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Quantitative Tourism Industry Analysis

by Tadayuki Hara

Quantitative Tourism Industry Analysis is the first book to deal with the input-output, social accounting matrix in a way which readers from a non-economics or non-mathematical background can follow, in order to understand how useful their application would be for tourism industry analysis. It acquaints readers with useful applications of economic modelling without the unnecessary burden of higher algebra, so that they will understand concepts of the economics measurement system, Tourism Satellite Accounts (TSA) methodology.Quantitative Tourism Industry Analysis offers a new set of economic tools for tourism policy analysis, ideal for those with a non-mathematical background.

Quantitative Tourism Industry Analysis

by Tadayuki Hara

Quantitative Tourism Industry Analysis is the first book to deal with the input-output, social accounting matrix in a way which readers from a non-economics or non-mathematical background can follow, in order to understand how useful their application would be for tourism industry analysis. It acquaints readers with useful applications of economic modelling without the unnecessary burden of higher algebra, so that they will understand concepts of the economics measurement system, Tourism Satellite Accounts (TSA) methodology.Quantitative Tourism Industry Analysis offers a new set of economic tools for tourism policy analysis, ideal for those with a non-mathematical background.

A Remarkable Curiosity: Dispatches from a New York City Journalist's 1873 Railroad Trip across the American West

by Jerald T. Milanich

Collected in this volume for the first time are Cummings's portraits of a land and its assortment of characters unlike anything back East. Characters like Pedro Armijo, the New Mexican sheep tycoon who took Denver by storm, and more prominently the Mormon prophet Brigham Young and one of his wives, Ann Eliza Young, who was filing for divorce at the time of Cummings's arrival. Although today he is virtually unknown, during his lifetime Cummings was one of the most famous newspapermen in the United States, in part because of stories like these. Complete with a biographical sketch and historical introduction, A Remarkable Curiosity is an enjoyable read for anybody interested in the American West in the latter half of the nineteenth century.

Reports from Beyond: A Journey Through Life to Remote Places

by Patrick Richardson

This book gives a short glimpse into the author's colourful and adventurous life and beautifully describes his unusual journeys to remote and fascinating cultures. Its 384 pages include 14 handsome maps and 150 of his high quality colour photographs carefully integrated into the text. His 52 reports, versions of which originally appeared in The Herald, the Sunday Herald, The Scotsman, The Telegraph, The Sunday Telegraph and The Sunday Times, are varied in character. Some are very dramatic, such as when he falls through the ice in Lake Baikal in Siberia, is attacked by a pack of dogs in Vanuatu in the Pacific, or is trapped on top of a derailed train in the Congolese jungle. Others are more descriptive and lyrical, for example when he travels up the Amazon River, climbs sacred Mount Emei in western China, or sails down the Niger River to Timbucktu in Mali. He paints captivating pictures of the landscapes and the people he encounters, and at the same time he puts them the history of the civilizations he meets. As a result, he lures the reader into a sensory — but always realistic — world of foreign sights, sounds and smells. His journeys reflect his desire, both in his life and his travels, to take risks, explore his limits, and go 'beyond'.

Researching Hospitality and Tourism (PDF)

by Bob Brotherton

"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields." - Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended." - Professor Roy C. Wood, University of Macau Bob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.

Return on Investment in Meetings and Events

by M. Theresa Breining Jack J. Phillips

The Phillips ROI Methodology™ utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a “stakeholder” satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees have absorbed the meeting material or messages and know how to use or apply it properly. It is also important at this level to determine the quantity and quality of new professional contacts acquired and whether existing professional contacts were strengthened due to the meeting. However, a positive measure at this level is no guarantee that what was learned or whether the professional contacts acquired will be used on the job. At Level 3 - Job Applications, a variety of follow-up methods can be used to determine if attendees applied on the job what they learned or acquired at the meeting. The frequency and use of skills are important measures at Level 3. While Level 3 evaluations are important to gauge the success of the meeting, it still does not guarantee that there will be a positive business impact in the organization or for the attendee. At Level 4 - Business Results, the measurement focuses on the actual business results achieved by meeting participants as they successfully apply the meeting material or messages. Typical Level 4 measures include output, sales, quality, costs, time and customer satisfaction. Although the meeting may produce a measurable business impact, there is still a concern that the meeting may cost too much. At Level 5 - Return on Investment, this ultimate level of measurement compares the monetary benefits from the meeting with the fully-loaded meeting costs as expressed in the ROI formula. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event. The data collected should show a chain of impact occurring through the levels as the skills and knowledge learned (Level 2) are applied on the job (Level 3) to produce business results (Level 4).

Return on Investment in Meetings and Events

by M. Theresa Breining Jack J. Phillips

The Phillips ROI Methodology™ utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a “stakeholder” satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees have absorbed the meeting material or messages and know how to use or apply it properly. It is also important at this level to determine the quantity and quality of new professional contacts acquired and whether existing professional contacts were strengthened due to the meeting. However, a positive measure at this level is no guarantee that what was learned or whether the professional contacts acquired will be used on the job. At Level 3 - Job Applications, a variety of follow-up methods can be used to determine if attendees applied on the job what they learned or acquired at the meeting. The frequency and use of skills are important measures at Level 3. While Level 3 evaluations are important to gauge the success of the meeting, it still does not guarantee that there will be a positive business impact in the organization or for the attendee. At Level 4 - Business Results, the measurement focuses on the actual business results achieved by meeting participants as they successfully apply the meeting material or messages. Typical Level 4 measures include output, sales, quality, costs, time and customer satisfaction. Although the meeting may produce a measurable business impact, there is still a concern that the meeting may cost too much. At Level 5 - Return on Investment, this ultimate level of measurement compares the monetary benefits from the meeting with the fully-loaded meeting costs as expressed in the ROI formula. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event. The data collected should show a chain of impact occurring through the levels as the skills and knowledge learned (Level 2) are applied on the job (Level 3) to produce business results (Level 4).

Rick Steves Switzerland (Rick Steves' Ser.)

by Rick Steves

Cross the Alps in a cable car, cruise Lake Geneva, and tour a medieval château: with Rick Steves, Switzerland is yours! Inside Rick Steves Switzerland you'll find:Comprehensive coverage for spending a week or more exploring Switzerland Rick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favorites Top sights and hidden gems, from bustling Zürich to the cozy small-town atmosphere of Appenzell How to connect with culture: Chat with friendly Swiss locals at a mountain retreat, swim in the alpine waters of the Aare River, and treat yourself to delicious cheese fondue Beat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insight The best places to eat, sleep, and relax over wine and Swiss chocolate Self-guided walking tours of lively neighborhoods and mountain towns Detailed maps for exploring on the goScenic railroad journeys such as the Golden Pass, Gotthard Panorama Express, Bernina Express, Glacier Express, and Chur Useful resources including a packing list, German, French, and Italian phrase guides, a historical overview, and recommended reading, plus tips for visiting Switzerland in the winter Over 400 bible-thin pages include everything worth seeing without weighing you down Complete, up-to-date information on Zürich, Luzern, Central Switzerland, Bern, Murten, Avenches, Gimmelwald and the Berner Oberland, Zermatt and the Matterhorn, Appenzell, Lausanne, Château de Chillon, Montreux, Gruyères, Lugano, Pontresina, Samedan, St. Moritz, and more Make the most of every day and every dollar with Rick Steves Switzerland.

Right of Passage: Travels from Brooklyn to Bali

by Rahul Jacob

When Rahul Jacob left India for the first time at the age of twenty-one, for graduate studies in the US, he was too nervous to sleep on the layover in Tokyo. Twenty years on, and thousands of air miles later, this is his collection of stories. These essays were published as travel articles in London's Financial Times where Jacob is the travel, food and drink editor. His writing transports us to the frenetic pace of midtown Manhattan, sadness even amid the paddy fields of Balli, and to the midnight music of Dakar. He also writes about the joys - and trials - of living in London. This collection is a celebration of cities such as Cairo, which he sees as being at the crossroads of all the issues confronting the world today, and Hong Kong, a metropolis so efficient it seems like a Hotel. He returns to the simplest journeys, those of our childhood. Right to Passage is a hymn to the delights of travel.'He is a mix of cosmopolitanism and innocence, of authority and vulnerability. He is so conversant with East and West that he dissolves the distances between them.'-Pico Iyer'Rahul Jacob is that rare Indian who is interested in cultures and countries to our East as well as to our West; and that rarer Indian, who can laugh at himself. This is a marvelous book.'-Ramachandra Guha'An exhilarating new voice in travel literature-Jacob is not only one of life's natural cosmopolitans, but a writer of fresh and wonderfully infectious enthusiasm.'-Jan Morris

The River of Lost Footsteps: Histories Of Burma

by Thant Myint-U

Burma is currently ruled by a harsh dictatorship unmoved by Western activists and sanctions. It is also the sight of the longest-running conflict in the world. Drawing both on his own family's stories and his years of hands-on political experience working with the United Nations, Thant Myint-U has written an illuminating account of how Burma's rich past informs its violent present, and of how the world might transform the country's future. In The River of Lost Footsteps, Thant Myint-U tells the story of modern Burma, in part through a telling of his own family's history, in an interwoven narrative that is by turns lyrical, dramatic, and appalling. His maternal grandfather, U Thant, rose from being the schoolmaster of a small town in the Irrawaddy Delta to become the UN secretary-general in the 1960s. And on his father's side, the author is descended from a long line of courtiers who served at Burma's Court of Ava for nearly two centuries. Through their stories and others, he portrays Burma's rise and decline in the modern world, from the time of Portuguese pirates and renegade Mughal princes through the decades of British colonialism, the devastation of World War II, a sixty-year civil war that continues today, military repression and the immergence of Nobel Prize laureate Aung San Suu Kyi.The River of Lost Footsteps is a work both personal and global, a distinctive contribution that makes Burma accessible and enthralling. Thant Myint-U is the author of Where China Meets India and has written articles for the New York Times, the Washington Post and the New Statesman.

Rose En Marche: Running A Market Stall In Provence

by Jamie Ivey

Rosé en Marché, the third title in the 'rosé' series by Jamie Ivey, involves Tanya and Jamie selling rosé in French markets. They rent a flat in Saint Remy de Provence and work in the town's market as well as three or four other local markets. There is, of course, the odd flying visit from their old friend Peter. The Iveys decide to set up their own market stall in the exquisite Provencal town of Saint Remy. But they quickly uncover a battleground. Artisan traders fight competitors selling imports of lavender from Bulgaria, rip-off tableware from China and wholesale vegetables artificially smattered with dirt. Rumours of bribery and corruption are ever present as traders scramble for the best pitches. But can the Iveys make a go of their own stall . . .?

Route for the Overland Stage: James H. Simpson's 1859 Trail Across the Great Basin

by Jesse G. Petersen

The 1859 exploration of the Great Basin by army topographical engineer James Simpson opened up one of the West's most important transportation and communication corridors, a vital link between the Pacific Coast and the rest of the nation. It became the route of the Pony Express and the Overland Mail and Stage, the line of the Pacific telegraph, a major wagon road for freighters and emigrants, and, later, the first transcontinental auto road, the Lincoln Highway, now Highway 50. No one has accurately tracked or mapped Simpson's original route, until now. Jesse Petersen shows in words, maps, and photos exactly where the explorer went. Sharing his detective-like reasoning as he walked or drove the entire trail west and Simpson's variant route returning east, Petersen takes readers on a mountain and desert trek through some of America's most remote and striking landscapes.

Science and Empire in the Atlantic World (New Directions in American History)

by James Delbourgo Nicholas Dew

Science and Empire in the Atlantic World is the first book in the growing field of Atlantic Studies to examine the production of scientific knowledge in the Atlantic world from a comparative and international perspective. Rather than focusing on a specific scientific field or single national context, this collection captures the multiplicity of practices, people, languages, and agendas that characterized the traffic in knowledge around the Atlantic world, linking this knowledge to the social processes fundamental to colonialism, such as travel, trade, ethnography, and slavery.

Science and Empire in the Atlantic World (New Directions in American History)

by James Delbourgo Nicholas Dew

Science and Empire in the Atlantic World is the first book in the growing field of Atlantic Studies to examine the production of scientific knowledge in the Atlantic world from a comparative and international perspective. Rather than focusing on a specific scientific field or single national context, this collection captures the multiplicity of practices, people, languages, and agendas that characterized the traffic in knowledge around the Atlantic world, linking this knowledge to the social processes fundamental to colonialism, such as travel, trade, ethnography, and slavery.

Setting The Table: The Transforming Power Of Hospitality In Business (PDF)

by Danny Meyer

An inspiring story, this is part autobiography of a man who became rich and successful by leaving profit last on his list of priorities, and part business book that shows how to get rich by treating your staff and customers incredibly well.

Shark's Fin and Sichuan Pepper: A sweet-sour memoir of eating in China

by Fuchsia Dunlop

Award-winning food writer Fuchsia Dunlop went to live in China in 1994, and from the very beginning vowed to eat everything she was offered, no matter how alien and bizarre it seemed to her as a Westerner. In this extraordinary memoir, Fuchsia recalls her evolving relationship with China and its food, from her first rapturous encounter with the delicious cuisine of Sichuan Province, to brushes with corruption, environmental degradation and greed. In the course of her fascinating journey, Fuchsia undergoes an apprenticeship as a Sichuanese chef; attempts, hilariously, to persuade Chinese people that 'Western food' is neither 'simple' nor 'bland'; and samples a multitude of exotic ingredients, including dogmeat, civet cats, scorpions, rabbit heads and the ovarian fat of the snow frog. But is it possible for a Westerner to become a true convert to the Chinese way of eating? In an encounter with a caterpillar in an Oxfordshire kitchen, Fuchsia is forced to put this to the test.From the vibrant markets of Sichuan to the bleached landscape of northern Gansu Province, from the desert oases of Xinjiang to the enchanting old city of Yangzhou, this is an unforgettable account of the world's most amazing culinary culture.

Sitting Up With the Dead: A Storied Journey Through The American South

by Pamela Petro

An enthralling, rollicking tour among the storytellers of the American Deep South.

Someone Special

by Sheila O'Flanagan

SOMEONE SPECIAL by Sheila O'Flanagan is an enthralling novel about families, friends and finding love that should not be missed by readers of Veronica Henry and Marian Keyes.Romy Kilkenny loves her life in Australia - she has her dream job, a fun lifestyle, and best friend Keith who understands her better than anyone. Best of all, she couldn't be further from her family. But when a phone call summons her home at short notice, Romy's world is turned upside down. Romy has never fitted in, and with Keith too far away to give comfort, she feels like more of an outsider than ever. She also worries that the accidental half-kiss with Keith at the airport may have lost her the greatest friend she's ever had. What on earth has Romy let herself in for?What readers are saying about Someone Special: 'So many twists and turns throughout the book as well as many other smaller stories interwoven throughout. It is more than just a love story, and now my favourite book of [Sheila O'Flanagan's]' Amazon reviewer, 5 stars'Interesting story about an unusual and dysfunctional Irish family. You simply fall in love with them' Goodreads reviewer, 5 stars'I liked the differences between characters, what they have gone through and how they interact when they need each other. It was my first book by Sheila O'Flanagan and I will definitely read more' Goodreads reviewer, 5 stars

South From Granada: A Soujourn In Southern Spain (Penguin Modern Classics)

by Chris Stewart Gerald Brenan

Between 1920 and 1934, Gerald Brenan lived in the remote Spanish village of Yegen and South of Granada depicts his time there, vividly evoking the essence of his rural surroundings and the Spanish way of life before the Civil War. Here he portrays the landscapes, festivals and folk-lore of the Sierra Nevada, the rivalries, romances and courtship rituals, village customs, superstitions and characters. Fascinating details emerge, from cheap brothels to archaeological remains, along with visits from Brenan’s friends from the Bloomsbury group – Lytton Strachey and Virginia Woolf among them. Knowledgeable, elegant and sympathetic, this is a rich account of Spain’s vanished past.

Spiral Jetta: A Road Trip through the Land Art of the American West (Culture Trails: Adventures in Travel)

by Erin Hogan

Erin Hogan hit the road in her Volkswagen Jetta and headed west from Chicago in search of the monuments of American land art: a salty coil of rocks, four hundred stainless steel poles, a gash in a mesa, four concrete tubes, and military sheds filled with cubes. Her journey took her through the states of Utah, Nevada, New Mexico, Arizona, and Texas. It also took her through the states of anxiety, drunkenness, disorientation, and heat exhaustion. Spiral Jetta is a chronicle of this journey. A lapsed art historian and devoted urbanite, Hogan initially sought firsthand experience of the monumental earthworks of the 1970s and the 1980s—Robert Smithson’s Spiral Jetty, Nancy Holt’s Sun Tunnels, Walter De Maria’s Lightning Field, James Turrell’s Roden Crater, Michael Heizer’s Double Negative, and the contemporary art mecca of Marfa, Texas. Armed with spotty directions, no compass, and less-than-desert-appropriate clothing, she found most of what she was looking for and then some. “I was never quite sure what Hogan was looking for when she set out . . . or indeed whether she found it. But I loved the ride. In Spiral Jetta, an unashamedly honest, slyly uproarious, ever-probing book, art doesn’t magically have the power to change lives, but it can, perhaps no less powerfully, change ways of seeing.”—Tom Vanderbilt, New York Times Book Review “The reader emerges enlightened and even delighted. . . . Casually scrutinizing the artistic works . . . while gamely playing up her fish-out-of-water status, Hogan delivers an ingeniously engaging travelogue-cum-art history.”—Atlantic “Smart and unexpectedly hilarious.”—Kevin Nance, Chicago Sun-Times “One of the funniest and most entertaining road trips to be published in quite some time.”—June Sawyers, Chicago Tribune “Hogan ruminates on how the work affects our sense of time, space, size, and scale. She is at her best when she reexamines the precepts of modernism in the changing light of New Mexico, and shows how the human body is meant to be a participant in these grand constructions.”—New Yorker

Spiral Jetta: A Road Trip through the Land Art of the American West (Culture Trails: Adventures in Travel)

by Erin Hogan

Erin Hogan hit the road in her Volkswagen Jetta and headed west from Chicago in search of the monuments of American land art: a salty coil of rocks, four hundred stainless steel poles, a gash in a mesa, four concrete tubes, and military sheds filled with cubes. Her journey took her through the states of Utah, Nevada, New Mexico, Arizona, and Texas. It also took her through the states of anxiety, drunkenness, disorientation, and heat exhaustion. Spiral Jetta is a chronicle of this journey. A lapsed art historian and devoted urbanite, Hogan initially sought firsthand experience of the monumental earthworks of the 1970s and the 1980s—Robert Smithson’s Spiral Jetty, Nancy Holt’s Sun Tunnels, Walter De Maria’s Lightning Field, James Turrell’s Roden Crater, Michael Heizer’s Double Negative, and the contemporary art mecca of Marfa, Texas. Armed with spotty directions, no compass, and less-than-desert-appropriate clothing, she found most of what she was looking for and then some. “I was never quite sure what Hogan was looking for when she set out . . . or indeed whether she found it. But I loved the ride. In Spiral Jetta, an unashamedly honest, slyly uproarious, ever-probing book, art doesn’t magically have the power to change lives, but it can, perhaps no less powerfully, change ways of seeing.”—Tom Vanderbilt, New York Times Book Review “The reader emerges enlightened and even delighted. . . . Casually scrutinizing the artistic works . . . while gamely playing up her fish-out-of-water status, Hogan delivers an ingeniously engaging travelogue-cum-art history.”—Atlantic “Smart and unexpectedly hilarious.”—Kevin Nance, Chicago Sun-Times “One of the funniest and most entertaining road trips to be published in quite some time.”—June Sawyers, Chicago Tribune “Hogan ruminates on how the work affects our sense of time, space, size, and scale. She is at her best when she reexamines the precepts of modernism in the changing light of New Mexico, and shows how the human body is meant to be a participant in these grand constructions.”—New Yorker

Spiral Jetta: A Road Trip through the Land Art of the American West (Culture Trails: Adventures in Travel)

by Erin Hogan

Erin Hogan hit the road in her Volkswagen Jetta and headed west from Chicago in search of the monuments of American land art: a salty coil of rocks, four hundred stainless steel poles, a gash in a mesa, four concrete tubes, and military sheds filled with cubes. Her journey took her through the states of Utah, Nevada, New Mexico, Arizona, and Texas. It also took her through the states of anxiety, drunkenness, disorientation, and heat exhaustion. Spiral Jetta is a chronicle of this journey. A lapsed art historian and devoted urbanite, Hogan initially sought firsthand experience of the monumental earthworks of the 1970s and the 1980s—Robert Smithson’s Spiral Jetty, Nancy Holt’s Sun Tunnels, Walter De Maria’s Lightning Field, James Turrell’s Roden Crater, Michael Heizer’s Double Negative, and the contemporary art mecca of Marfa, Texas. Armed with spotty directions, no compass, and less-than-desert-appropriate clothing, she found most of what she was looking for and then some. “I was never quite sure what Hogan was looking for when she set out . . . or indeed whether she found it. But I loved the ride. In Spiral Jetta, an unashamedly honest, slyly uproarious, ever-probing book, art doesn’t magically have the power to change lives, but it can, perhaps no less powerfully, change ways of seeing.”—Tom Vanderbilt, New York Times Book Review “The reader emerges enlightened and even delighted. . . . Casually scrutinizing the artistic works . . . while gamely playing up her fish-out-of-water status, Hogan delivers an ingeniously engaging travelogue-cum-art history.”—Atlantic “Smart and unexpectedly hilarious.”—Kevin Nance, Chicago Sun-Times “One of the funniest and most entertaining road trips to be published in quite some time.”—June Sawyers, Chicago Tribune “Hogan ruminates on how the work affects our sense of time, space, size, and scale. She is at her best when she reexamines the precepts of modernism in the changing light of New Mexico, and shows how the human body is meant to be a participant in these grand constructions.”—New Yorker

Spiral Jetta: A Road Trip through the Land Art of the American West (Culture Trails: Adventures in Travel)

by Erin Hogan

Erin Hogan hit the road in her Volkswagen Jetta and headed west from Chicago in search of the monuments of American land art: a salty coil of rocks, four hundred stainless steel poles, a gash in a mesa, four concrete tubes, and military sheds filled with cubes. Her journey took her through the states of Utah, Nevada, New Mexico, Arizona, and Texas. It also took her through the states of anxiety, drunkenness, disorientation, and heat exhaustion. Spiral Jetta is a chronicle of this journey. A lapsed art historian and devoted urbanite, Hogan initially sought firsthand experience of the monumental earthworks of the 1970s and the 1980s—Robert Smithson’s Spiral Jetty, Nancy Holt’s Sun Tunnels, Walter De Maria’s Lightning Field, James Turrell’s Roden Crater, Michael Heizer’s Double Negative, and the contemporary art mecca of Marfa, Texas. Armed with spotty directions, no compass, and less-than-desert-appropriate clothing, she found most of what she was looking for and then some. “I was never quite sure what Hogan was looking for when she set out . . . or indeed whether she found it. But I loved the ride. In Spiral Jetta, an unashamedly honest, slyly uproarious, ever-probing book, art doesn’t magically have the power to change lives, but it can, perhaps no less powerfully, change ways of seeing.”—Tom Vanderbilt, New York Times Book Review “The reader emerges enlightened and even delighted. . . . Casually scrutinizing the artistic works . . . while gamely playing up her fish-out-of-water status, Hogan delivers an ingeniously engaging travelogue-cum-art history.”—Atlantic “Smart and unexpectedly hilarious.”—Kevin Nance, Chicago Sun-Times “One of the funniest and most entertaining road trips to be published in quite some time.”—June Sawyers, Chicago Tribune “Hogan ruminates on how the work affects our sense of time, space, size, and scale. She is at her best when she reexamines the precepts of modernism in the changing light of New Mexico, and shows how the human body is meant to be a participant in these grand constructions.”—New Yorker

Spiral Jetta: A Road Trip through the Land Art of the American West (Culture Trails: Adventures in Travel)

by Erin Hogan

Erin Hogan hit the road in her Volkswagen Jetta and headed west from Chicago in search of the monuments of American land art: a salty coil of rocks, four hundred stainless steel poles, a gash in a mesa, four concrete tubes, and military sheds filled with cubes. Her journey took her through the states of Utah, Nevada, New Mexico, Arizona, and Texas. It also took her through the states of anxiety, drunkenness, disorientation, and heat exhaustion. Spiral Jetta is a chronicle of this journey. A lapsed art historian and devoted urbanite, Hogan initially sought firsthand experience of the monumental earthworks of the 1970s and the 1980s—Robert Smithson’s Spiral Jetty, Nancy Holt’s Sun Tunnels, Walter De Maria’s Lightning Field, James Turrell’s Roden Crater, Michael Heizer’s Double Negative, and the contemporary art mecca of Marfa, Texas. Armed with spotty directions, no compass, and less-than-desert-appropriate clothing, she found most of what she was looking for and then some. “I was never quite sure what Hogan was looking for when she set out . . . or indeed whether she found it. But I loved the ride. In Spiral Jetta, an unashamedly honest, slyly uproarious, ever-probing book, art doesn’t magically have the power to change lives, but it can, perhaps no less powerfully, change ways of seeing.”—Tom Vanderbilt, New York Times Book Review “The reader emerges enlightened and even delighted. . . . Casually scrutinizing the artistic works . . . while gamely playing up her fish-out-of-water status, Hogan delivers an ingeniously engaging travelogue-cum-art history.”—Atlantic “Smart and unexpectedly hilarious.”—Kevin Nance, Chicago Sun-Times “One of the funniest and most entertaining road trips to be published in quite some time.”—June Sawyers, Chicago Tribune “Hogan ruminates on how the work affects our sense of time, space, size, and scale. She is at her best when she reexamines the precepts of modernism in the changing light of New Mexico, and shows how the human body is meant to be a participant in these grand constructions.”—New Yorker

Spiral Jetta: A Road Trip through the Land Art of the American West (Culture Trails: Adventures in Travel)

by Erin Hogan

Erin Hogan hit the road in her Volkswagen Jetta and headed west from Chicago in search of the monuments of American land art: a salty coil of rocks, four hundred stainless steel poles, a gash in a mesa, four concrete tubes, and military sheds filled with cubes. Her journey took her through the states of Utah, Nevada, New Mexico, Arizona, and Texas. It also took her through the states of anxiety, drunkenness, disorientation, and heat exhaustion. Spiral Jetta is a chronicle of this journey. A lapsed art historian and devoted urbanite, Hogan initially sought firsthand experience of the monumental earthworks of the 1970s and the 1980s—Robert Smithson’s Spiral Jetty, Nancy Holt’s Sun Tunnels, Walter De Maria’s Lightning Field, James Turrell’s Roden Crater, Michael Heizer’s Double Negative, and the contemporary art mecca of Marfa, Texas. Armed with spotty directions, no compass, and less-than-desert-appropriate clothing, she found most of what she was looking for and then some. “I was never quite sure what Hogan was looking for when she set out . . . or indeed whether she found it. But I loved the ride. In Spiral Jetta, an unashamedly honest, slyly uproarious, ever-probing book, art doesn’t magically have the power to change lives, but it can, perhaps no less powerfully, change ways of seeing.”—Tom Vanderbilt, New York Times Book Review “The reader emerges enlightened and even delighted. . . . Casually scrutinizing the artistic works . . . while gamely playing up her fish-out-of-water status, Hogan delivers an ingeniously engaging travelogue-cum-art history.”—Atlantic “Smart and unexpectedly hilarious.”—Kevin Nance, Chicago Sun-Times “One of the funniest and most entertaining road trips to be published in quite some time.”—June Sawyers, Chicago Tribune “Hogan ruminates on how the work affects our sense of time, space, size, and scale. She is at her best when she reexamines the precepts of modernism in the changing light of New Mexico, and shows how the human body is meant to be a participant in these grand constructions.”—New Yorker

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