International Marketing: Strategy and Management (Routledge Library Editions: International Business)
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- Synopsis
- This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
- Copyright:
- 1986
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 328 Pages
- ISBN-13:
- 9781135133870
- Related ISBNs:
- 9780203077771, 9781135133863, 9780415752022, 9780415641135, 9781135133825
- Publisher:
- Taylor & Francis
- Date of Addition:
- 02/01/24
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Reference, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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