategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME#65533;s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students#65533; learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Listening to a Continent Sing: Birdsong by Bicycle from the Atlantic to the Pacific
by Donald KroodsmaJoin birdsong expert Donald Kroodsma on a ten-week, ten-state bicycle journey as he travels with his son from the Atlantic to the Pacific, lingering and listening to our continent sing as no one has before. On remote country roads, over terrain vast and spectacular, from dawn to dusk and sometimes through the night, you will gain a deep appreciation for the natural symphony of birdsong many of us take for granted. Come along and marvel at how expressive these creatures are as Kroodsma leads you west across nearly five thousand miles—at a leisurely pace that enables a deep listen.Listening to a Continent Sing is also a guided tour through the history of a young nation and the geology of an ancient landscape, and an invitation to set aside the bustle of everyday life to follow one's dreams. It is a celebration of flowers and trees, rocks and rivers, mountains and prairies, clouds and sky, headwinds and calm, and of local voices and the people you will meet along the way. It is also the story of a father and son deepening their bond as they travel the slow road together from coast to coast.Beautifully illustrated throughout with drawings of birds and scenes and featuring QR codes that link to audio birdsong, this poignant and insightful book takes you on a travel adventure unlike any other—accompanied on every leg of your journey by birdsong.
Listening to a Continent Sing: Birdsong by Bicycle from the Atlantic to the Pacific
by Donald KroodsmaJoin birdsong expert Donald Kroodsma on a ten-week, ten-state bicycle journey as he travels with his son from the Atlantic to the Pacific, lingering and listening to our continent sing as no one has before. On remote country roads, over terrain vast and spectacular, from dawn to dusk and sometimes through the night, you will gain a deep appreciation for the natural symphony of birdsong many of us take for granted. Come along and marvel at how expressive these creatures are as Kroodsma leads you west across nearly five thousand miles—at a leisurely pace that enables a deep listen.Listening to a Continent Sing is also a guided tour through the history of a young nation and the geology of an ancient landscape, and an invitation to set aside the bustle of everyday life to follow one's dreams. It is a celebration of flowers and trees, rocks and rivers, mountains and prairies, clouds and sky, headwinds and calm, and of local voices and the people you will meet along the way. It is also the story of a father and son deepening their bond as they travel the slow road together from coast to coast.Beautifully illustrated throughout with drawings of birds and scenes and featuring QR codes that link to audio birdsong, this poignant and insightful book takes you on a travel adventure unlike any other—accompanied on every leg of your journey by birdsong.
Wildlife of Madagascar
by Ken Behrens Keith BarnesThe Indian Ocean island of Madagascar is one of the world's great natural treasures and ecotourism destinations. Despite being an island, it is home to nearly an entire continent’s variety of species, from the famous lemurs to a profusion of bizarre and beautiful birds, reptiles and amphibians. Wildlife of Madagascar is a compact and beautifully illustrated photographic guide, and an essential companion for any visitor or resident. With an eye-catching design, authoritative and accessible text and easy-to-use format, it provides information on identification, distribution, habitat, behaviour, biology and conservation for all the mammals, birds, reptiles, amphibians and butterflies likely to be seen. The most comprehensive single-volume field guide to Madagascar’s wildlife Attractive layout features more than 900 stunning colour photographs Covers the mammals, birds, reptiles, amphibians and butterflies, and some of the other invertebrates and plants, most likely to be seen Provides key information about identification, distribution, habitat, behaviour and conservation Introductory sections provide background information on Madagascar and its unique environments
Birds of Kruger National Park (PDF)
by Keith Barnes Ken BehrensSouth Africa's Kruger National Park is one of the largest and most iconic conservation areas in Africa. Habitats range from wide-open savannah and rugged thornveld to broadleaved mopani woodland. This microhabitat variation gives Kruger a phenomenal diversity of some 520 bird species, half of which are resident. From Africa's most extraordinary eagles, like the scarlet-faced Bateleur, to electric-colored glossy-starlings and jewel-like finches, Kruger offers an avian celebration of form and color. It is also a crucial conservation area, supporting South Africa's largest viable populations of vultures, eagles, and large terrestrial birds.This field guide offers a unique window into the world of Kruger's birds. More than 500 stunning color photographs illustrate the 259 most frequently encountered species, and a habitat-based approach assists in identification. The authoritative text provides key information about identification, habitat, behavior, biology, and conservation. The guide contains information likely to be new to even the most experienced birders, but is written in a nontechnical style that makes it accessible to anyone.An essential guide to Kruger's birdsPerfect for new and experienced birders alikeSmall, portable format ideal for field useUnique attractive layout with more than 500 stunning color photographsCovers the 259 most frequently seen speciesUses a habitat-based approach to aid identificationAuthoritative and accessible text provides key information about identification, behavior, biology, and conservationDistributed by Princeton University Press
Animals of Kruger National Park (PDF)
by Keith BarnesSouth Africa's Kruger National Park is one of the largest and most diverse conservation areas in Africa, and a hugely popular visitor attraction. Animals of Kruger National Park is a compact and beautifully illustrated guide, and the essential companion for any safari to the region. With an eye-catching design, authoritative and accessible text and easy-to-use format, this detailed photographic guide provides information on identification, habitat, behaviour, biology and conservation for all the mammals, reptiles and frogs likely to be seen. Introductory sections provide background information on the park and its habitats, when to visit and where to go, and other practical considerations that will help to enhance your understanding, appreciation and enjoyment of the animals of this incredible region. The essential all-in-one Kruger safari companion, ideal for all visitors Unique and attractive layout, featuring 216 stunning colour photographs, 116 track (spoor) illustrations and two maps Covers 57 mammals, 17 reptiles and eight frogs Features the ‘Big 5’—elephants, leopards, lions, rhinoceroses and buffalos—as well as other iconic and charismatic animals Provides key information on identification, behaviour, biology and conservation
Birds of Western Ecuador: A Photographic Guide (PDF)
by Nick Athanas Paul J. Greenfield Iain Campbell Pablo Cervantes Daza Andrew Spencer Sam WoodsWestern Ecuador is famed for its astonishingly diverse birdlife, from colorful hummingbirds and outrageous toucans to more difficult groups like raptors, flycatchers, and ovenbirds. Here is the ultimate photographic guide to the spectacular birds of this region. Featuring nearly 1,500 stunning color photos of 946 species, this richly detailed and taxonomically sophisticated field guide will help you with even the toughest identification challenges. Species accounts, photos, and color distribution maps appear side by side, making it easier than ever to find what you are looking for, whether you are in the field or preparing for your trip.Features nearly 1,500 photos of 946 speciesIncludes facing-page species accounts, photos, and mapsProvides photos of multiple plumages for many speciesHelps you to differentiate between similar species
Wildlife of Southeast Asia
by Susan MyersThis handy photographic guide offers a stunning look at the wildlife of Southeast Asia, which includes Burma, Thailand, Laos, Cambodia, Vietnam, West Malaysia, and Singapore. Accessible text and more than 500 color photographs help readers to learn about and identify the most common species found in the region, particularly the mammals, birds, reptiles, amphibians, and insects that visitors will most likely encounter. Detailed photos are accompanied on facing pages by succinct species accounts highlighting key identification features, status, and distribution. The book's brief introduction offers readers useful information on major wildlife sites as well as practical advice on making the most of a wildlife-watching trip.Wildlife of Southeast Asia is the essential resource for visitors and residents interested in the fauna of this fascinating area of the world.A photographic guide to the wildlife of Southeast Asia, including Burma, Thailand, Laos, Cambodia, Vietnam, West Malaysia, and SingaporeMore than 500 stunning color photographsAccessible species accounts highlight key identification features, status, and distributionA brief introduction discusses wildlife locations and practical travel know-how
Wildlife of Southeast Asia
by Susan MyersThis handy photographic guide offers a stunning look at the wildlife of Southeast Asia, which includes Burma, Thailand, Laos, Cambodia, Vietnam, West Malaysia, and Singapore. Accessible text and more than 500 color photographs help readers to learn about and identify the most common species found in the region, particularly the mammals, birds, reptiles, amphibians, and insects that visitors will most likely encounter. Detailed photos are accompanied on facing pages by succinct species accounts highlighting key identification features, status, and distribution. The book's brief introduction offers readers useful information on major wildlife sites as well as practical advice on making the most of a wildlife-watching trip.Wildlife of Southeast Asia is the essential resource for visitors and residents interested in the fauna of this fascinating area of the world.A photographic guide to the wildlife of Southeast Asia, including Burma, Thailand, Laos, Cambodia, Vietnam, West Malaysia, and SingaporeMore than 500 stunning color photographsAccessible species accounts highlight key identification features, status, and distributionA brief introduction discusses wildlife locations and practical travel know-how
Scurvy: The Disease of Discovery
by Jonathan LambScurvy, a disease often associated with long stretches of maritime travel, generated sensations exceeding the standard of what was normal. Eyes dazzled, skin was morbidly sensitive, emotions veered between disgust and delight. In this book, Jonathan Lamb presents an intellectual history of scurvy unlike any other, probing the speechless encounter with powerful sensations to tell the story of the disease that its victims couldn't because they found their illness too terrible and, in some cases, too exciting.Drawing on historical accounts from scientists and voyagers as well as major literary works, Lamb traces the cultural impact of scurvy during the eighteenth-century age of geographical and scientific discovery. He explains the medical knowledge surrounding scurvy and the debates about its cause, prevention, and attempted cures. He vividly describes the phenomenon and experience of "scorbutic nostalgia," in which victims imagined mirages of food, water, or home, and then wept when such pleasures proved impossible to consume or reach. Lamb argues that a culture of scurvy arose in the colony of Australia, which was prey to the disease in its early years, and identifies a literature of scurvy in the works of such figures as Herman Melville, Samuel Taylor Coleridge, Francis Bacon, and Jonathan Swift.Masterful and illuminating, Scurvy shows how the journeys of discovery in the eighteenth century not only ventured outward to the ends of the earth, but were also an inward voyage into the realms of sensation and passion.
Scurvy: The Disease of Discovery
by Jonathan LambScurvy, a disease often associated with long stretches of maritime travel, generated sensations exceeding the standard of what was normal. Eyes dazzled, skin was morbidly sensitive, emotions veered between disgust and delight. In this book, Jonathan Lamb presents an intellectual history of scurvy unlike any other, probing the speechless encounter with powerful sensations to tell the story of the disease that its victims couldn't because they found their illness too terrible and, in some cases, too exciting.Drawing on historical accounts from scientists and voyagers as well as major literary works, Lamb traces the cultural impact of scurvy during the eighteenth-century age of geographical and scientific discovery. He explains the medical knowledge surrounding scurvy and the debates about its cause, prevention, and attempted cures. He vividly describes the phenomenon and experience of "scorbutic nostalgia," in which victims imagined mirages of food, water, or home, and then wept when such pleasures proved impossible to consume or reach. Lamb argues that a culture of scurvy arose in the colony of Australia, which was prey to the disease in its early years, and identifies a literature of scurvy in the works of such figures as Herman Melville, Samuel Taylor Coleridge, Francis Bacon, and Jonathan Swift.Masterful and illuminating, Scurvy shows how the journeys of discovery in the eighteenth century not only ventured outward to the ends of the earth, but were also an inward voyage into the realms of sensation and passion.
Walk the Trails in and around Princeton: Revised to Include the Newest Trails
by Sophie GlovierThis is an attractive, pocket-friendly guide to walks on sixteen of the best trails through preserved open space in Princeton, New Jersey, and its neighboring towns. This revised edition includes eight new walks, several of which have been created on land that has been preserved since the popular guide was originally published in 2009. The walks range from two to four miles, but many include suggestions for trail connections that allow you to extend your hike if you choose. The guide includes detailed color maps of the trails, directions on how to get to them and where to park, and recommendations for the most scenic routes. Each walk has been designed with a "reason to walk" in mind: a special boulder or waterfall to find, a bit of local history or a beautiful vista to enjoy. The guide is illustrated with specially commissioned color photographs, sixteen of which are featured on detachable postcards.A guide to 16 trails through preserved open space in Princeton and neighboring townsDirections for how to get there and where to parkDetailed walking directions, trail distances, and color trail mapsSuggestions for connections to other trails8 new walks are featured in this revised edition, including the Scott and Hella McVay Poetry Trail, the Stony Brook Trail, and the trails at St. Michaels Farm PreserveSpecially commissioned color photographs16 detachable color postcardsProceeds benefit D&R Greenway Land Trust, Friends of Princeton Open Space, and The Stony Brook Millstone Watershed Association to support trail maintenance and land stewardship
Walk the Trails in and around Princeton: Revised to Include the Newest Trails
by Sophie GlovierThis is an attractive, pocket-friendly guide to walks on sixteen of the best trails through preserved open space in Princeton, New Jersey, and its neighboring towns. This revised edition includes eight new walks, several of which have been created on land that has been preserved since the popular guide was originally published in 2009. The walks range from two to four miles, but many include suggestions for trail connections that allow you to extend your hike if you choose. The guide includes detailed color maps of the trails, directions on how to get to them and where to park, and recommendations for the most scenic routes. Each walk has been designed with a "reason to walk" in mind: a special boulder or waterfall to find, a bit of local history or a beautiful vista to enjoy. The guide is illustrated with specially commissioned color photographs, sixteen of which are featured on detachable postcards.A guide to 16 trails through preserved open space in Princeton and neighboring townsDirections for how to get there and where to parkDetailed walking directions, trail distances, and color trail mapsSuggestions for connections to other trails8 new walks are featured in this revised edition, including the Scott and Hella McVay Poetry Trail, the Stony Brook Trail, and the trails at St. Michaels Farm PreserveSpecially commissioned color photographs16 detachable color postcardsProceeds benefit D&R Greenway Land Trust, Friends of Princeton Open Space, and The Stony Brook Millstone Watershed Association to support trail maintenance and land stewardship
Wildlife of Ecuador: A Photographic Field Guide to Birds, Mammals, Reptiles, and Amphibians
by Andrés Vásquez Noboa Pablo Cervantes DazaMainland Ecuador's spectacular wildlife makes it a magnet for nature tourists, but until now there hasn't been a go-to, all-in-one guide geared to the general reader. With this handy and accessible guide, visitors now have everything they need to identify and enjoy the majority of birds and animals they are likely to see. Written and illustrated by two of Ecuador's most experienced nature guides and photographers, this book covers more than 350 birds, mammals, amphibians, and reptiles. It features over 400 stunning color photographs and includes a range map for each species, as well as a brief account of the country's natural history and biogeography. With its extensive coverage, attractive and easy-to-use layout, beautiful photographs, and nontechnical text, this is an essential guide for anyone who wants to explore the natural wonders of Ecuador.An essential all-in-one guide to mainland Ecuador's amazing wildlifeUnique and attractive layout with more than 400 stunning color photographsCovers more than 350 of the most frequently seen birds, mammals, reptiles, and amphibiansUses a habitat-based approach to aid identificationAccessible text provides key information on identification, behavior, biology, and conservationPhotos, maps, and text are presented together for ease of use
Raptors of Mexico and Central America
by William S. Clark N. John Schmitt Lloyd KiffThe essential field guide to the raptors of Mexico and Central AmericaRaptors are among the most challenging birds to identify in the field due to their bewildering variability of plumage, flight silhouettes, and behavior. Raptors of Mexico and Central America is the first illustrated guide to the region's 69 species of raptors, including vagrants. It features 32 stunning color plates and 213 color photos, and a distribution map for each regularly occurring species. Detailed species accounts describe key identification features, age-related plumages, status and distribution, subspecies, molt, habitats, behaviors, potential confusion species, and more.Raptors of Mexico and Central America is the essential field guide to this difficult bird group and the ideal travel companion for anyone visiting this region of the world.Covers all 69 species of raptors found in Mexico and Central AmericaFeatures 32 color plates and hundreds of color photosProvides multiple illustrations of each speciesDepicts and describes variations in plumage by individual, morph, age, and regionDescribes behavior, food preferences, hunting strategies, vocalizations, and moltCovers rare and extralimital speciesIncludes distribution maps and flight silhouettes
Raptors of Mexico and Central America
by William S. Clark N. John Schmitt Lloyd KiffThe essential field guide to the raptors of Mexico and Central AmericaRaptors are among the most challenging birds to identify in the field due to their bewildering variability of plumage, flight silhouettes, and behavior. Raptors of Mexico and Central America is the first illustrated guide to the region's 69 species of raptors, including vagrants. It features 32 stunning color plates and 213 color photos, and a distribution map for each regularly occurring species. Detailed species accounts describe key identification features, age-related plumages, status and distribution, subspecies, molt, habitats, behaviors, potential confusion species, and more.Raptors of Mexico and Central America is the essential field guide to this difficult bird group and the ideal travel companion for anyone visiting this region of the world.Covers all 69 species of raptors found in Mexico and Central AmericaFeatures 32 color plates and hundreds of color photosProvides multiple illustrations of each speciesDepicts and describes variations in plumage by individual, morph, age, and regionDescribes behavior, food preferences, hunting strategies, vocalizations, and moltCovers rare and extralimital speciesIncludes distribution maps and flight silhouettes
The New Neotropical Companion
by John KricherThe acclaimed guide to the ecology and natural history of the American tropics—now fully updated and expandedThe New Neotropical Companion is the completely revised and expanded edition of a book that has helped thousands of people to understand the complex ecology and natural history of the most species-rich area on Earth, the American tropics. Featuring stunning color photos throughout, it is a sweeping and cutting-edge account of tropical ecology that includes not only tropical rain forests but also other ecosystems such as cloud forests, rivers, savannas, and mountains. This is the only guide to the American tropics that is all-inclusive, encompassing the entire region's ecology and the amazing relationships among species rather than focusing just on species identification.The New Neotropical Companion is a book unlike any other. Here, you will learn how to recognize distinctive ecological patterns of rain forests and other habitats and to interpret how these remarkable ecosystems function—everything is explained in clear and engaging prose free of jargon. You will also be introduced to the region's astonishing plant and animal life.Informative and entertaining, The New Neotropical Companion is a pleasurable escape for armchair naturalists, and visitors to the American tropics will want to refer to this book before, during, and after their trip.Covers all of tropical AmericaDescribes the species and habitats most likely to be observed by visitorsIncludes every major ecosystem, from lowland rain forests to the high AndesFeatures a wealth of color photos of habitats, plants, and animals
The New Neotropical Companion
by John KricherThe acclaimed guide to the ecology and natural history of the American tropics—now fully updated and expandedThe New Neotropical Companion is the completely revised and expanded edition of a book that has helped thousands of people to understand the complex ecology and natural history of the most species-rich area on Earth, the American tropics. Featuring stunning color photos throughout, it is a sweeping and cutting-edge account of tropical ecology that includes not only tropical rain forests but also other ecosystems such as cloud forests, rivers, savannas, and mountains. This is the only guide to the American tropics that is all-inclusive, encompassing the entire region's ecology and the amazing relationships among species rather than focusing just on species identification.The New Neotropical Companion is a book unlike any other. Here, you will learn how to recognize distinctive ecological patterns of rain forests and other habitats and to interpret how these remarkable ecosystems function—everything is explained in clear and engaging prose free of jargon. You will also be introduced to the region's astonishing plant and animal life.Informative and entertaining, The New Neotropical Companion is a pleasurable escape for armchair naturalists, and visitors to the American tropics will want to refer to this book before, during, and after their trip.Covers all of tropical AmericaDescribes the species and habitats most likely to be observed by visitorsIncludes every major ecosystem, from lowland rain forests to the high AndesFeatures a wealth of color photos of habitats, plants, and animals
A Swift Guide to Butterflies of North America: Second Edition (PDF)
by Jeffrey GlassbergA thoroughly revised edition of the most comprehensive and authoritative photographic field guide to North American butterfliesThis is a revised second edition of the most detailed, comprehensive, and user-friendly photographic field guide to the butterflies of North America. Written by Jeffrey Glassberg, the pioneering authority on the field identification of butterflies, the guide covers all known species, beautifully illustrating them with 3,500 large, gorgeous color photographs—the very best images available. This second edition includes more than 500 new photos and updated text, maps, and species names. For most species, there are photographs of topsides and undersides, males and females, and variants. All text is embedded in the photographs, allowing swift access in the field, and arrows point to field marks, showing you exactly what to look for. Detailed, same-page range maps include information about the number of broods in each area and where strays have been recorded. Color text boxes highlight information about habitat, caterpillar food plants, abundance and flight period, and other interesting facts. Also included are a quick visual index and a caterpillar food plant index. The result is an ideal field guide that will enable you to identify almost every butterfly you see.A revised second edition of the most comprehensive photographic field guide to North American butterflies, featuring more than 500 new photos and updated text, maps, and species namesWritten by the pioneering authority on the field identification of butterfliesBeautifully illustrated with 3,500 color photographs that show all known species, including views of topsides and undersides, males and females, and variants for most speciesAuthoritative text embedded in the photographs for swift accessDetailed range mapsColor text boxes that highlight information about habitat, food plants, abundance and flight period, and other interesting factsAn invaluable tool for field identification
Marketing for Hospitality and Tourism, Global Edition (PDF)
by Philip T. Kotler John T. Bowen James Makens Seyhmus BalogluFor courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Research Methods Leisure And Tourism
by A. J. VealNow in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the 'how' as well as the 'what' Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.
Events Management: Principles and Practice
by Razaq Raj Paul Walters Tahir RashidEvents Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. International case studies covering all manner of events are used throughout and include: · The impact of the London 2012 and Rio 2016 Olympic Games · Van Gogh Augmented Reality in Nuenen · Sands EXPO and Convention Center, Las Vegas · Glastonbury Music Festival · Lame Horse Night Club, Russia · The Leeds Caribbean Festival PowerPoint slides and an Instructor Manual can be found online at: https://study.sagepub.com/businessandmanagement Suitable for Events Management students at Undergraduate and Postgraduate level.