Podcasting in a Platform Age: From an Amateur to a Professional Medium (Bloomsbury Podcast Studies)

By: John L. Sullivan

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Synopsis: Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.

Book Quality:: Publisher Quality
Book Size:: 296 Pages
ISBN-13:: 9781501380686
Related ISBNs:: 9781501380693
Publisher:: Bloomsbury Publishing
Date of Addition:: 01/24/24
Copyrighted By:: John L. Sullivan
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Entertainment, Nonfiction, Art and Architecture, Social Studies
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.