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Optimizing a Lexical Approach to Instructed Second Language Acquisition
by F. Boers S. LindstrombergEmpirically validated techniques to accelerate learners' uptake of 'chunks' demonstrate that pathways for insightful chunk-learning become available if one is willing to question the assumption that lexis is arbitrary. Care is taken to ensure that the pedagogical proposals are in accordance with insights from vocabulary research generally.
The Changing Language of Modern English Drama 1945–2005
by K. DorneyAn account of language and drama between 1945 and 2005, synthesizing linguistic and dramatic knowledge in order to illuminate the ways in which anxieties and attitudes toward language manifest themselves in discourses on and around English theatre of the time, and how these anxieties and attitudes reflect back through the theatre of this period.
Politics, Gender and Conceptual Metaphors
by K. AhrensDistinguished researchers from around the world examine the interplay between gender and metaphor in political language in Great Britain, the United States, Germany, Italy, the Netherlands, Spain, Ireland, and Singapore. They draw on a wide variety of corpus data to determine to what extent metaphors used by women in political power differ with, or remain the same as that of men. They also examine what effect metaphor use has on women's power in the political arena. This wide-ranging collection of language-based studies will interest students and researchers in discourse analysis, political communication, gender studies, journalism, and media studies.
The World Told and the World Shown: Multisemiotic Issues
by Eija Ventola Arsenio Jesús GuijarroPositioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experience of the world around us.
Neuro-Linguistic Programming: A Critical Appreciation for Managers and Developers
by P. Tosey J. MathisonAddressing the need for a discerning, research-based discussion of NLP, this book seeks to answer the many questions that clients, potential users and practitioners ask, including: what is NLP and what can it best be used for? This book looks at the research and theory behind NLP, also exploring claims that it is a `pseudoscience'.
Managing Workplace Bullying: How to Identify, Respond to and Manage Bullying Behaviour in the Workplace
by A. OadeThis is a comprehensive, practical and engaging book designed to help readers to recognise bullying behaviour at work and identify and select inter-personal strategies for handling bullying behaviour.
Action Learning and its Applications
by Robert L. Dilworth and Yury BoshykThis second volume of two discusses the employment of action learning in different contexts, including healthcare, education, government, military and the business world. Use of action learning in delivery of Future Search Conferences is addressed, as well as action learning in community and civil society and the future of action learning.
Employee Morale: Driving Performance in Challenging Times
by D. Bowles C. CooperPerformance is the key outcome of high morale, and the reason why it should be taken so seriously: with research gathered from some of the world's largest employee opinion databases and best academic centres, the authors lay out the morale-performance connection.
Virtual Social Networks: Mediated, Massive and Multiplayer Sites
by Niki PanteliAs technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. It is within the context of simultaneous excitement and anxiety that we discuss Virtual Social Networks.
Confusing Discourse
by K. JanickiWe easily hear and see when people are talking and writing, but we often do not understand what they are talking or writing about . This book addresses some sources of confusion in discourse and offers suggestions for diminishing it.
The Handbook of Global Outsourcing and Offshoring: The Definitive Guide To Strategy And Operations
by I. Oshri J. Kotlarsky L. WillcocksThis book offers a broad perspective on issues relating to the sourcing of systems and business processes in a national and global context, examining the client's and the vendor's involvement in sourcing relationships by putting the emphasis on the capabilities that each side should develop as a result of their interactions with each other.
Gender Perspectives on Vocabulary in Foreign and Second Languages
by Rosa Mª Jiménez CatalánA collection of empirical studies on gender and the acquisition, development, meaning and use of vocabulary by female and male adult, adolescent, and young learners of English and Spanish as a second or foreign language. Up-to-date research identifies relationships between gender and vocabulary in a language classroom context.
The Oil and Gas Service Industry in Asia: A Comparison of Business Strategies (Palgrave Macmillan Asian Business Series)
by T. YiThis book investigates the business strategies chosen by oil and gas service companies operating in China, Singapore and Malaysia. It provides an analytical view of the reliability of strategic theoretical frameworks based on Western business practice but applied in a non-Western business environment like Asia.
Reinventing Public Service Communication: European Broadcasters and Beyond
by P. IosifidisThese essays address one of the most challenging debates in contemporary European media studies: the transition of the traditional Public Service Broadcasters into Public Service Media, as they widen their remit to produce and distribute public service content across more delivery platforms to meet the requirements of the digital age.
Battles to Bridges: US Strategic Communication and Public Diplomacy after 9/11 (Studies in Diplomacy and International Relations)
by R. S ZaharnaThis book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.
Resources, Efficiency and Globalization (The Academy of International Business)
by Pavlos Dimitratos and Marian V. JonesInternational business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
The Elephant in the Boardroom: The causes of leadership derailment
by A. FurnhamThis book from the acclaimed management writer Adrian Furnham, explores the dark side of leadership and how and why leaders can have a negative impact upon their companies and organisations. It asks why too often people do not speak out but instead ignore the problems they are causing.
From Migrant to Citizen: Testing Language, Testing Culture (Language and Globalization)
by C. Slade M. MölleringIn this impressive volume a combination of theorists - linguists, historians and lawyers - address the subject of citizenship testing for language proficiency and 'cultural' knowledge. Discussing themes of identity and cultural belonging, they draw out the implications for Australia and the wider international community.
Family Business Models: Practical Solutions for the Family Business
by A. Gimeno G. Baulenas J. Coma-CrosAn exceptional new work on family business, showing how to maintain a balanced relationship between the family and the company, and ensure satisfactory business results. This roadmap helps the reader to build better managed and more stable family firms.
Communicating Across Cultures at Work (PDF)
by Maureen GuirdhamExamines intercultural communication in the workplace. Firmly grounded in theory, it offers practical suggestions on how people can develop cultural awareness and communication skills to enable greater understanding and appreciation of those from different backgrounds. Fully updated with the latest research, this makes an ideal core text.
Television at the Crossroads
by G. Wedell B. LuckhamTelevision had, until recently, a social and cultural purpose. The BBC, and to a lesser extent ITV and Channel 4, were committed by the legal instruments establishing them to develop and maintain these purposes. With the enlargement of the range of choices for viewers by digital television and the provision of access to cable and satellite TV and the Internet, the role of the terrestrial television channels is being diluted. The authors examine the effects of this and consider whether anything can be done to maintain the standards and quality of television at a time of unlimited competition.
Political Communications: The General Election Campaign of 2005
by D. Wring J. Green R. Mortimore S. AtkinsonThis offers a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.
Communicating Rights: The Language of Arrest and Detention
by F. RockOrganizations acting on behalf of society are expected to act fairly, explaining themselves and their procedures. For the police, explanation is routine and repetitive. It's also very powerful. This book provides an unusual opportunity to see different speakers and writers explaining the same texts in their own words in British police stations.
Serializing Fiction in the Victorian Press
by G. LawDrawing on extensive archival research in both Britain and the United States, Serializing Fiction in the Victorian Press represents the first comprehensive study of the publication of instalment fiction in Victorian newspapers. Often overlooked, this phenomenon is shown to have exerted a crucial influence on the development of the fiction market in the last decades of the nineteenth century. A detailed description of the practice of syndication is followed by a wide-ranging discussion of its implications for readership, authorship, and fictional form.
Myths about doing business in China
by Harold Chee Christopher WestChina is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.