Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society)
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- Synopsis
- This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.
- Copyright:
- 2024
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781003851448
- Related ISBNs:
- 9781032415048, 9781032415017, 9781003358398
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/05/23
- Copyrighted By:
- Gashaw Abeza and Ryan King-White. The right of Gashaw Abeza and Ryan King-White to be identified as authors of this work has been asserted in accordance with sections
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Sports, Business and Finance, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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Other Books
- by Gashaw Abeza
- by Ryan King-White
- in Nonfiction
- in Sports
- in Business and Finance
- in Social Studies