Marketing Scientific And Technical Information
By: and
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- Synopsis
- Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
- Copyright:
- 1980
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 234 Pages
- ISBN-13:
- 9780429727191
- Related ISBNs:
- 9780429050787, 9780367170790, 9780367020927
- Publisher:
- Taylor and Francis
- Date of Addition:
- 09/05/23
- Copyrighted By:
- the University of Pittsburgh
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- William R. King
Reviews
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