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Photography as Activism: Images for Social Change
by Michelle BogreYou want to look through the lens of your camera and change the world. You want to capture powerful moments in one click that will impact the minds of other people. Photographic images are one of the most popular tools used to advocate for social and environmental awareness. This can be as close to home as drug use, prostitution, or pollution or as far away as famine, war, and the plight of refugees and migrant workers. One well-known example of an activist photographer would be landscape photographer Ansel Adams, who trudged to Washington with stunning images of the American west to advocate protecting these areas. His images and testimony were instrumental in creating the National Park System and garnering specific protection for Yellowstone National Park. More recently Robert Glenn Ketchum's images of Alaska's Arctic National Wildlife Refuge raised awareness of why this area should be protected. Nigel Barker's seal photographs advocates against seal clubbing. What is your cause and how can you use your camera to make the world a better place? This book provides a comprehensive theory of, and history of, photography as activism. It also includes interviews with contemporary photographers. It is a call to action for young photographers to become activists, a primer of sorts, with advice for how to work with NGOs and non-profits, how to work safely in conflict zones and with suggestions for distribution on websites, blogs, and interactive agencies.
Photography as Activism: Images for Social Change (PDF)
by Michelle BogreYou want to look through the lens of your camera and change the world. You want to capture powerful moments in one click that will impact the minds of other people. Photographic images are one of the most popular tools used to advocate for social and environmental awareness. This can be as close to home as drug use, prostitution, or pollution or as far away as famine, war, and the plight of refugees and migrant workers. One well-known example of an activist photographer would be landscape photographer Ansel Adams, who trudged to Washington with stunning images of the American west to advocate protecting these areas. His images and testimony were instrumental in creating the National Park System and garnering specific protection for Yellowstone National Park. More recently Robert Glenn Ketchum's images of Alaska's Arctic National Wildlife Refuge raised awareness of why this area should be protected. Nigel Barker's seal photographs advocates against seal clubbing. What is your cause and how can you use your camera to make the world a better place? This book provides a comprehensive theory of, and history of, photography as activism. It also includes interviews with contemporary photographers. It is a call to action for young photographers to become activists, a primer of sorts, with advice for how to work with NGOs and non-profits, how to work safely in conflict zones and with suggestions for distribution on websites, blogs, and interactive agencies.
In Wartime: Stories from Ukraine
by Tim JudahUrgent and insightful, Tim Judah's account of the human side of the conflict in Ukraine is an evocative exploration of what the second largest country in Europe feels like in wartime.Making his way from the Polish border in the west, through the capital city and the heart of the 2014 revolution, to the eastern frontline near the Russian border, seasoned war reporter Tim Judah brings a rare glimpse of the reality behind the headlines. Along the way he talks to the people living through the conflict - mothers, soldiers, businessmen, poets, politicians - whose memories of a contested past shape their attitudes, allegiances and hopes for the future. Together, their stories paint a vivid picture of a nation trapped between powerful forces, both political and historical.'Visceral, gripping, heartbreaking' Simon Sebag Montefiore
Austerity Measures: The New Greek Poetry (Nyrb Poets Ser.)
by Karen Van Dyck'I remember caresses, kisses, touchingeach other's hair. We had no sense thatanything else existed'- Elena Penga, 'Heads''Nothing, not even the drowning of a childStops the perpetual motion of the world'- Stamatis Polenakis, 'Elegy'Since the crisis hit in 2008, Greece has played host to a cultural renaissance unlike anything seen in the country for over thirty years. Poems of startling depth and originality are being written by native Greeks, émigrés and migrants alike. They grapple with the personal and the political; with the small revelations of gardening and the viciousness of streetfights; with bodies, love, myth, migration and economic crisis.In Austerity Measures, the very best of the writing to emerge from that creative ferment - much of it never before translated into English - is gathered for the first time. The result is a map to the complex territory of a still-evolving scene - and a unique window onto the lived experience of Greek society now.
The Art of People: The 11 Simple People Skills That Will Get You Everything You Want
by Dave KerpenWhat does it take to win success and influence? In a world where we are constantly connected, it's those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who others like, respect and trust.The Art of People reveals the eleven people skills that will get you more of what you want at work, at home and in life. Accessible, easy to execute and often counter-intuitive, these include:- The single most important question you can ever ask to win attention in a meeting- Why it usually pays to be the one to give the bad news- How to get everyone to want to be around you, with one word No matter who you are or what profession you're in, The Art of People will show you how to charm and win over anyone. 'This book is like How to Win Friends and Influence People - only better suited for today's world' - ADAM GRANT, author of Give and Take and Originals'People skills can't be computerized, outsourced, or reduced to a rubric. That's why The Art of People is more important now than ever - it will teach you a set of irreplaceable skills that will help you in every area of your life' - DANIEL H. PINK, author of To Sell Is Human and Drive
Team of Teams: New Rules of Engagement for a Complex World
by David Silverman Chris Fussell Tantum Collins General Stanley McChrystalWhat if you could combine the agility, adaptability, and cohesion of a small team with the power and resources of a giant organization?When General Stanley McChrystal took command of the Joint Special Operations Task Force in Iraq in 2003, he quickly realized that conventional military tactics were failing. The allied forces had a huge advantage in numbers, equipment and training - but none of the enemy's speed and flexibility.McChrystal and his colleagues discarded a century of conventional wisdom to create a 'team of teams' that combined extremely transparent communication with decentralized decision-making authority. Faster, flatter and more flexible, the task force beat back al-Qaeda.In this powerful book, McChrystal and his colleagues show how the challenges they faced in Iraq can be relevant to any leader. Through compelling examples, the authors demonstrate that the 'team of teams' strategy has worked everywhere from hospital emergency rooms to NASA and has the potential to transform organizations large and small.'A bold argument that leaders can help teams become greater than the sum of their parts' Charles Duhigg, author of The Power of Habit'An indispensable guide to organizational change' Walter Isaacson, author of Steve Jobs
Turn The Ship Around!: A True Story of Building Leaders by Breaking the Rules
by L. David Marquet'David Marquet is the kind of leader who comes around only once in a generation ... his ideas and lessons are invaluable' Simon Sinek, author of Start With WhyCaptain David Marquet was used to giving orders. In the high-stress environment of the USS Santa Fe, a nuclear-powered submarine, it was crucial his men did their job well. But the ship was dogged by poor morale, poor performance and the worst retention in the fleet. One day, Marquet unknowingly gave an impossible order, and his crew tried to follow it anyway. He realized he was leading in a culture of followers, and they were all in danger unless they fundamentally changed the way they did things. Marquet took matters into his own hands and pushed for leadership at every level. Before long, his crew became fully engaged and the Santa Fe skyrocketed from worst t first in the fleet. No matter your business or position, you can apply Marquet's approach to create a workplace where everyone takes responsibility for their actions, people are healthier and happier - and everyone is a leader.
The Go-Giver Leader: A Little Story About What Matters Most in Business
by John David Mann Bob BurgThe classic companion to the international bestseller The Go-Giver 'Share this book with those you care about' Seth Godin'A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company' Darren Hardy, Success MagazineBen is an ambitious young executive charged with persuading 500 employee shareholders to agree to a merger that will save their company. But despite his best efforts, he can't convince anyone to buy in to the deal.During his week at the company, Ben realizes that his aggressive style is actually making it harder to reach his goals. Will Ben find a way to sway the shareholders before the climactic vote? The answer may surprise you, as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it.PLEASE NOTE: This book was previously published under the titleIt's Not About You.
Boys in Zinc (Penguin Modern Classics)
by Andrew Bromfield Svetlana AlexievichThe haunting history of the Soviet-Afghan War from the winner of the Nobel Prize in Literature 2015- A new translation based on the updated text - From 1979 to 1989 Soviet troops engaged in a devastating war in Afghanistan that claimed thousands of casualties on both sides. While the Soviet Union talked about a 'peace-keeping' mission, the dead were shipped back in sealed zinc coffins. Boys in Zinc presents the honest testimonies of soldiers, doctors and nurses, mothers, wives and siblings who describe the lasting effects of war. Weaving together their stories, Svetlana Alexievich shows us the truth of the Soviet-Afghan conflict: the killing and the beauty of small everyday moments, the shame of returned veterans, the worries of all those left behind. When it was first published in the USSR in 1991, Boys in Zinc sparked huge controversy for its unflinching, harrowing insight into the realities of war.
Chernobyl Prayer: A Chronicle of the Future
by Svetlana Alexievich Anna Gunin Arch TaitA startling history of the Chernobyl disaster by Svetlana Alexievich, the winner of the Nobel prize in literature 2015 On 26 April 1986, at 1.23am, a series of explosions shook the Chernobyl nuclear reactor. Flames lit up the sky and radiation escaped to contaminate the land and poison the people for years to come. While officials tried to hush up the accident, Svetlana Alexievich spent years collecting testimonies from survivors - clean-up workers, residents, firefighters, resettlers, widows, orphans - crafting their voices into a haunting oral history of fear, anger and uncertainty, but also dark humour and love. A chronicle of the past and a warning for our nuclear future, Chernobyl Prayer shows what it is like to bear witness, and remember in a world that wants you to forget.
Understanding Media: Communication, Power and Social Change (Pelican Books)
by James Curran Joanna ReddenAn authoritative and accessible guide to the world’s most influential force – the contemporary media Our lives are more mediated than ever before. Adults in economically advanced countries spend, on average, over eight hours per day interacting with the media. The news and entertainment industries are being transformed by the shift to digital platforms. But how much is really changing in terms of what shapes media content? What are the impacts on our public and imaginative life? And is the Internet a democratising tool of social protest, or of state and commercial manipulation?Drawing on decades of research to examine these and other questions, Understanding Media interrogates claims about the Internet, explores how representations in TV and film may influence perceptions of self, and traces overarching trends while attending to crucial local context, from the United States to China, Norway to Malaysia, and Brazil to Britain. Understanding Media is an accessible and essential guide to the world's most influential force - the contemporary media.
Facebook: The Inside Story
by Steven Levy'A penetrating account of the momentous consequences of a reckless young company with the power to change the world'Brad Stone, author of The Everything Store and The UpstartsHow much power and influence does Facebook have over our lives? How has it changed how we interact with one another? And what is next for the company - and us?As the biggest social media network in the world, there's no denying the power and omnipresence of Facebook in our daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation.In this fascinating narrative, crammed with insider interviews, never-before-reported reveals and exclusive details about the company's culture and leadership, award winning tech reporter Steven Levy tells the story of how Facebook has changed our world and asks what the consequences will be for us all.
Thank You for Arguing: What Cicero, Shakespeare and the Simpsons Can Teach Us About the Art of Persuasion
by Jay HeinrichsTHE NEW YORK TIMES BESTSELLERYour ultimate guide to the art of winning arguments, in a brand new editionEveryone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to contemporary politics and pop-culture, Thank You For Arguing shows you how to win more than your fair share of arguments, as well as: >How to shine at work, avoid speeding tickets, and outwit argumentative partners >Cicero's secrets to moving an audience, Donald Trump's savvy speechmaking, the art of giving a TED talk>Tactics like Setting Your Goals, Making Them Like You, Gaining the High Ground>Defuse an angry accuser and benefit from your own mistakes>The art of rhetoric, from eloquence and friendship to wit and irrefutable logicWritten by one of today's most popular online language experts, Thank You For Arguing is brimming with time-tested rhetorical tips and persuasion techniques that will change your life. And that's not hyperbole.
England Your England (Penguin Modern Classics)
by George Orwell'England is a family in which the young are generally thwarted and most of the power is in the hands of irresponsible uncles and bedridden aunts. Still, it is a family.''England Your England' is one of the most compelling and insightful portraits of the nation ever written. Shot through with Orwell's deeply felt sense of patriotism and love for his homeland, the essay is at the same time unfailingly clear-eyed about the nation's failings: entrenched social inequality, a dishonest press and a class system that only works for those at the top. Written during the Second World War, as the bombs were falling on England, the essay today speaks to the nation's current moment of crisis just as urgently as it did in Orwell's own time. It is a crucial read for anyone who wants to understand who we are, and where we've come from.
The Contagious Commandments: Ten Steps to Brand Bravery
by Paul Kemp-Robertson Chris BarthContagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Super Thinking: Upgrade Your Reasoning and Make Better Decisions with Mental Models
by Gabriel Weinberg Lauren McCannTurn yourself into a superthinker and make the right decisions every time.You want to make better decisions. You want to be right more of the time-professionally and personally. However, being more right consistently is a hard problem because the world is such a complex, evolving place. How do you navigate this complexity?Mental models are decision making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best models help us make intelligent investments, develop ground-breaking technologies and even travel to outer space. - Note your frame of reference before debating someone with different political views. If you understand how your perspective contrasts with someone else's you can prevent the conversation from getting hostile.- Apply the sunk cost fallacy to the end of a doomed project. Just because you've put a lot of hours into it doesn't mean that you have to keep going.- Before blaming someone, consider Hanlon's Razor, 'Never attribute to malice that which is adequately explained by carelessness'.- Try to solve mysteries with Occam's Razor, 'Among competing hypotheses, the one with the fewest assumptions should be selected'. When you hear hoof beats, think of horses not zebras.Building on our knowledge of well-known models such as the Bandwagon Effect or Paradigm Shift and introducing us to the lesser known like the Eisenhower Matrix or the Boiling Frog Symbol, this indispensable book distills the most effective mental models into a single, digestible volume. It will make even the most complex models accessible and engaging to enable you to make better, more informed decisions in every part of your life.
I Am Right, You Are Wrong: See All Points Of View And Make Better Decisions
by Edward De BonoI Am Right, You Are Wrong is THE classic work about choice in business and in life from world-renowned writer and philosopher Edward de Bono. Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser. In I Am Right,You Are Wrong, lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and exhausting. Instead he reveals how we can all be winners. Clearer perception is the key to constructive thinking and more open-minded creativity. In overturning conventional wisdom, Edward de Bono will help you to become a better thinker and decision maker. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' Sir Richard Branson
Have You Eaten Grandma?: Or, The Life-saving Importance Of Correct Punctuation, Grammar, And Good English
by Gyles BrandrethThe go-to good English guide from the grammar guru himself, Gyles Brandreth . . . __________Why, like, does everyone keep saying 'like'? Why do apostrophe's keep turning up in the wrong place? Why do we get confused when using foreign phrases - and vice versa?Is it 'may be' or 'maybe'? Should it be 'past' or 'passed'? Is it 'referenda' or 'referendums'? FFS, what's happening to our language!?Our language is changing, literacy levels are dwindling and our grasp of grammar is at crisis point, so you wouldn't be alone in thinking WTF! But do not despair, Have You Eaten Grandma? is here: Gyles Brandreth's definitive (and hilarious) guide to punctuation, spelling, and good English for the twenty-first century. Without hesitation or repetition (and just a touch of deviation) Gyles, the Just A Minute regular and self-confessed grammar guru, skewers the linguistic horrors of our time, tells us where we've been going wrong (and why), and reveals his tips and tricks to ensure that, in future, we make fewer (rather than 'less') mistakes. End of. (Is 'End of' alright? Is 'alright' all right? You'll find out right here . . . )And why not check out the Have You Eaten Grandma? podcast, starring Gyles and a host of other grammar and linguisitic lovers and experts
Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It
by Tien Tzuo Gabe WeisertToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
The Trust Manifesto: What you Need to do to Create a Better Internet
by Damian BradfieldFrom the moment we wake up and unlock our phones, we're producing data. We offer up our unique fingerprint to the online world, scan our route to work, listen to a guided meditation or favourite playlist, slide money around, share documents and update our social media accounts. We reach for our phones up to 200 times a day, not knowing which companies are storing, using, selling and manipulating our data. But do we care? We're busy. We've got lives. We're pressed for time! There aren't enough hours in the day to read the terms and conditions. Or, maybe we're happy to trade our personal data for convenient services and to make our lives easier?Big data is the phenomenon of our age, but should we trust it without question? This is the trust dilemma.In 2009, Damian Bradfield founded WeTransfer, the largest file-sharing platform in the world with 50 million global users shipping more than one billion files of data a month. His unique experience of the big data economy has led him to question if there is another way to build the internet, one that is fairer and safer for everyone and, in The Trust Manifesto, he lays out this vision.
This is Marketing: You Can’t Be Seen Until You Learn To See
by Seth GodinTHE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Leadership Is Language: The Hidden Power of What You Say and What You Don't
by L. David MarquetThe acclaimed author of Turn the Ship Around! shows leaders how to empower their team through better communicationFew of us realize that our language in the workplace inhibits creative problem-solving and escalates uncertainty and stress. In both high-pressure situations and everyday scenarios, in each meeting and email, we have the opportunity to empower our colleagues by using the right words. In Leadership Is Language, Former US navy captain David Marquet expands on his bestselling leadership book Turn the Ship Around! and shows managers and leaders the next step in their development: how to enable their team through communication. Marquet outlines a set of principles and tools that help leaders inspire their people to take responsibility and address challenges without waiting to be told what to do, highlighting how small changes in language can lead to dramatic changes in a team's success and happiness.Praise for Turn the Ship Around!:'I don't know of a finer model of this kind of empowering leadership than Captain Marquet. And in the pages that follow you will find a model for your pathway' Stephen R. Covey, author of The 7 Habits of Highly Effective People'To say I'm a fan of David Marquet would be an understatement... I'm a fully fledged groupie. He is the kind of leader who comes around only once a generation. He is the kind of leader who doesn't just know how to lead, he knows how to build leaders. His ideas and lessons are invaluable to anyone who wants to build an organization that will outlive them' Simon Sinek, optimist and author of Start with Why
Couples That Work: How To Thrive in Love and at Work
by Jennifer PetriglieriEvery couple wants a happy relationship and a meaningful career but how do we balance both?In Couples that Work, Professor Jennifer Petriglieri shifts away from the language of sacrifice and trade-offs and focuses on how couples can successfully tackle the challenges they will face throughout their lives--together. The book explores key questions like: - Can you and your partner have equally important careers or must you prioritise one over the other?- How can you juggle children or family commitments without sacrificing your work?- Does every decision require compromise or can you find solutions that benefit you both?Identifying common triggers and traps, and presenting engaging exercises to help you avoid and overcome them, this book will help every couple design their own unique way to combine love and work at every stage of their journey. 'Hugely insightful. All couples must read this now' Susan David, author of Emotional Agility'Managing one career is hard enough; two often seems impossible. In this book, Jennifer shares what she's learned about how couples can not only survive but thrive' Adam Grant, author of Originals
Company of One: Why Staying Small is the Next Big Thing for Business
by Paul JarvisWhat if the real key to a richer and more fulfilling career was not to create and scale up a new business, but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better-and smarter-solution is simply to remain small? Company of One is a refreshing new approach centered on staying small and avoiding growth, for any size of business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale up as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, you can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth.In Company of One, Jarvis explains how you can do the same, including planning to set up, determining desired revenues and keeping clients happy, and of course, doing all this on your own.
The Squiggly Career: Ditch the Ladder, Discover Opportunity, Design Your Career
by Sarah Ellis Helen Tupper'Like going one-to-one with a personal career coach, it's impossible to leave this book without having a massive personal breakthrough' Bruce Daisley, Vice President, EMEA Twitter and author of The Joy of Work.'The Squiggly Career is a brilliant guide. Read it and get the tools you need to thrive in your career now and in the future' Marie Forleo, #1 New York Times bestselling author of Everything is Figureoutable.'The Squiggly Career is about navigating work in a way that suits you, it's a timely and brilliant handbook for now' StylistCareer ladders and jobs for life are a thing of the pastToday, we're living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations, and even careers, is becoming the new normal. Squiggly careers can feel stressful and overwhelming, but if you know how to make the most of them, they can be full of opportunity, freedom and purpose. And to make the most of our increasingly squiggly careers we need to answer some important questions: What am I good at? What do I stand for? What motivates and drives me? Where do I want to go in the future? In The Squiggly Career, you'll learn how to: - Play to your super strengths- Discover your values- Overcome your confidence gremlins - Build better support networks- Explore your future possibilities Packed with insights about the changing shape of work and inspiration from highly successful people, this book will fuel your growth and help you be happier, and ultimately more successful in your career.