Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
By: and and
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- Synopsis
- Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity. For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more. Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
- Copyright:
- 2024
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 272 Pages
- ISBN-13:
- 9781804553428
- Related ISBNs:
- 9781804553442, 9781804553435
- Publisher:
- Emerald Publishing Limited
- Date of Addition:
- 04/22/24
- Copyrighted By:
- Nripendra Singh
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Nripendra Singh
- Edited by:
- Pooja Kansra
- Edited by:
- S. L. Gupta
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