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Western Corporations and Covert Operations in the early Cold War: Re-examining the Vogeler/Sanders Case
by Margaret Murányi ManchesterThis book examines the Vogeler/Sanders espionage case that ruptured ties between the US and UK and Hungary in 1949, and analyses this as an example of Western covert operations in the early Cold War. The work focuses on the 1949 case of ITT in Hungary, where two of its executives, the American Robert A. Vogeler and the Briton Edgar Sanders, were arrested by the secret police, tortured, forced to confess, put on a public show trial, and found guilty of espionage. This happened at a time that the US and the UK were cooperating in numerous operations to undermine the credibility of the communist regime and to encourage local resistance by “all means short of war.” Using the case as a lens to examine the dynamics of the early Cold War, the book integrates business history, diplomatic history and intelligence history, and thereby traces the impact of the case on Anglo-Hungarian, American-Hungarian, and Anglo-American relations during the critical period of 1949-1956. Vogeler’s case had a strong impact on the growing criticism of the Truman Administration’s containment policies and contributed to the demand for a more activist policy of ‘liberation of captive peoples’. His experiences also rallied the business community, especially trade associations such as the National Foreign Trade Council, the US Chamber of Commerce, and the National Association of Manufacturers, to support the anti-communist crusade both abroad and at home. Vogeler’s wife also waged a personal campaign to secure her husband’s release and exemplifies the activism of conservative and Catholic women who waged their own anti-communist crusade. The book thus tells the “rest of the story” often omitted in traditional works.This book will be of much interest to students of Cold War history, intelligence studies and European political history.
Co-Creation in der Creator Economy: So können Content Creators ihre Community an ihre Inhalte binden (essentials)
by Markus H. Dahm Johannes HeydenreichDieses essential wirft einen Blick auf die zunehmende Bedeutung von gemeinschaftlicher Kreation in der aufstrebenden Creator Economy und gibt Content-Erstellern wertvolle Einblicke und konkrete Ratschläge, wie sie durch die Zusammenarbeit mit Fans und Followern nicht nur die Arbeitslast teilen, sondern auch eine unterstützende Gemeinschaft aufbauen können. Das Buch analysiert erfolgreiche Co-Creation-Modelle, bei denen Content-Verfasser Inhalte gemeinsam entwickeln und dabei von gemeinsamen Vermarktungsstrategien und Monetarisierungsansätzen profitieren.
Coupled Structures for Microwave Sensing (Lecture Notes in Electrical Engineering #1150)
by Ferran Martín Enrique BronchaloThis book offers a comprehensive and timely review of planar microwave sensors based on coupled structures. Gathering chapters contributed by the most authoritative researchers on this topic, it presents various strategies for sensor performance optimization using coupled lines, directional couplers, and coupled resonators (either distributed or semi-lumped), focusing mainly on sensitivity optimization, and covering chains of coupled resonators as well. The book also reports on analytical methods, design formulas, sensor validation tests, with both simulation and experimental methods, describing some relevant practical applications. Mainly reflecting the research activity carried out by the different contributors in the last years, this book also includes two introductory chapters to help readers who are not very familiar with microwave sensing technologies and coupled structures. All in all, this book addresses advanced graduate students and researchers involved in microwave and sensor technologies, and may be of interest for engineers and professionals as well, working in areas as diverse as wireless sensors and sensor networks, biosensing, chemical sensing, motion control, microfluidics, Internet of Things (IoT), and smart systems.
Proceedings of 3rd 2023 International Conference on Autonomous Unmanned Systems: Volume VII (Lecture Notes in Electrical Engineering #1177)
by Yi Qu Mancang Gu Yifeng Niu Wenxing FuThis book includes original, peer-reviewed research papers from the 3rd ICAUS 2023, which provides a unique and engaging platform for scientists, engineers and practitioners from all over the world to present and share their most recent research results and innovative ideas. The 3rd ICAUS 2023 aims to stimulate researchers working in areas relevant to intelligent unmanned systems. Topics covered include but are not limited to: Unmanned Aerial/Ground/Surface/Underwater Systems, Robotic, Autonomous Control/Navigation and Positioning/ Architecture, Energy and Task Planning and Effectiveness Evaluation Technologies, Artificial Intelligence Algorithm/Bionic Technology and their Application in Unmanned Systems.The papers presented here share the latest findings in unmanned systems, robotics, automation, intelligent systems, control systems, integrated networks, modelling and simulation. This makes the book a valuable resource for researchers, engineers and students alike.
Strategische Bildkommunikation: Über den Zusammenhang von psychologischen Kundenprofilen und Bildpräferenz (Schriftenreihe der Kalaidos Fachhochschule Schweiz)
by Yannik BrandenbergerIn einer sich rasant verändernden Marketinglandschaft wird die Bedeutung einer authentischen Verbindung zwischen Unternehmen und Konsumenten immer dringlicher. Statt mit Inhalten zu überfluten, liegt die Herausforderung darin, durch gezielte visuelle Kommunikation eine tiefere Bindung aufzubauen. Diese Herausforderung wird besonders in der fehlenden Anpassung von Bildern an die psychologischen Profile der Zielgruppe deutlich, für die bisher kein empirisch validiertes Modell existiert. In diesem Buch wird ein tiefer Einblick in den Zusammenhang zwischen psychologischen Kundenprofilen und Bildpräferenzen durch die Untersuchung und Weiterentwicklung des EIC-Modells gewonnen. Die empirischen Ergebnisse, gewonnen aus einer Studie mit 95 Teilnehmenden, bestätigen diese Verbindung und eröffnen neue Perspektiven für die strategische Bildkommunikation. Als Resultat dieser Forschung präsentiert sich das ICS-Modell – ein Instrument, das Fotograf*innen und Marketingexpert*innen befähigt, die Bildkommunikation gezielt auf Zielgruppen auszurichten. Dieses Buch bietet nicht nur einen Einblick in die theoretischen Grundlagen, es regt auch dazu an, wie diese Erkenntnisse in der Praxis für eine wirkungsvolle visuelle Kommunikation genutzt werden können.
Palgrave Handbook of Science and Health Journalism
by Kim Walsh-Childers Merryn McKinnonThis handbook reviews the extant literature on the most important issues in health and science journalism, with a focus on summarizing the relevant research and identifying key questions that are yet to be answered. It explores challenges and best practices in health and science reporting, formats and audiences, key topics such as climate change, pandemics and space science, and the ethics and political impacts of science and health journalist practice. With numerous international contributions, it provides a comprehensive overview of an emerging area of journalism studies and science communication.
Social Network DeGroot Model: Supporting Consensus Reaching in Opinion Dynamics
by Gang Kou Yucheng Dong Zhaogang DingThis book investigates the DeGroot model in social network contexts, and proposes the social network DeGroot (SNDG) model. Specifically, this book focuses on two core research problems in the SNDG model: (i) Social network structures to reach a stable state (consensus, polarization, or fragmentation); and (ii) the convergence rate to reach a stable state. Furthermore, the authors generalize the SNDG model in an uncertain context, showing the effects of interval opinions on the SNDG model. In this book, the authors also discuss the applications of the SNDG model to support group decision making, including consensus reaching through adding minimum interactions, trust relationships manipulations, and risk control issues in the social network. Apart from theoretical analysis, detailed experimental simulations with real and random data will be applied to validate our research.This book is the first to connect opinion dynamics, social network and group decision making. The resultsreported can help us understand the evolution of public opinions in social network contexts and provide new tools to support consensus reaching in group decision making.
Language and Truth: What Makes Communication Reliable in a Post-Truth World
by Jacques MoeschlerThe nature of truth is a current preoccupation both in political and social debates. The emergence and consequences of fake news and misinformation are at the core of what some call a post-truth world.Divided into two parts, Language and Truth develops the theoretical framework of language, truth, and communication. The book illustrates the way in which fake news is adhered to or rejected using case studies taken from political discourse such as the recent use of the word’s “genocide” and “denazification” by Vladimir Putin. It explores sources of information such as gossip and the everyday as well as exceptional uses of language such as humour.This is vital reading for scholars, researchers, and students of pragmatics, semantics, philosophy of language, cognitive psychology, sociolinguistics, language and communication, and language and politics within linguistics, psychology, and communication studies.
Language and Truth: What Makes Communication Reliable in a Post-Truth World
by Jacques MoeschlerThe nature of truth is a current preoccupation both in political and social debates. The emergence and consequences of fake news and misinformation are at the core of what some call a post-truth world.Divided into two parts, Language and Truth develops the theoretical framework of language, truth, and communication. The book illustrates the way in which fake news is adhered to or rejected using case studies taken from political discourse such as the recent use of the word’s “genocide” and “denazification” by Vladimir Putin. It explores sources of information such as gossip and the everyday as well as exceptional uses of language such as humour.This is vital reading for scholars, researchers, and students of pragmatics, semantics, philosophy of language, cognitive psychology, sociolinguistics, language and communication, and language and politics within linguistics, psychology, and communication studies.
Evaluative Language in Sports: Crowds, Coaches and Commentators (Routledge Studies in Sociolinguistics)
by John Walsh David Caldwell Jon JureidiniWalsh, Caldwell and Jureidini offer an expansive linguistic perspective on the evaluative language prevalent in the world of professional sports.This book presents a close linguistic analysis of evaluative language in sport. Drawing on appraisal theory and data from three distinct sporting contexts – songs and chants in football stadiums, television commentary and coach discourse – it examines the critical role played by affectual, judgemental and appreciative language. In the spirit of sociolinguistics, this book also considers the history and culture of the respective sporting contexts. Connections are made between the evaluative language expressed by supporters, commentators and coaches and the invocation of power and solidarity. Evaluative Language in Sports gives insight into some of the key language practices that contribute to professional sports culture: a communal and combative world of winners and losers, ‘us and ‘them’.An innovative and valuable book that will appeal to students, researchers and sports enthusiasts interested in sports communication and language, sociolinguistics and media studies.
Evaluative Language in Sports: Crowds, Coaches and Commentators (Routledge Studies in Sociolinguistics)
by John Walsh David Caldwell Jon JureidiniWalsh, Caldwell and Jureidini offer an expansive linguistic perspective on the evaluative language prevalent in the world of professional sports.This book presents a close linguistic analysis of evaluative language in sport. Drawing on appraisal theory and data from three distinct sporting contexts – songs and chants in football stadiums, television commentary and coach discourse – it examines the critical role played by affectual, judgemental and appreciative language. In the spirit of sociolinguistics, this book also considers the history and culture of the respective sporting contexts. Connections are made between the evaluative language expressed by supporters, commentators and coaches and the invocation of power and solidarity. Evaluative Language in Sports gives insight into some of the key language practices that contribute to professional sports culture: a communal and combative world of winners and losers, ‘us and ‘them’.An innovative and valuable book that will appeal to students, researchers and sports enthusiasts interested in sports communication and language, sociolinguistics and media studies.
Disrupting Mainstream Journalism in India: The Rise of Alternative Journalisms Online (ISSN)
by Kalyani ChadhaDisrupting Mainstream Journalism in India offers a comprehensive and empirically-grounded analysis of the production of digital journalism by marginalized groups within Indian society.Drawing on in-depth interviews with practitioners as well as samples of news content, the author critically examines the way in which varied forms of digital alternative journalism provide socially, economically and politically disadvantaged groups with new and unprecedented opportunities to express their own perspectives, as well as offering alternatives to the hegemony of mainstream news narratives. These marginalized groups include women, Dalits and Muslims whose voices tend to be erased or misrepresented within the public sphere. By exploring these disruptions, Chadha offers insight into not only into the new media landscape of India but also its implications for journalism and democracy at large.Disrupting Mainstream Journalism in India is a valuable empirical resource for students and scholars interested in Indian media, journalism and democracy.
Disrupting Mainstream Journalism in India: The Rise of Alternative Journalisms Online (ISSN)
by Kalyani ChadhaDisrupting Mainstream Journalism in India offers a comprehensive and empirically-grounded analysis of the production of digital journalism by marginalized groups within Indian society.Drawing on in-depth interviews with practitioners as well as samples of news content, the author critically examines the way in which varied forms of digital alternative journalism provide socially, economically and politically disadvantaged groups with new and unprecedented opportunities to express their own perspectives, as well as offering alternatives to the hegemony of mainstream news narratives. These marginalized groups include women, Dalits and Muslims whose voices tend to be erased or misrepresented within the public sphere. By exploring these disruptions, Chadha offers insight into not only into the new media landscape of India but also its implications for journalism and democracy at large.Disrupting Mainstream Journalism in India is a valuable empirical resource for students and scholars interested in Indian media, journalism and democracy.
Eliot After The Waste Land (Eliot Biographies #2)
by Robert CrawfordThe second volume of Robert Crawford's magisterial biography of the revolutionary modernist, visionary poet and troubled man, drawing on extensive new sources.In this compelling and meticulous portrait of the twentieth century's most important poet, Robert Crawford completes the story he began in Young Eliot. Drawing on extensive new sources and letters, this is the first full-scale biography to make use of Eliot's most significant surviving correspondence, including the archive of letters (unsealed for the first time in 2020) detailing his decades-long love affair with Emily Hale.This long-awaited second volume, Eliot After 'The Waste Land', tells the story of the mature Eliot, his years as a world-renowned writer and intellectual, and his troubled interior life.From his time as an exhausted bank employee after the publication of The Waste Land, through the emotional turmoil of the 1920s and 1930s, and his years as a firewatcher in bombed wartime London, Crawford reveals the public and personal experiences that helped generate some of Eliot's masterpieces.He explores the poet's religious conversion, his editorship at Faber and Faber, his separation from Vivien Haigh-Wood and happy second marriage to Valerie Fletcher, and his great work Four Quartets.Robert Crawford presents this complex and remarkable man not as a literary monument but as a human being: as a husband, lover and widower, as a banker, editor, playwright and publisher, but most of all as an epoch-shaping poet struggling to make art among personal disasters.
Doppelganger: A Trip Into the Mirror World
by Naomi Klein*THE INSTANT NEW YORK TIMES BESTSELLER**SHORTLISTED FOR THE WOMEN'S PRIZE FOR NON-FICTION**A BOOK OF THE YEAR FOR THE TIMES, NEW YORK TIMES, GUARDIAN, OBSERVER, AND PROSPECT*‘If I had to name a single book that makes sense of these last few dark years, it would be this one’ New York Times‘A deeply compelling read … urgent and necessary’ Evening StandardNaomi Klein, author of era-defining bestsellers, The Shock Doctrine, This Changes Everything and No Logo, is back with her most compulsive and personal book yet: a revelatory journey into the mirror world of our polarised ageWhen Naomi Klein discovered that a woman who shared her first name, but had radically different, harmful views, was getting chronically mistaken for her, it seemed too ridiculous to take seriously. Then suddenly it wasn't. She started to find herself grappling with a distorted sense of reality, becoming obsessed with reading the threats on social media, the endlessly scrolling insults from the followers of her doppelganger. Why had her shadowy other gone down such an extreme path? Why was identity - all we have to meet the world - so unstable?To find out, Klein decided to follow her double into a bizarre, uncanny mirror world: one of conspiracy theories, anti-vaxxers and demagogue hucksters, where soft-focus wellness influencers make common cause with fire-breathing far right propagandists (all in the name of protecting 'the children'). In doing so, she lifts the lid on our own culture during this surreal moment in history, as we turn ourselves into polished virtual brands, publicly shame our enemies, watch as deep fakes proliferate and whole nations flip from democracy to something far more sinister.This is a book for our age and for all of us; a deadly serious dark comedy which invites us to view our reflections in the looking glass. It's for anyone who has lost hours down an internet rabbit hole, who wonders why our politics has become so fatally warped, and who wants a way out of our collective vertigo and back to fighting for what really matters.
Elektronik in der Fahrzeugtechnik: Hardware, Software, Systeme und Projektmanagement (ATZ/MTZ-Fachbuch)
by Kai BorgeestDas Buch vermittelt die Grundlagen, um die Besonderheiten der Elektronik und Software im Kfz nicht nur zu kennen, sondern auch zu verstehen. Zusätzlich wird an Beispielen die Komplexität realer Systeme im Fahrzeug vorgeführt und gezeigt, welche Anwendungen durch die Elektronik erst möglich werden. Das Spannungsfeld zwischen Sicherheit, Zuverlässigkeit und Komplexität prägt in Verbindung mit branchenüblichen Abläufen das Vorgehen bei der Entwicklung, das ein in diesem Bereich tätiger Ingenieur verstehen muss.
International Academic Staff: The Roles of Languages, Cultures, and Personalities
by Nick Pilcher Kendall Richards Gyung Sook LeeThis book focuses on the experiences of international academic staff in higher education, particularly examining the influences of issues such as languages, cultures, and personalities. The qualitative approach taken by the authors provides vignettes of varied international contexts, which are then compared and analysed to highlight important considerations for practice in different settings. By exploring the experiences of staff teaching within a language that is not their first language, and in a different cultural context, the authors contribute to a burgeoning area of research, and scholars working on Applied Linguistics, Higher Education, English as a Medium of Instruction and other aspects of Internationalisation are likely to find the book relevant and useful.
Academic Research, Publishing and Writing: Critical Thinking and Strategies for Business Scholars
by Dr John DumayAcademic Research, Publishing and Writing: Critical Thinking and Strategies for Business Scholars is designed for all scholars of business and management and outlines practical and proven ways of designing, developing, and executing impactful research and writing projects with a view to eventual publication. Chapters examine a wide range of essential scholarly practices in depth, including critical thinking and the IDEALS Framework, undertaking literature reviews, designing research for reliability, validity and generalisations, and understanding writing structure using IDEALS. John Dumay draws on experience and proven strategies to help the reader plot what they are going to research, what the potential impact of that research should be, what are the critical outlets for publishing are, and how should the research be written for the target audience. At the projects core is a strong focus on the importance on developing a strategy before starting the research which will increase the chances of publishing in high quality outlets, and surviving in the ‘publish or perish’ world.
Academic Research, Publishing and Writing: Critical Thinking and Strategies for Business Scholars
by Dr John DumayAcademic Research, Publishing and Writing: Critical Thinking and Strategies for Business Scholars is designed for all scholars of business and management and outlines practical and proven ways of designing, developing, and executing impactful research and writing projects with a view to eventual publication. Chapters examine a wide range of essential scholarly practices in depth, including critical thinking and the IDEALS Framework, undertaking literature reviews, designing research for reliability, validity and generalisations, and understanding writing structure using IDEALS. John Dumay draws on experience and proven strategies to help the reader plot what they are going to research, what the potential impact of that research should be, what are the critical outlets for publishing are, and how should the research be written for the target audience. At the projects core is a strong focus on the importance on developing a strategy before starting the research which will increase the chances of publishing in high quality outlets, and surviving in the ‘publish or perish’ world.
Sync Problems Collection: Synchronization and Time Distribution in Telecommunications
by Nickolay Biriukov Nataliya TriskaThis textbook clarifies synchronization issues in telecommunications in an easy-to-follow way, focusing less on theory and more on practical aspects. The book is intended for a wide range of readers interested in the basic synchronization concepts in their wide application for development, maintenance, and conformity assessment of telecommunications equipment and networks. The authors show how, though synchronization in telecommunications has experienced rapid development, the foundational theory and the basic definitions, mathematical tools, and well-developed “classical” technologies have remained. The authors have studied the ITU-T, ETSI, IEEE standards, and extracted practical topics of synchronization. The collection of numerous training problems, practical examples, and case studies help the readers not only to find the answers to their current questions but also to get a common view of synchronization’s role in the modern telecommunications. The book is geared towards students of telecommunications but can also be useful for telecom engineers and for training/workshops for telecom engineers concerning synchronization topics.
Think Like a Spy: Master the Art of Influence and Build Life-Changing Alliances
by Julian Fisher'It's rare to find a book that is not only intensely personal but deeply practical. Julian Fisher has somehow pulled it off, in this fascinating and engaging guide to the art of influence. Think Like a Spy is a fantastic read, full of eye-opening espionage tradecraft as well as insightful tips on how to achieve your business goals. Highly recommended' - Henry Hemming, author of Four Shots in the NightDiscover the secret skills of influence and persuasion taught to intelligence officers and how to adapt them to win over personal and professional allies to your cause. Every day, intelligence officers achieve the unimaginable. They persuade people to share classified secrets with them. To become traitors, in fact. And their targets do it willingly, despite the risk of imprisonment, torture and, even, execution. Spies achieve this thanks to their structured use of nine secret skills of espionage. In Think Like a Spy, you'll learn these techniques and how to adapt them for effective and ethical use in your own life.A good spy is a people-person. She knows how to identify a potential agent, how to attract their attention and what to do to build an enduring relationship with them. From this base, she will coax out personal information to work out what makes her target tick. She will use that knowledge and her understanding of human psychology to her advantage while winning lasting commitment from her new ally.All these skills can be mastered and turned to use in civilian life. The author realised that he used all of them in his own progress from the poorest postcode in Britain to Oxford University, into a blue-blooded stockbroking firm, and on to a thrilling and varied career in the security and intelligence worlds. Julian uses a wide variety of stories from this journey to illustrate how spy skills can be adapted to situations and challenges that we all face.Everyone is capable of thinking like a spy and of using that thinking to transform their lives. This is your opportunity to learn how.
Newspaper (Object Lessons)
by Dr. Maggie MessittObject Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.Newspaper is about more than news printed on paper. It brings us inside our best and worst selves, from censorship and the intentional destruction of historic record, to partisan and white supremacist campaigns, to the story of an instrument that has been central to democracy and to holding the powerful to account. This is a 400-year history of a nearly-endangered object as seen by journalist Maggie Messitt in the two democratic nations she calls home – the United States and South Africa.The “first draft of history,” newspapers figure prominently through each movement and period of unrest in both nations-from the first colonial papers published by slave traders and an advocate for press freedom to those published on id cards, wallpaper, and folio sheets during civil wars. Offices were set on fire. Presses were pushed into bodies of water. Editors were run out of town. And journalists were arrested.Newspaper reflects on a tool that has been used to push down and to rise up, and a journey alongside the hidden lives that have harnessed its power.Object Lessons is published in partnership with an essay series in The Atlantic.
Newspaper (Object Lessons)
by Dr. Maggie MessittObject Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.Newspaper is about more than news printed on paper. It brings us inside our best and worst selves, from censorship and the intentional destruction of historic record, to partisan and white supremacist campaigns, to the story of an instrument that has been central to democracy and to holding the powerful to account. This is a 400-year history of a nearly-endangered object as seen by journalist Maggie Messitt in the two democratic nations she calls home – the United States and South Africa.The “first draft of history,” newspapers figure prominently through each movement and period of unrest in both nations-from the first colonial papers published by slave traders and an advocate for press freedom to those published on id cards, wallpaper, and folio sheets during civil wars. Offices were set on fire. Presses were pushed into bodies of water. Editors were run out of town. And journalists were arrested.Newspaper reflects on a tool that has been used to push down and to rise up, and a journey alongside the hidden lives that have harnessed its power.Object Lessons is published in partnership with an essay series in The Atlantic.
Language as an Ecological Phenomenon: Languaging and Bioecologies in Human-Environment Relationships (Bloomsbury Advances in Ecolinguistics)
by Sune Vork Steffensen, Martin Döring and Stephen J. CowleyMoving beyond a more traditional view of language as a discrete sociocultural and cognitive entity that distorts our understanding of surrounding ecologies, this book argues that the starting point for ecolinguistics is an appreciation of language as not just about nature, but of nature. Exploring this conceptual change in the field, the book presents a process view in which language is substituted by languaging, emphasising the bioecologies that we cohabit with numerous other species. It puts forward this perspective by looking at the theoretical considerations behind the understanding of languaging as bioecological, and through examining languaging in various contexts and places. Drawing on examples from across the world, it addresses topics such as climate catastrophes, corporate narratives, questions of ecological leadership, the bioecological implications of the COVID pandemic, and relational landscapes. It also makes use of data from across multiple bioecological settings, including the dairy and agricultural industries.
Language as an Ecological Phenomenon: Languaging and Bioecologies in Human-Environment Relationships (Bloomsbury Advances in Ecolinguistics)
Moving beyond a more traditional view of language as a discrete sociocultural and cognitive entity that distorts our understanding of surrounding ecologies, this book argues that the starting point for ecolinguistics is an appreciation of language as not just about nature, but of nature. Exploring this conceptual change in the field, the book presents a process view in which language is substituted by languaging, emphasising the bioecologies that we cohabit with numerous other species. It puts forward this perspective by looking at the theoretical considerations behind the understanding of languaging as bioecological, and through examining languaging in various contexts and places. Drawing on examples from across the world, it addresses topics such as climate catastrophes, corporate narratives, questions of ecological leadership, the bioecological implications of the COVID pandemic, and relational landscapes. It also makes use of data from across multiple bioecological settings, including the dairy and agricultural industries.