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User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences
by Janelle Estes Andy MacMillanAn insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience. In this book, you’ll: Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.
User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences
by Janelle Estes Andy MacMillanAn insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience. In this book, you’ll: Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.
Using Statistics in the Social and Health Sciences with SPSS and Excel
by Martin Lee AbbottProvides a step-by-step approach to statistical procedures to analyze data and conduct research, with detailed sections in each chapter explaining SPSS® and Excel® applications This book identifies connections between statistical applications and research design using cases, examples, and discussion of specific topics from the social and health sciences. Researched and class-tested to ensure an accessible presentation, the book combines clear, step-by-step explanations for both the novice and professional alike to understand the fundamental statistical practices for organizing, analyzing, and drawing conclusions from research data in their field. The book begins with an introduction to descriptive and inferential statistics and then acquaints readers with important features of statistical applications (SPSS and Excel) that support statistical analysis and decision making. Subsequent chapters treat the procedures commonly employed when working with data across various fields of social science research. Individual chapters are devoted to specific statistical procedures, each ending with lab application exercises that pose research questions, examine the questions through their application in SPSS and Excel, and conclude with a brief research report that outlines key findings drawn from the results. Real-world examples and data from social and health sciences research are used throughout the book, allowing readers to reinforce their comprehension of the material. Using Statistics in the Social and Health Sciences with SPSS® and Excel® includes: Use of straightforward procedures and examples that help students focus on understanding of analysis and interpretation of findings Inclusion of a data lab section in each chapter that provides relevant, clear examples Introduction to advanced statistical procedures in chapter sections (e.g., regression diagnostics) and separate chapters (e.g., multiple linear regression) for greater relevance to real-world research needs Emphasizing applied statistical analyses, this book can serve as the primary text in undergraduate and graduate university courses within departments of sociology, psychology, urban studies, health sciences, and public health, as well as other related departments. It will also be useful to statistics practitioners through extended sections using SPSS® and Excel® for analyzing data.
Using Statistics in the Social and Health Sciences with SPSS and Excel
by Martin Lee AbbottProvides a step-by-step approach to statistical procedures to analyze data and conduct research, with detailed sections in each chapter explaining SPSS® and Excel® applications This book identifies connections between statistical applications and research design using cases, examples, and discussion of specific topics from the social and health sciences. Researched and class-tested to ensure an accessible presentation, the book combines clear, step-by-step explanations for both the novice and professional alike to understand the fundamental statistical practices for organizing, analyzing, and drawing conclusions from research data in their field. The book begins with an introduction to descriptive and inferential statistics and then acquaints readers with important features of statistical applications (SPSS and Excel) that support statistical analysis and decision making. Subsequent chapters treat the procedures commonly employed when working with data across various fields of social science research. Individual chapters are devoted to specific statistical procedures, each ending with lab application exercises that pose research questions, examine the questions through their application in SPSS and Excel, and conclude with a brief research report that outlines key findings drawn from the results. Real-world examples and data from social and health sciences research are used throughout the book, allowing readers to reinforce their comprehension of the material. Using Statistics in the Social and Health Sciences with SPSS® and Excel® includes: Use of straightforward procedures and examples that help students focus on understanding of analysis and interpretation of findings Inclusion of a data lab section in each chapter that provides relevant, clear examples Introduction to advanced statistical procedures in chapter sections (e.g., regression diagnostics) and separate chapters (e.g., multiple linear regression) for greater relevance to real-world research needs Emphasizing applied statistical analyses, this book can serve as the primary text in undergraduate and graduate university courses within departments of sociology, psychology, urban studies, health sciences, and public health, as well as other related departments. It will also be useful to statistics practitioners through extended sections using SPSS® and Excel® for analyzing data.
The Value Motive: The Only Alternative to the Profit Motive
by Paul KearnsOur market system has evolved in line with capitalist philosophy, and at its heart is profit. But while profit can be a powerful motive, it is not always used responsibly and, in the worst cases, this can have damaging effects at a wider level. The calls for a corporate conscience grow louder, but no one has yet suggested an alternative to profit that people find as compelling. Profit is here and now. In this climate, the solution is to refine the profit motive, not replace it. We all value things, and we’re all motivated by what we value. If value could replace the profit motive, it would reconcile the interests of CEOs, shareholders, citizens and government. Profits would still rise but at the same time society would gain value. This book is a call to manage for maximum value – to follow The Value Motive. Kearns Endorsements "In 'The Value Motive,' Paul Kearns clarifies the confusing concept of 'value' and shows how it can be used to transform thinking and action in organizations. Paul's books are always stimulating and controversial, and this one is no exception. If you are interested in creating more value in your organization and willing to have your existing mental models challenged, then you should read this book!" —Dean Spitzer, Performance Measurement Thought Leader, IBM Research, and author of "Transforming Performance Measurement" USA "I have worked with a host of HR professional over the years. To date I know of noone that compares to Paul when it comes to presenting the issues and challenges of managing human capital and providing practical approaches for doing so. Like his past books, The Value Motive, brings clarity to a world of HR, which often is filled with disarray and recommendations that tend to be driven by political correctness rather than by the intent to produce value. Paul's discussion of value as a driving force in organizations (in addition to profit) brings together the worlds of for and not for profit organizations. It also provides an overarching theme that includes the best interest of all stakeholders, customers, community and shareholders alike. This certainly represents a very much needed approach." —Finnur Oddsson, Ph.D., Director of MBA Programs & Executive Education, Reykjavík University, Iceland "This is a timely, forward-looking, and convincing exposition delving into why value is a better determination of sustained ROI than profit. Paul provides simple, yet valid methodology regarding how much value is added by any organizational activity. His writings are a must for anyone measuring the true effectiveness of people development, an organization’s primary value-added activity." —Tery Tennant, Attainment, Inc, USA
Variationist Sociolinguistics: Change, Observation, Interpretation (Language in Society #39)
by Sali A. TagliamonteVariationist Sociolinguistics: Change, Observation, Interpretation presents a comprehensive, intermediate level examination of Language Variation and Change, the branch of sociolinguistics concerned with linguistic variation in spoken and written language. Represents the most up-to-date coverage of the history, developments, and methodologies of variationist sociolinguistics Addresses all aspects of linguistic variation, including areas not usually covered in introductory texts, e.g. the phonological, morpho-syntactic, discourse/pragmatic Outlines comparative sociolinguistic approach, data collection, methodological issues; and addresses state-of-the-art contemporary quantitative methods and statistical practice Features cutting-edge research at an appropriate level to facilitate student learning Engages students throughout with a variety of pedagogical features, including Mini Quizzes to test comprehension, extensive Exercises at the end of each chapter, the opportunity to do hands-on quantitative analysis of a never-before published data set, and Notes and Tips that offer insight into conducting sociolinguistic research. Extra materials and answers to the exercises are available at www.wiley.com/go/tagliamonte
Variationist Sociolinguistics: Change, Observation, Interpretation (Language in Society #38)
by Sali A. TagliamonteVariationist Sociolinguistics: Change, Observation, Interpretation presents a comprehensive, intermediate level examination of Language Variation and Change, the branch of sociolinguistics concerned with linguistic variation in spoken and written language. Represents the most up-to-date coverage of the history, developments, and methodologies of variationist sociolinguistics Addresses all aspects of linguistic variation, including areas not usually covered in introductory texts, e.g. the phonological, morpho-syntactic, discourse/pragmatic Outlines comparative sociolinguistic approach, data collection, methodological issues; and addresses state-of-the-art contemporary quantitative methods and statistical practice Features cutting-edge research at an appropriate level to facilitate student learning Engages students throughout with a variety of pedagogical features, including Mini Quizzes to test comprehension, extensive Exercises at the end of each chapter, the opportunity to do hands-on quantitative analysis of a never-before published data set, and Notes and Tips that offer insight into conducting sociolinguistic research. Extra materials and answers to the exercises are available at www.wiley.com/go/tagliamonte
Vehicle Dynamics Estimation using Kalman Filtering: Experimental Validation (Iste Ser. #722)
by Moustapha Doumiati Ali Charara Alessandro Victorino Daniel LechnerVehicle dynamics and stability have been of considerable interest for a number of years. The obvious dilemma is that people naturally desire to drive faster and faster yet expect their vehicles to be “infinitely” stable and safe during all normal and emergency maneuvers. For the most part, people pay little attention to the limited handling potential of their vehicles until some unusual behavior is observed that often results in accidents and even fatalities. This book presents several model-based estimation methods which involve information from current potential-integrable sensors. Improving vehicle control and stabilization is possible when vehicle dynamic variables are known. The fundamental problem is that some essential variables related to tire/road friction are difficult to measure because of technical and economical reasons. Therefore, these data must be estimated. It is against this background, that this book’s objective is to develop estimators in order to estimate the vehicle’s load transfer, the sideslip angle, and the vertical and lateral tire/road forces using a roll model. The proposed estimation processes are based on the state observer (Kalman filtering) theory and the dynamic response of a vehicle instrumented with standard sensors. These estimators are able to work in real time in normal and critical driving situations. Performances are tested using an experimental car in real driving situations. This is exactly the focus of this book, providing students, technicians and engineers from the automobile field with a theoretical basis and some practical algorithms useful for estimating vehicle dynamics in real-time during vehicle motion.
Vehicle Dynamics Estimation using Kalman Filtering: Experimental Validation
by Moustapha Doumiati Ali Charara Alessandro Victorino Daniel LechnerVehicle dynamics and stability have been of considerable interest for a number of years. The obvious dilemma is that people naturally desire to drive faster and faster yet expect their vehicles to be “infinitely” stable and safe during all normal and emergency maneuvers. For the most part, people pay little attention to the limited handling potential of their vehicles until some unusual behavior is observed that often results in accidents and even fatalities. This book presents several model-based estimation methods which involve information from current potential-integrable sensors. Improving vehicle control and stabilization is possible when vehicle dynamic variables are known. The fundamental problem is that some essential variables related to tire/road friction are difficult to measure because of technical and economical reasons. Therefore, these data must be estimated. It is against this background, that this book’s objective is to develop estimators in order to estimate the vehicle’s load transfer, the sideslip angle, and the vertical and lateral tire/road forces using a roll model. The proposed estimation processes are based on the state observer (Kalman filtering) theory and the dynamic response of a vehicle instrumented with standard sensors. These estimators are able to work in real time in normal and critical driving situations. Performances are tested using an experimental car in real driving situations. This is exactly the focus of this book, providing students, technicians and engineers from the automobile field with a theoretical basis and some practical algorithms useful for estimating vehicle dynamics in real-time during vehicle motion.
Veil: Mirror Of Identity
by Christian JoppkeThe Islamic headscarf has become the subject of heated legal and political debate. France and Germany have legislated against it, and even the UK, long a champion of multiculturalism, has recently restricted the veil proper. Ever since home-grown Islamic terrorism struck Europe, these debates have become even more prominent, impassioned and wide-ranging, with vital global importance. In this concise and beautifully written introduction to the politics of the veil in modern societies, Christian Joppke examines why a piece of clothing could have led to such controversy. He dissects the multiple meanings of the Islamic headscarf, and explores its links with the global rise of Islam, Muslim integration, and the retreat from multiculturalism. He argues that the headscarf functions as a mirror of identity, but one in which national and liberal identities overlap, exposing the paradox that while it may be an affront to liberal values, its suppression is equally illiberal. Veil: Mirror of Identity will illuminate, challenge and provoke readers, and will make compelling reading for scholars, students and general readers alike.
Veil
by Christian JoppkeThe Islamic headscarf has become the subject of heated legal and political debate. France and Germany have legislated against it, and even the UK, long a champion of multiculturalism, has recently restricted the veil proper. Ever since home-grown Islamic terrorism struck Europe, these debates have become even more prominent, impassioned and wide-ranging, with vital global importance. In this concise and beautifully written introduction to the politics of the veil in modern societies, Christian Joppke examines why a piece of clothing could have led to such controversy. He dissects the multiple meanings of the Islamic headscarf, and explores its links with the global rise of Islam, Muslim integration, and the retreat from multiculturalism. He argues that the headscarf functions as a mirror of identity, but one in which national and liberal identities overlap, exposing the paradox that while it may be an affront to liberal values, its suppression is equally illiberal. Veil: Mirror of Identity will illuminate, challenge and provoke readers, and will make compelling reading for scholars, students and general readers alike.
Venture Deals: Seien Sie klüger als Ihr Anwalt und Risikokapitalgeber
by Brad Feld Jason Mendelson Florian KreisEs gibt sie wirklich: junge Gründer mit einer erfolgversprechenden Idee und einem Plan. Doch meistens fehlen ihnen die finanziellen Mittel, um ihren Plan in die Tat umzusetzen. Auf der anderen Seite stehen Investoren, die gerne in solch ein Startup finanzieren würden. Wenn diese beiden Gruppen zueinander finden und sich einig werden, ist das ein Venture Deal. Wie kommen Venture Capital-Deals zustande? Das ist eine der häufigsten Fragen, die von jeder Jungunternehmer-Generation gestellt wird. Überraschenderweise gibt es wenig zuverlässige Informationen zu diesem Thema. Niemand weiß es besser als Brad Feld und Jason Mendelson. Die Gründer der Foundry Group - eine Risikokapitalfirma, die sich auf Investitionen in Unternehmen der Informationstechnologie in der Frühphase konzentriert - waren an Hunderten von Risikokapitalfinanzierungen beteiligt. Ihre Investitionen reichen von kleinen Start-ups bis hin zu großen Risikofinanzierungsrunden der Serie A. In "Venture Deals" zeigen Brad Feld und Jason Mendelson Jungunternehmern das Innenleben des VC-Prozesses, vom Risikokapital-Term Sheet und effektiven Verhandlungsstrategien bis hin zur ersten Seed- und späteren Development-Phase. "Venture Deals" - gibt wertvolle, praxisnahe Einblicke in die Struktur und Strategie von Risikokapital - erklärt und verdeutlicht das VC-Term Sheet und andere missverstandene Aspekte der Kapitalfinanzierung - hilft beim Aufbau kooperativer und unterstützender Beziehungen zwischen Unternehmern und Investoren - vermittelt die jahrelange praktische Erfahrung der Autoren "Venture Deals" ist unverzichtbar für jeden aufstrebenden Unternehmer, Risikokapitalgeber oder Anwalt, der an VC-Deals beteiligt ist und für Studenten und Dozenten in den entsprechenden Studienbereichen.
Violence and Civilization: An Introduction to the Work of Norbert Elias
by Jonathan FletcherThis book provides an introduction to the work of Norbert Elias. It is the first systematic appraisal of two central themes of his thought - violence and civilization. Although Elias is best known for his theory of civilizing processes, this study highlights the crucial importance of the concept of decivilizing processes. Fletcher argues that while Elias did not develop a theory of decivilizing processes, such a theory is logically implied in his perspective and is highly pertinent to an understanding of the most violent episodes of twentieth-century history, such as the Nazi genocides. Elias's original synthesis of sociology and psychology is examined through an analysis of several key texts including The Civilizing Process, The Established and the Outsiders and The Germans. Fletcher shows how Elias constructs his "figurational models" and applies these comparatively to specific historical examples drawn from England and Germany. Violence and Civilization is an excellent introduction to Elias's work. It will appeal to students of sociology, anthropology, and history interested in understanding the phenomenon of violence in the modern world.
Violence and Civilization: An Introduction to the Work of Norbert Elias
by Jonathan FletcherThis book provides an introduction to the work of Norbert Elias. It is the first systematic appraisal of two central themes of his thought - violence and civilization. Although Elias is best known for his theory of civilizing processes, this study highlights the crucial importance of the concept of decivilizing processes. Fletcher argues that while Elias did not develop a theory of decivilizing processes, such a theory is logically implied in his perspective and is highly pertinent to an understanding of the most violent episodes of twentieth-century history, such as the Nazi genocides. Elias's original synthesis of sociology and psychology is examined through an analysis of several key texts including The Civilizing Process, The Established and the Outsiders and The Germans. Fletcher shows how Elias constructs his "figurational models" and applies these comparatively to specific historical examples drawn from England and Germany. Violence and Civilization is an excellent introduction to Elias's work. It will appeal to students of sociology, anthropology, and history interested in understanding the phenomenon of violence in the modern world.
The Virtual Self: A Contemporary Sociology (21st Century Sociology)
by Ben AggerThe Virtual Self is an engaging and exciting text that addresses issues relating to our rapidly changing society, social structure, and communication needs. In doing so, it addresses major issues in sociology that inform virtually all of a student’s course work. Introduces students to concepts of the self and society in an age of rapid technology and high speed communication Examines the relationship between everyday life and social structure in key domains of communication, personality, work/family, leisure and entertainment, and economics Written in a lively, engaging style for readers without a sociological background
Virtual Trainings: So gestalten Sie mitreissende Online-Schulungen mit nachhaltigen Lerneffekten
by Jeb BlountDie weltweite Pandemie beschleunigte die breite Einführung virtueller Trainings. Diese Trainingsform kombiniert die Struktur, die Verantwortlichkeit und die Vorteile des sozialen Lernens vor Ort im Klassenzimmer mit Geschwindigkeit, Flexibilität und erheblichen Kosteneinsparungen. Virtuelle Schulungen sind auà erdem umweltfreundlich. Die gröà te Herausforderung beim virtuellen Training und der Grund für den groà en Widerstand dagegen ist jedoch, dass die Erfahrung in der Vergangenheit sehr mühsam war. Das liegt nicht an der Qualität des Lehrplans oder des Inhalts. Auch nicht am Talent des Trainers. Es ist die Lernerfahrung. Es gibt nur wenige Menschen, die noch nie das "Vergnügen" hatten, sich durch quälende virtuelle Trainings-Sessions zu schleppen. Der Tod durch Voice-over-PowerPoint, vorgetragen von einem desinteressierten Ausbilder, hat einen besonders bitteren Beigeschmack. Es ist die Art und Weise, wie virtuelle Trainings durchgeführt werden, die am wichtigsten ist. Wenn die virtuelle Lernerfahrung emotional positiv ist, sind die Teilnehmer beispielsweise engagierter, eignen sich neue Kompetenzen an und das Wissen bleibt haften. Auà erdem buchen Führungskräfte mehr virtuelle Trainings und Unternehmen integrieren virtuelle Trainings leichter in ihre Lern- und Entwicklungsinitiativen. Genau darum geht es in diesem Buch. "Virtual Trainings" ist der maà gebliche Leitfaden für die Durchführung virtueller Schulungen, die die Lernenden fesseln und neue Fähigkeiten und Verhaltensänderungen nachhaltig vermitteln. Jeb Blount, einer der bekanntesten Trainer und Autoren unserer Generation, führt Sie Schritt für Schritt durch die sieben Elemente effektiver, ansprechender virtueller Lernerfahrungen: Trainer-Mentalität & emotionale Disziplin, Produktion & Technologie, Medien & Visuelles, virtuelles Curriculum & Lehrplangestaltung, Planung & Vorbereitung, virtuelle Kommunikationsfähigkeiten, dynamische und interaktive Durchführung von Schulungen. Mit jedem neuen Kapitel werden Sie mehr und mehr Vertrauen in Ihre Fähigkeit gewinnen, Trainings in einem virtuellen Klassenzimmer effektiv durchzuführen. Wenn Sie erst einmal die virtuelle Durchführung von Schulungen beherrschen und die Vorteile des Fernunterrichts kennengelernt haben, werden Sie vielleicht nie wieder in ein physisches Klassenzimmer zurückkehren wollen.
The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers
by Bernice M. Chao Jessalin LamExplore the challenges faced by Asian professionals and how to overcome them. &“A must-read if you&’re ready to unlock your full potential!&” —Tiffany Pham, Founder and CEO, MogulFind your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, Chao and Lam deliver an engaging and enlightening treatment of how Asian American professional leaders have powered through the obstacles in their way. Exploring a variety of myths, stereotypes, and problems faced by Asian American professionals, this book will empower you to overcome many of these issues. The Visibility Mindset offers straightforward exercises and strategies, alongside many real-life leadership examples from various industries, to help you succeed as you move forward in your careers. The book explores how to work with others effectively and how to handle microaggressions, how to leverage the power of networking, and how to manage and mentor others while seeking out mentorship for yourself. An indispensable resource for Asian professionals, The Visibility Mindset also deserves a place in the hands of allies of Asian American professionals seeking a deeper understanding of the challenges faced by their friends and colleagues.
The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers
by Bernice M. Chao Jessalin LamExplore the challenges faced by Asian professionals and how to overcome them. &“A must-read if you&’re ready to unlock your full potential!&” —Tiffany Pham, Founder and CEO, MogulFind your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, Chao and Lam deliver an engaging and enlightening treatment of how Asian American professional leaders have powered through the obstacles in their way. Exploring a variety of myths, stereotypes, and problems faced by Asian American professionals, this book will empower you to overcome many of these issues. The Visibility Mindset offers straightforward exercises and strategies, alongside many real-life leadership examples from various industries, to help you succeed as you move forward in your careers. The book explores how to work with others effectively and how to handle microaggressions, how to leverage the power of networking, and how to manage and mentor others while seeking out mentorship for yourself. An indispensable resource for Asian professionals, The Visibility Mindset also deserves a place in the hands of allies of Asian American professionals seeking a deeper understanding of the challenges faced by their friends and colleagues.
Vox Popular: The Surprising Life of Language in the Media
by Robin QueenOur favorite movies and TV shows feature indelible characters who tell us about themselves not just in what they say but in how they say it. The creative decisions behind these voices—such as what accent or dialect to use—offer rich data for sociolinguistic study. Ideal for students of language variation as well as general readers interested in media, Vox Popular is an engaging tour through the major issues of sociolinguistic study as heard in the voices from mass media. • Provides readers with a unified and accessible picture of the interrelationships between language variation and the mass media • Presents detailed original analyses of multiple audiovisual media sources • Includes a broad methods chapter covering quantitative and qualitative methods in a style not available in any other textbook • All theoretical terms are accessibly explained, with engaging examples, making it suitable for non-academics as well as undergraduate students • Incorporates pedagogical textboxes throughout and includes sections dedicated to developing practical skills for the field
Vox Popular: The Surprising Life of Language in the Media
by Robin QueenOur favorite movies and TV shows feature indelible characters who tell us about themselves not just in what they say but in how they say it. The creative decisions behind these voices—such as what accent or dialect to use—offer rich data for sociolinguistic study. Ideal for students of language variation as well as general readers interested in media, Vox Popular is an engaging tour through the major issues of sociolinguistic study as heard in the voices from mass media. • Provides readers with a unified and accessible picture of the interrelationships between language variation and the mass media • Presents detailed original analyses of multiple audiovisual media sources • Includes a broad methods chapter covering quantitative and qualitative methods in a style not available in any other textbook • All theoretical terms are accessibly explained, with engaging examples, making it suitable for non-academics as well as undergraduate students • Incorporates pedagogical textboxes throughout and includes sections dedicated to developing practical skills for the field
Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
by Lori L. SilvermanThis book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
The Wallet Allocation Rule: Winning the Battle for Share
by Timothy L. Keiningham Lerzan Aksoy Luke Williams Alexander J. BuoyeCustomer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.
The Wallet Allocation Rule: Winning the Battle for Share
by Timothy L. Keiningham Lerzan Aksoy Luke Williams Alexander J. BuoyeCustomer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.
Wasted Lives: Modernity and Its Outcasts
by Zygmunt BaumanThe production of ‘human waste’ – or more precisely, wasted lives, the ‘superfluous’ populations of migrants, refugees and other outcasts – is an inevitable outcome of modernization. It is an unavoidable side-effect of economic progress and the quest for order which is characteristic of modernity. As long as large parts of the world remained wholly or partly unaffected by modernization, they were treated by modernizing societies as lands that were able to absorb the excess of population in the ‘developed countries’. Global solutions were sought, and temporarily found, to locally produced overpopulation problems. But as modernization has reached the furthest lands of the planet, ‘redundant population’ is produced everywhere and all localities have to bear the consequences of modernity’s global triumph. They are now confronted with the need to seek – in vain, it seems – local solutions to globally produced problems. The global spread of the modernity has given rise to growing quantities of human beings who are deprived of adequate means of survival, but the planet is fast running out of places to put them. Hence the new anxieties about ‘immigrants’ and ‘asylum seekers’ and the growing role played by diffuse ‘security fears’ on the contemporary political agenda. With characteristic brilliance, this new book by Zygmunt Bauman unravels the impact of this transformation on our contemporary culture and politics and shows that the problem of coping with ‘human waste’ provides a key for understanding some otherwise baffling features of our shared life, from the strategies of global domination to the most intimate aspects of human relationships.
Wasted Lives: Modernity and Its Outcasts
by Zygmunt BaumanThe production of ‘human waste’ – or more precisely, wasted lives, the ‘superfluous’ populations of migrants, refugees and other outcasts – is an inevitable outcome of modernization. It is an unavoidable side-effect of economic progress and the quest for order which is characteristic of modernity. As long as large parts of the world remained wholly or partly unaffected by modernization, they were treated by modernizing societies as lands that were able to absorb the excess of population in the ‘developed countries’. Global solutions were sought, and temporarily found, to locally produced overpopulation problems. But as modernization has reached the furthest lands of the planet, ‘redundant population’ is produced everywhere and all localities have to bear the consequences of modernity’s global triumph. They are now confronted with the need to seek – in vain, it seems – local solutions to globally produced problems. The global spread of the modernity has given rise to growing quantities of human beings who are deprived of adequate means of survival, but the planet is fast running out of places to put them. Hence the new anxieties about ‘immigrants’ and ‘asylum seekers’ and the growing role played by diffuse ‘security fears’ on the contemporary political agenda. With characteristic brilliance, this new book by Zygmunt Bauman unravels the impact of this transformation on our contemporary culture and politics and shows that the problem of coping with ‘human waste’ provides a key for understanding some otherwise baffling features of our shared life, from the strategies of global domination to the most intimate aspects of human relationships.