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Exploring Internal Communication: Towards Informed Employee Voice
by Kevin RuckThis third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management and internal social media. It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously. The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.
Exploring Internal Communication: Towards Informed Employee Voice
by Kevin RuckThis third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management and internal social media. It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously. The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.
The Job-Ready Guide: How to Set Yourself Up for Career Success
by Anastasia de WaalTo get the career you want, you need to be job-ready. This is your all-in-one guide to understanding what employers want and how to prepare yourself with a personal career plan. From gaining work experience, to mastering essential skills and acing the application process, The Job-Ready Guide is a complete resource for standing out from the crowd and getting a job offer. It shows you how to build a strong CV, write an impressive cover letter, excel at interviews, and cultivate the professionalism that employers want.Moving from education into the workplace can be a challenge: the world of work demands skills that you may never have had to truly use - or think about - before. The Job-Ready Guide will help you to boost your employability, covering everything you need to prepare for and start a successful career. You'll be able to conduct a systematic job search, learn how to network and develop a personal brand online, as well as hone valuable skills including leadership, teamwork, creativity and problem-solving. A highly practical, hands-on guide, this book is packed with useful features, including interactive exercises to help you in your real life; insider advice from employers; and tips from professionals at different stages in their careers who reveal 'what they wish they'd known'.
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
by Andy MaslenPersuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.
Conflict Management and Intercultural Communication: The Art of Intercultural Harmony
by Xiaodong Dai Guo-Ming ChenIn the globally interconnected world, conflicts often arise as a result of tensions between different cultural perceptions and diverse social preferences. Effectively managing conflicts and harmonizing intercultural relationships are essential tasks of intercultural communication research. This book seeks to find effective intercultural conflict management solutions by bringing together a group of leading international scholars from different disciplines to tackle the problem. Consisting of two parts, this book covers major theoretical perspectives of conflict management and harmony development in the first and conflict management and harmony development in different cultural contexts in the second. Integrating the latest work on conflict management and intercultural harmony, Conflict Management and Intercultural Communication takes an interdisciplinary approach, adopts diverse perspectives, and provides for a wide range of discussions. It will serve as a useful resource for teachers, researchers, students and professionals alike.
Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
by Liam FitzPatrick Sue DewhurstCommunicating a company's goals, strategy and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it has a positive impact on employee engagement, organizational culture and performance. Successful Employee Communications shares the stories of leading practitioners and focuses on the tools, models and practices that have worked in a variety of situations and range of organizations. Drawing on case studies from well known organizations in the public, private and not for profit sectors, this book includes insights from manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more. It explains how to make the case for internal communications at all levels, advising on how to set objectives, select the right communication channel, suggest the best way to deliver tough messages, and evaluate and collect effective data. Successful Employee Communications is an essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention and change management.
Taking Minutes of Meetings: How to Take Efficient Notes that Make Sense and Support Meetings that Matter (Creating Success #75)
by Joanna GutmannTaking Minutes of Meetings guides you through the entire process of minute taking: arranging the meeting; writing the agenda; creating the optimum environment; structuring the meeting and writing notes up accurately. The often misunderstood role of minute-taker is one of the most important and powerful in a meeting, and this book will help you excel at this crucial skill, allowing you to build your career and credibility. Taking Minutes of Meetings is an easy to read 'dip-in, dip-out' guide, providing hands-on advice about the sections of a meeting as well as tips on how to create an agenda, personal preparation, best practice advice on taking notes and how to improve your accuracy. Fully updated for 2019, this 5th edition now features even more practical exercises, useful templates, and top tips, as well as guidance on using technology effectively and minutes for different types of meetings.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Improve Your Communication Skills: How to Build Trust, Be Heard and Communicate with Confidence (Creating Success #39)
by Alan BarkerImprove Your Communication Skills is your practical guide to effective communication in business. This fully updated 5th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well as content on influencing others and managing difficult conversations.Better communication skills will have a direct impact on your career development. This book provides vital guidance on improving your conversations, building rapport, developing your skills of persuasion, giving effective presentations, writing excellent emails, letters and reports, and networking successfully. With the help of Improve Your Communication Skills, you will be able to get your message across - every time.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Understanding Greek Warfare (Understanding the Ancient World)
by Matthew A. SearsUnderstanding Greek Warfare offers a wide-ranging survey of Greek warfare, from the Mycenaeans through to the Hellenistic kingdoms’ clashes with Rome. Each chapter provides an overview of a particular theme and historical period, and a detailed discussion of the relevant sources, both ancient and modern. This volume covers not only the development of equipment, tactics, strategy, and the major wars of Greek history – the "drums and trumpets" – it also examines the political, social, and cultural importance of warfare in each period. Each chapter outlines major scholarly debates, such as the true nature of hoplite battle and whether Alexander the Great had a strategic vision beyond conquest, and includes several short selections from the primary literary evidence. Readable yet scholarly, this book is an ideal companion to courses on Greek warfare and society, and offers detailed suggestions for further reading and research. Understanding Greek Warfare will be a crucial resource for students of war in the ancient Greek world, and of the ancient Greeks in general.
Principles of Public Speaking (Books A La Carte Plus: Myspeechlab Ser.)
by Kathleen GermanBalancing skills and theory, Principles of Public Speaking, 19th Edition, emphasizes orality, internet technology, and critical thinking as it encourages the reader to see public speaking as a way to build community in today’s diverse world. Within a framework that emphasizes speaker responsibility, listening, and cultural awareness, this classic book uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting. This edition opens with a new chapter on speaking apprehension, and offers enhanced online resources for instructors and students.
Covering the Environment: How Journalists Work the Green Beat
by Bob WyssThis practical primer explains the primary issues in writing about the environment, identifies who to go to and where to find sources, and offers examples of writing and reporting the beat. Observations and story excerpts from experienced journalists provide real-world context both for those in the U.S. as well as internationally. Practice story assignments, resources, and a glossary of critical terms gives budding journalists all the tools needed to cover the green beat. Updated with detailed coverage of how companies and climate change have evolved over the past decade, this second edition expands upon the digital sphere and the myriad ways that deadline, multimedia and mobile reporting have changed environmental journalism. Including consideration of issues such as the water crisis in Flint, Michigan, and the GMO controversy, this new edition provides a fresh take on the green beat with a newly organized table of contents and a guide to freelance and entrepreneurial journalism anywhere in the world. Contents include: • an overview and history of the environment and journalism, spotlighting the most significant issues in the beat; • guidance on understanding environmental and health science, ranging from issues of risk, to scientific research and studies, to interviewing scientists; • insights into government and regulatory communities and environmental advocates on all sides of the political spectrum and internationally; • assistance in accessing public records and conducting digital and computer-assisted reporting; • guidance in writing the story for print, broadcast and internet audiences; • an examination of the future of journalism and news coverage of the environment in the U.S. and throughout the world.
Media Law and Ethics (Routledge Communication Series)
by Roy Moore Michael Murray Michael Farrell Kyu Ho YoumMedia Law and Ethics is a comprehensive overview and a thoughtful introduction to media law principles and cases as well as related ethical concerns relevant to the practice of professional communication. This is the fi rst textbook to explicitly integrate both media law and ethics within one volume. Since it integrates both current law and ethical queries, it is ideal for both undergraduate and graduate courses in media law and ethics. Co-author Kyu Ho Youm expands this edition’s international scope, updating and broadening his chapter on international and foreign law. The book also covers the most timely and controversial issues in modern American media. The new fifth edition has been updated with current events and discusses the potential impact they have.
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity: Reputation, Brand, and Identity
by Diana Ingenhoff Candace White Alexander Buhmann Spiro KiousisCountry image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Thinking Through Communication: An Introduction to the Study of Human Communication (Mycommunicationkit Ser.)
by Sarah TrenholmNow in its eighth edition, Thinking Through Communication provides a balanced introduction to the fundamental theories and principles of communication. It explores communication in a variety of contexts—from interpersonal to group to mass media—and can be used in both theoryand skills-based courses. With a dynamic approach, Trenholm helps students to develop a better understanding of communication as a field of study, as well as its practical applications. This edition devotes attention to how new technologies are changing the ways we think about communication, with revised chapters on both traditional and social media.
Machine-to-Machine Communications: Architectures, Technology, Standards, and Applications
by Vojislav B. Misic Jelena MisicWith the number of machine-to-machine (M2M)-enabled devices projected to reach 20 to 50 billion by 2020, there is a critical need to understand the demands imposed by such systems. Machine-to-Machine Communications: Architectures, Technology, Standards, and Applications offers rigorous treatment of the many facets of M2M communication, including it
Opportunistic Mobile Social Networks
by Jie Wu Yunsheng WangThe widespread availability of mobile devices along with recent advancements in networking capabilities make opportunistic mobile social networks (MSNs) one of the most promising technologies for next-generation mobile applications. Opportunistic Mobile Social Networks supplies a new perspective of these networks that can help you enhance spontaneo
Power Efficiency in Broadband Wireless Communications
by Pooria Varahram Somayeh Mohammady Borhanuddin Mohd Ali Nasri SulaimanPower Efficiency in Broadband Wireless Communications focuses on the improvement of power efficiency in wireless communication systems, especially of mobile devices. Reviewing cutting-edge techniques for conserving power and boosting power efficiency, the book examines various technologies and their impact on consumer devices. It considers each tec
Multimedia over Cognitive Radio Networks: Algorithms, Protocols, and Experiments
by Fei Hu Sunil KumarWith nearly 7 billion mobile phone subscriptions worldwide, mobility and computing have become pervasive in our society and business. Moreover, new mobile multimedia communication services are challenging telecommunication operators. To support the significant increase in multimedia traffic-especially video-over wireless networks, new technological
Analytical Evaluation of Nonlinear Distortion Effects on Multicarrier Signals
by Theresa Araújo Rui DinisDue to their ability to support reliable high quality of service as well as spectral and power efficiency, multicarrier modulation systems have found increasing use in modern communications services. However, one of the main drawbacks of these systems is their vulnerability to nonlinear distortion effects. Analytical Evaluation of Nonlinear Distort
Mobile Evolution: Insights on Connectivity and Service
by Sebastian ThalananyThis book presents insights, interpretations, concepts, and interdependent views-in the landscape of mobile connectivity and service-that emphasize the significance of a harmonious interplay, cooperation, and coalescing of a variety of interdisciplinary domains of science and art.Mobile Evolution: Insights on Connectivity and Service explores the f
Wireless Networks and Mobile Computing
by Koushik Sinha Sasthi C. Ghosh Bhabani P. SinhaWireless communication is one of the fastest growing industry segments today. Many types of wireless networks are now being used for applications such as personal communication, entertainment, rural and urban healthcare, smart home building, inventory control, and surveillance. This book introduces the basic concepts of wireless networks and mobile
Cognitive Networks: Applications and Deployments
by Jaime Lloret Mauri Kayhan Zrar Ghafoor Danda B. Rawat Javier Manuel PerezA cognitive network makes use of the information gathered from the network in order to sense the environment, plan actions according to the input, and make appropriate decisions using a reasoning engine. The ability of cognitive networks to learn from the past and use that knowledge to improve future decisions makes them a key area of interest for
Managing the PSTN Transformation: A Blueprint for a Successful Migration to IP-Based Networks
by Sandra DornheimWhile there are many scholarly books and papers that cover the technical issues behind the public switched telephone network (PSTN) migration, few books describe exactly how to manage the migration process economically. Filling this need, Managing the PSTN Transformation: A Blueprint for a Successful Migration to IP-Based Networks reflects the late
WJEC/Eduqas GCSE Media Studies Revision Guide (PDF)
by Hayley SheardDesigned to accompany the Student Book, this practical and concise Revision Guide supports students preparing for their WJEC/Eduqas GCSE Media Studies assessment. Written by an experienced Media Studies teacher and examiner and presented in a clear and straightforward way making it accessible and easy to use. Key information from the theoretical framework underpinning media studies is reinforced and applied to a range of media forms and products through features including ‘Checklists’, ‘Quickfire revision’ questions and tasks and ‘Have a go’ activities. Simple, colourful presentation along with plenty of activities will engage students and help keep them motivated throughout their revision. Exam focus sections offer a breakdown of exam papers and assessment objectives helping students refine the skills they need for assessment.
The Business Romantic: Fall back in love with your work and your life
by Tim LeberechtTop 10 Motivational Books of 2015 - Inc.comTop 10 Creative Leadership Books of 2015 - ForbesAgainst the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviours, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals - these are some of the innovators readers will meet in this witty, deeply personal, and rousing journey through the world of Business Romanticism.The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents 'Rules of Enchantment' that will help both individuals and organisations construct more meaningful experiences for themselves and others.The Business Romantic offers a radically different view of the good life and outlines how to better meet one's own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.