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The Oxford Handbook of the Aztecs (Oxford Handbooks)
by Deborah L. Nichols and Enrique Rodríguez-AlegríaThe Oxford Handbook of the Aztecs, the first of its kind, provides a current overview of recent research on the Aztec empire, the best documented prehispanic society in the Americas. Chapters span from the establishment of Aztec city-states to the encounter with the Spanish empire and the Colonial period that shaped the modern world. Articles in the Handbook take up new research trends and methodologies and current debates. The Handbook articles are divided into seven parts. Part I, Archaeology of the Aztecs, introduces the Aztecs, as well as Aztec studies today, including the recent practice of archaeology, ethnohistory, museum studies, and conservation. The articles in Part II, Historical Change, provide a long-term view of the Aztecs starting with important predecessors, the development of Aztec city-states and imperialism, and ending with a discussion of the encounter of the Aztec and Spanish empires. Articles also discuss Aztec notions of history, writing, and time. Part III, Landscapes and Places, describes the Aztec world in terms of its geography, ecology, and demography at varying scales from households to cities. Part IV, Economic and Social Relations in the Aztec Empire, discusses the ethnic complexity of the Aztec world and social and economic relations that have been a major focus of archaeology. Articles in Part V, Aztec Provinces, Friends, and Foes, focuses on the Aztec's dynamic relations with distant provinces, and empires and groups that resisted conquest, and even allied with the Spanish to overthrow the Aztec king. This is followed by Part VI, Ritual, Belief, and Religion, which examines the different beliefs and rituals that formed Aztec religion and their worldview, as well as the material culture of religious practice. The final section of the volume, Aztecs after the Conquest, carries the Aztecs through the post-conquest period, an increasingly important area of archaeological work, and considers the place of the Aztecs in the modern world.
Wives, Husbands, and Lovers: Marriage and Sexuality in Hong Kong, Taiwan, and Urban China
by Deborah S. Davis and Sara L. FriedmanWhat is the state of intimate romantic relationships and marriage in urban China, Hong Kong, and Taiwan? Since the 1980's, the character of intimate life in these urban settings has changed dramatically. While many speculate about the 21st century as Asia's century, this book turns to the more intimate territory of sexuality and marriage—and observes the unprecedented changes in the law and popular expectations for romantic bonds and the creation of new families. Wives, Husbands, and Lovers examines how sexual relationships and marriage are perceived and practiced under new developments within each urban location, including the establishment of no fault divorce laws, lower rates of childbearing within marriage, and the increased tolerance for non-marital and non-heterosexual intimate relationships. The authors also chronicle what happens when states remove themselves from direct involvement in some features of marriage but not others. Tracing how the marital "rules of the game" have changed substantially across the region, this book challenges long-standing assumptions that marriage is the universally preferred status for all men and women, that extramarital sexuality is incompatible with marriage, or that marriage necessarily unites a man and a woman. This book illustrates the wide range of potential futures for marriage, sexuality, and family across these societies.
Creating Wealth and Poverty in Postsocialist China (Studies in Social Inequality)
by Deborah S. Davis, Feng WangThe Chinese economy's return to commodification and privatization has greatly diversified China's institutional landscape. With the migration of more than 140 million villagers to cities and rapid urbanization of rural settlements, it is no longer possible to presume that the nation can be divided into strictly urban or rural classifications. Creating Wealth and Poverty in Postsocialist China draws on a wide variety of recent national surveys and detailed case studies to capture the diversity of postsocialist China and identify the contradictory dynamics forging contemporary social stratification. Focusing on economic inequality, social stratification, power relations, and everyday life chances, the volume provides an overview of postsocialist class order and contributes to current debates over the forces driving global inequalities. This book will be a must read for those interested in social inequality, stratification, class formation, postsocialist transformations, and China and Asian studies.
A Cultural History of Work in the Age of Enlightenment (The Cultural Histories Series)
by Deborah Simonton and Anne MontenachWinner of the 2020 PROSE Award for Multivolume Reference/HumanitiesThe Enlightenment led to revised ideas about work together with new social attitudes toward work and workers. Coupled with dynamism in the economy, and the rise of the middling orders, work was more frequently perceived positively, as a commodity and as a source of social respectability. This volume explores the cultural implications of the transition from older systems based on privilege, control and embedded practices to a more open society increasingly based on merit and ability. It examines how guild controls broke down and political and commercial systems loosened. It also considers the theoretical justifications that brought new binding ideas, such as the strengthening of ideology on home, domesticity for the female, and work and politics for the male. North America embodied the extremes of these transitions with free workers able to make their way in a society based on ability and initiative while solidifying the ravages of the slavery system. A Cultural History of Work in the Age of Enlightenment presents an overview of the period with essays on economies, representations of work, workplaces, work cultures, technology, mobility, society, politics and leisure.
Social Vulnerability to Disasters
by Deborah S.K. Thomas Brenda D. Phillips Alice Fothergill Lynn Blinn-PikeIn recent years, the world has watched in horror as tsunamis, earthquakes, and hurricanes have wrought havoc across countries and continents. While these events have different circumstances, they share a common factor: the overwhelming majority of victims are women, children, elderly, disadvantaged, or disabled. Evidence gathered from these events
Women and Migration: Responses in Art and History
by Deborah Willis;Ellyn Toscano;Kalia Brooks NelsonThe essays in this book chart how women’s profound and turbulent experiences of migration have been articulated in writing, photography, art and film. As a whole, the volume gives an impression of a wide range of migratory events from women’s perspectives, covering the Caribbean Diaspora, refugees and slavery through the various lenses of politics and war, love and family. The contributors, which include academics and artists, offer both personal and critical points of view on the artistic and historical repositories of these experiences. Selfies, motherhood, violence and Hollywood all feature in this substantial treasure-trove of women’s joy and suffering, disaster and delight, place, memory and identity. This collection appeals to artists and scholars of the humanities, particularly within the social sciences; though there is much to recommend it to creatives seeking inspiration or counsel on the issue of migratory experiences.
The Sociology of African American Language: A Language Planning Perspective
by C. DeBoseThe current state of knowledge of African American language is examined from a broad, multidisciplinary perspective that includes its structure, history, social role and educational implications, as well as the linguistic scholarship from which it derives, as a case study of language planning. A diverse array of topics including Hip-Hop culture, the Black Church and the Ebonics controversy are unified by a pervasive theme of latent conflict between academic knowledge and 'real world' knowledge of Black language.
Helping to Promote Social Justice
by Debra A. Harkins; Kathryn J. Kozak; Lauren I. Grenier; Lynne-Marie SheaHelping to Promote Social Justice is a richly informed and practical guide for advanced students and young professionals to become helpers capable of promoting social justice with whomever they collaborate with, mentor, serve and consult. Filled with insight and supplemental exercises, the book will direct readers to think critically and reflect on the broader social and political systems that create our current social injustices. Beginning with a strong theoretical focus on power, social identity and intersectionality, the authors engage with readers’ assumptions on helping, their value systems and their understandings of power and privilege when helping communities in need. The rest of the book focuses on the application of these critical concepts, guiding future helpers to consider how to intervene, assess need, lead, build a team, address conflict and work to promote change from a position of social justice. Written by academic faculty with expertise in teaching, coaching and consulting, Helping to Promote Social Justice should be considered essential reading for students in social work, psychology and counselling.
Resilience in Deaf Children: Adaptation Through Emerging Adulthood
by Debra H. Zand and Katherine J. PierceHistorically, the diagnosis of deafness in a child has been closely associated with profound disability, including such typical outcomes as unmet potential and a life of isolation. A major shift away from this negative view has led to improved prospects for deaf children.Resilience in Deaf Children emphasizes not only the capability of deaf individuals to withstand adversity, but also their positive adaptation through interactions with parents, peers, school, and community. In this engaging volume, leading researchers and professionals pay particular attention to such issues as attachment, self-concept, and social competence, which are crucial to the development of all young people. In addition, the volume offers strategies for family members, professionals, and others for promoting the well-being of deaf children and youth.Coverage includes:Attachment formation among deaf infants and their primary caregivers.Deaf parents as sources of positive development and resilience for deaf infants.Enhancing resilience to mental health disorders in deaf school children.Strength-based guidelines for improving the developmental environments of deaf children and youth.Community cultural wealth and deaf adolescents’ resilience.Self-efficacy in the management of anticipated work-family conflict as a resilience factor among young deaf adults.Resilience in Deaf Children is essential reading for researchers, clinicians, and graduate students in clinical child, school, and developmental psychology as well as for allied researchers and professionals in such disciplines as school counseling, occupational therapy, and social work.
Work and Life in the Global Economy: A Gendered Analysis of Service Work
by Debra Howcroft, Helen RichardsonThis book aims to explore the social and cultural issues within the economic changes that have given rise to service work. Written by specialists in their respective fields, this book draws together authors from interdisciplinary areas that are carrying out significant research into gender and service work within an international context.
Migrant Workers in Pacific Asia
by Yaw A. DebrahThe migration of workers to the high growth countries in Pacific Asia in the 1980s was a new phenomenon in these countries. As such the host governments did not have in place adequate housing, social security and legal protection, but the tight controls following the financial crisis have pushed these issues to the back burner.This volume discusses the debates and controversies surrounding this issue in Malaysia, Taiwan, SIngapore, South Korea, Japan and China.
Migrant Workers in Pacific Asia
by Yaw A. DebrahThe migration of workers to the high growth countries in Pacific Asia in the 1980s was a new phenomenon in these countries. As such the host governments did not have in place adequate housing, social security and legal protection, but the tight controls following the financial crisis have pushed these issues to the back burner.This volume discusses the debates and controversies surrounding this issue in Malaysia, Taiwan, SIngapore, South Korea, Japan and China.
Human Resource Management in Japan: Changes and Uncertainties - A New Human Resource Management System Fitting to the Global Economy (Routledge Revivals Ser.)
by Philippe DebrouxThis title was first published in 2003. Seeking to demonstrate a high level of insight, this is an analysis of the characteristics and advantages of Japanese human resource management. It describes the situation and the main trends in the transformation of the Japanese human resource management and employment practices, and investigates the possible options for the future. The work should be useful to academics and policy makers dealing with Japan and courses on human resource management and economics.
Human Resource Management in Japan: Changes and Uncertainties - A New Human Resource Management System Fitting to the Global Economy (Routledge Revivals Ser.)
by Philippe DebrouxThis title was first published in 2003. Seeking to demonstrate a high level of insight, this is an analysis of the characteristics and advantages of Japanese human resource management. It describes the situation and the main trends in the transformation of the Japanese human resource management and employment practices, and investigates the possible options for the future. The work should be useful to academics and policy makers dealing with Japan and courses on human resource management and economics.
The Business of Densification: Governing Land for Social Sustainability in Housing
by Gabriela DebrunnerAffordable housing shortage and social exclusion have become severe societal problems across the globe. Increasing numbers of people are suffering from social eviction and displacement due to urban densification, modernization, rising rents, and intense housing commodification. Vulnerable resident groups – such as old-aged or households with children – who often live in old housing stocks planned to be densified, renovated, or upgraded with higher rents, are forced to leave the urban core centers because they can no longer afford to live in central locations, or because they experience unstable or insecure housing conditions. A scenario that is highly unsustainable.So far, studies on densification have mainly considered the process as technological, architectural, or design-based problem (e.g., Kyttä et al., 2013; Broitman & Koomen, 2015; Bibby et al., 2018). However, systematic knowledge on how to implement densification objectives sustainably – regarding economic, environmental, and social aspects – is still lacking. This book tackles this gap by analyzing densification from a governance perspective. Its point of departure is that densification per se does not necessarily lead to sustainable outcomes in terms of social inclusion, cohesion, or community stability. Rather, it politicizes densification by neglecting how the process is planned, implemented, and governed by the actors involved.The book applies an actors-centered neoinstitutionalist political ecology approach to reveal the specific objectives and strategies of actors involved, as well as the socio-political structures (i.e. rules. laws, and policies) that govern densification. Four Swiss in-depth empirical qualitative case studies (Zürich, Basel, Köniz, and Kloten) illustrate the political and legal conditions for success or failure for (un)sustainable implementations of densification. Ultimately, this book advises stakeholders, governments, urban practitioners, and academics on more effective, community-oriented, collective, and decommodified forms of governance to respond to the needs of the public at large rather than simply catering to private individuals and firms. Such governance initiatives entail active municipal land policy approaches outside a purely market-based investment logic that not only limit, but also work with property rights.This is an open access book.
Control of Immune Response by Endocrine Factors Malaria Vaccine Controlled Drug Delivery Enzyme-Immunoassay (Progress in Clinical Biochemistry and Medicine #4)
by E. Debus C. J. Grossman A. P. Hubbuch H. N. Lanners R. Linke M. E. Perkins J. R. Robinson G. A. Roselle A. Rubinstein W. J. Schrenk W. TragerMalaria is a disease of long duration and chronicity. Typical infections with Plas modium vivax or P. ovale last 2 to 3 years, with periodic remissions and relapses. P. malariae may persist as a latent inapparent infection up to 50 years. Even with P. Jalciparum, the most highly pathogenic species of human malaria, immunity de velops only slowly l). Under natural conditions in a holoendemic region where expo sure to reinfection is frequent and sustained, children that survive their initial infec tions show an enlarged spleen and are likely to continue to show parasites until puber ty, or even beyond. In such a region adults do not have a markedly enlarged spleen, rarely show parasites and are rarely ill with malaria. This acquired immunity is effec tive mainly against the local strains of falciparum malaria and fades rapidly if the individual lives for some months in a non-malarious region. Nevertheless, if such an immunity could be induced earlier by vaccination, and especially if it could be induced in young children, many lives would be saved and much illness prevented. An effective vaccine would also serve as an additional tool which, combined with mosquito control measures and appropriate chemotherapy, might greatly reduce the incidence of malaria. Clearly a vaccine could also be useful for the protection of short term visitors to malarious regions. Such protection is becoming increasingly difficult to provide as drugresistant strains of P. Jalciparum continue to spread 2).
Labor Unions, Management Innovation and Organizational Change in Police Departments (SpringerBriefs in Criminology)
by John DeCarlo Michael J. JenkinsThis Brief examines the role of Police Unions in law enforcement policy development. It provides an overview of the historical and political background of police labor unions, and takes a critical look at the shifting perception of labor unions from generally positive to somewhat negative, to compare this perception with their real impact. It examines the perceived role that unions play, whether positive, negative, or neutral in the development and advancement of contemporary law enforcement agencies and their respective policies. This work provides a multisite survey of police administrators’ views and opinions on police union impact on a variety of police functions including: delivery of services, prevention of crime and disorder, and interaction with the public. The results of this research provide a comprehensive look at ways to improve the ways police departments operate and how they improve and enhance legitimacy in their communities.It provides a context for the current state of the public sector labor relations environment. It will be of interest to researchers in criminology and criminal justice, police science, and public policy.
Suicide and Self-Damaging Behavior: A Sociobiological Perspective
by Denys deCatanzaroSuicide and Self-Damaging Behavior: A Sociobiological Perspective reviews the status of suicide and other exceptions to the prevailing regularities of behavior. This book discusses the apparent anomaly of self-destructive behavior; current incidence of suicide and self-injury; self-destructiveness in other species; and biological fitness and social ecology of suicide. The pro-suicidal gene expression and natural selection; death concept; breakdown of other life-preserving factors with coping failure; and selection processes and altruism are also elaborated. This text likewise covers the chronic self-abuse, risk taking, and self-injurious or self-mutilative behavior. This publication is a good source for anthropologists, psychologists, sociologists, and social scientists concerned with self-destructive behavior.
Greek Painted Pottery
by R M **Decd** R. M. CookGreek Painted Pottery has been used by classics and classical archaeology students for some thirty years. It thoroughly examines all painted pottery styles from the Protogeometric to the Hellenistic period from all areas of Greece and from the colonies in parts of Italy. In each case it covers the development of iconography and the use of colour, decorative motifs and the distinctive styles of each stage. It examines the most utilitarian pottery objects as well as some of the finest pieces produced by a flourishing civilisation. Other chapters cover the pottery industry and pottery-making techniques, including firing, the types of local clay which were used and inscription. This study also considers how one can date pottery and establish a chronology and the various methods by which these artefacts have been classified, preserved and collected.This is the third edition of this classic text, which has been extensively revised and includes a fully updated bibliography. This edition also includes coverage of new evidence and new theories which have surfaced since the book was last revised in 1972. With over 100 black and white photographs and plentiful line drawings, the new edition of this comprehensive text will be invaluable to students studying classical art, archaeology and art history.
Greek Painted Pottery
by R M **Decd** R. M. CookGreek Painted Pottery has been used by classics and classical archaeology students for some thirty years. It thoroughly examines all painted pottery styles from the Protogeometric to the Hellenistic period from all areas of Greece and from the colonies in parts of Italy. In each case it covers the development of iconography and the use of colour, decorative motifs and the distinctive styles of each stage. It examines the most utilitarian pottery objects as well as some of the finest pieces produced by a flourishing civilisation. Other chapters cover the pottery industry and pottery-making techniques, including firing, the types of local clay which were used and inscription. This study also considers how one can date pottery and establish a chronology and the various methods by which these artefacts have been classified, preserved and collected.This is the third edition of this classic text, which has been extensively revised and includes a fully updated bibliography. This edition also includes coverage of new evidence and new theories which have surfaced since the book was last revised in 1972. With over 100 black and white photographs and plentiful line drawings, the new edition of this comprehensive text will be invaluable to students studying classical art, archaeology and art history.
Gay Men at Midlife: Age Before Beauty
by John Dececco, Phd Alan L Ellis“Those of us in our forties and fifties came of age in the 1960s and 1970s--a time when the available commentary on gay life was anything but supportive. Until 1973, homosexuality was a diagnosable mental illness.” --from the Introduction by Alan L. EllisToday, that literary blindness is being remedied. Take an in-depth look into the lives of 15 gay men and how they relate to their own aging with Gay Men at Midlife: Age Before Beauty, a fascinating new book that explores and clarifies the issues that confront gay men as they age. What happens to gay men's lives when they reach middle age?The essays in Gay Men at Midlife: Age Before Beauty offer a realistic picture of both the challenges and the joys that present themselves in the lives of gay men at midlife. The book does not gloss over the difficulties of the experience; you will truly come to understand that each gay man is not alone in confronting the pain and mourning that may accompany middle age.The people who frankly, openly, and intelligently discuss their personal lives in Gay Men at Midlife: Age Before Beauty include: psychotherapist/popular columnist Tom Moon (San Francisco, California) professor of philosophy and literature Alejandro Medina-Bermudez (Madrid, Spain) television executive George Pierson (Bethesda, Maryland) multimedia artist Trevor Southey (born in the country now known as Zimbabwe, currently working in San Francisco) activist/researcher Frank Wong (New York) . . . plus 10 more individuals from varying backgrounds!Gay Men at Midlife: Age Before Beauty provides a look at how these individuals are redefining the stereotypes of aging gay men and empowering themselves to find meaning and purpose in the second half of their lives.
Gay Men at Midlife: Age Before Beauty
by John Dececco, Phd Alan L Ellis“Those of us in our forties and fifties came of age in the 1960s and 1970s--a time when the available commentary on gay life was anything but supportive. Until 1973, homosexuality was a diagnosable mental illness.” --from the Introduction by Alan L. EllisToday, that literary blindness is being remedied. Take an in-depth look into the lives of 15 gay men and how they relate to their own aging with Gay Men at Midlife: Age Before Beauty, a fascinating new book that explores and clarifies the issues that confront gay men as they age. What happens to gay men's lives when they reach middle age?The essays in Gay Men at Midlife: Age Before Beauty offer a realistic picture of both the challenges and the joys that present themselves in the lives of gay men at midlife. The book does not gloss over the difficulties of the experience; you will truly come to understand that each gay man is not alone in confronting the pain and mourning that may accompany middle age.The people who frankly, openly, and intelligently discuss their personal lives in Gay Men at Midlife: Age Before Beauty include: psychotherapist/popular columnist Tom Moon (San Francisco, California) professor of philosophy and literature Alejandro Medina-Bermudez (Madrid, Spain) television executive George Pierson (Bethesda, Maryland) multimedia artist Trevor Southey (born in the country now known as Zimbabwe, currently working in San Francisco) activist/researcher Frank Wong (New York) . . . plus 10 more individuals from varying backgrounds!Gay Men at Midlife: Age Before Beauty provides a look at how these individuals are redefining the stereotypes of aging gay men and empowering themselves to find meaning and purpose in the second half of their lives.
A Sea of Stories: The Shaping Power of Narrative in Gay and Lesbian Cultures: A Festschrift for John P. DeCecco
by John Dececco, Phd Sonya L JonesTake a look at how narrative has shaped gay and lesbian cultureA Sea of Stories: The Shaping Power of Narrative in Gay and Lesbian Cultures: A Festschrift for John P. De Cecco is an unforgettable collection of personal narratives that explores the historical, psychological, and sociological contexts of homosexuality in locations ranging from Nazi Germany to Colorado. Some of the prominent authors in this collection include David Bergman, Louis Crew, Diana Hume George, and Ruth Vanita. Scholars in gay and lesbian studies, political movements, cultural studies, and narratology, and anyone interested in gay history will want to explore these intriguing narratives on topics such as sex and sin in the South, selling gay literature before Stonewall, growing up gay in India, and the story of an interracial male couple facing homophobic ignorance in a small town.A Sea of Stories also contains creative fiction and nonfiction love stories, war stories, oral stories, and bibliographies, and a beautiful post-Stonewell and post-modern narrative set on a South African seascape that tells the story of two professional men and the possibility of a kiss. For a complete list of contents, please visit our Web site at www.haworthpressinc.com.This book offers you a variety of narratives that cover a wide range, including: memoirs of gay Holocaust survivors and the emergence of the first lesbian and gay book club in its wake homophobia in the workplace and the use of coming-out stories to enhance workplace diversity the establishment of a gay/straight alliance in a Salt Lake City high school that is heavily dominated by Mormons gay literary heritage that examines the works of Langston Hughes as well as Martin Duberman, Paul Monette, and Edmund White in relation to the lesbian 70s creative nonfiction about a woman's love for another woman, her lifelong friend Provincetown's remarkable community response to the AIDS epidemicA collection of chapters written by the colleagues and former students of John P. De Cecco, pioneering editor of the Journal of Homosexuality, A Sea of Stories takes its title from a phrase Dr. De Cecco used in his keynote address to the “History and Memory” conference at Allegheny College in 1997. This conference sparked the idea for this collection of essays that examine the homosexual experience through historical, psychological, and sociological viewpoints and homosexuality in literature. These courageous stories will assist readers to know themselves more deeply, to identify wih others, and to interpret gay and lesbian experiences in different narrative forms.
A Sea of Stories: The Shaping Power of Narrative in Gay and Lesbian Cultures: A Festschrift for John P. DeCecco
by John Dececco, Phd Sonya L JonesTake a look at how narrative has shaped gay and lesbian cultureA Sea of Stories: The Shaping Power of Narrative in Gay and Lesbian Cultures: A Festschrift for John P. De Cecco is an unforgettable collection of personal narratives that explores the historical, psychological, and sociological contexts of homosexuality in locations ranging from Nazi Germany to Colorado. Some of the prominent authors in this collection include David Bergman, Louis Crew, Diana Hume George, and Ruth Vanita. Scholars in gay and lesbian studies, political movements, cultural studies, and narratology, and anyone interested in gay history will want to explore these intriguing narratives on topics such as sex and sin in the South, selling gay literature before Stonewall, growing up gay in India, and the story of an interracial male couple facing homophobic ignorance in a small town.A Sea of Stories also contains creative fiction and nonfiction love stories, war stories, oral stories, and bibliographies, and a beautiful post-Stonewell and post-modern narrative set on a South African seascape that tells the story of two professional men and the possibility of a kiss. For a complete list of contents, please visit our Web site at www.haworthpressinc.com.This book offers you a variety of narratives that cover a wide range, including: memoirs of gay Holocaust survivors and the emergence of the first lesbian and gay book club in its wake homophobia in the workplace and the use of coming-out stories to enhance workplace diversity the establishment of a gay/straight alliance in a Salt Lake City high school that is heavily dominated by Mormons gay literary heritage that examines the works of Langston Hughes as well as Martin Duberman, Paul Monette, and Edmund White in relation to the lesbian 70s creative nonfiction about a woman's love for another woman, her lifelong friend Provincetown's remarkable community response to the AIDS epidemicA collection of chapters written by the colleagues and former students of John P. De Cecco, pioneering editor of the Journal of Homosexuality, A Sea of Stories takes its title from a phrase Dr. De Cecco used in his keynote address to the “History and Memory” conference at Allegheny College in 1997. This conference sparked the idea for this collection of essays that examine the homosexual experience through historical, psychological, and sociological viewpoints and homosexuality in literature. These courageous stories will assist readers to know themselves more deeply, to identify wih others, and to interpret gay and lesbian experiences in different narrative forms.
Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers
by John Dececco, Phd Grant LukenbillThe first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you’ll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR’s Gay and Lesbian Perspective, this book gives you suggestions on what things need to be done within your company before planning your marketing strategies. You’ll benefit from ideas and suggestions in Untold Millions that will help you create consumer-driven market strategies to gays and lesbians, including: recognizing that there are families and relationships in society that are not heterosexual acknowledging age differences and the needs of particular generations attracting customers by circulating non-discriminatory hiring policies through press releases and company memos, installing domestic partner health care plans, and identifying cultural reference points to which gays and lesbians can relate remembering that many gays and lesbians may look at business with cynicism and doubt and may be quick to interpret actions as victimization referring to the Wall Street project before addressing gay- and lesbian-specific issues focusing on the areas of individuality, a need for association, and the need to alleviate stress reserving a post script in your direct marketing letter to remind consumers of your company’s domestic partner benefits or if you support a particular gay/lesbian interest organizationUntold Millions contains advice on several other topics, such as corporate legal issues, public information trends and analysis, and changes in gay and lesbian communities to give familiarize you with your target audience. With Untold Millions, you’ll be able to develop appealing marketing or advertising campaigns that will satisfy the highly profitable and emerging gay and lesbian consumer market.