How Digital Intelligence Drives Business Growth (1st ed. 2023) (Management for Professionals)
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- Synopsis
- This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9789819942992
- Related ISBNs:
- 9789819942985
- Publisher:
- Springer Nature Singapore
- Date of Addition:
- 12/24/23
- Copyrighted By:
- Publishing House of Electronics Industry
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Zhizhuan Business Research Institute
- Translator:
- Wu Na
- Translator:
- Yi Long
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- by Zhizhuan Business Research Institute
- in Nonfiction
- in Computers and Internet
- in Business and Finance