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Get That Job with NLP: Teach Yourself Ebook From Application And Cover Letter To Interview And Negotiation (Teach Yourself)

The tools of NLP are perfect for anyone looking to move jobs. Before the interview, NLP will help you understand the language of the job advert, and mirror it in your CV and covering letter to maximise your chances of getting an interview. Preparing for the interview, this book will show how you can use NLP to learn from the best practices of people who perform brilliantly at interview. During the interview, NLP skills will help you click instantly with the interviewer and ensure you get all your best attributes across. And after the interview, you can use NLP to ensure you negotiate yourself the best deal.

Make a Great Speech: Teach Yourself (Teach Yourself)

Written by a professional toastmaster, keynote speaker and voice coach, this book gives you all you need to make an effective speech on any occasion. From weddings and christenings to fundraising events and after-dinner speeches, it offers suitable material for any occasion, with practical techniques and strategies for everything from using props to conquering stage fright and banishing your butterflies forever.Teach Yourself - the world's leading learning brand - is relaunched in 2010 as a multi-platform experience that will keep you motivated to achieve your goals. Let our expert author guide you through this brand new edition, with personal insights, tips, energising self-tests and summaries throughout the book. Go online at www.teachyourself.com for tests, extension articles and a vibrant community of like-minded learners. And if you don't have much time, don't worry - every book gives you 1, 5 and 10-minute bites of learning to get you started. - Gives you a comprehensive source of advice, material and techniques for wedding speeches - Offers hints on how to speak effectively and conquer your butterflies - Features practical guides to making the most of props and technology

Make An Unforgettable Speech: Make An Unforgettable Speech (Flash)

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Made An Unforgettable Speech is a short, simple and to-the-point guide to learning the basic principles of a great speech in a few short steps. Whether for a wedding, a presentation or just a special occasion, in just 96 pages you will discover how to master the essential ideas and deliver a captivating and memorable performance, helping you to make a lasting impression with no effort at all.

Making a Short Speech or Toast: Practical advice, useful ideas and lots of help for anyone asked to speak in public

Most people are called upon to make a speech or toast at some point in their lives. This book will help the inexperienced speaker to stand up with confidence, and deliver a really effective speech or toast that is appropriate for the occasion. It also contains a variety of toasts and quotes to help those with more experience in public speaking.There are guidelines on how to prepare and deliver a mini speech, including tips on introducing humour and how to avoid embarrassing your audience with inappropriate material. A special section includes interesting quotes and toasts to insert into a wedding speech, whether it's by the best man or woman, bridegroom or father of the bride. A workbook section helps the reader with ideas for appropriate beginnings and endings to speeches. There is even an A-Z of sample toasts for all occasions including anniversaries, achievements, and business occasions; and for a range of subjects such as love, life, and friendship.

Die Kommunikation gesellschaftlicher Verantwortung am nachhaltigen Kapitalmarkt: Konzeptuelle Grundlegung eines kommunikativen Handlungsfeldes der Kapitalmarktkommunikation

Alte Medien — neue Medien: Theorieperspektiven, Medienprofile, Einsatzfelder Festschrift für Jan Tonnemacher (Public Relations)

Der Sammelband geht zum einen der Frage nach, inwieweit Randbedingungen wie Medientechnik, -politik und -nutzung den Wandel der Medien beeinflusst haben. Zum anderen werden einzelne "alte" und "neue" Medien analysiert. Dabei wird ihre Entwicklung im intermedialen Beziehungsgeflecht verdeutlicht.

Congress, the Press, and Political Accountability

Congress, the Press, and Political Accountability is the first large-scale examination of how local media outlets cover members of the United States Congress. Douglas Arnold asks: do local newspapers provide the information citizens need in order to hold representatives accountable for their actions in office? In contrast with previous studies, which largely focused on the campaign period, he tests various hypotheses about the causes and consequences of media coverage by exploring coverage during an entire congressional session. Using three samples of local newspapers from across the country, Arnold analyzes all coverage over a two-year period--every news story, editorial, opinion column, letter, and list. First he investigates how twenty-five newspapers covered twenty-five local representatives; and next, how competing newspapers in six cities covered their corresponding legislators. Examination of an even larger sample, sixty-seven newspapers and 187 representatives, shows why some newspapers cover legislators more thoroughly than do other papers. Arnold then links the coverage data with a large public opinion survey to show that the volume of coverage affects citizens' awareness of representatives and challengers. The results show enormous variation in coverage. Some newspapers cover legislators frequently, thoroughly, and accessibly. Others--some of them famous for their national coverage--largely ignore local representatives. The analysis also confirms that only those incumbents or challengers in the most competitive races, and those who command huge sums of money, receive extensive coverage.

Congress, the Press, and Political Accountability (PDF)

Congress, the Press, and Political Accountability is the first large-scale examination of how local media outlets cover members of the United States Congress. Douglas Arnold asks: do local newspapers provide the information citizens need in order to hold representatives accountable for their actions in office? In contrast with previous studies, which largely focused on the campaign period, he tests various hypotheses about the causes and consequences of media coverage by exploring coverage during an entire congressional session. Using three samples of local newspapers from across the country, Arnold analyzes all coverage over a two-year period--every news story, editorial, opinion column, letter, and list. First he investigates how twenty-five newspapers covered twenty-five local representatives; and next, how competing newspapers in six cities covered their corresponding legislators. Examination of an even larger sample, sixty-seven newspapers and 187 representatives, shows why some newspapers cover legislators more thoroughly than do other papers. Arnold then links the coverage data with a large public opinion survey to show that the volume of coverage affects citizens' awareness of representatives and challengers. The results show enormous variation in coverage. Some newspapers cover legislators frequently, thoroughly, and accessibly. Others--some of them famous for their national coverage--largely ignore local representatives. The analysis also confirms that only those incumbents or challengers in the most competitive races, and those who command huge sums of money, receive extensive coverage.

Alarming Reports: Communicating Conflict in the Daily News (Anthropology of Media #1)

News stories provide an essential confirmation of our ideas about who we are, what we have to fear, and what to do about it: a marketplace of ideas, shopped by rational citizen decision makers but also a shared resource for grounding our contested narratives of identity in objective reality. News as a fundamental social process comes into being not when an event takes place or when a report of the event is created but when that report becomes news to someone. As it moves off the page into the community, news discovers - through its interpretations - its reality in the lives of the consumers. This book explores the path of news as it moves through the tangled labyrinth of social identities and asserted interests that lie beyond the page or screen. The language and communication-oriented study of news promises a salient area of investigation, pointing the way to an expansion, if not a redefinition of basic anthropological ideas and practices of ethnography, participant observation, and “the field” in the future of anthropological research.

Divided Languages?: Diglossia, Translation and the Rise of Modernity in Japan, China, and the Slavic World (Transcultural Research – Heidelberg Studies on Asia and Europe in a Global Context)

The present volume is a collection of papers presented at the international conference “Linguistic Awareness and Dissolution of Diglossia” held in July 2011 at Heidelberg University. The aim is to reevaluate and compare the processes of dissolution of diglossia in East Asian and in European languages, especially in Japanese, Chinese and in Slavic languages in the framework of the asymmetries in the emergence of modern written languages. Specialists from China, Japan, Great Britain, Germany and the U.S. contributed to the volume by introducing their research focusing on aspects of the dissolution of diglossic situations and the role of translation in the process. The first group of texts focuses on the linguistic concept of diglossia and the different processes of its dissolution, while the second investigates the perception of linguistic varieties in historical and transcultural perspectives. The third and final group analyses the changing cultural role and function of translations and their effect on newly developing literary languages.

Thinking Politically: Liberalism in the Age of Ideology

Thinking Politically brings together a series of remarkable interviews with Raymond Arn that form a political history of our time. Ranging over an entire lifetime, from his youthful experience with the rise of Nazi totalitarianism in Berlin to the dénouement of the cold war. Aron mediates on the threats to liberty and reason in the bloody twentieth century. Originally published as The Committed Observer, this volume provides one of the fullest accounts available of the dramatic events of the "short century," which began with the pistol shot in Saravejo in 1914 and ended with the collapse of the ideological monsters whose deadly nature Aron had ruthlessly exposed for a half-century. In addition to the interviews published in the original edition. Thinking Politically incorporates three interviews never before published in book form. This supplemental material clarifies Aron's role as a voice of prudential reason in an unreasonable age and allows unparalled access to the principal influences on Aron's thought. The volume concludes with 'Democratic States and Totalitarian States," an address by Aron to the French Philosophical Society as well as the accompanying debate with Jacques Maritain, Victor Basch, and other intellectuals. Thinking Politically serves as an ideal gateway into Aron's reflections, and offers a superb single-volume introduction to the major events and conflicts of the twentieth century. It will be a welcome addition to the libraries of political theorists, historians, sociologists, philosophers, and citizens wishing to understand the political and intellectual currents of the age.

Thinking Politically: Liberalism in the Age of Ideology

Thinking Politically brings together a series of remarkable interviews with Raymond Arn that form a political history of our time. Ranging over an entire lifetime, from his youthful experience with the rise of Nazi totalitarianism in Berlin to the dénouement of the cold war. Aron mediates on the threats to liberty and reason in the bloody twentieth century. Originally published as The Committed Observer, this volume provides one of the fullest accounts available of the dramatic events of the "short century," which began with the pistol shot in Saravejo in 1914 and ended with the collapse of the ideological monsters whose deadly nature Aron had ruthlessly exposed for a half-century. In addition to the interviews published in the original edition. Thinking Politically incorporates three interviews never before published in book form. This supplemental material clarifies Aron's role as a voice of prudential reason in an unreasonable age and allows unparalled access to the principal influences on Aron's thought. The volume concludes with 'Democratic States and Totalitarian States," an address by Aron to the French Philosophical Society as well as the accompanying debate with Jacques Maritain, Victor Basch, and other intellectuals. Thinking Politically serves as an ideal gateway into Aron's reflections, and offers a superb single-volume introduction to the major events and conflicts of the twentieth century. It will be a welcome addition to the libraries of political theorists, historians, sociologists, philosophers, and citizens wishing to understand the political and intellectual currents of the age.

A Strategic Nature: Public Relations and the Politics of American Environmentalism

A look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.

A Strategic Nature: Public Relations and the Politics of American Environmentalism

A look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.

Analog Signal Processing

Analog Signal Processing brings together in one place important contributions and state-of-the-art research results in this rapidly advancing area. Analog Signal Processing serves as an excellent reference, providing insight into some of the most important issues in the field.

Taking Liberties: Early American Women's Magazines and Their Readers (Non-ser.)

Unlike its British forebears, the early American magazine, or periodical miscellany, functioned in culture as a forum driven by manifold contributions and perpetuated by reader response. Arising in colonial Philadelphia, America's more democratic magazine sustained a range of conflicting ideas, norms, and beliefs—indeed, it promoted their very exchange. It invited and embraced competing voices, particularly during the first 75 years of the Republic. In this first-ever account of the early American magazine as a distinct form, Amy Beth Aronson reveals how such participatory dynamics and public visibility offered special advantages to women, especially to those with sufficient education, access, and financial means, for whom ladies magazines offered unusual opportunities for self-expression, collective discussion, and cultural response.Moreover, the genre opened and sustained dialogue among contributors, whose competing voices played off each other, provoking rebuttal and revision by subsequent contributors and noncontributing readers. This free play of discourse positioned women's words in a uniquely productive way, offering a kind of community of women readers who, together, wrote and revised magazine content and collectively negotiated and authorized new language for a new public's use.

The Public Relations Writer's Handbook: The Digital Age

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

The Public Relations Writer's Handbook: The Digital Age

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (International Marketing and Management Research)

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Advertising Confluence: Transitioning Marketing Communications into Social Movements (International Marketing and Management Research)

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Media Narratives and the COVID-19 Pandemic: The Asian Experience

This volume investigates mediated lives and media narratives during the Covid-19 pandemic, with Asia as a focus point. It shows how the pandemic has created an unprecedented situation in this globalized world marked by many disruptions in the social, economic, political, and cultural lives of individuals and communities— creating a ‘new normal’. It explores the different media vocabularies of fear, panic, social distancing, and contagion from across Asian nations. It focuses on the role media played as most nations faced lockdowns and unique challenges during the crisis. From healthcare workers to sex workers, from racism to nationalism, from the plight of migrant workers in news reporting to state propaganda, this book brings critical questions confronting media professionals into focus.The volume is of critical interest to scholars and researchers of media and communication studies, politics, especially political communication, social and public policy, and Asian studies.

jQuery Game Development Essentials

Written as a concise yet practical guide with an explicit focus on utilizing jQuery for game development, you'll learn how to create stunning games that look great - without the hassle of learning about a complex game engine in the process. Knowledge of JavaScript and jQuery as well as basic experience with frontend development is all you need to start making games in a matter of hours with this essential guide. Whilst also suitable for those who simply want to start making games with jQuery, it's specifically targeted at web developers that want to experiment with and utilize their existing skills.

Cognitive Radio, Software Defined Radio, and Adaptive Wireless Systems (Signals and Communication Technology)

Today’s wireless services have come a long way since the roll out of the conventional voice-centric cellular systems. The demand for wireless access in voice and high rate data multi-media applications has been increasing. New generation wireless communication systems are aimed at accommodating this demand through better resource management and improved transmission technologies. This book discusses the cognitive radio, software defined radio, and adaptive radio concepts from several perspectives.

Mobile Technologies as a Health Care Tool (SpringerBriefs in Applied Sciences and Technology)

This book presents a state-of-the-art overview of the available and emerging mobile technologies and explores how these technologies can serve as support tools in enhancing user participation in health care and promoting well-being in the daily lives of individuals, thereby reducing the burden of chronic disease on the health care system. The analysis is supported by presentation of a variety of case studies on the ways in which mobile technologies can be used to increase connectivity with health care providers and relevant others in order to promote healthy lifestyles and improve service provision. Detailed information is also provided on a sample project in which a set of tools has been used by teens at risk of obesity to record their sociopsychological environment and everyday health routines. Specifically, it is evaluated whether video diaries, created using a mobile platform and shared in real time via a social network, assist subjects in confronting obesity as a chronic disease. The book will be of interest to all who wish to understand the impressive potential of mobile health or to conduct research in the field.

Let's Talk: How to Have Better Conversations

'Read this fascinating book and you'll become a better listener, a better conversationalist and better company' Adam Kay'A brilliant book on the art of conversation' Matt Haig'A compulsory book for these divided times' Sathnam Sanghera'An intriguing exploration of the importance of a proper chinwag' Sara Cox'A terrific book from a terrific broadcaster. Worryingly good'' Jeremy Vine'An insightful, important read' Stacey Dooley'A genuinely brilliant broadcaster' Matthew Syed'A masterly book' Matthew d'Ancona 'Brilliant in the year and just as brilliant on the page' Anita Anand 'Fascinating and thought-provoking' Jane Fallon'Informed, open-minded, fair, astute, caring and funny' Ricky Gervais 'A grand theory of conversation' Dan Snow'The conversation king' Laura Whitmore...How do you talk to someone who doesn't want to talk to you?What happens in the brain when we're having a good conversation?What have smartphones done to how we connect?Conversations are broken. And while effective dialogue is supposed to lead to greater fulfilment in our personal and professional lives, all the scientific evidence points towards us sharing fewer interactions than previous generations. From ever decreasing face-to-face meetings to echo chambers online, we no longer have the necessary tools to talk to each other.Nihal Arthanayake is bucking this trend. As the world becomes increasingly more fractured, he has built a platform of 1.2 million listeners a week on BBC Radio 5 Live who regard him as one of the best people of his generation at having public conversations. Guests from the world's biggest stars to leaders of inner-city gangs have lauded his seemingly innate ability to stimulate positive discussions without the need for confrontation. Now he wants to understand how he developed his skills, what it exactly means to have a 'great conversation' and, most importantly, how he can teach us to have better interactions in our everyday lives.Let's Talk blends Nihal's experiences as an acclaimed interviewer with expert and celebrity opinion on the secrets and psychology behind successful communication. From tracing the evolution of dialogue to discovering what lights up in the brain when we're enjoying a good discussion, Nihal speaks to conversational authorities including Lorraine Kelly, former president of Ireland Mary McAleese, Professor Tanya Byron, internationally bestselling author Johann Hari, Matthew Syed, and many more, to find out why good conversation has eroded over time and how we can fix it.Part how-to and part manifesto, Let's Talk is Nihal's accessible, anecdotal and invigorating toolkit to having better conversations with anyone, any time.