The New Advertising [2 volumes]: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]

By: and and and and

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Synopsis
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives.With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Copyright:
2016

Book Details

Book Quality:
Publisher Quality
Book Size:
806 Pages
ISBN-13:
9798216122418
Related ISBNs:
9781440833427
Publisher:
Bloomsbury Publishing
Date of Addition:
Copyrighted By:
Ruth E. Brown, Valerie K. Jones, and Ming Wang
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Social Studies
Reading Age:
7–17
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Ruth E. Ph.D.
Edited by:
Valerie K. Jones
Edited by:
Ming Wang
Epilogue by:
Valerie K. Jones
Epilogue by:
Rishad Tobaccowala
Foreword by:
Don E. Schultz

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