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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
by Shirra SmilanskyThe immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
European Media Policy For The Twenty-first Century: Assessing The Past, Setting Agendas For The Future (PDF)
by Seamus Simpson Manuel Puppis Hilde Van Den BulckMedia policy issues sit at the heart of the structure and functioning of media systems in Europe and beyond. This book brings together the work of a range of leading media policy scholars to provide inroads to a better understanding of how effective media policies can be developed to ensure a healthy communication sector that contributes to the wellbeing of individual citizens, as well as a more democratic society. Faced with a general atmosphere of disillusionment in the European project, one of the core questions tackled by the volume#65533;s contributors is: what scope is there for European media policy that can exist beyond the national level? Uniquely, the volume#65533;s chapters are structured around four key policy themes: media convergence; the continued role and position of public regulatory intervention in media policy; policy issues arising from the development of new electronic communication network environments; and lessons for European media policy from cases beyond the EU. In its chapters, the volume provides enriched understandings of the role and significance of policy actors, institutions, structures, instruments and processes in communication and media policy.
The Routledge Companion To Digital Journalism Studies (PDF)
by Bob Franklin Scott Eldridge IIThe Routledge Companion to Digital Journalism Studiesoffers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its most fundamental questions, and in the face of digital change, to ask again: 'Who is a journalist?' and 'What is journalism?'. This companion explores a developing scholarly agenda committed to understanding digital journalism and brings together the work of key scholars seeking to address key theoretical concerns and solve unique methodological riddles. Compiled of 58 original essays from distinguished academics across the globe, this Companiondraws together the work of those making sense of this fundamental reconceptualization of journalism, and assesses its impacts on journalism's products, its practices, resources, and its relationship with audiences. It also outlines the challenge presented by studying digital journalism and, more importantly, offers a first set of answers. This collection is the very first of its kind to attempt to distinguish this emerging field as a unique area of academic inquiry. Through identifying its core questions and presenting its fundamental debates, this Companionsets the agenda for years to come in defining this new field of study as Digital Journalism Studies,making it an essential point of reference for students and scholars of journalism.
The Routledge Companion To Digital Journalism Studies
by Bob Franklin Scott Eldridge IIThe Routledge Companion to Digital Journalism Studiesoffers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its most fundamental questions, and in the face of digital change, to ask again: 'Who is a journalist?' and 'What is journalism?'. This companion explores a developing scholarly agenda committed to understanding digital journalism and brings together the work of key scholars seeking to address key theoretical concerns and solve unique methodological riddles. Compiled of 58 original essays from distinguished academics across the globe, this Companiondraws together the work of those making sense of this fundamental reconceptualization of journalism, and assesses its impacts on journalism's products, its practices, resources, and its relationship with audiences. It also outlines the challenge presented by studying digital journalism and, more importantly, offers a first set of answers. This collection is the very first of its kind to attempt to distinguish this emerging field as a unique area of academic inquiry. Through identifying its core questions and presenting its fundamental debates, this Companionsets the agenda for years to come in defining this new field of study as Digital Journalism Studies,making it an essential point of reference for students and scholars of journalism.
The Live Streaming Handbook: How To Present And Produce Live Video On Your Phone (PDF)
by Peter StewartThe Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he#65533;s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
European Media Policy For The Twenty-first Century: Assessing The Past, Setting Agendas For The Future
by Seamus Simpson Manuel Puppis Hilde Van Den BulckMedia policy issues sit at the heart of the structure and functioning of media systems in Europe and beyond. This book brings together the work of a range of leading media policy scholars to provide inroads to a better understanding of how effective media policies can be developed to ensure a healthy communication sector that contributes to the wellbeing of individual citizens, as well as a more democratic society. Faced with a general atmosphere of disillusionment in the European project, one of the core questions tackled by the volume#65533;s contributors is: what scope is there for European media policy that can exist beyond the national level? Uniquely, the volume#65533;s chapters are structured around four key policy themes: media convergence; the continued role and position of public regulatory intervention in media policy; policy issues arising from the development of new electronic communication network environments; and lessons for European media policy from cases beyond the EU. In its chapters, the volume provides enriched understandings of the role and significance of policy actors, institutions, structures, instruments and processes in communication and media policy.
The Live Streaming Handbook: How To Present And Produce Live Video On Your Phone
by Peter StewartThe Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he#65533;s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Media and the Portuguese Empire
by José Luís Garcia Chandrika Kaul Filipa Subtil Alexandra SantosThis volume offers a new understanding of the role of the media in the Portuguese Empire, shedding light on the interactions between communications, policy, economics, society, culture, and national identities. Based on an interdisciplinary approach, this book comprises studies in journalism, communication, history, literature, sociology, and anthropology, focusing on such diverse subjects as the expansion of the printing press, the development of newspapers and radio, state propaganda in the metropolitan Portugal and the colonies, censorship, and the uses of media by opposition groups. It encourages an understanding of the articulations and tensions between the different groups that participated, willingly or not, in the establishment, maintenance and overthrow of the Portuguese Empire in Angola, Mozambique, São Tomé e Príncipe, Cape Verde, Guinea-Bissau, India, and East Timor.
Media and the Portuguese Empire
by José Luís Garcia Chandrika Kaul Filipa Subtil Alexandra SantosThis volume offers a new understanding of the role of the media in the Portuguese Empire, shedding light on the interactions between communications, policy, economics, society, culture, and national identities. Based on an interdisciplinary approach, this book comprises studies in journalism, communication, history, literature, sociology, and anthropology, focusing on such diverse subjects as the expansion of the printing press, the development of newspapers and radio, state propaganda in the metropolitan Portugal and the colonies, censorship, and the uses of media by opposition groups. It encourages an understanding of the articulations and tensions between the different groups that participated, willingly or not, in the establishment, maintenance and overthrow of the Portuguese Empire in Angola, Mozambique, São Tomé e Príncipe, Cape Verde, Guinea-Bissau, India, and East Timor.
Media Resistance: Protest, Dislike, Abstention
by Trine SyvertsenThis book is open access under a CC BY license.New media divide opinion; many are fascinated while others are disgusted. This book is about those who dislike, protest, and try to abstain from media, both new and old. It explains why media resistance persists and answers two questions: What is at stake for resisters and how does media resistance inspire organized action? Despite the interest in media scepticism and dislike, there seems to be no book on the market discussing media resistance as a phenomenon in its own right. This book explores resistance across media, historical periods and national borders, from early mass media to current digital media. Drawing on cases and examples from the US, Britain, Scandinavia and other countries, media resistance is discussed as a diverse phenomenon encompassing political, professional, networked and individual arguments and actions.
Media Resistance: Protest, Dislike, Abstention
by Trine SyvertsenThis book is open access under a CC BY license.New media divide opinion; many are fascinated while others are disgusted. This book is about those who dislike, protest, and try to abstain from media, both new and old. It explains why media resistance persists and answers two questions: What is at stake for resisters and how does media resistance inspire organized action? Despite the interest in media scepticism and dislike, there seems to be no book on the market discussing media resistance as a phenomenon in its own right. This book explores resistance across media, historical periods and national borders, from early mass media to current digital media. Drawing on cases and examples from the US, Britain, Scandinavia and other countries, media resistance is discussed as a diverse phenomenon encompassing political, professional, networked and individual arguments and actions.
Korean Englishes in Transnational Contexts
by Christopher J. Jenks Jerry Won LeeThis book challenges the dominant tendency in world Englishes scholarship to rely on the ‘nation’ as a static spatial entity and reliable analytic category. Using the transnational Korean context as a case in point, the authors analyse how the practices and ideologies of the English language reflect the complex and unexpected flows of globalisation. Examining topics such as the spoken English of South Korean youth and English education in North Korea, this interdisciplinary work gathers both established and emerging scholars from a range of language-related fields to evaluate English as a dynamic and evolving language beyond purely ‘English-speaking’ countries. This edited collection will be a valuable resource for students and scholars of world Englishes, multilingualism, second language acquisition and globalisation.
Korean Englishes in Transnational Contexts
by Christopher J. Jenks Jerry Won LeeThis book challenges the dominant tendency in world Englishes scholarship to rely on the ‘nation’ as a static spatial entity and reliable analytic category. Using the transnational Korean context as a case in point, the authors analyse how the practices and ideologies of the English language reflect the complex and unexpected flows of globalisation. Examining topics such as the spoken English of South Korean youth and English education in North Korea, this interdisciplinary work gathers both established and emerging scholars from a range of language-related fields to evaluate English as a dynamic and evolving language beyond purely ‘English-speaking’ countries. This edited collection will be a valuable resource for students and scholars of world Englishes, multilingualism, second language acquisition and globalisation.
Authoritarian And Populist Influences In The New Media (PDF)
by Sai Felicia Krishna-HenselThe media is often viewed as a primary gauge which reflects the changing political landscape as societies transition from authoritarian regimes to democracies. Chronicling the process through media analysis provides deeper insights into the relationship between technology, the state, and social forces that are reflected in the public#65533;s communications. This volume explores the challenges and political conditions that have shaped the media in several representative studies of the media in the Middle East, Asia, Eastern Europe, and Africa. The contributors analyse the legacy of the past on the development of the media in post-authoritarian regimes and explore the relationships between media, communication industries (public relations), and politics. The use of new communications technologies to manipulate the media and the public introduce a novel use of social media by populists as well as authoritarian regimes and their proxies. This book presents a comparative and global investigation of the role of the media in the realignment from established policies to an emerging milieu of new channels of communication that challenge traditional media practices.
Becoming Digital: Toward A Post-internet Society (PDF)
by Vincent MoscoBecoming Digital examines the transition from the online world we have known to the Next Internet, which is emerging from the convergence of Cloud Computing, Big Data Analytics, and the Internet of Things. The Cloud stores and processes information in data centers; Big Data Analytics provide the tools to analyse and use it; and the Internet of Things connects sensor-equipped devices everywhere to communication networks that span the globe. These technologies make possible a post-Internet society filled with homes that think, machines that make decisions, drones that deliver packages or bombs, and robots that work for us, play with us, and take our jobs. The Next Internet promises a world where computers are everywhere, even inside our bodies, "coming alive" to make possible the unification of people and machines in what some call the Singularity. This timely book explores this potential as both a reality on the horizon and a myth that inspires a new religion of technology. It takes up the coming threats to a democratic, decentralized, and universal Internet and the potential to deepen the problems of commercial saturation, concentrated economic power, cyber-warfare, the erosion of privacy, and environmental degradation. On the other hand, it also shows how the Next Internet can help expand democracy, empowering people worldwide, providing for more of life's necessities, and advancing social equality. But none of this will happen without concerted political and policy action. Becoming Digital points the way forward.
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
by Shirra SmilanskyThe immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
by Shirra SmilanskyThe immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
The Power And The Story: The Global Battle For News And Information
by John LloydIn this sweeping global survey, one of Britain's most distinguished journalists and media commentators analyses for the first time the state of journalism worldwide as it enters the post-truth age. From the decline of the newspaper in the West and the simultaneous threats posed by fake news and President Trump, to the part that Facebook and Twitter played in the Arab revolts and the radical openness stimulated by WikiLeaks, and from the vast political power of Rupert Murdoch's News International and the merger of television and politics in Italy, to the booming, raucous and sometimes corrupt Indian media and the growing self-confidence of African journalism, John Lloyd examines the technological shifts, the political changes and the market transformations through which journalism is currently passing. The Power and the Story offers a fascinating insight into a trade that has claimed the right to hold power to account and the duty to make the significant interesting - while making both the first draft of history, and a profit.
The Discourse of Business Meetings: Agency and Power in Financial Organizations
by Fatma M. AlHaidariThis book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organization and an American non-profit trade organisation. Focusing primarily on the linguistic behaviours demonstrating agency and power of managers and staff members displayed during these meetings, the project is based on ethnographic data collected during eight months of fieldwork. The author examines the similarities and differences between the linguistic behaviours of both organizations, particularly relating to the production of collective “we,” “us,” and “our” utterances and directive speech acts issued to explore how managers and co-workers perform agency and power in meetings. This distinctive book will shed light into the influence of language on the actions and relationships of managers and co-workers in business meetings, and will be of interest to applied linguists and discourse analysts in the field of business discourse in addition to business professionals in management and finance.
The Discourse of Business Meetings: Agency and Power in Financial Organizations
by Fatma M. AlHaidariThis book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organization and an American non-profit trade organisation. Focusing primarily on the linguistic behaviours demonstrating agency and power of managers and staff members displayed during these meetings, the project is based on ethnographic data collected during eight months of fieldwork. The author examines the similarities and differences between the linguistic behaviours of both organizations, particularly relating to the production of collective “we,” “us,” and “our” utterances and directive speech acts issued to explore how managers and co-workers perform agency and power in meetings. This distinctive book will shed light into the influence of language on the actions and relationships of managers and co-workers in business meetings, and will be of interest to applied linguists and discourse analysts in the field of business discourse in addition to business professionals in management and finance.
Conquering Digital Overload: Leadership strategies that build engaging work cultures
by Peter Thomson Mike Johnson J. Michael DevlinThis book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age.In the digital world executives are presented with exponentially more information than their predecessors were a generation ago – and yet we’re not exponentially more productive. Why? Because we’re using twenty-first century technology with a twentieth century mindset. Excessive working hours, email overload and invasion of private life are all symptoms of a working culture that has used technology to simply amplify old management processes rather than enable and refine newer, more productive ones.Instead of liberating us, technology has created a digital overload, accentuating the problems of presenteeism, unreasonable deadlines and management demands. Organizations need to stop using technology to turn up the volume and start using it to change the channel. Written by a unique team of experts, this edited collection covers leadership, corporate culture, technology, wellness and workplace design. It argues that digital overload is a problem of corporate culture and a failure of leadership. As such it takes leadership to fix it. Leaders who have the courage to explore alternative ways of working with technology, the enlightenment to give employees more freedom and control over their own lives, and the humility to live and demonstrate the new culture personally. Those who do this have the power to transform their organizations so they can ride the digital wave rather than be swamped by it.
Conquering Digital Overload: Leadership strategies that build engaging work cultures
by Peter Thomson Mike Johnson J. Michael DevlinThis book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age.In the digital world executives are presented with exponentially more information than their predecessors were a generation ago – and yet we’re not exponentially more productive. Why? Because we’re using twenty-first century technology with a twentieth century mindset. Excessive working hours, email overload and invasion of private life are all symptoms of a working culture that has used technology to simply amplify old management processes rather than enable and refine newer, more productive ones.Instead of liberating us, technology has created a digital overload, accentuating the problems of presenteeism, unreasonable deadlines and management demands. Organizations need to stop using technology to turn up the volume and start using it to change the channel. Written by a unique team of experts, this edited collection covers leadership, corporate culture, technology, wellness and workplace design. It argues that digital overload is a problem of corporate culture and a failure of leadership. As such it takes leadership to fix it. Leaders who have the courage to explore alternative ways of working with technology, the enlightenment to give employees more freedom and control over their own lives, and the humility to live and demonstrate the new culture personally. Those who do this have the power to transform their organizations so they can ride the digital wave rather than be swamped by it.
Proust, China and Intertextual Engagement: Translation and Transcultural Dialogue
by Shuangyi LiThe book traces the literary journey that Proust’s work made to China and back by means of translation, intertextual engagement, and the creation of a transcultural dialogue through migrant literature. It begins with a translation history of Proust’s work in China and studies the different (re)translations and editions of La Recherche highlighting their culturally conditioned thematic emphases and negligence, such as time and memory over anti-Semitism and homosexuality. The book then moves on to explore three contemporary mainland Chinese writers’ creative intertextual engagement with Proust against the backdrop of China's explosive development from modernity to post-modernity in the 1990s. Finally, back to France, the book examines the multifarious literary relations between Proust and the Franco-Chinese migrant writer François Cheng. It demonstrates how the cultural heritages of China and the West can be re-negotiated and put into dialogue through the fictional and creative medium of literature, as well as providing a means of understanding the economic, political, and cultural exchanges in our current global context.
Multimodal Pragmatics and Translation: A New Model for Source Text Analysis
by Sara DicertoThis book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.
Multimodal Pragmatics and Translation: A New Model for Source Text Analysis
by Sara DicertoThis book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.