Marketing Madness: A Survival Guide For A Consumer Society
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- Synopsis
- In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
- Copyright:
- 1995
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 262 Pages
- ISBN-13:
- 9780429720260
- Related ISBNs:
- 9780429038938, 9780367009076, 9780367158941
- Publisher:
- Taylor and Francis
- Date of Addition:
- 09/11/23
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Michael Jacobson
- in Nonfiction
- in Business and Finance
- in Social Studies
- in Sociology