Big Data Analytics for the Prediction of Tourist Preferences Worldwide (Emerald Points)

Synopsis

Big Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and improving tourism organizations’ potential to customize their products and service offerings. The real execution of such inventive forms of data-driven value generation in tourism continues to be more restricted to the theory or used in a few exceptional cases. Big data and machine learning techniques in tourism persists as an unclear concept and a subject of investigation that necessitates closer analysis from an extensive range of field and research methods. Big Data Analytics for the Prediction of Tourist Preferences Worldwide tackles this challenge, exploring the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner. The authors provide theoretical and experiential contributions designed to see a wider adoption of these technologies in the tourism industry.

Copyright:

2024

Book Details

Book Quality:

Publisher Quality

Book Size:

172 Pages

ISBN-13:

9781835493403

Related ISBNs:

9781835493380, 9781835493397

Publisher:

Emerald Publishing Limited

Date of Addition:

02/21/24

Copyrighted By:

N. Padmaja

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Travel, Computers and Internet, Business and Finance, Sociology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.